• To perform Market Analysis for GPS tracking watch to sense the market response and opportunities
• To identify the right market channel and the pricing variance which can be offered to different segments
Customer satisfaction of super stores in bangladesh an explorative studyAlexander Decker
This document summarizes a study on identifying factors that influence customer satisfaction at super stores in Bangladesh. The study used a survey of 50 customers at 5 super stores in Chittagong, Bangladesh. Factor analysis was used to analyze the data and identify three key factors:
1. Products Factor - Related to quality, price, and variety of products.
2. Store Service Factor - Related to quality of store service and choice when shopping.
3. Customer Facilities Factor - Related to brand mix, credit card facilities, and store location.
The study found that products were the most important factor for customer satisfaction, followed by store service and then customer facilities. The results can help super store owners and managers
The document analyzes operational management processes at Shwapno superstore. It identifies areas for improvement through 4V analysis, a performance polar diagram, and process mapping of ordering stock, selling products, and security maintenance. Recommendations include streamlining stock ordering, replacing manual security with cameras, improving dependability through membership programs, and focusing on quality and cost control throughout the product lifecycle.
This research takes all of our data from our 2013 reports, examining shopper attitudes, behaviours and motivations across areas such as planning vs. impulse purchase, online shopping, the usage of shopper apps and more. Segmenting our shoppers by:
• Age – young (18-34), middle aged (35-54) and older (55-65+)
• Gender
• Social Class
• Gender and Social Class
• Children Living at Home (under 16) – young families (18-34), older families (35-54) and empty nesters (shoppers aged 45+ with no children living at home)
• Region
Using these demographics we can look at how different the different groups behave comparing and contrasting the different attitudes amongst the key drivers listed. By using more detailed shopper demographics to examine our extensive catalogue of 2013 research we are able to present a thorough analysis of shopper behaviour for a more comprehensive range of shopper typologies than those presented in the individual reports.
This document summarizes research on superstore business expansion in Bangladesh. It outlines relevant background literature on the shift from traditional stores to organized superstores. Factors driving this shift include increasing education and exposure to brands/products through TV, as well as social changes like more nuclear families and working couples demanding convenience. The success of superstores can be attributed to offering one-stop shopping for various goods and services, appealing to time-poor consumers. The research aims to identify the most important factors for Bangladeshi consumers in choosing a superstore and their satisfaction with existing options.
Supply chain management of shwapno in bangladeshKanok Chowdhury
Shwapno is the largest retail chain in Bangladesh, with over 35% market share. It sources products directly from wholesale markets to control quality. The document discusses Shwapno's supply chain management practices, including how it works with over 1600 suppliers and 46 outlets across the country. It also examines Shwapno's customer relationship management and use of information systems in its operations. Key findings from employee surveys show that Shwapno focuses on quality in supplier selection, helps suppliers improve, and frequently measures customer satisfaction. However, it does not directly interact with customers to set service standards.
This document summarizes a webinar on launching products in India. It introduces representatives from Becton Dickinson India and Apollo Hospitals who discuss their perspectives on distribution and working with hospitals. Key challenges of the Indian market include its large size and fragmentation requiring multi-tier distribution networks. Success requires understanding customer needs, having the right KPIs, building relationships with distributors, and commitment to adapting to the local market. The hospital perspective emphasizes landscape research, solving clear problems, considering alternatives, and adapting to the market.
The document summarizes a presentation about using prediction markets for concept testing. It reveals how prediction markets work and why they are more cost effective than traditional methods. The presentation helps determine when to use prediction markets and demonstrates they provide more accurate concept tests more quickly. It then provides a case study comparing results from a prediction market to a traditional survey for concept testing in the health and beauty categories. The prediction market was more accurate and faster. The presentation concludes prediction markets are a powerful alternative to surveys for concept screening.
Enhanxit international business developmentEnhanxit SL
This document discusses strategies for international business development. It covers objectives like determining the best markets and products to enter, choosing sales channels, and adapting organizational structures. Key points discussed include:
- Evaluating products/services based on their competitiveness, market needs, and ability to be commercialized internationally. This determines what to offer in new markets.
- Selecting markets through a preliminary evaluation of economic indicators, followed by an in-depth analysis of industry forecasts, entry conditions, competition, customers, and industry history.
- Considering options like product standardization or adaptation when entering new markets. Adaptation may add more value but at a higher cost.
- Indirect sales channels can provide a cost
Customer satisfaction of super stores in bangladesh an explorative studyAlexander Decker
This document summarizes a study on identifying factors that influence customer satisfaction at super stores in Bangladesh. The study used a survey of 50 customers at 5 super stores in Chittagong, Bangladesh. Factor analysis was used to analyze the data and identify three key factors:
1. Products Factor - Related to quality, price, and variety of products.
2. Store Service Factor - Related to quality of store service and choice when shopping.
3. Customer Facilities Factor - Related to brand mix, credit card facilities, and store location.
The study found that products were the most important factor for customer satisfaction, followed by store service and then customer facilities. The results can help super store owners and managers
The document analyzes operational management processes at Shwapno superstore. It identifies areas for improvement through 4V analysis, a performance polar diagram, and process mapping of ordering stock, selling products, and security maintenance. Recommendations include streamlining stock ordering, replacing manual security with cameras, improving dependability through membership programs, and focusing on quality and cost control throughout the product lifecycle.
This research takes all of our data from our 2013 reports, examining shopper attitudes, behaviours and motivations across areas such as planning vs. impulse purchase, online shopping, the usage of shopper apps and more. Segmenting our shoppers by:
• Age – young (18-34), middle aged (35-54) and older (55-65+)
• Gender
• Social Class
• Gender and Social Class
• Children Living at Home (under 16) – young families (18-34), older families (35-54) and empty nesters (shoppers aged 45+ with no children living at home)
• Region
Using these demographics we can look at how different the different groups behave comparing and contrasting the different attitudes amongst the key drivers listed. By using more detailed shopper demographics to examine our extensive catalogue of 2013 research we are able to present a thorough analysis of shopper behaviour for a more comprehensive range of shopper typologies than those presented in the individual reports.
This document summarizes research on superstore business expansion in Bangladesh. It outlines relevant background literature on the shift from traditional stores to organized superstores. Factors driving this shift include increasing education and exposure to brands/products through TV, as well as social changes like more nuclear families and working couples demanding convenience. The success of superstores can be attributed to offering one-stop shopping for various goods and services, appealing to time-poor consumers. The research aims to identify the most important factors for Bangladeshi consumers in choosing a superstore and their satisfaction with existing options.
Supply chain management of shwapno in bangladeshKanok Chowdhury
Shwapno is the largest retail chain in Bangladesh, with over 35% market share. It sources products directly from wholesale markets to control quality. The document discusses Shwapno's supply chain management practices, including how it works with over 1600 suppliers and 46 outlets across the country. It also examines Shwapno's customer relationship management and use of information systems in its operations. Key findings from employee surveys show that Shwapno focuses on quality in supplier selection, helps suppliers improve, and frequently measures customer satisfaction. However, it does not directly interact with customers to set service standards.
This document summarizes a webinar on launching products in India. It introduces representatives from Becton Dickinson India and Apollo Hospitals who discuss their perspectives on distribution and working with hospitals. Key challenges of the Indian market include its large size and fragmentation requiring multi-tier distribution networks. Success requires understanding customer needs, having the right KPIs, building relationships with distributors, and commitment to adapting to the local market. The hospital perspective emphasizes landscape research, solving clear problems, considering alternatives, and adapting to the market.
The document summarizes a presentation about using prediction markets for concept testing. It reveals how prediction markets work and why they are more cost effective than traditional methods. The presentation helps determine when to use prediction markets and demonstrates they provide more accurate concept tests more quickly. It then provides a case study comparing results from a prediction market to a traditional survey for concept testing in the health and beauty categories. The prediction market was more accurate and faster. The presentation concludes prediction markets are a powerful alternative to surveys for concept screening.
Enhanxit international business developmentEnhanxit SL
This document discusses strategies for international business development. It covers objectives like determining the best markets and products to enter, choosing sales channels, and adapting organizational structures. Key points discussed include:
- Evaluating products/services based on their competitiveness, market needs, and ability to be commercialized internationally. This determines what to offer in new markets.
- Selecting markets through a preliminary evaluation of economic indicators, followed by an in-depth analysis of industry forecasts, entry conditions, competition, customers, and industry history.
- Considering options like product standardization or adaptation when entering new markets. Adaptation may add more value but at a higher cost.
- Indirect sales channels can provide a cost
This document summarizes a presentation made to professors by a group of students about retail strategies for Shoppers Stop, an Indian retailer. It discusses Shoppers Stop's history and operations, analyzes their strengths, weaknesses, opportunities and threats through a SWOT analysis, and provides recommendations around targeting younger customers, leveraging changing demographics, developing promotions, and exploring alternative media like mobile and online shopping.
This document summarizes a presentation made to professors by a group of students about retail strategies for Shoppers Stop, an Indian retailer. It discusses Shoppers Stop's history and operations, India's changing demographics that represent opportunities for retailers, and recommends that Shoppers Stop focus on targeting younger customers and expanding their online presence to align with increasing demand for mobile and online shopping.
No doubt Startups ought to know everything about the market they are playing in. Here is why understanding your market is important for a startup and how startups can go about it.
This document provides an overview of key concepts in marketing management from the textbook "Marketing Management" by Dawn Iacobucci. It discusses what marketing is, the exchange between customers and companies, orientations like product and customer-oriented strategies. It also covers the marketing framework including performing a situational analysis using the 5Cs of customers, company, context, collaborators, and competitors, as well as strategic marketing planning using segmentation, targeting, and positioning (STP) and the 4Ps of product, price, place, and promotion. Finally, it discusses different types of products and buying processes for consumer and business products.
This document provides an overview of a project report submitted by Zaid Hussain to the Institute of Management Technology in Nagpur, India. The report examines customer behavior and experience at Reliance Retail stores. It acknowledges those who provided guidance and support. Sections include research methodology, company analysis of Reliance Retail, findings from customer interviews, observations, and recommendations to improve the customer experience.
This document discusses market identification and sizing for new products or services. It provides definitions for key customer archetypes that may be involved in purchase decisions, including end users, decision makers, payers, influencers, and recommenders. Potential customer types are also defined, including individual consumers, businesses, and small businesses. The document outlines methods for validating market need through customer interviews and testing hypotheses. It also discusses approaches for estimating total addressable market size, serviceable available market size, and target market size, including using available industry reports and conducting bottom-up research by talking to customers. Market segments like mass market, niche market, and multi-sided platforms are also defined. The key takeaway is on the importance of directly
Bid to Win workshop for Seedbed - October 2015Matt Spry
If your business is supplying services or products to other organisations, and you want to grow, it is almost certain that you will have to navigate the minefield of tendering for new work. When done well successful bidding can help to scale your financial performance and impact quickly, but done badly and you risk wasting huge amounts of time and money.
The Bid to Win masterclass will give you:
- an introduction to bidding
- key principles for bidding to win
- an approach to bidding that can be applied to any sector or opportunity - the bid canvas
The aim of the session was to introduce attendees to a flexible and powerful approach to bidding that will keep your bids focused on what really matters to the buyer, whilst helping to manage the risks inherent in the tendering process.
This document discusses the importance of conducting market research before launching a new product or service. It outlines several key objectives of market research, including understanding the target market and customers' needs and perspectives. The document then provides guidance on assessing the relevant market, identifying competitors and their offerings, determining the target audience, and understanding what customers want and how they will perceive the new offering. A variety of qualitative and quantitative primary and secondary research methods are described to help gather customer insights and competitive intelligence needed to ensure market feasibility and success.
This document provides an executive summary and business plan for Metromart, a proposed retail chain in India. It outlines Metromart's value proposition as providing consumers access to a wide range of products under one roof through a multi-channel distribution network. The initial focus will be on Mumbai, targeting 1 million consumers through stores, web, mail, and phone orders focusing on consumer necessities. Future plans in the next 3-5 years include expanding the store network to other major cities. The document provides details on sales and marketing strategies, market analysis, costs, partnerships, and financial projections.
This document outlines a workshop on market needs analysis, which is part of the process of discovering a potential one million dollar business idea. The workshop agenda covers identifying customer segments, perceptual mapping, marketing mix, competitor analysis, and macro trends analysis. The document provides an overview of how to conduct a market needs analysis to determine if a product meets a clear market demand. It discusses identifying product uniqueness, competition, customer requirements, barriers to entry, distribution channels, and pricing criteria. Examples are given on perceptual mapping and segmentation for car and smartphone ownership. Tools like the marketing mix, competitor analysis grid, PESTEL analysis, and force field analysis are presented as ways to evaluate market opportunities and trends.
Metro Mart plans to launch a new retail chain in India starting with flagship stores in Mumbai to test operations and learn local markets. It estimates the market size in Mumbai could support at least 1 million initial customers, about 10% of the city's population. After an initial trial period, it plans to expand to other major cities and increase investments scaled to growing sales volumes. Market research found strong interest from customers seeking a "one-stop" shopping experience. Face-to-face interviews confirmed demand for Metro Mart's value proposition and informed modifications to better meet customer needs.
Marketing involves identifying customer needs and satisfying them profitably. It includes market segmentation, analyzing competition and the marketing environment. The marketing mix consists of the 4Ps - product, price, place and promotion. Forecasting demand is important for production planning. Different forecasting methods use past data like moving averages or factor in external variables through regression analysis. Pricing strategies must consider costs, competition and perceived value. Advertising objectives can be to inform, persuade or remind customers. Sales promotion provides short-term incentives to encourage purchases.
The document provides an overview of various marketing concepts including the marketing mix, market segmentation, product life cycle, sales funnel, product diffusion curve, Ansoff matrix, brand pyramid, Kapferer's brand identity prism, and buy-sell hierarchy. It describes key elements of each concept such as the 4Ps of the marketing mix - product, price, place, promotion. It also explains how to segment consumer and business markets and the stages of the product life cycle.
This document provides information about market segmentation for startup businesses. It discusses assessing market segmentation based on primary research and determining a beachhead market. Key learning outcomes are listed. The document then discusses approaches to segmentation, what information can be used to segment including demographic, geographic, psychographic, and behavioral variables for both B2B and B2C. It provides tips for selecting a beachhead market and characteristics of a market segment. The document outlines an exercise for startup teams to identify potential customer and user types, narrow them down, and create a dendogram to show segments. Finally, it discusses assumptions to prioritize from least to most risky for the identified customer.
Pet-o-pedia is launching an app and website to be a one-stop solution for all pet needs in India. Their goal is to have over 300,000 users and expand operations to several major cities within 3 years. They will target pet owners aged 18-40, offering an easy way to purchase pets, supplies, view reviews and get veterinary assistance delivered directly. The strategy is to position the brand as a reliable pet explorer through the app, website, social media and events. Tactics will include free basic features, premium paid services, discounts, and partnerships with pet stores for visibility, sales and customer service improvements. The implementation plan includes developing the organizational structure and launching in phases, beginning with app testing, then
Pawsome.co.in Complete Pet Care DestinationHirosh Mulky
Pawsome is Pet E-Retail & trying to be true to our claim of being the complete pet care destination, we cater across the Pet World, making us the one stop solution provider from Product to Service Provider to Information which is currently the issue & is not been valued for its worth.
This lecture discusses how to build and deliver an effective pitch to help you find financing for your entrepreneurial venture or to sell your product to customers.
The document provides an overview of marketing management processes and concepts. It discusses analyzing market opportunities and selecting target markets. It also covers developing marketing strategies and tactics, as well as organizing and implementing marketing efforts. Additionally, it touches on topics like the product life cycle, Porter's five forces model, segmentation, targeting, positioning, the BCG matrix, and analyzing customers and buying behavior.
The document discusses developing a digital marketing strategy and provides guidance on performing a situation analysis, setting objectives, developing the strategy, and implementing tactics. It emphasizes the importance of understanding customer insights and developing SMART objectives. Additionally, it outlines elements of an effective strategy including segmentation, targeting, positioning, and integration of different marketing channels and tools.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
This document summarizes a presentation made to professors by a group of students about retail strategies for Shoppers Stop, an Indian retailer. It discusses Shoppers Stop's history and operations, analyzes their strengths, weaknesses, opportunities and threats through a SWOT analysis, and provides recommendations around targeting younger customers, leveraging changing demographics, developing promotions, and exploring alternative media like mobile and online shopping.
This document summarizes a presentation made to professors by a group of students about retail strategies for Shoppers Stop, an Indian retailer. It discusses Shoppers Stop's history and operations, India's changing demographics that represent opportunities for retailers, and recommends that Shoppers Stop focus on targeting younger customers and expanding their online presence to align with increasing demand for mobile and online shopping.
No doubt Startups ought to know everything about the market they are playing in. Here is why understanding your market is important for a startup and how startups can go about it.
This document provides an overview of key concepts in marketing management from the textbook "Marketing Management" by Dawn Iacobucci. It discusses what marketing is, the exchange between customers and companies, orientations like product and customer-oriented strategies. It also covers the marketing framework including performing a situational analysis using the 5Cs of customers, company, context, collaborators, and competitors, as well as strategic marketing planning using segmentation, targeting, and positioning (STP) and the 4Ps of product, price, place, and promotion. Finally, it discusses different types of products and buying processes for consumer and business products.
This document provides an overview of a project report submitted by Zaid Hussain to the Institute of Management Technology in Nagpur, India. The report examines customer behavior and experience at Reliance Retail stores. It acknowledges those who provided guidance and support. Sections include research methodology, company analysis of Reliance Retail, findings from customer interviews, observations, and recommendations to improve the customer experience.
This document discusses market identification and sizing for new products or services. It provides definitions for key customer archetypes that may be involved in purchase decisions, including end users, decision makers, payers, influencers, and recommenders. Potential customer types are also defined, including individual consumers, businesses, and small businesses. The document outlines methods for validating market need through customer interviews and testing hypotheses. It also discusses approaches for estimating total addressable market size, serviceable available market size, and target market size, including using available industry reports and conducting bottom-up research by talking to customers. Market segments like mass market, niche market, and multi-sided platforms are also defined. The key takeaway is on the importance of directly
Bid to Win workshop for Seedbed - October 2015Matt Spry
If your business is supplying services or products to other organisations, and you want to grow, it is almost certain that you will have to navigate the minefield of tendering for new work. When done well successful bidding can help to scale your financial performance and impact quickly, but done badly and you risk wasting huge amounts of time and money.
The Bid to Win masterclass will give you:
- an introduction to bidding
- key principles for bidding to win
- an approach to bidding that can be applied to any sector or opportunity - the bid canvas
The aim of the session was to introduce attendees to a flexible and powerful approach to bidding that will keep your bids focused on what really matters to the buyer, whilst helping to manage the risks inherent in the tendering process.
This document discusses the importance of conducting market research before launching a new product or service. It outlines several key objectives of market research, including understanding the target market and customers' needs and perspectives. The document then provides guidance on assessing the relevant market, identifying competitors and their offerings, determining the target audience, and understanding what customers want and how they will perceive the new offering. A variety of qualitative and quantitative primary and secondary research methods are described to help gather customer insights and competitive intelligence needed to ensure market feasibility and success.
This document provides an executive summary and business plan for Metromart, a proposed retail chain in India. It outlines Metromart's value proposition as providing consumers access to a wide range of products under one roof through a multi-channel distribution network. The initial focus will be on Mumbai, targeting 1 million consumers through stores, web, mail, and phone orders focusing on consumer necessities. Future plans in the next 3-5 years include expanding the store network to other major cities. The document provides details on sales and marketing strategies, market analysis, costs, partnerships, and financial projections.
This document outlines a workshop on market needs analysis, which is part of the process of discovering a potential one million dollar business idea. The workshop agenda covers identifying customer segments, perceptual mapping, marketing mix, competitor analysis, and macro trends analysis. The document provides an overview of how to conduct a market needs analysis to determine if a product meets a clear market demand. It discusses identifying product uniqueness, competition, customer requirements, barriers to entry, distribution channels, and pricing criteria. Examples are given on perceptual mapping and segmentation for car and smartphone ownership. Tools like the marketing mix, competitor analysis grid, PESTEL analysis, and force field analysis are presented as ways to evaluate market opportunities and trends.
Metro Mart plans to launch a new retail chain in India starting with flagship stores in Mumbai to test operations and learn local markets. It estimates the market size in Mumbai could support at least 1 million initial customers, about 10% of the city's population. After an initial trial period, it plans to expand to other major cities and increase investments scaled to growing sales volumes. Market research found strong interest from customers seeking a "one-stop" shopping experience. Face-to-face interviews confirmed demand for Metro Mart's value proposition and informed modifications to better meet customer needs.
Marketing involves identifying customer needs and satisfying them profitably. It includes market segmentation, analyzing competition and the marketing environment. The marketing mix consists of the 4Ps - product, price, place and promotion. Forecasting demand is important for production planning. Different forecasting methods use past data like moving averages or factor in external variables through regression analysis. Pricing strategies must consider costs, competition and perceived value. Advertising objectives can be to inform, persuade or remind customers. Sales promotion provides short-term incentives to encourage purchases.
The document provides an overview of various marketing concepts including the marketing mix, market segmentation, product life cycle, sales funnel, product diffusion curve, Ansoff matrix, brand pyramid, Kapferer's brand identity prism, and buy-sell hierarchy. It describes key elements of each concept such as the 4Ps of the marketing mix - product, price, place, promotion. It also explains how to segment consumer and business markets and the stages of the product life cycle.
This document provides information about market segmentation for startup businesses. It discusses assessing market segmentation based on primary research and determining a beachhead market. Key learning outcomes are listed. The document then discusses approaches to segmentation, what information can be used to segment including demographic, geographic, psychographic, and behavioral variables for both B2B and B2C. It provides tips for selecting a beachhead market and characteristics of a market segment. The document outlines an exercise for startup teams to identify potential customer and user types, narrow them down, and create a dendogram to show segments. Finally, it discusses assumptions to prioritize from least to most risky for the identified customer.
Pet-o-pedia is launching an app and website to be a one-stop solution for all pet needs in India. Their goal is to have over 300,000 users and expand operations to several major cities within 3 years. They will target pet owners aged 18-40, offering an easy way to purchase pets, supplies, view reviews and get veterinary assistance delivered directly. The strategy is to position the brand as a reliable pet explorer through the app, website, social media and events. Tactics will include free basic features, premium paid services, discounts, and partnerships with pet stores for visibility, sales and customer service improvements. The implementation plan includes developing the organizational structure and launching in phases, beginning with app testing, then
Pawsome.co.in Complete Pet Care DestinationHirosh Mulky
Pawsome is Pet E-Retail & trying to be true to our claim of being the complete pet care destination, we cater across the Pet World, making us the one stop solution provider from Product to Service Provider to Information which is currently the issue & is not been valued for its worth.
This lecture discusses how to build and deliver an effective pitch to help you find financing for your entrepreneurial venture or to sell your product to customers.
The document provides an overview of marketing management processes and concepts. It discusses analyzing market opportunities and selecting target markets. It also covers developing marketing strategies and tactics, as well as organizing and implementing marketing efforts. Additionally, it touches on topics like the product life cycle, Porter's five forces model, segmentation, targeting, positioning, the BCG matrix, and analyzing customers and buying behavior.
The document discusses developing a digital marketing strategy and provides guidance on performing a situation analysis, setting objectives, developing the strategy, and implementing tactics. It emphasizes the importance of understanding customer insights and developing SMART objectives. Additionally, it outlines elements of an effective strategy including segmentation, targeting, positioning, and integration of different marketing channels and tools.
Similar to Market Entering Strategy for Looqi- Real time GPS tracker (20)
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
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2. Table of contents
1. Objective
2. How did we do?
3. Methodology
4. How will we achieve this?
5. Why not mass marketing?
6. Target segments
Kids:
People interviewed
Methodology
Reaching a number
Units in tier 2 cities
Input from others
Channels
3. Old age people
People interviewed
Methodology
Reaching a number
Other inputs and suggestions
Channels
Pets and other valuables
People interviewed
Methodology
Reaching a number
Other valuables TG
Channels
5. Objective
• The Objective of this study is to
understand the market opportunities for
Looqi, a wearable GPS tracker. To
analyze the application areas for Looqi
and to identify the market channels for
going in to Indian market.
6. How did we do?
MInD (Market Ideation n Development)-
•The stimulus for the product- Market reaction for
the product
•Ranking the application areas based on the
underlying needs
•Analyzing each application- Provide pros n cons
of each application and the business case of each
7. Methodology
• Selected diverse set of people from different cities for
interviews, high income parents, Doctors, School
administration, Vehicle owners, Pet owners
• Personal Interviews, Online surveys, Discussion with
Experts, Secondary research
- To see people reaction and curiosity for the product
- To check Willingness to buy & pay
- Suggestions, cues for channel partners
• Analyze the responses from the samples and interpret
the conversion ratio, channels and price
• Arrive at the number of products that can be sold, price
ready to pay, channel to follow
8. How will we achieve this?
• Deluxe Sales Force:
This is a product for a niche TG which will
require personal selling in which sales
personnel will explain the product features
and its benefits and do direct selling
For e.g.- Aqua guard filters when it
entered Indian market they had to explain
the need of the filter
9. Why not mass marketing?
• The main purpose of Looqi will be under
threat if we do mass marketing
• The cost of the mass marketing is an
additional cost to the customer
• Establishing retail chain will not suffice our
need as we are new and have not
established ourselves as a brand
• Awareness Ad’s are necessary, top news
paper Ad’s in metro’s
11. People Interviewed
• Parents of kids of age 3 to 10 (50)
• School officials/Faculties/Counselor (5)
• Child specialists (3)
• General practitioners (3)
14. Tier 2 cities
• Nearly 70 tier 2 cities are there in India
• Per city
– 20 schools of our TG
– 300 students per school
– Willingness may decrease, assuming 15-20%
– Approx 1000 units per city
– So 70,000 products can be sold in Tier 2 cities
– So there is a lot of potential there as well but
this should be done after the initial launch
completion
15. Input from others
• Doctors feel this product can work but they want
some more features like if someone falls they
should get notification
• They are willing to collaborate with us but are
not ready to disclose the margin that they may
charge for referring(Discuss all this in an official
meeting)
• School officials suggested that it is an interesting
product, willingness to associate is high so they
are open to talk to our sales team
16. Channel
• Collaboration with school
• Collaboration with Child specialists
• Retails shops like starmark
• Online kids store
18. People interviewed
• Working people from age 25-40 having a parent
in the age of 60+ years (30)
• Interview with doctors(Regular Body check up +
Physician + handling CBS) (5)
19. Methodology
No. of good
geriatricians in a
city
Average no. of
patients
examined in a
month
Total number in
this TG
Doctor's
response in
estimating
willingness of
patients in their
opinion
Units that can
be sold
Extrapolating
this number for
5 cities
For Selling
through
doctors
20. Reaching to a number
10 Doctors
Per doctor
approx. 200
patients monthly
of our TG
12000
semiannually –
6000 unique
patients
40% willingness
to buy
2400 products in
1 city
Approx. 12000
units in 5 cities
For Selling
through doctors
in 1 city
21. Other inputs and suggestions
• SEC A people are most likely to buy this product
and Doctor’s suggestion plays a critical role
• Doctor’s suggestion of using it for Diabetic
patients who can become unconscious or have
dizziness because of low sugar but the fall
detection feature needs to be there
• Alzheimer patients have a very high chance of
buying it
• Most older people get regular body check up
done twice a year so they can be targeted
through that channel as well
25. Methodology
Selling to Individual
Pet owners
Number of Pet
Counsellors/Vets/Sp
a in a city
Average Number of
pets comes for
counselling each
month
Total number of
pet owners in our
TG
Pet Counsellors
estimating response
and owners
willingness to buy
Units that can be
sold
Extrapolating those
numbers in 5 cities
26. Reaching to a number
Selling to Individual
pet owners
Target top 15
Pet counsellor/
vets
100 cases
handled by 1
Pet care center
monthly
1500 monthly
and 18000
yearly and 6000
unique cases
35% conversion
ratio2000 cases a
year per city
Approx. 10000
in 5 cities
27. Other Valuables TG
• Elite class people who carry highly
valuable items
• People who regularly carries very
important business documents to their
office
• This product can be sold in the high end,
secured briefcase selling shop
30. Potential Buyers
People who are using cars with multiple users, like family
members and drivers
In Case of premium cars(Cost above 8L)
Approx 17000 cars sales every year
2300 cars get stolen every year
60% of car owners go to car decors and spends on an
average 15000 to 25000 in car décor every year
If we can project the theft cases and attract 40% of the
car owners would turn out to approximately 7000.
31. Why not Cab Owners?
• A major section of new cab owners have
GPS tracker installed in their cabs
• “Arya Omni Talk” and “Search Info Talk”
are two GPS trackers, that are,
– Are cheaper than Looqi
– Available in the market from last 6 -8 years.
– They have better functionalities
32. Channels
➢Car Decors/ Car Accessorize shop
➢Repairing shop/ service centers
➢Motor parts shop/ authorized dealer’s
shop
➢Online stores
33. Price category wise
Category Price Reason
Kids 8000 People are willing to pay 8000 Rs
Old age
people
10000-12000 Sales are done through Doctors
suggestion
Cars 5000-8000 Competitors price and cost cutting with
limited features
Pets & other
valuables
5000-6000 Sales are done through pet counselor
34. Summary
Category Total units estimated Price
Kids 20000
(70000 in Tier-2 cities)
8000
Old age people 12000 10000-12000
Cars 7000 5000-8000
Pets & other
valuables
10000 5000-6000
35. Looqi’s Competitors
All the below products are wearable tracking devices, have similar applications
as Looqi
• Pocket Finder
• Tagg Pet Tracker
• Trax
• Tile
• Amber Alert
• Flip2
• Spot gen3 and many more
But they are mainly concentrated in U.S. and U.K markets, this is an untapped
market in India. Looqi will have first mover advantage and also it can grab
the huge market share by maintaining the standards.
36. Suggestions
• Initial Buzz creation by giving Ad’s in
metro news papers.
• Technical glitches should be avoided, as
the impact of negative reviews initially
would effect the total sales figure
• Design modification for different
applications
• Early pitch in for Schools