Neos CMS & SEO - The Next Level - NeosCon Dresden 2019

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The great features that Neos CMS 4.3 offers for SEO and how it can be extended further with community packages and the Yoast SEO for Neos integration.

THE NEXT LEVEL
NEOS ❤️ SEO
SEBASTIAN HELZLE - NEOSCON DRESDEN 2019

SEO WITH NEOS CMS - ABOUT ME
ABOUT ME
▸Consultant for web development & agile
▸Many years of Neos CMS, TYPO3, Scrum experience
▸Certified Scrum Master
▸Neos core team member
▸@home in
Karlsruhe & Cambodia
▸Hiker & baker
▸@sebobo

SEO WITH NEOS CMS - AGENDA
AGENDA
▸Introduction
▸Neos.SEO 3.0+
▸Community packages for SEO in Neos
▸Yoast SEO release
▸The next level
▸Summary

SEO WITH NEOS CMS - NEOS.SEO 3.0+
Neos.SEO 3.0
https://github.com/neos/neos-seo

SEO WITH NEOS CMS - NEOS.SEO 3.0+
Meta description, title & keywords

SEO WITH NEOS CMS - NEOS.SEO 3.0+
Canonical link & robots tag

SEO WITH NEOS CMS - NEOS.SEO 3.0+
Alternate language links

SEO WITH NEOS CMS - NEOS.SEO 3.0+
OpenGraph Meta tags

SEO WITH NEOS CMS - NEOS.SEO 3.0+
Additional Facebook
specific metatags

SEO WITH NEOS CMS - NEOS.SEO 3.0+
Twitter Cards

SEO WITH NEOS CMS - NEOS.SEO 3.0+
Extendable fallbacks for
images, title and more

SEO WITH NEOS CMS - NEOS.SEO 3.0+
Visualize fallbacks

SEO WITH NEOS CMS - NEOS.SEO 3.0+
Social image presets

SEO WITH NEOS CMS - NEOS.SEO 3.0+
XML Sitemap

SEO WITH NEOS CMS - NEOS.SEO 3.0+
robots.txt generation

SEO WITH NEOS CMS - NEOS.SEO 3.0+
Structured data helpers

SEO WITH NEOS CMS - NEOS.SEO 3.0+
Structured data - Breadcrumb

SEO WITH NEOS CMS - NEOS.SEO 3.0+
Structured data - Website

SEO WITH NEOS CMS - NEOS.SEO 3.0+
Structured data - other helpers
‣ Image
‣ WebsiteSearch
‣ Generic extendable object

SEO WITH NEOS CMS - NEOS.SEO 3.0+
More structured data features coming

SEO WITH NEOS CMS - NEOS.SEO 3.0+
The roadmap for 3.x and 4.0

SEO WITH NEOS CMS - NEOS.SEO 3.X AND 4.0
Group SEO related features in UI

SEO WITH NEOS CMS - NEOS.SEO 3.X AND 4.0
Quick start wizard for new pages

SEO WITH NEOS CMS - NEOS.SEO 3.X AND 4.0
Asynchronous sitemap generation

SEO WITH NEOS CMS - NEOS.SEO 3.X AND 4.0
Integrate YOUR feedback!

SEO WITH NEOS CMS - AVAILABLE SEO MODULES FOR NEOS
Ttree.LinkedData
https://github.com/ttreeagency/LinkedData

SEO WITH NEOS CMS - AVAILABLE SEO MODULES FOR NEOS
Neos.RedirectHandler
https://github.com/neos/redirecthandler

SEO WITH NEOS CMS - AVAILABLE SEO MODULES FOR NEOS
WebExcess.RedirectHandler.Backend
https://github.com/webexcess/redirecthandler-backend

SEO WITH NEOS CMS - AVAILABLE SEO MODULES FOR NEOS
MOC.ImageOptimizer
https://github.com/mocdk/MOC.ImageOptimizer

SEO WITH NEOS CMS - AVAILABLE SEO MODULES FOR NEOS
Sitegeist.Origami
https://github.com/sitegeist/Sitegeist.Origami

SEO WITH NEOS CMS - AVAILABLE SEO MODULES FOR NEOS
Error pages in 4.3

SEO WITH NEOS CMS - YOAST SEO INTEGRATION
Yoast SEO for Neos 1.0 Beta
(formally known as Shel.Neos.YoastSeo)
https://github.com/Yoast/Yoast-SEO-for-Neos

SEO WITH NEOS CMS - YOAST SEO INTEGRATION
Concept based
on Wordpress
plugin
https://yoast.com

SEO WITH NEOS CMS - YOAST SEO INTEGRATION

SEO WITH NEOS CMS - YOAST SEO INTEGRATION
Neos inspector integration

SEO WITH NEOS CMS - YOAST SEO INTEGRATION
Neos Analysis view

SEO WITH NEOS CMS - YOAST SEO INTEGRATION
Using Open Source analyzer and React
components by Yoast

SEO WITH NEOS CMS - YOAST SEO INTEGRATION
Work started on Version 2.0

SEO WITH NEOS CMS - YOAST SEO INTEGRATION 2.0
Google Search Console integration
Worked — until Google broke the API

SEO WITH NEOS CMS - YOAST SEO INTEGRATION 2.0
Fully embrace Neos React UI
Will break support for Neos 3.3 & older UI versions

SEO WITH NEOS CMS - YOAST SEO INTEGRATION 2.0
Features for supporting redirect
management

SEO WITH NEOS CMS - YOAST SEO INTEGRATION 2.0
Improve UX based on feedback for 1.x

SEO WITH NEOS CMS - YOAST SEO INTEGRATION 2.0
Planning premium variant with additional
features

SEO WITH NEOS CMS - YOAST SEO INTEGRATION
https://yoast.com/yoast-seo-platforms/

SEO WITH NEOS CMS - NEOS.SEO 3.X AND 4.0
SEO dashboard

SEO WITH NEOS CMS - NEOS.SEO 3.X AND 4.0
Integrate information from other sources

SEO WITH NEOS CMS - NEOS.SEO 3.X AND 4.0
Tracking data

SEO WITH NEOS CMS - NEOS.SEO 3.X AND 4.0
Search console

SEO WITH NEOS CMS - NEOS.SEO 3.X AND 4.0
Internal system data

SEO WITH NEOS CMS - NEOS.SEO 3.X AND 4.0
Custom KPIs

SEO WITH NEOS CMS - NEOS.SEO 3.X AND 4.0
Other sources

SEO WITH NEOS CMS - SUMMARY
Neos delivers a ton of
great SEO features

SEO WITH NEOS CMS - SUMMARY
Start using Yoast SEO now

SEO WITH NEOS CMS - SUMMARY
More to come!

@SEBOBO
FEEL FREE TO
CONTACT OR HIRE ME!

People frequently turn to Google searching for products and services they need. Having your website appear in search results requires effort. This presentation will break down, in very understandable terms, everything you need to know to get your website to show up higher in search engines. You can learn: -How search engines (like Google) work -What SEO (Search Engine Optimization) means -Steps to setting up an effective SEO strategy -What you can do right now to increase your exposure in search engines -SEO trends to watch

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1. THE NEXT LEVEL NEOS ❤️ SEO SEBASTIAN HELZLE - NEOSCON DRESDEN 2019

2. SEO WITH NEOS CMS - ABOUT ME ABOUT ME ▸Consultant for web development & agile ▸Many years of Neos CMS, TYPO3, Scrum experience ▸Certified Scrum Master ▸Neos core team member ▸@home in Karlsruhe & Cambodia ▸Hiker & baker ▸@sebobo

3. SEO WITH NEOS CMS - AGENDA AGENDA ▸Introduction ▸Neos.SEO 3.0+ ▸Community packages for SEO in Neos ▸Yoast SEO release ▸The next level ▸Summary

4. INTRODUCTIO N

5. WHY DO I TALK ABOUT SEO

6. SEO WITH NEOS CMS - NEOS.SEO 3.0+ Neos.SEO 3.0 https://github.com/neos/neos-seo

7. SEO WITH NEOS CMS - NEOS.SEO 3.0+ Meta description, title & keywords

8. SEO WITH NEOS CMS - NEOS.SEO 3.0+ Canonical link & robots tag

9. SEO WITH NEOS CMS - NEOS.SEO 3.0+ Alternate language links

10. SEO WITH NEOS CMS - NEOS.SEO 3.0+ OpenGraph Meta tags

11. SEO WITH NEOS CMS - NEOS.SEO 3.0+ Additional Facebook specific metatags

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20. SEO WITH NEOS CMS - NEOS.SEO 3.0+ Structured data - Website

21. SEO WITH NEOS CMS - NEOS.SEO 3.0+ Structured data - Social Profile

22. SEO WITH NEOS CMS - NEOS.SEO 3.0+ Structured data - other helpers ‣ Image ‣ WebsiteSearch ‣ Generic extendable object

23. SEO WITH NEOS CMS - NEOS.SEO 3.0+ More structured data features coming

24. SEO WITH NEOS CMS - NEOS.SEO 3.0+ The roadmap for 3.x and 4.0

25. SEO WITH NEOS CMS - NEOS.SEO 3.X AND 4.0 Group SEO related features in UI

26. SEO WITH NEOS CMS - NEOS.SEO 3.X AND 4.0 Quick start wizard for new pages

27. SEO WITH NEOS CMS - NEOS.SEO 3.X AND 4.0 Asynchronous sitemap generation

28. SEO WITH NEOS CMS - NEOS.SEO 3.X AND 4.0 Integrate YOUR feedback!

29. COMMUNITY PACKAGES FOR SEO IN NEOS

30. SEO WITH NEOS CMS - AVAILABLE SEO MODULES FOR NEOS Ttree.LinkedData https://github.com/ttreeagency/LinkedData

31. SEO WITH NEOS CMS - AVAILABLE SEO MODULES FOR NEOS Neos.RedirectHandler https://github.com/neos/redirecthandler

32. SEO WITH NEOS CMS - AVAILABLE SEO MODULES FOR NEOS WebExcess.RedirectHandler.Backend https://github.com/webexcess/redirecthandler-backend

33. SEO WITH NEOS CMS - AVAILABLE SEO MODULES FOR NEOS MOC.ImageOptimizer https://github.com/mocdk/MOC.ImageOptimizer

34. SEO WITH NEOS CMS - AVAILABLE SEO MODULES FOR NEOS Sitegeist.Origami https://github.com/sitegeist/Sitegeist.Origami

35. SEO WITH NEOS CMS - AVAILABLE SEO MODULES FOR NEOS Error pages in 4.3

36. SEO WITH NEOS CMS - YOAST SEO INTEGRATION Yoast SEO for Neos 1.0 Beta (formally known as Shel.Neos.YoastSeo) https://github.com/Yoast/Yoast-SEO-for-Neos

37. SEO WITH NEOS CMS - YOAST SEO INTEGRATION Concept based on Wordpress plugin https://yoast.com

38. SEO WITH NEOS CMS - YOAST SEO INTEGRATION

39. SEO WITH NEOS CMS - YOAST SEO INTEGRATION Neos inspector integration

40. SEO WITH NEOS CMS - YOAST SEO INTEGRATION Neos Analysis view

41. SEO WITH NEOS CMS - YOAST SEO INTEGRATION Using Open Source analyzer and React components by Yoast

42. SEO WITH NEOS CMS - YOAST SEO INTEGRATION Work started on Version 2.0

43. SEO WITH NEOS CMS - YOAST SEO INTEGRATION 2.0 Google Search Console integration Worked — until Google broke the API

44. SEO WITH NEOS CMS - YOAST SEO INTEGRATION 2.0 Fully embrace Neos React UI Will break support for Neos 3.3 & older UI versions

45. SEO WITH NEOS CMS - YOAST SEO INTEGRATION 2.0 Features for supporting redirect management

46. SEO WITH NEOS CMS - YOAST SEO INTEGRATION 2.0 Improve UX based on feedback for 1.x

47. SEO WITH NEOS CMS - YOAST SEO INTEGRATION 2.0 Planning premium variant with additional features

48. SEO WITH NEOS CMS - YOAST SEO INTEGRATION https://yoast.com/yoast-seo-platforms/

49. THE NEXT LEVEL

50. SEO WITH NEOS CMS - NEOS.SEO 3.X AND 4.0 SEO dashboard

51. SEO WITH NEOS CMS - NEOS.SEO 3.X AND 4.0 Integrate information from other sources

52. SEO WITH NEOS CMS - NEOS.SEO 3.X AND 4.0 Tracking data

53. SEO WITH NEOS CMS - NEOS.SEO 3.X AND 4.0 Search console

54. SEO WITH NEOS CMS - NEOS.SEO 3.X AND 4.0 Internal system data

55. SEO WITH NEOS CMS - NEOS.SEO 3.X AND 4.0 Custom KPIs

56. SEO WITH NEOS CMS - NEOS.SEO 3.X AND 4.0 Other sources

57.

58. SEO WITH NEOS CMS - SUMMARY Neos delivers a ton of great SEO features

59. SEO WITH NEOS CMS - SUMMARY Start using Yoast SEO now

60. SEO WITH NEOS CMS - SUMMARY More to come!

61. THANKS FOR LISTENING!

62. @SEBOBO FEEL FREE TO CONTACT OR HIRE ME!

Editor's Notes

More cases in which we disable the canonical or automatically set the robot tag
With fallbacks for title, description, etc…
Like profileId, admins, pages
Now with fallbacks to the values from the OpenGraph fields
Now with fallbacks to the values from the OpenGraph fields
With images and alternate language links
Can be extended via fusion. Includes the sitemap links by default.
Talked to several agencies during the last sprints and integrated lots of features and extensibility improvements
Use YAML configuration to build structured data instead of Fusion
Compression 50-80% usually based on used library
Offers processing via job queue
* No need for additional packages (MOC.Redirect or Sitegeister.MoveAlong) anymore for most use cases. * Configurable via Fusion
Leads to better performance Communication between Snippet Editor & Inspector
Multiple focus keyphrases Most used words and phrases Linking suggestions Export SEO scores and focus key phrase data for the whole site
Give general overview of the SEO status on individual pages, subtrees and the whole system
update frequency

Neos CMS & SEO - The Next Level - NeosCon Dresden 2019

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Editor's Notes