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PROJECT UX
Unleash your mobile experience	
  
WHO ARE WE
Prediction in 2010
SOURCE:	
  COMESCORE,	
  INC	
  
January 2014
SOURCE:	
  COMESCORE,	
  INC	
  
Time Spent on Internet by Device	
  
PCs	
  Internet	
  –	
  
45%	
  
Mobile	
  Internet	
  -­‐	
  
[PERCENTAGE]	
  
PCs	
  Internet	
   Mobile	
  Internet	
  
January 2014
Total Internet Time Spent
Device Preferences Throughout the Day
Most Weekend Tablet Usage Occurs Between 8pm and 9pm
SOURCE:	
  COMESCORE,	
  INC	
  
Digital Commerce – Mobile Outpaces PC Growth Rates
87% Audience Growth on Mobile for Amazon e-Commerce customers
SOURCE:	
  COMESCORE,	
  INC	
  
Mobile Browsing: Percentage of all web traffic (May 2012)
SOURCE:	
  StatCounter,	
  Pingdom	
  
	
  
Mobile share of web traffic
SOURCE:	
  StatCounter,	
  Pingdom	
  
	
  
Global Mobile Data Traffic, 2012 to 2018
15.9EB	
  
2018	
  
10.8EB	
  
2017	
  
7EB	
  
2016	
  
0.82EB	
  
2012	
  
1.5EB	
  
2013	
  
4.4EB	
  
2015	
  
2.6EB	
  
2014	
  
2012	
  
2013	
  
Global Mobile Data Traffic
Grew 81% in 2013	
  
Expecting a CAGR of 61 percent, to grow to 15.9 exabytes per
month by 2018, nearly an 11-fold increase over 2013. 	
  
Source:	
  Cisco	
  Visual	
  Networking	
  Index:	
  Global	
  Mobile	
  	
  
Data	
  Traffic	
  Forecast	
  Update,	
  2013–2018	
  	
  
	
  
Why UX?
SOURCE:	
  Homestead	
  
Common problem on existence website
=	
  
Current problem on non-responsive
website on Mobile
Not Touch
Optimized
Not Mobile
Optimized
Button
Too Small
Too much
Zooming,
Scrolling
Image
Too Small
Not support
Flash Player
Video
cannot load
Loading
too Slow
No Mouse
Over
Bandwidth
Wasting
Too much
information
Google New SEO Ranking Algorithm
Improve	
  search	
  results	
  for	
  smartphone-­‐friendly	
  websites	
  
and	
  penalize	
  sites	
  that	
  make	
  mobile	
  browsing	
  difficult.
Google	
  Loves	
  One-­‐URL	
  and	
  Responsive	
  Websites
Social	
  Sharing	
  
Mobile	
  site	
  are	
  old	
  
method	
  
Slow	
  Redirec>on	
  
Duplicate	
  content	
  for	
  SEO
Google New SEO Ranking Algorithm
Improve	
  search	
  results	
  for	
  smartphone-­‐friendly	
  websites	
  
and	
  penalize	
  sites	
  that	
  make	
  mobile	
  browsing	
  difficult.
Avoid	
  Common	
  Mistakes
Unplayable	
  video	
  
Redirec>on	
  
Smartphone	
  404	
  
Irrelevant	
  cross-­‐
linking	
  
Page	
  speed
THE SOLUTION
Mobile Site
PC
Smartphone Application
Tablet Application
PROJECT UX SOLUTION
One	
  set	
  of	
  code	
  
One	
  CMS	
  
One	
  off	
  price	
  
Fit	
  for	
  all	
  device
CMS
 Responsive Layout
 SEO
Template	
  based	
  website,	
  with	
  a	
  combina>on	
  of	
  all	
  basic	
  need.
STEP 1. PICK A TEMPLATE
STEP 2. SELECT SERVICES
STEP 3. FINISHED 
PROJECT UX SOLUTION
3-5 Theme
10+ Module
10+ Transition
Hundreds of combination
TEMPLATE DESIGN DIRECTION
PROJECT UX SOLUTION
Clean and neat design
Mobile responsive
Customize user experience for touch device
Large promote area
Flexible to update
PROJECT UX SOLUTION
Template Sample – PC and iPad
PROJECT UX SOLUTION
Template Sample
- Smartphone
PROJECT UX SOLUTION
Template Sample - eCommerce
PROJECT UX SOLUTION
Template Sample - eCommerce
Theme
PROJECT UX SOLUTION
CMS
Combine with Google Analytics Technology
Mobile Optimize CMS Dash-Board
Easy to update your website
Check your Site performance anywhere
Track your update Record
SEO updating
Theme
PROJECT UX SOLUTION
CMS Sample
Theme
PROJECT UX SOLUTION
CMS Sample
Theme
PROJECT UX SOLUTION
SEO Solution
Basic SEO Friendly Keywords
Mobile Optimize for Better SEO ranking
Can upgrade to specific SEO planning
Check you Site SEO ranking in Google, Yahoo
Maintenance your Keywords from CMS
Design
•  10 Pages or 4 Section of Website
•  Language of website: Chinese Traditional and
English
•  Responsive Design (Mobile, Tablet, Website)
•  Design Revise 2 Turns
•  Support I.E 9 or above, Chrome, Firefox, Safari
CMS
•  Website updating
•  Google Analytics
•  Chart of web traffic stats
•  Basic SEO Services
Server
•  Server Hosting (10GB storage)
•  Domain Hosting
•  Internet Traffic (10GB)
•  Maintenance of website (1 Year) 	
  
Develop	
  Time:	
  4-­‐6	
  Weeks
PROJECT UX SOLUTION
Suggested Basic Plan
Theme
SHOWCASE
Shu Uemura
Theme
SHOWCASE
OPTICAL 88
Theme
SHOWCASE
Amyway
Theme
SHOWCASE
Elyse
Theme
Hong Kong In Fashion
SHOWCASE
Theme
Lane Crawford
SHOWCASE
Theme
CLIENT
And More…
Theme
THANK YOU

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Project UX

  • 1. PROJECT UX Unleash your mobile experience  
  • 3. Prediction in 2010 SOURCE:  COMESCORE,  INC  
  • 4. January 2014 SOURCE:  COMESCORE,  INC   Time Spent on Internet by Device   PCs  Internet  –   45%   Mobile  Internet  -­‐   [PERCENTAGE]   PCs  Internet   Mobile  Internet   January 2014 Total Internet Time Spent
  • 5. Device Preferences Throughout the Day Most Weekend Tablet Usage Occurs Between 8pm and 9pm SOURCE:  COMESCORE,  INC  
  • 6. Digital Commerce – Mobile Outpaces PC Growth Rates 87% Audience Growth on Mobile for Amazon e-Commerce customers SOURCE:  COMESCORE,  INC  
  • 7. Mobile Browsing: Percentage of all web traffic (May 2012) SOURCE:  StatCounter,  Pingdom    
  • 8. Mobile share of web traffic SOURCE:  StatCounter,  Pingdom    
  • 9. Global Mobile Data Traffic, 2012 to 2018 15.9EB   2018   10.8EB   2017   7EB   2016   0.82EB   2012   1.5EB   2013   4.4EB   2015   2.6EB   2014   2012   2013   Global Mobile Data Traffic Grew 81% in 2013   Expecting a CAGR of 61 percent, to grow to 15.9 exabytes per month by 2018, nearly an 11-fold increase over 2013.   Source:  Cisco  Visual  Networking  Index:  Global  Mobile     Data  Traffic  Forecast  Update,  2013–2018      
  • 10.
  • 12. Common problem on existence website =  
  • 13. Current problem on non-responsive website on Mobile Not Touch Optimized Not Mobile Optimized Button Too Small Too much Zooming, Scrolling Image Too Small Not support Flash Player Video cannot load Loading too Slow No Mouse Over Bandwidth Wasting Too much information
  • 14. Google New SEO Ranking Algorithm Improve  search  results  for  smartphone-­‐friendly  websites   and  penalize  sites  that  make  mobile  browsing  difficult. Google  Loves  One-­‐URL  and  Responsive  Websites Social  Sharing   Mobile  site  are  old   method   Slow  Redirec>on   Duplicate  content  for  SEO
  • 15. Google New SEO Ranking Algorithm Improve  search  results  for  smartphone-­‐friendly  websites   and  penalize  sites  that  make  mobile  browsing  difficult. Avoid  Common  Mistakes Unplayable  video   Redirec>on   Smartphone  404   Irrelevant  cross-­‐ linking   Page  speed
  • 16. THE SOLUTION Mobile Site PC Smartphone Application Tablet Application
  • 17. PROJECT UX SOLUTION One  set  of  code   One  CMS   One  off  price   Fit  for  all  device CMS Responsive Layout SEO Template  based  website,  with  a  combina>on  of  all  basic  need.
  • 18. STEP 1. PICK A TEMPLATE STEP 2. SELECT SERVICES STEP 3. FINISHED PROJECT UX SOLUTION 3-5 Theme 10+ Module 10+ Transition Hundreds of combination
  • 19. TEMPLATE DESIGN DIRECTION PROJECT UX SOLUTION Clean and neat design Mobile responsive Customize user experience for touch device Large promote area Flexible to update
  • 20. PROJECT UX SOLUTION Template Sample – PC and iPad
  • 21. PROJECT UX SOLUTION Template Sample - Smartphone
  • 22. PROJECT UX SOLUTION Template Sample - eCommerce
  • 23. PROJECT UX SOLUTION Template Sample - eCommerce
  • 24. Theme PROJECT UX SOLUTION CMS Combine with Google Analytics Technology Mobile Optimize CMS Dash-Board Easy to update your website Check your Site performance anywhere Track your update Record SEO updating
  • 27. Theme PROJECT UX SOLUTION SEO Solution Basic SEO Friendly Keywords Mobile Optimize for Better SEO ranking Can upgrade to specific SEO planning Check you Site SEO ranking in Google, Yahoo Maintenance your Keywords from CMS
  • 28. Design •  10 Pages or 4 Section of Website •  Language of website: Chinese Traditional and English •  Responsive Design (Mobile, Tablet, Website) •  Design Revise 2 Turns •  Support I.E 9 or above, Chrome, Firefox, Safari CMS •  Website updating •  Google Analytics •  Chart of web traffic stats •  Basic SEO Services Server •  Server Hosting (10GB storage) •  Domain Hosting •  Internet Traffic (10GB) •  Maintenance of website (1 Year)   Develop  Time:  4-­‐6  Weeks PROJECT UX SOLUTION Suggested Basic Plan
  • 33. Theme Hong Kong In Fashion SHOWCASE