The document consists of a series of speaker meetings covering various topics related to digital marketing, website management, email marketing, rebranding, SEO, and direct mail strategies. Each speaker presents key terms and insights relevant to their areas of expertise, providing definitions and examples that encapsulate the essential components of these marketing strategies. The document serves as a resource for understanding current trends and techniques in the digital marketing landscape.

1. Melissa KaylorJOUR 4012Top Terms for Each SpeakerMeeting 1: 8/31 Speaker 1: Frank HeinzWebsites:http://www.websitetips.com/planmanage/

2. Number One Skill for Managing a Website: http://www.gerrymcgovern.com/nt/2005/nt_2005_04_25-gut-instinct.htm

3. http://janeandrobot.comTerms: Traffic hits- The number of hits (loads) the website gets.

4. Audience- Who the publisher or writer is writing to, the intended readers.

5. Unique visitor- A count of each person who visits a website, regardless of the number of times they return.

6. Hits- A rating of a webpage that counts each time an item is loaded. There can be hundreds of these per single page because each content image is a separate hit.