Reunion Marketing hosted a Google Breakfast event for small business owners and this presentation was a brief overview of Google Analytics and some useful reports on the platform.

1. Transparent and Actionable Reporting

2. This Session at a Glance
● Navigation Overview
● AdWords Linking
● Custom Dashboards
● Key Takeaways

3. DASHBOARD OVERVIEW: AUDIENCE

4. Audience Tab
● Mobile vs. Desktop
● Geo
● Demographics

5. DASHBOARD OVERVIEW: ACQUISITION

6. DASHBOARD OVERVIEW: ACQUISITION

7. DASHBOARD OVERVIEW: ACQUISITION
● Search Console Data
● AdWords linking (to be
continued…)
Photo credit

8. DASHBOARD OVERVIEW: BEHAVIOR

9. DASHBOARD OVERVIEW: BEHAVIOR
1 second increase in site speed =
8% decrease in conversions

10. DASHBOARD OVERVIEW: CONVERSIONS

11. DASHBOARD OVERVIEW: CONVERSIONS
● Goals
● Conversion rate by goal
● Multi-channel Funnel

12. CUSTOM DASHBOARDS

13. ADWORDS LINKING

14. KEY TAKEAWAYS
● Identify your website’s audience
● What channels are people using to visit your site?
● How are they behaving on your site?
○ Are shoppers “converting” into shopping behavior and leads?
● View data from other Google products like AdWords & Search
Console
● Customize your setup!

15. Questions?