Improving conceptual
understanding in development
by Sebastian Helzle
Who am I?
• Developing websites since
Geocities was cool ~1996
• Working with TYPO3 since 2005
• Freelance consultant since 2007
• Fell in love with Neos in 2013
• Certified Scrum Master since
2015
• Love hiking, mountains and
cooking
What I will talk about
• Why is conceptual understanding important
• Fostering project ownership
• How can agile methods help you
• What you can do
Why is conceptual
understanding important?
Websites and webapps are
not
Rocket science Just pieces of code
COMPLEX
Websites and apps are
Idea & final result
Can look similar but the result might behave unexpected
So, why are they complex?
Organisational complexities
• Requirements engineering
• Team work
• Limited budgets
Technical complexities
• Dependencies & their
management (bower, npm,
composer, bundler, …)
• Continuous delivery (build, test,
integrate)
• Performance & scalability
The sometimes forgotten
complexity
People must actually be able
to use your product
What makes a product
usable?
• Customised solutions
• Well thought out workflows
• Good performance
Danger!
WO/
Miscommunication is
expensive
Every change can have
undesired effects
• Performance degradation
• Usability
• Stability issues
• Relationship with the client
There are already some
solutions
• Automated testing (stability & performance)
• A/B testing for user

experience
Sadly, no automatic tests for
editors efficiency or clients
happiness :(
Clients are used to bad
solutions
This is not a good thing!
Many development teams don’t
know what clients are doing
Ignorance?
I don’t think so 

(maybe sometimes)
Fostering project ownership
Empathy
• Client has bad experience? -> a team should
• feel the urge to improve it
• find sustainable solutions
• work with the client
• try to understand the client
• Let a team get to know the client (he’s not the devil)
Use agile tools
Retrospectives
Talk about your processes, teamwork and growing as a team
Reviews
Do internal reviews and user testing
Let developers present their work
Invite the client
Keep some slack in your
planning
Improvements need time too
Don’t kill ideas with
overcomplicated processes
A process can be bent
Refresh a projects vision
regularly
Sometimes the trees block your view on the forest
As a developer you can
• See tasks as challenge
• Try to see your work from a different point of view
• Involve in shaping a project
• Defend your ideas and concepts
• Teach others
• Cooperate & ask for help
• Write down or draw what you know
Celebrate success!
Okun!

Thank you!
Questions?
More
🐦 @sebobo
✉ me@helzle.it
📖 http://www.mind-the-seb.de

Improving conceptual understanding in development