ACCOMPLISHED EDUCATIONIST

1. CURRICULAM – VITAE
DR. SANJEEV TANDON
Army Institute of Management & Technology
(AIMT) – (Run by INDIAN ARMY—AWES)
Faculty Res: TR- 12, Plot No M -1, Pocket P-5,
Greater NOIDA, Pin: 201306
DIST :Gautam Budh Nagar (UP) , INDIA
Contact No. : 09990963740, 08826787505
E-Mail : sanjeev.tandon28@gmail.com
OBJECTIVE:
To make a positive impact in the field of EDUCATION leading to growth by
creative application of value based convictions, job skills and
professional dexterity.
PROFILE SUMMARY:
 27 years of rich experience in Academics and Corporate
 Proposal for Post-Doctoral Fellowship in Management (Marketing& Retail
Mgt) on “ Shopping Mall” submitted to ICSSR, N Delhi(for Funding: under
salary protection scheme).
 PhD (Faculty of Commerce) from Mohanlal Sukhadia University, Udaipur
(Raj), under able guidance of Dr G Soral
 PhD Thesis has been awarded for “Publication Grant” by Indian Council of
Social Science Research (ICSSR – a Govt of India Establishment to promote
Social Sciences Research), New Delhi.
 Recognised as PhD Supervisor forGuiding PhD Research Scholar / Masters
Course in the Faculty of Management Studies,PacificAcademy of Higher
Education & Research University (PAHER) , Udaipur (Raj). Two PhD scholars
are pursuing PhD (Marketing) under my guidance.
 Awarded certificate of “Accredited Mgt Teacher” by AIMA. Invitation as
Penal Member on “Retail/ Mall Discussions” is periodically received from
AIMA.
 Curriculum Development and content writing for professional programmes.
 Associated as a panel member for the review of curriculum on “Retail Mgt”
and “Mall Mgt” in the Management Institutes in Delhi-NCR.
 Assisting Distance Learning Programmes, for updation of “Students Study
Material” (SSM) in Self Learning Mode (SLM) , designing of Curriculum,
Semester Exam Question papers (Marketing Specialisation) & Assignments
 Professional and effective teaching and training methodology and course
delivery.
 Writing professionally stimulating articles on Retail Mgt (Shopping Mall &
StrategicDimensions).
 Conduct workshops (full/ half day) on “Time Mgt & Life Planning” for
management students and organise corporate training for Sales & Survey
Teams of leading Hindi Daily- Dainik Bhaskar.
EXPERIENCE
1st July ’09- Till Date, Army Institute of Mgt & Technology (Run by INDIAN
ARMY—AWES), Greater Noida (UP) Associate Professor (Marketing & Retail
Mgt), Area Chairman (Marketing), Ex-Chairman (Admission Cell)& Offg Director

2. (3 June - 19 June 2013, 2 Oct- 13 Oct 2013), serving as Offg Registrar (1st May
2015 onwards).
 Adminstrative & Teaching Responsibility, Pedagogy includes Casestudy
Method, Cue Cards, Skits/Plays, Live Projects, Group Discussions on
relevant Mktg topics, Quizzes, Contemporary Learningsfrom Business Area
etc.The amalgamationof mktg concepts and experience sharingof “Sales &
Mkting field”of 18 years with Globally No 1 Pharma MNC, Pfizer Ltd.
 Taught MBA papers (GGSIP University,N Delhi MBA Curriculum) Marketing
Mgt, Sales & Distribution Mgt, Entrepreniurship and Small Scale
Business Development, Retail Mgt,Service Marketing, Business
Communication, Corporate Social Responsibility, Human Values and
Ethics and Ad & Brand Mgt (ABM).
 Dissertation and Summer Training Guide of Sem-iv & Sem-ii students
respectively.
 Academic Council Member of the institute,along with external members
(renowned personalities of Academia including Board of Governors of IIT
Delhi, MDI Gurgaon and GGSIP University, New Delhi).
 Research Chairman of “Taurus CSD (Canteen)” of Indian Army.
Accomplished two projects ofIndian Armysuccessfullywith
recommendations implementedto upgradethislargest CSD (Canteen)at Army
HQ, Delhi Area.
 Working as Faculty Coordinator (Sports) of my institute.
 Assisting as Ex-Chairman (Admission Cell) and nominated member of AIMT
as Faculty Coordinator (Students Affairs) for GGSIP University, Delhi.
1stNov 2007- 30 June ’09: Amity Business School (ABS), Amity University
Campus, Sector-125, Noida (UP)Programme Leader (Marketing & Sales) Batch
of 2010
 Adminstrative & Teaching Responsibility
 Programme Leader of MBA (Marketing & Sales), Class of 2010, from
June’08 onwards,302 MBA students were under my guidance.I took “ Sales
Mgt” course in MBA(M&S), I Sem.
 Taught MBA (M&S), Sem-IV and Sem-II: “Retail and Mall Mgt” and “Sales
and Distribution Mgt” respectively.
 Taught MBA(Retail), II Sem,“Retail Sales & Dist Mgt”.
 Taught MBA (General) & MBA (E&L) iv Sem classes Nov.’2007 onwards —
Mall Mgt, Retail CRM & Promotional Strategies, Social & Rural
Marketing & Business to Business (B2B) Mktg.
 Dissertation and Summer Training Guide of Sem-iv & Sem-ii students
respectively.
 Assisted as Secretary Deptt of Student Welfare (DSW) of ABS-AUUP.
 Have been parts of Designing Programme Curriculum of “Retail Mgt” for
the newly introduced MBA(Retail Mgt) in Amity University. Also, designed
“Diploma in Retail Mgt ”, 1 Year course for Corporate Executives .
 Faculty “Marketing of Services”, with Amity School of Distance Learning
(ASODL) ,assisted updation of “Students Study Material” (SSM) in Self
Learning Mode (SLM) , designing of Curriculum & Assignments on a
contractual basis(paid remuneration -- Amity Group of Institutions)“.
 Have been invited by various Management Institutes in Delhi-NCR for “Retail
Mgt” Curriculum Review Meetings & as Visiting Faculty on “Retail & Mall
Mgt” on week ends.
1stMarch’06- 31stOct’07 ICFAI National College (INC), AJMER (Raj) Senior
Faculty Member (Marketing), Academic , Marketing Coordinator & Placement
Guide
 Faculty Guide of SummerInternship Prog at Jaipur Center.
 Was second in line after Principal.

3.  Taught Retail Mgt, Marketing Mgt-I ,Marketing Mgt-II, Service Mktg,
Sales & Distribution Mgt , Advertising & Sales promotion and Business
Strategy.
 Trainer for placement process, helped to upgrade various skills of the
students.
1stApril’ 1990–28thFeb’06 (16 Years in Sales & Marketing) US Pharma
Major—Pfizer Ltd, Ajmer (Raj) Sr Professional Service Officer
 Consistent Performer and Growth Oriented 16 years in Sales & Mktg field.
 Practical exposure of “Sales & Marketing field of Globally No1 Pharma Major
(MNC), Pfizer Ltd ”, along with training and teaching assignments of various
Mgt Colleges (as Visiting Faculty).My classes with business management
students were the judicious blend of practical experience sharingof “Sales &
Mktg Field” of 18 years, along with the management concepts.
 Received Award for Market Research: star performer- feedback given on
competition, innovative market strategies, sales performance& new product
development.
 Successfully launched the market leader brands like Benadryl, Gelusil &
Listerine from prescription to over-the-counter shift ( Rx-Rx-OTC Shift).
 Attended periodical training & development progs on sales & distribution
mgt at Pfizer.Learnt exhaustive selling (& marketing) skills, reseller’s
training, retail display training, survey techniques, reseller’smotivation
and productivity analysis, CFA (C&F) inventory mgt & analysis etc from
this great company.
1stFeb 1988- 31stMarch’ 1990 ,The Zandu Pharmaceuticals Works Ltd
(Ethical Division), Mumbai,Professional Sales Executive
 My first practical exposure in the Sales& Marketing Field (extensive market
learnings).
 Learnt the tricks of the trade and traveled extensively for sales to implement
the strategies of the company to meet & beat competition.
 Had been growth driven since the start.More stress was laid on the value &
process based systems to achieve the Goals of the company, rather than
banking upon sales short cuts.
2002 -2006 Academic Interface along with Pfizer,served as Visiting Faculty
(Marketing)
 Supervised project reports of theMBA students ofIGNOU (Study Centre:
Ajmer, code: 2306). Fourstudents have completed Management Thesisunder
my supervision.
 Department of Management Studies, Maharshi Dayanand University (MDS),
Formerly Ajmer University, Ajmer (Raj).
 Served as Academic Counselor ofManagement Programs(MBA, DIM,
PGDMM, PGDIM) of IGNOU, Ajmer Study Center (Code: 2306).
 Served asGuest Faculty for Evening Classes of “Enterpreneurship &
Leadership Courses” run by Department of Management Studies, Maharshi
Dayanand University (MDS), Formerly Ajmer University, Ajmer (Raj).
EDUCATION
2011 PhD (Faculty of Commerce – Retail/ Mall Mgt) under able guidance
of Dr G Soral, Professor – Department of Accountancy & Statistics,University
College of Commerce & Management Studies, Mohan Lal Sukhadia
University,Udaipur (Raj).
Title of the Research: “Testing the Applicability of Porters Generic Competitive
Strategies for Shopping Malls --- A Case Study of The Great India Place (TGIP)
Shopping Mall, Noida (UP)”
2002 MBA (Marketing-3 Year Course) from IGNOU, Delhi (Grade
'B',Distinction) with 75%.

4. 2001 SWIFT Course (Computer Specialization) from NIIT Delhi with "A
Grade".
1999 “Diploma in Mgt” (DIM) IGNOU, Delhi ,“ A Grade “.
1997 “PGDMM” from Kota Open University,Kota (Raj), “B Grade”.
1987 BSc (Maths) from Vikram Univ , Ujjain (MP) with 70%.
1984 Sr Secondary fromKV, Neemuch (MP),CBSE, N Delhi with 68%
1982 Secondary from KV, Neemuch (MP),CBSE, N Delhi with 68%.
TRAINING & DEVELOPMENT :
 Have been recognised as PhD Supervisor for Guiding PhD Research
Scholar / Masters Course in the Faculty of Management Studies, Pacific
Academy of Higher Education & Research University (PAHER) , Udaipur
(Raj). Two PhD Scholars are pursuing PhD (Marketing) under my guidance.
 Nominated as Trainer for Sales & Marketing (& Survey) Teams by leading
Hindi Daily, “Dainik Bhaskar” for the states Rajasthan & Haryana.
 Conducted Two Days Training Programme of"Sales & Marketing Team" in
Dainik Bhaskar, Jaipur on 10th& 11th June, 2007.
 Designed,developed and delivered training module on “Attitude Building” in
Professional Development Programme (PDP) for Non-Teaching Staff of
AIMT from 15th TO 17th July 2015 at Army Institute of Mgt & Technology,
Greater Noida.
 Conducted Two Days Training Programme of "Sales & Marketing Team" in
Dainik Bhaskar, Jaipur on 10th& 11th June, 2007.
 Conducted 14 days Training Program of"Sales & Marketing Team" in
Dainik Bhaskarat Jodhpur, Ajmer, Udaipur, Kota(Rajasthan)& Hisar
(Haryana) in the month of July’ 2007.
 Conducted 1 day training session of “Sales & Marketing Team” on 20th
Oct.’07 for “Rajasthan Patrika”.
 Conducted half day work shop for Mgt students at Pacific Institute of
Management (Pacific University) Udaipur (Raj) on 18 Aug 2012 on the topic
“Time Mgt & Life Planning”.
 Conducted half day work shop (dt 5 April 2013) for students on the topic
“Time Mgt & Life Planning” atDepartment of Accountancy &
Statistics,University College of Commerce & Management Studies, Mohan
Lal Sukhadia University, Udaipur (Raj) organised by Dr G Soral, Professor.
RESEARCH WORK,CONFERENCE PARTICIPATION & PROFESSIONAL
ACHIEVEMENTS:
Research Papers:
 Presented research paper “Indian Consumers and Their Mall Patronage” at
“Middlesex University, Dubai”, (Conference Venue: Park Hyatt Dubai,
Dubai Creek (UAE) on 24th -26th Nov 2015. Attended 3 days conference and
my paper got approved for publication. This International Conference is
on:”Emerging Research Paradigms in Business and Social Sciences”.
 Research Proposal for Post-Doctoral Fellowship (D.Litt) in Management
(Marketing & Retail / Mall Mgt) on “Spatial Distribution of Retail Stores in
a Shopping Mall”, submitted to Mohanlal Sukhadia University, Udaipur
(Raj).
 My article title: “MerchandisingSkills & Point of Purchase (POP)”, published
in Annual Magzine Manthan 2015 of Army Institute of Mgt & Technology,
Greater NOIDA, p 41.
 My PhD Thesis has been awarded by Indian Council of Social Science
Research (ICSSR- A Govt of India Establishment- Ministry of Human
Resource Development) for Publication Grant, Award letter dt 24 April
2014, F No 14-41 (T) RSP / 2012.

5.  Research Article,"Spatial Distribution of Retail Stores in a Shopping Mall",
IFRSA Business Review (IBR) , Mar 2014, ISSN: 2249-8168, Vol 4, Issue 1,
pp. 14-22.
 Research Article, "A Study of Differentiation Strategy of Retail Firms in a
Shopping Mall wsrt The Great India Place (TGIP) Shopping Mall, Noida (UP)
India", IFRSA Business Review (IBR) , Dec 2013, ISSN: 2249-8168, Vol 3,
Issue 4, pp. 311-321.
 My research paper has been accepted by Second International Conference on
Emerging Research Paradigms in Business and Social Sciences, organised by
Middlesex University, Dubai, Tuesday 26th- Thursday 28th November 2013.
The title of my paper is “A Study of Differentiation Strategy of Retail Firms in
a Shopping Mall with special reference to The Great India Place (TGIP)
Shopping Mall, Noida (UP) India.”
 Research Article, "A Study of Cost Leadership Strategy of Retail Firms in a
Shopping Mall with Special Reference to The Great India Place (TGIP)
Shopping Mall, Noida (UP) India", AIMT Journal of Management, July- Dec
2012, ISSN: 2277-4076, Vol 1, No 2.
 Research Article,“ Shopping Mall as Consumer Habitat: A Case Study of The
Great India Place (TGIP) Shopping Mall, Noida (UP) India” , International
Journal of Retailing & Rural Business Perspective, ISSN 2279-0942, Vol 1, No
1, Sep 2012, pp.82-93.
 Presented paper at “Middlesex University, Dubai”, (Conference Venue:
Hotel Pullman, Dubai Mall of the Emirates, Dubai, UAE) on 22nd-24th Nov
2011 and had a discussionon this contemporary topic, with more than 35
countries participating. Title of my paper was:“Modern Retailing in India: A
Study of the Attractiveness of a Shopping Mall”. This International
Conference was on:”Emerging Research Paradigms in Business and Social
Sciences”.
 Presented Research Paper titled: “A Study of Location Significance of a
Shopping Mall:A Casestudy of The Great India Place Shopping Mall,
Noida”,in the International Conference on the theme, “Strategies &
Innovations for Sustainable Development in Organisation, organised by
University School of Mgt Studies, GGSIP University, New Delhi on 4th -6th
March’2011.
 Presented Research Paper titled, “Competitiveness of Apparel Stores in
The Great India Place Shopping Mall, Noida” at the Ist International
Conference on “Business Strategiesfor Managing Turnarounds in the Global
Economy” held on Aug 6, 2010 , organised by Mangalmay Institute of Mgt &
Tech, Greater NOIDA.
 Research Article, “The Location Significance and Competitiveness of
Apparel Stores in The Great India Place Shopping Mall, Noida (UP)”, has
been published in M S Ramaiah Management Review, ISSN-0975-7988,
Vol.2, Issue 2, July-Dec’2010.
 Presented Research Article, “Private-Label Branding in Modern Retail-
Opportunities and Challenges in Indian Scenario”, at IILM , New Delhi.
 Research Paper Published – “Matchless Performance” in ICFAI Journal,
July’ 2007 Issue.
Conference/ Summit/ FDP/MDP / Workshop Participation
 Successfully completed two days workshop on “DIGITAL MARKETING” from
18th – 19th Dec 2015 organised by Ministry of Micro, Small & Medium
Enterprises (MSME-Technology Development Centre, Agra) at RDIAS, New
Delhi.
 Organised Seminar at AIMT, Greater Noida on “Make in India Made Easy:
Challenges and Opportunities in Defence Sector”, Dt 9th May 2015 (Saturday).
 Developed & executed Session on “Building Positive Attitude”,for Personality
Development Programme for Non-Teaching Staff being organised by Army
Institute of Mgt & Technology (AIMT), Greater Noida, dated: July 15th– 17th ,
2014.

6.  Participated in FDP on “Case Writing in Indian Corporate Environment”
organised by Army Institute of Mgt & Technology (AIMT), Greater Noida,
dated: September 27th– 28th September, 2014 (Saturday).
 Participated in Marketing Seminar 2014 on “Customer Intelligence: A
Framework for Winning Marketing Strategies” organised by GL Bajaj
Institute of Mgt & Research, Greater Noida, dated: September 20th, 2014
(Saturday).
 Participated in 1 day Symposium on “ The Nexus Between Environment
Sustainabilty and Business Profitability”, organised by Grand Vally State
University (GVSU), Michigan, USA, A Globally Leading Greeen University;
and The Army Institute of Mgt & Technology, Greater NOIDA on August 19th,
2014.
 Participated in 3 days FDP on “ Research Methods for Research in Business
Management” held at Army Institute of Mgt & Technology (AIMT), Greater
NOIDA from 17th to 19th July, 2014.
 Attended 2 days FDP on “Advance Features of MS Office Package” at Army
Inst of Mgt & Tech (AIMT) , Greater NOIDA from 22nd-23rd May 2014.
 Attended National Seminar on “Talent and Key Sill, Knowledge Matrix
required in Financial Sector at Entry Level”organised by Army Inst of Mgt &
Tech (AIMT) at Manickshaw Hall , Delhi on 4th March 2014.
 Attended AIMT HR Summit 2013 on “Transforming Leadership- Value
Creation- Winning The Talent War” at Army Inst of Mgt & Tech (AIMT) ,
Greater NOIDA on 23rd Nov 2013.
 Attended 7 days FDP on Pshychometric Testing and Counseling for HR
Professionalsat Army Inst of Mgt & Tech (AIMT) , Greater NOIDA from 22nd-
26th July 2013.
 Presented paper at International Conference on Managing Change in
Business& Economy, dated 6th-7thApril 2013. The title of my paper is, “The
Shopping Mall as Bazaar: Insights of Tenant-Mix Strategy & Shoppers
Behaviour” at Faculty of Management Studies, Pacific Academy of Higher
Education & Research University (PAHER) , Udaipur (Raj).
 Attended 7thMarketing Summit 2013 on Social Marketing: Bridging
Business& Society organised by BIMTECH,Greater NOIDA& AIM (Academy
of Indian Mgt), Dated 15th – 16thFeb 2013. Prof (Dr) Jagdish Sheth& various
renowned speakers spoke on themes of the summit pertaining to social
marketing.
 Attended Marketing Summit 2013 on Contemporary Marketing: Practices &
Solutions organised by G L Bajaj Institute of Mgt & Research, Greater
NOIDA, dated 19th Jan 2013. The themes of summit were Sports Marketing
in India, Start-ups in Emerging Economies and Social Marketing.
 Attended Thought Leadership Lecture 2012 organised by FICCI, New Delhi
and BIMTECH, Greater NOIDA on 08 Nov 2012. The lecture was delivered by
Professor Robert S Kaplan (developer of concept Activity Based Costing/
Activity Based Management and Balanced Scorecard).
 Attended FDP on “Research Project Guidance and Presentation
Skills”conducted by Dr S K Jain (HOD, Deptt of Mgt Studies, IIT,
Delhi)organized by Army Inst of Mgt & Tech, Greater Noida (UP)on 4th Aug
2012 .
 Attended work shop on “Sales Mgt” organized by All India Mgt Association
(AIMA) at Shri Ram School of Business Mgt, Greater Noida on 3-4 Aug’2011.
 Attended Seminar on “Motivation & Success”by Yossi Ghinsberg at Hotel ITC
Sheraton, New Delhi, dt 20th May 2008.
 Attended CII Conference on “Creating Talent On Demand”, 16th May’2008, at
Hotel TajMansingh, New Delhi.
 Presented research paper in the National (Management) Conference on
“Relevance of Internal Marketing in the Present Scenario”, organized by Gyan
Vihar Management College, Jaipur, dated 24-25 Feb 2007.
 Attended UGC sponsored Workshop on “Case Handling & Development”,
organized by MDS University,Ajmer (Raj), dated 28 March to 17 April’2006.

7.  Attended UGC sponsored Refresher Course on “Contemporary Issues in
Management”,organized by MDS University, Ajmer (Raj)on 28 March 2006.
Professional Achievements:
 My PhD Thesis has been awarded by Indian Council of Social Science Research (ICSSR- A
Govt of India Establishment- Ministry of Human Resource Development) for Publication
Grant, Award letter dt 24 April 2014, F No 14-41 (T) RSP/2012.
 My candidature for the empanelment as “Examiner” for the Chartered Accountants (CA)
Examination has been accepted (for Management- Marketing papers) by the Institute of
Chartered Accountants of India (ICAI).
 Awarded certificate of “Accredited Mgt Teacher” by AIMA. Invitation as Penal Member on
“Retail/ Mall Discussions” is periodically received from AIMA.
 Recognized by Narsee Monjee (NMIMS Global Access School for Continuing Education),
Mumbai, Amity University (Amity Business School, Amity International Business School,
Amity School of Business, Amity School of Distance Learning (ASODL) & Amity Institute of e-
learning) , MDS University (formerly Ajmer University) Ajmer and ITS, Gaziabad as:
 Paper Setter/ Evaluator of Marketing/Retail Courses.
 “Retail Mgt” and “Mall Mgt” Curriculum Review Board Member.
 Study Material and Assignments Development Task for Distance Learning Courses (as
Self Learning Modules).
 Research examiner (external) of Post Graduate students of Amity Business School, Amity
University (UP).
BOOKS PUBLISHED
 Shopping Mall (An Indian Perspective),by m/s Sunrise Publications, Delhi
(Publisher approved by ICSSR, N Delhi, copies of book released in the market
through ICSSR Publication Grant: Award letter dt 24 April 2014, F No 14-41 (T) RSP
/ 2012).
 My Book on “ Retail &Mall Mgt (For Competitive Exams) ”is under print.
 My Book on “Business Values and Ethics (for BBA students)”, BRABU, Vikas
Publishing House Pvt Ltd (working book-final manuscript by 2 March 2015).
REFERENCES:
Prof (Dr) G Soral
HoD (& Dean)
Department of Acct & Statistics, University
College of Commerce & Management Studies,
Mohan Lal Sukhadia University, Udaipur (Raj)
INDIA
Mob No: 09414165113
E-mail: drsoralg@gmail.com
Prof (Dr) C V Baxi
Ex- Dean, Ex-Director, MDI, Gurgaon
Tower 6 , Sushant Estate, Sector: 45, Gurgaon
Mob No: 09818913284
E-mail: cvbaxi@gmail.com
PERSONAL DETAILS
SPOUSE NAME : Ms Ruchi Tandon, Asstt Professor (Business Comm), Prog
Leader, Amity Institute of Corporate Comm (AICC), Amity
University Campus, Sector-125, Noida (UP).
DAUGHTERS : Tanvi Tandon, III Year Dentistry Course student at Christian
Dental College (CDC: A Unit of CMC), Ludhiana & Simran Tandon,
pursuing BA (Film Making with Specialisation in Acting) from
Whistling Woods International (A Venture of Subhash Ghai & TATA
Institute of Social Sciences- TISS).
PERMANENT ADDRESS : House No 2, “Krishna Bhawan” Kala Bagh, Ajmer (Raj) Pin:
305001.
Date: 2nd Jan 2016
Place:Greater NOIDA (UP) (Dr. Sanjeev Tandon)
Associate Professor (Marketing & Retail Mgt)