10. “The traditional linear roadmap model reflects an
OUTPUT-focused mode of operating a digital
business. Instead, today, successful product-led
organisations focus on OUTCOMES.”
—Jeff Gothelf
13. Change the way cities move
Business goal: increase retention by 10%
H1 2020
NOW NEXT
Increase the number of users that
reach the destination
*
Improve the user experience
when they transfer
*
Give more information to the users
about the stations
Increase destination reached rate by
15%
*
Increase the quality of the real time
information
Increase the number of users that
complete the onboarding
*Simplify the text * Improve the onboarding experience
Increase onboarding completed by
10%
*
Allow the user to review the
onboarding later
This roadmap is for informational purposes only. The items in the roadmap are subject to change or delay without notice.
14. Change the way cities move
Business goal: increase retention by 10%
H1 2020
NOW NEXT
Increase the number of the users
reaching the destination
*
Improve the user experience
when they travel underground
*
Give more information to the users
about the stations
Increase destination reached rate by
15%
*
Increase the quality of the real time
information
Increase the number of users that
complete the onboarding
*Simplify the text * Improve the onboarding experience
Increase onboarding completed by
10%
*
Allow the user to review the
onboarding later
ProductVISION
Businessgoals
timeframe
outcome
metrics
THEME
outcome
metrics
timeframe timeframe
THEME
THEME
THEME
THEME
THEME
THEMETHEME
This roadmap is for informational purposes only. The items in the roadmap are subject to change or delay without notice.disclaimer
15. Change the way cities move
Q1 2020 Q2 2020
Goals ● Increase retention by 10% ● Increase MAU by 10%
Outcomes ● Increase the number of users that reach the
destination
● ...
● Increase the number of users that complete the
onboarding
● ...
Themes ● Improve the user experience when they transfer
● Simplify the text
● Improve the onboarding experience
● Allow the user to review the onboarding later
Metrics ● Destination reached rate
● ...
● Onboarding completed rate
● ...
16. Change the way cities move
Q1 2020 Q2 2020
Goals ● Increase retention by 10% ● Increase revenue
● Increase MAU by 10%
Outcomes ● Finish Berlin Catalog
● Implement Email Signup
● Merge MI with S-iOS
● Lorem Ipsum
● Dolor sit amet
Themes ● Complete JTBD study on Needs around ticketing
● Setup GMR KPI Dashboard
● Lorem Ipsum
● Dolor sit amet
Metrics ● Customer Satisfaction on ticket purchase ● Revenue
●
