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LIVE PROJECT (29th Oct-22nd Nov)
YOGESH SINGRODIA
THETA(2016-2018)
437
1
Introduction
• Established: 1970
• Headquarters: Mumbai, India
• Member of Kantar Group
• Type: Subsidiary Company
• Founder: Hindustan Thompson Associates
• Parent Co: Hindustan Thompson Associate
• Operations: In 15 countries
• Employees: 1200 (full time)
• Official Website: www.imrbint.com
2
Service Offerings
3
Customer Satisfaction Research
Advertising and Promotion research:
• Advertising Research
• Promotion Research
• Media Research
Brand research:
• Usage and Attitude Studies
• Name Tests
• Segmentation and Profiling Studies
Service Offerings
Pricing Research:
• Gabor Granger
• Price Sensitivity Monitor (PSM)
• Conjoint Analysis
• Brand Price Trade-Off (BPTO)
Channel & Retail Research:
• Mystery Shopping
• Retail Audits
• Location Research
4
Strategic market research:
• Concept
• Development
• Communication
• Relationship
Corporate and Employee research:
• Corporate Image Studies
Highly loyal Client relationships
Our top clients include BAT Group, Bharti Group, Cadbury, Ford Group, Frito Lay, Glaxo
Smithkline, Heinz, Indian Airlines, ITC Group, Millward Brown, Nestle, Pepsi Group, Reckitt
Benckiser, Research International, TVS Motors, Unilever Group, VST and so on *
5
Other prominent clients:
6
Projects Undertaken
7
Consumers Consumer briefing at the venue 10:00AM – 10:30AM
Consumer goes out for
Shopping
10:30AM – 11:30AM
Refreshment 11:30AM – 12:00PM
Participants Setting the Context 10:30AM – 11:00AM
Shopping exercise 11:00AM – 12:00PM
Interaction with the consumer 12:00PM – 01:00PM
Time Required to Execute the Project
Approx. time: 30 min here & there
Requirements
Consumer
•Will be accompanied by IMRB Team (Eveneet + 6 researchers + 6 supervisors), to reach the venue by 10:30
am
•Will be given Rs 500 for shopping (by IMRB team), and will be accompanied by supervisors
•Refreshment will be provided by PEP
•Commute to be managed by IMRB
•You will need to share some basis information about the consumer in the attached format (pic not required) -
refer to DS slides
Consumers
Consumer briefing at the venue 10:00AM – 10:30AM
Consumer goes out for Shopping 10:30AM – 11:30AM
Refreshment 11:30AM – 12:00PM
Participants
Setting the Context 10:30AM – 11:00AM
Shopping exercise 11:00AM – 12:00PM
Interaction with the consumer 12:00PM – 01:00PM
Projects Undertaken
Workshop Participants
Commute to be managed by IMRB
Will be given Rs 500 for shopping (by IMRB team), and will be accompanied by
researchers
Consumer & participants will go to the same markets
Markets to be visited
TBC- Qutab Plaza or other nearby markets
Consumer Profile
8
Millennial Male 18 years College Going (Studying in Prestigious College)
Millennial Female 18 years College Going (Studying in Prestigious College)
Young executive / First time jobber 22-25 years , first job , male
Housewife 35-45 years- older kids, SEC A
Housewife 35-45 years- older kids, SEC A
Main Bread Earner (SEC A, 35 +)
Learning
9
• Better understanding of the market
• Consumer needs and wants
• Learned to manage and plan events
• Interpersonal Communicational Skills
• Confidence Booster
• Quantitative Research Analysis
• Use of Big Data in companies
• Use of latest technology in companies
• Work ethics
• Time Management
• Quick Learning
Accomplishment of Swaadisht Project
6th October,2016
Have a nice day!
11
THANK YOU

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Imrb ppt

  • 1. LIVE PROJECT (29th Oct-22nd Nov) YOGESH SINGRODIA THETA(2016-2018) 437 1
  • 2. Introduction • Established: 1970 • Headquarters: Mumbai, India • Member of Kantar Group • Type: Subsidiary Company • Founder: Hindustan Thompson Associates • Parent Co: Hindustan Thompson Associate • Operations: In 15 countries • Employees: 1200 (full time) • Official Website: www.imrbint.com 2
  • 3. Service Offerings 3 Customer Satisfaction Research Advertising and Promotion research: • Advertising Research • Promotion Research • Media Research Brand research: • Usage and Attitude Studies • Name Tests • Segmentation and Profiling Studies
  • 4. Service Offerings Pricing Research: • Gabor Granger • Price Sensitivity Monitor (PSM) • Conjoint Analysis • Brand Price Trade-Off (BPTO) Channel & Retail Research: • Mystery Shopping • Retail Audits • Location Research 4 Strategic market research: • Concept • Development • Communication • Relationship Corporate and Employee research: • Corporate Image Studies
  • 5. Highly loyal Client relationships Our top clients include BAT Group, Bharti Group, Cadbury, Ford Group, Frito Lay, Glaxo Smithkline, Heinz, Indian Airlines, ITC Group, Millward Brown, Nestle, Pepsi Group, Reckitt Benckiser, Research International, TVS Motors, Unilever Group, VST and so on * 5
  • 7. Projects Undertaken 7 Consumers Consumer briefing at the venue 10:00AM – 10:30AM Consumer goes out for Shopping 10:30AM – 11:30AM Refreshment 11:30AM – 12:00PM Participants Setting the Context 10:30AM – 11:00AM Shopping exercise 11:00AM – 12:00PM Interaction with the consumer 12:00PM – 01:00PM Time Required to Execute the Project Approx. time: 30 min here & there Requirements Consumer •Will be accompanied by IMRB Team (Eveneet + 6 researchers + 6 supervisors), to reach the venue by 10:30 am •Will be given Rs 500 for shopping (by IMRB team), and will be accompanied by supervisors •Refreshment will be provided by PEP •Commute to be managed by IMRB •You will need to share some basis information about the consumer in the attached format (pic not required) - refer to DS slides Consumers Consumer briefing at the venue 10:00AM – 10:30AM Consumer goes out for Shopping 10:30AM – 11:30AM Refreshment 11:30AM – 12:00PM Participants Setting the Context 10:30AM – 11:00AM Shopping exercise 11:00AM – 12:00PM Interaction with the consumer 12:00PM – 01:00PM
  • 8. Projects Undertaken Workshop Participants Commute to be managed by IMRB Will be given Rs 500 for shopping (by IMRB team), and will be accompanied by researchers Consumer & participants will go to the same markets Markets to be visited TBC- Qutab Plaza or other nearby markets Consumer Profile 8 Millennial Male 18 years College Going (Studying in Prestigious College) Millennial Female 18 years College Going (Studying in Prestigious College) Young executive / First time jobber 22-25 years , first job , male Housewife 35-45 years- older kids, SEC A Housewife 35-45 years- older kids, SEC A Main Bread Earner (SEC A, 35 +)
  • 9. Learning 9 • Better understanding of the market • Consumer needs and wants • Learned to manage and plan events • Interpersonal Communicational Skills • Confidence Booster • Quantitative Research Analysis • Use of Big Data in companies • Use of latest technology in companies • Work ethics • Time Management • Quick Learning
  • 10. Accomplishment of Swaadisht Project 6th October,2016
  • 11. Have a nice day! 11 THANK YOU

Editor's Notes

  1. *Seven of the top ten Clients of IMRB have been with them from the very beginning. Over 80 pc of IMRB’s business is from repeat clients ☺