PPT ON Research Project on Vishal Mega Mart

1. Submitted By :- Under the Guidance of :-
•Vinay - 13001432052 Dr. Rupa Rathee
•Sushil -13001432048 ( Assistant Professor )
•Shweta- 130014302046
•Sagar - 13001432041
•Komal -13001432014
Research Project Report on
“ Comparative Study of Vishal
Megamart at Sonepat ”

2. VISHAL MEGA MART
Vishal Retail Ltd.
Research Project Report on
“ Comparative Study of Vishal
Megamart at Sonepat ”

3. COMPANY PROFILE
1. Year of establishment :- 1986 ( Kolkata)
Founders-Mr. Ramchandra Agarwal & Mrs. Uma
Agarwal
2. Logo :-
3. Punch line :- “Value for Money”
4. Headquarter :- Delhi
5. Website www.vishalmegamart.com

5. PLACE
• 183 stores in 24 states in 110 cities covering
2990146 sq ft
• 7 distribution centers and 31 trucks
• Targeting towards tier 2 & tier 3 cities
• Two manufacturing plants in Gurgaon &
Dehradun
• Online shopping through
www.vishalmegamart.net

6. PRICE
• Comparably low prices to target middle
and lower middle class
• Price = cost + profit
• Uniform pricing policy in all store
• Psychological discounting
• Special events pricing

7. PROMOTION
• Loyalty program
• SBI Co branded credit card
• Bond with bennett coleman and company
limited
• Print and electronic advertisement
• Road side hoardings
• HALLA BOLL stalls
• Different kind of discounts and special offers

9. PROCESS
• Production and purchasing
• Distribution
• Actual purchase by customers
• Billing
• Three stages check out

10. PEOPLE
• VRPL have around 7000 employees both
employed in their stores as well as in their
manufacturing units and other facilities.
• The Company provides 66 hours of training
before actual work assignment
• Recruitment through walk ins, employees
referral & career consultancies

11. PHYSICAL EVIDENCE
• This include delivery and display of goods. It
may be current system and available facilities.
• -Infrastructure – Stand Alone Commercial
Building
• -Clean, Air-conditioned outlet
• -Equipment – computer, BCR, Desk etc State of
Art

13.
RESEARCH
METHODOLOGY
• The present study was undertaken
“CUSTOMER SATISFACTION TOWARD
VISHAL MEGA MART, SONEPAT”. This
chapter gives as research design, data
collection method, sampling techniques,
fieldwork carried out, limitations inherent in
the project and finally coverage of
research work

14. Details Of Research
Method Used: Survey method
Type Of survey: Interview
Instrument used: Questionnaire
Sample size: 100
Data used: Both Primary & Secondary

15. Data Collection
• Primary Data Collection
Primary data used in this project is mainly
collected through questionnaire which has
been taken with the help of sample size
which has been taken and after that the
entire data has been manipulated

16. Data Collection
• Secondary data
Secondary data originally collected for a different study,
used again for a new research question.
Service District Statistics including basic client counts,
attributes, demographics, social conditions and lots of
program information (analogous to public schools and
school teachers, who constitute some of the most
accountable of public servants).

17. Conti.
* Other Social and Economic Indicators, Consumer Price
Index, unemployment figures, inflation indicators, Income
Figures, etc.
•Resource Inventories and other needs assessments
•Opinion Polls taken by others
• Budgets

18. Questionnaire Analysis
• Results : The Maximum No of
Respondents are Under the Age of 25
( 54 % )
• Results : Maximum Visitors in Vishal
Mega Mart are Students ( 45 % )

19. Questionnaire Analysis
About Store
• Results : From the Survey it is Concluded
that the Maximum visits of respondednts
are Once in a Month
• Results : As per the Responses about 34
Respondents like the Clothing Mart
• Results : From this survey it is concluded
thar Maximum No. of Respondents are
coming to the store because of Discounts

20. Conti*
•Results : As per the Responses about 64 Respondents
stay 0-5 km from the store
•Results : As per Responses about 76 Respondents
Preferred to come in the Store in the evening after 6:00
Pm
•Results : As per Responses about 54 Respondents
Preferred Local Market apart from Vishal
•Results : From the Survey it is Concluded that the
maximum number of respondents know about Vishal
through Friends / Relatives

21. Questionnaire Analysis
Overall Satisfaction Level
• Results : As per Responses about 60 %
Respondents are Overall Satisfied at Point 4 in
Scale 1 - 5

22. Suggestions
• Company need to spend a lot on
advertising and promotion to create brand
image of its product.
• Make frequent advertisements in both
print and electronic media.
• Making stalls in corporate melas like trade
fair, maybe beneficial to create brand
image of its product.

23. Conti*
• Need to provide additional offers and discounts
as per customer requirements. Need to include
varieties of similar item.
• Provide more discounts on FMCG. Provide
better customer service.
• Maintained proper display to create impulse. (It
is assumed that near about 70% sales comes
from impulse marketing and if proper display is
not maintained impulse cannot be created).
• Better if we provide filtered information about
Vishal.

24. LIMITATIONS OF THE STUDY:
•Sometime respondents are not taking
interest in such type of surveys therefore
there is chance that they might be giving
wrong information.
•The respondents are free from all barriers
so he/she can give his/her opinion which
may not be true in many occasions.
•The staff of the Vishal only provides/
communicates the merits of its products.

25. Finish