This document provides details about a live project conducted by IMRB International from October 29th to November 22nd. IMRB is a market research company established in 1970 with headquarters in Mumbai, India that operates in 15 countries. The document outlines IMRB's service offerings such as customer satisfaction research, advertising and promotion research, brand research, pricing research, and strategic market research. It also lists some of IMRB's prominent clients and provides an overview of a project undertaken that involved consumers going shopping and participants interacting with consumers. The document concludes with learning points from the project related to understanding markets, consumer insights, interpersonal skills, and time management.