Bing Ads Connect Launch Session
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If you want to learn more about Bing Ads & search marketing strategies - check out this presentation! You'll find information on: • Why use Bing Ads • Search strategy resources from Bing Ads • Get local and mobile insights
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Bing Ads Connect Launch Session
- 18. 1
- 31. Crack the whip on your keyword bidding Size matters. bingads.com/mobilize
- 32. Mobile means now. adjust bidding by time of day and relevance bingads.com/timing
- 36. What’s near me? bingads.com/localize enabling geo-targeting
- 37. bingads.com/mobilize Grab the coupon tapper. Adding discounts and coupon codes to your landing page
- 38. bingads.com/mobilize Let’s mobilize, friends.Search engine marketing on mobile is exploding. Adjust your bid modifiers so mobile gets a generous piece of your budget. Simplify your call-to-action, enable call extensions and location extensions. Dial in your geographic targeting and time of day targeting. Using mobile search engine marketing to reach your local audience is how you boost your business.
- 46. overstock
- 49. searchaz@microsoft.com Search Insights Mobile Site 25 Reasons to Use Bing Ads Now Getting Started Blog 49
- 52. 52
Editor's Notes
- We’re proud of what we’ve accomplished but don’t take our word for it. The industry is abuzz with the enhancements we’ve made. http://www.searchenginejournal.com/stop-treating-yahoo-bing-network-like-red-headed-stepchild-infographic/86659/ http://blog.adxsearch.com/bing-googles-annoying-little-brother/ http://www.zdnet.com/cortana-blows-away-siri-and-google-now-may-bring-me-back-to-windows-phone-7000028036/ http://marketingland.com/bing-ads-new-look-reflects-new-energy-microsofts-search-ads-platform-94294 http://www.mediapost.com/publications/article/231378/bing-ads-gets-refresh-as-performance-improves.html http://www.techinsider.net/microsoft-corporation-msft-challenges-google-inc-googl-with-new-features-in-bing-ads/1110636.html
- It’s been a remarkable journey the past 5-6 years. Bing just recently turned 5 and we’re thrilled at the progress we’ve made so far in such a short time. We launched Bing in 2009 and shortly after announced the Search Alliance with Yahoo In 2012 we rebranded our ad platform from adCenter to Bing Ads and deepened our integration across Microsoft devices and services. Powering Smart Search in W8/8.1, search on Windows Phone, Xbox and Office. Total market share for YBN is nearly 30% and is still today. This year we continued to grow our reseller program and partnered with key companies to get Bing into more devices (Bing on iOS and Spotlight on MacOS, default search on Kindle devices) and we introduced Cortana and our total market share for the Yahoo Bing Network is nearly 30% While we’ve accomplished a lot since Bing launched, there’s so much more to do. Looking beyond this year, you’ll see us continuing to build a better (faster, easier, more efficient) ad platform and expanding the idea of “Bing as a platform.” We don’t want you to think of Bing a search engine but rather a platform that provides intelligent services across Microsoft and partners. And finally you’ll see us invest heavily in mobile and think about how to better monetize the mobile experience, like Cortana.
- So why are folks so happy with Bing Ads: Three reasons: Our audience. With on ad buy you’re able to reach a significant and high value audience across Yahoo, Bing and partner sites. Relevance. While our audience is substantial and highly valued, we have the right targeting capabilities that allow you to find the exact audience you’re looking for. And finally, we deliver an effective ROI (volume, CPA) across advertisers.
- So why are folks so happy with Bing Ads: Three reasons: Our audience. With on ad buy you’re able to reach a significant and high value audience across Yahoo, Bing and partner sites. Relevance. While our audience is substantial and highly valued, we have the right targeting capabilities that allow you to find the exact audience you’re looking for. And finally, we deliver an effective ROI (volume, CPA) across advertisers.
- We’ve expanded our global footprint. Bing Ads has global scale that reaches 35 markets.
- We’ve expanded our global footprint. Bing Ads has global scale that reaches 35 markets.
- We’ve expanded our global footprint. Bing Ads has global scale that reaches 35 markets.
- We’ve expanded our global footprint. Bing Ads has global scale that reaches 35 markets.
- We’ve expanded our global footprint. Bing Ads has global scale that reaches 35 markets.
- We’ve expanded our global footprint. Bing Ads has global scale that reaches 35 markets.
- We’ve built targeting capabilities for you to really hone in on this audience. But when we layer that with targeting options you have the ability to reach exactly the audience you are looking for. Find your customers around the world Around the country Or around the corner with DMA, Zipcode, Radius, Combination and Intent targeting.
- Which Marketing channel gives you the most bang for you the most bang for your click?
- We’re proud of what we’ve accomplished but don’t take our word for it. The industry is abuzz with the enhancements we’ve made. http://www.searchenginejournal.com/stop-treating-yahoo-bing-network-like-red-headed-stepchild-infographic/86659/ http://blog.adxsearch.com/bing-googles-annoying-little-brother/ http://www.zdnet.com/cortana-blows-away-siri-and-google-now-may-bring-me-back-to-windows-phone-7000028036/ http://marketingland.com/bing-ads-new-look-reflects-new-energy-microsofts-search-ads-platform-94294 http://www.mediapost.com/publications/article/231378/bing-ads-gets-refresh-as-performance-improves.html http://www.techinsider.net/microsoft-corporation-msft-challenges-google-inc-googl-with-new-features-in-bing-ads/1110636.html
- So why are folks so happy with Bing Ads: Three reasons: Our audience. With on ad buy you’re able to reach a significant and high value audience across Yahoo, Bing and partner sites. Relevance. While our audience is substantial and highly valued, we have the right targeting capabilities that allow you to find the exact audience you’re looking for. And finally, we deliver an effective ROI (volume, CPA) across advertisers.