A dive into the practical impacts of Google AdWords Enhanced Campaigns on Geo-Bidding. This presentation looks into how techniques and strategies have evolved and gives some tips and tricks for effective Geo-Targeting.
Leverage Advertising Audience Data to Maximize Conversions with 1:1 Post-Clic...Hanapin Marketing
Advertisers have long moved away from generic ads that target broad audiences. We live in the age of 1-to-1 personalized ads that micro-target audiences. What made this possible? The availability of billions of audience data points. And with hyper-targeted ads, advertisers have been able to maximize clicks.
But 96% of ad clicks are not converting and hence not bringing any value to advertisers. When you run large-scale PPC campaigns, this means you’re throwing away tens of thousands and sometimes millions of dollars.
Why do only 4% of ad clicks convert? Because advertisers send clicks from highly targeted ads to generic landing pages, creating a disjointed customer journey. They’re only leveraging audience data to maximize clicks, not conversions.
But how can advertisers tap into this audience data that is not directly available to them? With 1-to-1 post-click personalization. During this session, Tyson will talk about how advertisers can tap into advertising audience data even with no direct access it. Tyson will provide specific and actionable examples of how advertisers can leverage advertising audience data to maximize conversions, and not just clicks.
This session is for those who either oversee or directly manage their organization’s PPC programs. Attendees will walk away from this session with new insights into advertising audience data available to them, what 1-to-1 post-click personalization means, how to boost their own ad programs, and what they can do immediately to increase conversions. Going through these steps are essential in conversion rate optimization.
Real-Time Personalization in Action (Alvin Glay)Monetate
Focusing on targeting customers in a near instantaneous manner and using specific data points to personalize messages and product offerings across all channels and devices is crucial to success. The pace of technological change is shifting customer expectations, both consciously and subconsciously, and marketing in real time not only creates a truly relevant customer experience, but also differentiates your company from the rest. Here Verizon’s Alvin Glay explains how the telecom giant has used real-time marketing to make its customer experience more personalized, relevant, and ultimately, more profitable.
Leverage Advertising Audience Data to Maximize Conversions with 1:1 Post-Clic...Hanapin Marketing
Advertisers have long moved away from generic ads that target broad audiences. We live in the age of 1-to-1 personalized ads that micro-target audiences. What made this possible? The availability of billions of audience data points. And with hyper-targeted ads, advertisers have been able to maximize clicks.
But 96% of ad clicks are not converting and hence not bringing any value to advertisers. When you run large-scale PPC campaigns, this means you’re throwing away tens of thousands and sometimes millions of dollars.
Why do only 4% of ad clicks convert? Because advertisers send clicks from highly targeted ads to generic landing pages, creating a disjointed customer journey. They’re only leveraging audience data to maximize clicks, not conversions.
But how can advertisers tap into this audience data that is not directly available to them? With 1-to-1 post-click personalization. During this session, Tyson will talk about how advertisers can tap into advertising audience data even with no direct access it. Tyson will provide specific and actionable examples of how advertisers can leverage advertising audience data to maximize conversions, and not just clicks.
This session is for those who either oversee or directly manage their organization’s PPC programs. Attendees will walk away from this session with new insights into advertising audience data available to them, what 1-to-1 post-click personalization means, how to boost their own ad programs, and what they can do immediately to increase conversions. Going through these steps are essential in conversion rate optimization.
Real-Time Personalization in Action (Alvin Glay)Monetate
Focusing on targeting customers in a near instantaneous manner and using specific data points to personalize messages and product offerings across all channels and devices is crucial to success. The pace of technological change is shifting customer expectations, both consciously and subconsciously, and marketing in real time not only creates a truly relevant customer experience, but also differentiates your company from the rest. Here Verizon’s Alvin Glay explains how the telecom giant has used real-time marketing to make its customer experience more personalized, relevant, and ultimately, more profitable.
Google Remarketing Lisa Raehsler OMS 2011Lisa Raehsler
Google Remarketing: Tips for Better Retargeting
Learn best practices for reconnecting with your audience wherever they are on the web and drive them back to your website. This session will cover all you need to know from critical set-up considerations to optimization tips for greater performance.
If you want to learn more about Bing Ads & search marketing strategies - check out this presentation!
You'll find information on:
• Why use Bing Ads
• Search strategy resources from Bing Ads
• Get local and mobile insights
Introducing REVEYE, a marketing software platform from CHEETEYE. REVEYE increases casino profits by providing a way to fully engage customers using interactive communications that drive play, and in turn, customer value. A user friendly dashboard makes it easy to create and deploy campaigns to any device, and any group of players. Once deployed, results are automatically tracked so that the effectiveness and profitability of every activity is fully understood.
Class 3 digital marketing services in ludhianaMegha Seth
Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Maximize Rentals with the Latest PPC Advertising Enhancements WebinarJeanne Dotson
Learn about the latest enhancements for Google and Facebook Pay-Per-Click Advertising in The Storage Group's latest webinar! Discover how to prepare your PPC ads for voice search and mobile search.
Search Engine Marketing or earlier widely known as Pay Per Click (PPC), is one the key pillars of the digital marketing. This can be executed through Google Ads platform, or Apple Ads platform or Binge Ads. The fundamentals of SEM are pretty similar across the platforms. This presentation helps in detail about the Search Engine Marketing principles, and how to execute the same.
Multi Armed Bandits and Optimized Online MarketingMarkus Ojala
Deep dive to optimized online marketing in Facebook. Explaining both current optimization features in Facebook as well as optimization built by Smartly.io on top of Facebook. Metrics Monday, 2015-11-02
Boost your Ecommerce Site's ROI by learning some tips about Facebook DPA.
You can find the recorded version of this webinar hosted by Susana Cipriota (Co-Founder and CMO | VP of Product at Funnely) here:
https://youtu.be/pIuMhog3Vg0
A Beginner’s Guide to DFP
DoubleClick for Publishers (DFP) is a must-have for every publisher that is aiming for money from his website. In this presentation you will find the basics terms and concepts to get you started.
Brandon Almack - The Day Google AdWords Changed Forever!Marketing Festival
On the 25th June 2015, Google finally allowed us to use audiences created in Google Analytics to reach our customers on Google Search. This has been a game changer. Brendan & his colleague Ciaran will discuss 5 ways you can leverage these audiences within your Google AdWords campaign to drive conversion and maximise account efficiency. All insights will be supported by actual Client case studies and real world results. If you are struggling to find value in RLSAs this talk will arm you with the practical skills you need to target your customers throughout the purchase funnel using custom audience lists.
Google Remarketing Lisa Raehsler OMS 2011Lisa Raehsler
Google Remarketing: Tips for Better Retargeting
Learn best practices for reconnecting with your audience wherever they are on the web and drive them back to your website. This session will cover all you need to know from critical set-up considerations to optimization tips for greater performance.
If you want to learn more about Bing Ads & search marketing strategies - check out this presentation!
You'll find information on:
• Why use Bing Ads
• Search strategy resources from Bing Ads
• Get local and mobile insights
Introducing REVEYE, a marketing software platform from CHEETEYE. REVEYE increases casino profits by providing a way to fully engage customers using interactive communications that drive play, and in turn, customer value. A user friendly dashboard makes it easy to create and deploy campaigns to any device, and any group of players. Once deployed, results are automatically tracked so that the effectiveness and profitability of every activity is fully understood.
Class 3 digital marketing services in ludhianaMegha Seth
Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Maximize Rentals with the Latest PPC Advertising Enhancements WebinarJeanne Dotson
Learn about the latest enhancements for Google and Facebook Pay-Per-Click Advertising in The Storage Group's latest webinar! Discover how to prepare your PPC ads for voice search and mobile search.
Search Engine Marketing or earlier widely known as Pay Per Click (PPC), is one the key pillars of the digital marketing. This can be executed through Google Ads platform, or Apple Ads platform or Binge Ads. The fundamentals of SEM are pretty similar across the platforms. This presentation helps in detail about the Search Engine Marketing principles, and how to execute the same.
Multi Armed Bandits and Optimized Online MarketingMarkus Ojala
Deep dive to optimized online marketing in Facebook. Explaining both current optimization features in Facebook as well as optimization built by Smartly.io on top of Facebook. Metrics Monday, 2015-11-02
Boost your Ecommerce Site's ROI by learning some tips about Facebook DPA.
You can find the recorded version of this webinar hosted by Susana Cipriota (Co-Founder and CMO | VP of Product at Funnely) here:
https://youtu.be/pIuMhog3Vg0
A Beginner’s Guide to DFP
DoubleClick for Publishers (DFP) is a must-have for every publisher that is aiming for money from his website. In this presentation you will find the basics terms and concepts to get you started.
Brandon Almack - The Day Google AdWords Changed Forever!Marketing Festival
On the 25th June 2015, Google finally allowed us to use audiences created in Google Analytics to reach our customers on Google Search. This has been a game changer. Brendan & his colleague Ciaran will discuss 5 ways you can leverage these audiences within your Google AdWords campaign to drive conversion and maximise account efficiency. All insights will be supported by actual Client case studies and real world results. If you are struggling to find value in RLSAs this talk will arm you with the practical skills you need to target your customers throughout the purchase funnel using custom audience lists.
Jason's presentation given at the American Marketing Association of West Michigan and American Marketing Association of Wichita. Pay-per-click, SEM, Display, Paid-social, Remarketing and Retargeting. What do all these buzzwords mean? Whether you’re a seasoned marketing professional in charge of digital strategies, or new to the world of digital ads, we all have something to learn.
In his presentation, Jason breaks down many of the popular digital ad platforms on the market. Providing insights on each channel, and how to win in the digital space with more effective campaigns that reach your target audience.
Google Display Targeting Methods, a Semetis approachSemetis
Semetis is a Search & Web Analytics agency who likes to share best practices approaches. You will find here a detailed presentation on Google Display Network targeting methods compiled with thanks to Semetis expertise and know-how.
Enhanced Campaigns - A Post-Apocalyptic Survival Guidepointit
Enhanced campaigns are the biggest change to hit AdWords since its inception, but are you confident your switch will be a positive one? Don’t be burdened by a bevy of bid-multiplier options – join our session and you’ll learn how to not only survive, but thrive in the brave new world of enhanced campaigns.
Join Dustin Lewis and William Goldfarb as they reveal the most efficient, effective ways to convert your campaigns of any size from legacy to enhanced including:
• Best practices for moving/merging your existing legacy campaigns
• Using big data to optimize the new hour-of-day and location bid multipliers
• Utilize value parameters to segment out traffic by device
• How to leverage historical data to give your enhanced campaigns a boost
• Combining intent (keyword) + context (time/location) to deliver the best experience to your user-base
You can view the video recording of the webinar here: http://www.youtube.com/watch?v=UJC_iyZLPDo
Take advantage of Google and Bing’s latest 2013 and 2014 innovations for your...PerformanceIN
Europe’s top two search engines have been going toe to toe with feature updates to their commercial search opportunities at such break-neck speed that it is hard to keep up.
Pierre will be covering the most impressive innovations that Google and Bing have released to date including cross-device tracking, targeting return on ad spend, location targeting options, review extensions, image extensions and rich ads in search.
There will also be time for what he thinks will be the big news in 2014.
Search is getting so complicated: multiple search engines, bidding algorithms and AI, forecasting, and budget management. In this world of machine automation how do I maximize my productivity without losing control? In this session we’ll have a look at the tools available to search marketers in Google Ads as well as some time-saving technologies that have been implemented by 3rd party platforms to help you save time, extend your reach, and be more competitive in your SEM program.
Hero Conference 2016 - How Local Are Your Campaigns? Why it Matters for Big B...Balihoo, Inc.
A review of cutting edge strategies to consider when building paidsearch campaigns for multi-location brands. Topics will include hyper-local geotargeting, weather-triggered campaign planning, and event-related bidding strategies. Real-life campaigns launched by a national brand will be reviewed along with resulting KPIs. In this session, you'll learn:
· Best practices to ensure a truly localized strategy, and the mistakes that lead to under-optimization
· How Hilton Worldwide is leveraging geography for paid search gains
· How the recent SERP change has effected local paid search results across industries (Includes data points)
Selecting the right strategy and tactics for your PPC efforts can determine the success or failure of your campaigns. Choosing incorrect targets, settings, goals and not having an all around cohesive geo-targeted strategy can be very costly. In an web-based world we are no longer bound by geographic restrictions to reach our audience. Learning the key elements of geographic targeting can be the key for success.
Contact:
http://twitter.com/michaelschott
http://www.linkedin.com/in/michaelschott
The PPC Playbook: Taking Command of Your Campaigns in the Age of AIPinpointe On-Demand
Is your pay-per-click strategy in dire need of updating?
If you’re using the same old strategies to win at pay-per-click, there’s a huge chance that a ton of other PPC experts are using them too.
So, if you want to get ahead and crush the competition, you’re going to need better, more tactical strategies and ways for creating and optimizing your PPC campaigns.
If you’re ready to retire (or at least upgrade) your old PPC playbook and replace it with winning plays, view these slides along with the accompanying webinar found at http://email-marketing.pinpointe.com/webinar-ppc-playbook-loveday
Learn how to use the latest online advertising technologies (think AI-powered) to optimize your digital campaigns. Lance will also outline a framework that shows you the key steps to beat the competition and succeed with your PPC ads.
With Google Ads, it is possible to build campaigns whose return on investment is measurable and whose terms are adaptable in real time. What's new in AdWords? How to build your strategy? What are the necessary means?
- Know how to evaluate the opportunities presented by Google Ads
- Understand how Google Ads work
- Discover concrete examples of successful projects in SEA
- Learn how to spread an Adwords budget
Make the most of multichannel traffic in 2016. Learn how Rockler, a national retailer with a robust ecommerce presence, successfully engages and converts online customers for continuous year-over-year growth. Rockler Director of Marketing Ellen Manderfeld and ROI Revolution's Denis Coombes will share seven strategies to accelerate traffic and conversion through popular channels such as Google Shopping, AdWords, mobile shopping and Pinterest.
Computational Marketing at Groupon - JCSSE 2017Clovis Chapman
14th International Joint Conference on Computer Science and Software Engineering Keynote: With over 50 million active customers, Groupon is one of the largest e-commerce sites in the world. Now offering over 500,000 deals daily, it has grown into a large marketplace aiming to connect customers to local deals through a variety of marketing channels. In order to achieve this, Groupon has had to develop sophisticated web based marketing processes.This talk will discuss the concept of Computational Marketing. Computational marketing is an emerging scientific discipline. It's central challenge is to find the best match between a given user in a given context and a suitable advertisement in order to provide advertisements that are contextually relevant and likely to lead to a purchase. With hundreds of thousands of events being generated per second, in the form of clicks, purchases, page impressions, etc. on all Groupon properties worldwide, being able to process these in real time in order to develop some instantaneous insights can provide a significant leg up over the competition.
http://www.pointit.com - This presentation discusses new Google Ad formats, the content network, international PPC, GEO targeting PPC, and working with search engine representatives.
Stream:20's best practice powerpoint for Google Campaigns and how to enhance them for your business.
We speak about context relevance, device optimisation and campaign management that will help you run your future ads.
Advertisers are constantly undervaluing the geographic angle of their marketing strategies. Carrie has spent years with geo-centric clients, devising new and more importantly effective strategies to leverage this piece of their digital marketing puzzle. In this session, she’ll speak to specific strategies that apply to your needs while offering game show-style live diagnoses for your accounts. Don’t miss out!
In this session, prepare to learn:
- The basic types of geographical segmentation available
How to integrate a geographical spin in your digital marketing strategy
- Innovative ways to dissect and certainly over-analyze your location data
- Ways to better segment and target using geographic data
- Caveats and common pitfalls of those using the very strategies you’re learning
If you think you know everything about geo-targeting strategies, coming to this session will either blow your mind or verify your opinion once and for all. Only one way to find out and to squeeze some fun in at the same time!
Google shopping q4 webinar jason bell and se mrushsemrush_webinars
Google Shopping consistently proves itself as a top-performing advertising channel for retailers during the busy holiday shopping season. The program is anticipating more advertisers and more spend this year than ever before.
This presents a problem: With more competition, how can you take a more aggressive approach while maintaining – if not improving – profitability? This thorough, practical course will walk through the most pertinent Shopping strategies that sophisticated retail Marketing Managers should test for the high-traffic season.
Similar to Improving Your Geographic Targeting Tactics on Goolge & Bing - Sam Owen at SMX East (20)
Last Click is Outdated: Learn to Use Google Analytics’ New Attribution BetaHanapin Marketing
Join Briana Ogle from Hanapin Marketing and Dmitry Golovanov from Supermetrics as they walk through getting the new tool set up and show you how to use the model comparison tool for the new beta – as well as best practices for attribution and ways you can begin measuring it with tools you already have.
Join Hanapin Marketing’s Cassie Oumedian and Bryan Gaynor as they walk you through the 5 reasons your business should be taking advantage of the capabilities of Amazon DSP – as well as results businesses are seeing from the platform.
Join Hanapin Marketing’s Andrew Harder and TubeBuddy’s Daniel Batal as they walk you through how to sift through one of the world’s fastest-growing platforms and identify your target audience.
Connect the Likes: Tracking Visits to Improve Facebook Ads PerformanceHanapin Marketing
Join Kapil Mohan, product manager at Zenreach, and Bahador Jamshidi, paid social account manager at Hanapin, to learn how to use Facebook offline conversion to track campaigns to real-world outcomes.
Hiring a Marketing Agency? Critical Questions that Drive the Right DecisionHanapin Marketing
Whether this is your first time participating in the process of hiring an agency or your 5th time, it’s good to get a fresh perspective on what you should be looking for, including the types of questions to ask and the warning signs to look out for. To help you in the process, Hanapin’s President, Jeff Allen, and Director of Services, Carrie Albright, go through the primary elements you should consider when hiring an agency.
Diving Deeper into Programmatic: Succeeding Beyond the PPC LandscapeHanapin Marketing
Programmatic technology allows advertisers to take everything they know about their customers and potential customers and deliver a unique experience at each stage of the consumer journey.
Marketing managers are eager to take advantage of these opportunities, but many struggle to adapt and fully leverage the channel’s unique capabilities. CPM-based buying models and highly-flexible targeting complicate the transition away from PPC-only advertising, leaving many advertisers unsure of where to start.
In this webinar, Hanapin’s John Williams and MightyHive’s Ellen Perfect discuss programmatic’s expanding role within a mature digital strategy and walk through the ways advertisers can change their approach to the channel.
The Rise of Conversational Marketing - How to Leverage Chatbots for PPCHanapin Marketing
Hanapin Marketing Senior Account Manager Dani Gonzales will discuss how to leverage chatbots to help curate customized experiences, lower friction and get buyers the answers they need in order to drive them down the sales funnel.
Quora Evangelist JD Prater shares his insights on launching into the Quora platform and utilizing it to reach audiences at key moments in the customer lifecycle.
Google is Getting More Expensive - How to Get Around that with Better Audienc...Hanapin Marketing
Hanapin Marketing Associate Director of Services Diane Anselmo shares her tips for utilizing layered audiences in Google in order to maximize conversions, engagement, and lower cost per action.
Investing in Brand Campaigns? Post-Click Experience is KeyHanapin Marketing
In this presentation, Hanapin's Stephanie White will team up with Instapage’s Ginny Tonkin to teach you how to bring branded campaigns into your paid strategy and the details to pay attention to.
How to Maximize the Impact of Video Content with RetargetingHanapin Marketing
The ability to grab and hold a user's attention, especially on a mobile device gets more difficult every year. Video content in Social Media is quickly becoming the cost effective way to cut through the noise and hold people's attention. We have tested Twitter, Instagram, Facebook, YouTube and LinkedIn for audience growth, social engagement and content creation. You will learn how we streamed various types of live events to create video content for ads. After this session, you will be able to:
Prioritize the various video marketing options
Maximize the impact of video content with behavioral retargeting
Track and optimize social video in marketing campaigns.
Machine Learning Tech You Could and Should Use TomorrowHanapin Marketing
This session will explore machine learning tools and platforms already on the market…use cases…and how you can use them right now to create better forecasts, write better ad copy, get better CPAs and literally save lives.
Create a PPC Playground For Your Clients: How To Co-Create Your Ad CustomizersHanapin Marketing
It is a well-known challenge every marketer has to deal with: clients who want agencies to outperform their search activities without losing power over the message shown in the ads. Experience learns that a feed is not always the right solution or not even possible. With Ad Customizers you have a solution that will fit in any situation.
In this session you will learn to combine the power of Ad Customizers with Google Sheets and how this will result in an setup where it’s possible to co-create, alter and manage these at scale, for as many ads as you want in the blink of an eye.
This session will explain in what way you can co-operate with your clients on the ads and keep track of this in one shared file instead of your inbox. This means you can focus on maximizing the performance of the Search account instead of losing too much time on repetitive tasks such as ad copies. Furthermore you will walk away with valuable insights and best practices about current setups within different markets.
The average landing page bounce rate is 70-80%. The main reason for this alarmingly high rate is the absence of a category called “post-click optimization.” Creating an optimized ad is important, but the ad click is not the only thing that’s important, nor is it where the conversion occurs. In this session, you will learn:
- Why post-click optimization is a need and how it leads to personalization
- Common mistakes in today's post-click programs
- Advice for providing relevant post-click experiences for ad programs
Keynote: Using Creativity in Advertising to Stay AheadHanapin Marketing
This talk will explore how brands go beyond conventional demand capture to launch creativity in the ads that they run. Kirsty will tie this into how difficult it is to get cut through and how we need to start using PPC as a channel not just to capture demand but to grow brands.
Why are you at HeroConf? Yes, you want to learn the latest PPC tactics from the top experts in the world. Yes, you want to meet fellow PPC nerds. Yes, you wanna partyyyyy. More than all that, you're here because you want to build your career in PPC. Better still, you want to supercharge it! In this keynote, PPC superhero Daniel Gilbert will bring you the best of his knowledge about how to make this happen. We'll start by thinking about what a good career path is to you. Then look at the various paths available to PPC experts. We'll finish on how to prepare yourself for a more automated future.
First things first - some unique aspect of ad extensions, that even though they are fairly easy to set up and manage, their quality and relevance can make or break a text ad. The good, the bad and the ugly - some examples for ad extensions, best practices from my account manager days. Also a brief view into the future. There cant be a talk without mentioning AI these days. Understand your data - focus on ad extension reporting for detailed insights, and what to draw from that. It takes longer than 10 minutes? Automate it! I will show you an AdWords script that automatically creates product-specific sitelinks for any given AdWords text ad campaign.
In this session you will learn:
- Actionable best practice tips for ad extensions – why a love for detail matters, what has worked and what hasn’t in various industries
- Reporting tips – how to get detailed insights into your ad extensions and what to draw from them
- A script for automatically adding product-specific sitelinks to text ad campaigns
Why You Should (Not) be Using Automated Bidding StrategiesHanapin Marketing
Everybody talks about AI at the moment. However, many companies and agencies are not even using automated bidding strategies to make use of this easily accessible form of "artificial intelligence".
To investigate this situation, I will share my experience with implementing bidding strategies for lead generation and e-commerce accounts, show how to avoid the most common pitfalls and how to manage expectations.
The following questions will be tackled in this session:
- Should account managers be worried about handing over control to automated bidding strategies
- Which framework is required to use automated bidding strategies successfully?
- Is there a substantial increase in performance that would make it imperative to use them?
What I Learned In One Year Marketing on Pinterest..Yes It Was ProfitableHanapin Marketing
Pinterest users are conducting 600 Million+ visual searches per month on the platform. Did you know this... are you using Pinterest?
Our B2B and ecom clients that are growing their business by 11% on Pinterest. We want to see you grow your business too. This hands-on session is going to take you through the world of Pinterest and everything we have learned. In this session, you will learn the following:
- The Dos and Don'ts of marketing on Pinterest
- When people start their search for major holidays, sports, Pride and fashion week events
- What the mysterious CTR threshold is and how it can turbo charge your campaign
- How to segment your campaign for the best results
- Why you should stay away from the "One Tab" feature
- Are you ready for the marketing nirvana that is Pinterest?
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
2. A Little About Me
• CRO & PPC Account Manager at Hanapin
Marketing
• PPC Hero Blog Writer
• Lived in UK, Germany and USA
@SamOwenPPC
Sam.owen@hanapinmarketing.com
3. Key Questions
What’s changed since Google launched
Enhanced Campaigns?
What does an “ideal” account look like now?
When should your campaigns be separated by
geography?
How much benefit do we gain from separating
campaigns out?
24. Calculating Your Geo Bids
Calculated Fields:
Average Order Value
Return On Ad Spend
Click-Through Rate
Cost Per Conversion (CPA)
Conversion Rate
Cost Per Click
Average Position
40. Campaign For Each Strategy
Hotel Resort
Hotel Stays National
Hotel Stays - Local
Spa Trips - Local
Golf - Local
Same Day Golf–
Local - Display
Golf & HotelNational - Display