Shopping Ads Masterclass UK - Feed Management
•Download as PPTX, PDF•
0 likes•356 views
Google Shopping, known previously as Product Listing Ads or PLA, has come to be recognised as the most powerful channel for E-Commerce business promotions. Retailers are looking to expand their search universe to ensure that a wider range of consumers across geographies discover the right products at the right time. Google Shopping Masterclass series aims to educate Online Retailers; E-Commerce marketers to create a world-class Product Feed. This presentation attempts to educate all Online retailers and E-Commerce marketers in maneuvering across all the heavy and complex Shopping jargons and decode the best practices around Google Merchant Center, Product Feeds and a sneakpeak into Sokrati’s DIY automated tools that has all these tips and tricks built in.
Report
Share
Report
Share
Recommended
Digital space marketing
This document discusses digital marketing strategies using data. It covers the 4 P's of marketing - product, price, place and promotion. It then discusses using data from various sources like surveys, web traffic, purchases and social media to conduct market research and customer segmentation to better target customers. Specific strategies discussed include customer acquisition, retention, cross-selling, upselling, churn prediction and using tools like marketing automation to implement personalized marketing campaigns.
How Marketers can Use Web Data
Marketers are now turning towards the web for acquiring relevant data that can help them significantly improve the way they market. Here are some ways how marketers can leverage web data.
Impresse Internet Marketing Webinar
The document discusses how internet marketing can increase traffic, leads, and sales for a business. It outlines various internet marketing strategies and tactics that firms can use to connect with today's customers, including having a well-designed website, using social media, search engine optimization, content development and distribution, paid advertising, and integrating marketing efforts with customer relationship management systems.
Andrey Shapovalov: Didžiųjų duomenų panaudojimas rinkodarai
Pranešimas, Andrejaus skaitytas el. komercijos konferencijoje "E-komercija '18" 2018 kovo 16 d. - http://e-komercija.eu/
Online trends & insights (Rebecca de Freitas)
This document discusses online shopping trends and audience insights for the holiday season. It provides data on top shopping days in 2015 and key dates to focus on in 2016. Mobile search themes for retail are covered, including trending gift items. The document advocates taking an audience-centric approach to marketing by creating targeted gift guides. Top tips are given, such as starting campaigns earlier and taking a mobile-first strategy.
140521 babylon quarto_meeting_amazon
Amazon provides a unique advertising platform by leveraging its large ecommerce business and first-party customer data. It has over 237 million active customer accounts worldwide and is a top digital publisher with hundreds of millions of monthly visitors across its sites. Amazon advertising integrates promotional content within the ecommerce experience to help customers discover and purchase products in an informative, trusted, and actionable way.
Multi-Channel Analytics & E-Commerce Success: A Case Study
Multi channel analytics are essential in today's multi touch world. Understanding where your conversions are coming from and how other channels contribute to that "last click" is crucial in proper optimization and budget allocation. Learn more about what I do at http://markfsimmons.com.
This case study goes through the steps taken to analyze a successful e-commerce company. It will show how taking a deeper look and using some of the more advanced features of Google Analytics was able to uncover incremental revenue and improve the customer experience.
Web marketing
Prezentacija "Web marketing" koju je Kristjan Mar Hauksson održao na konferenciji iFront 2010 u junu 2010. godine.
Recommended
Digital space marketing
This document discusses digital marketing strategies using data. It covers the 4 P's of marketing - product, price, place and promotion. It then discusses using data from various sources like surveys, web traffic, purchases and social media to conduct market research and customer segmentation to better target customers. Specific strategies discussed include customer acquisition, retention, cross-selling, upselling, churn prediction and using tools like marketing automation to implement personalized marketing campaigns.
How Marketers can Use Web Data
Marketers are now turning towards the web for acquiring relevant data that can help them significantly improve the way they market. Here are some ways how marketers can leverage web data.
Impresse Internet Marketing Webinar
The document discusses how internet marketing can increase traffic, leads, and sales for a business. It outlines various internet marketing strategies and tactics that firms can use to connect with today's customers, including having a well-designed website, using social media, search engine optimization, content development and distribution, paid advertising, and integrating marketing efforts with customer relationship management systems.
Andrey Shapovalov: Didžiųjų duomenų panaudojimas rinkodarai
Pranešimas, Andrejaus skaitytas el. komercijos konferencijoje "E-komercija '18" 2018 kovo 16 d. - http://e-komercija.eu/
Online trends & insights (Rebecca de Freitas)
This document discusses online shopping trends and audience insights for the holiday season. It provides data on top shopping days in 2015 and key dates to focus on in 2016. Mobile search themes for retail are covered, including trending gift items. The document advocates taking an audience-centric approach to marketing by creating targeted gift guides. Top tips are given, such as starting campaigns earlier and taking a mobile-first strategy.
140521 babylon quarto_meeting_amazon
Amazon provides a unique advertising platform by leveraging its large ecommerce business and first-party customer data. It has over 237 million active customer accounts worldwide and is a top digital publisher with hundreds of millions of monthly visitors across its sites. Amazon advertising integrates promotional content within the ecommerce experience to help customers discover and purchase products in an informative, trusted, and actionable way.
Multi-Channel Analytics & E-Commerce Success: A Case Study
Multi channel analytics are essential in today's multi touch world. Understanding where your conversions are coming from and how other channels contribute to that "last click" is crucial in proper optimization and budget allocation. Learn more about what I do at http://markfsimmons.com.
This case study goes through the steps taken to analyze a successful e-commerce company. It will show how taking a deeper look and using some of the more advanced features of Google Analytics was able to uncover incremental revenue and improve the customer experience.
Web marketing
Prezentacija "Web marketing" koju je Kristjan Mar Hauksson održao na konferenciji iFront 2010 u junu 2010. godine.
Amazon payments (Sean Casey)
This document provides an overview of Amazon's global operations and impact on online shopping. It notes that Amazon has over 300 million active customer accounts and over 13.5 billion global monthly page views. It also discusses how Amazon is the top global shopping destination and how 30% of online customers begin their product searches on Amazon. The document then outlines some opportunities for merchants in working with Amazon, such as increasing purchase completion rates by allowing customers to checkout with their Amazon login and payment details.
Digital Marketing
Digital Markeing in and Out's
Do you want more customized Professional Presentations?
Feel Free to Reach me :
https://in.linkedin.com/in/kirandeshmukh1
iFront 2010 prezentacija na Christian Haukson
The document discusses the rise of web marketing and how consumers are increasingly in control online. It notes that with close to 2 billion internet users worldwide and over 4.6 billion mobile phone users, the internet is breaking down barriers. Marketers must adapt to empowered consumers who research purchases online and are task-oriented in their internet usage. A case study is presented of an online shop that grew sales from $4,500 in its first year to an estimated $1,000,000 in its third year solely through organic search engine optimization.
DMIEXPO - Dan Chen - 2020: The Year of eCommerce Media (Amazon, Alibaba, Goog...
As eCommerce is keeping growing faster than ever, a new opportunity arise: eCommerce
media. Join this session to learn how you can utilize it for your online activities.
FacebookTwitterLinkedInWhatsAppEmailShare
cmo_slideshare
The document discusses how B2B marketers are increasingly investing more budget in content marketing but this content is not having the expected impact and buyers feel overwhelmed by the amount of content. It argues that user-generated content from advocates/customers is more authentic and trusted. It advocates using an advocate marketing approach where advocates generate ideas, create content and help distribute the content through their own networks, which can increase reach and engagement. The document provides examples of how some companies have successfully used advocate marketing and generated content.
Location Infused Insights for Effective Customer Relationships
This document discusses how location data can provide insights for enhancing customer relationships and retail experiences. It notes that mobile shopping is increasing and location analytics can power just-in-time messaging. Statistics show rising app usage, social sharing of purchases, and willingness to share locations. Combining location data with other sources strengthens understanding of customer intent. Specific use cases are proposed around digital promotions, merchandising, and marketing tailored to detected patterns and locations. Case studies of mall networks demonstrate opportunities to leverage real-time insights about customer movements and hangout spots.
Tying Offline and Online Worlds Together
Connecting the dots - tying the offline and online worlds together
By: Jim Hazen, Analytics Director Capstrat
Andrey Shapovalov: Didieji duomenys (Big data) elektroninėje rinkodaroje - ...
Pranešimas, Andrejaus skaitytas el. komercijos konferencijoje "E-komercija '18" 2018 kovo 15 d. - http://e-komercija.eu/
Pranešimo tikslas – pabrėžti ir išryškinti modernius internetinės rinkodaros įrankius įmonėms, kurios aktyviai dirba su internetine veikla ir yra suinteresuotos optimizuoti savo didelius biudžetus.
Pranešime Andrey aptarė kelių skirtingų sričių atvejus ir juos panagrinėjo.
Retailer information | The 360 Mall
Increase conversion rates, cross-selling, customer engagement, and brand awareness. We've proven traction through 50,000+ BETA users & national media attention.
Find out more at https://www.the360mall.com/retailers
Glossy Forum: Age of E-Commerce | Chatly
This document discusses how physical retail can be leveraged through WeChat to engage Chinese consumers. It notes that while online retail sales in China are growing, consumers still value physical stores and engage with both online and offline channels. WeChat plays a central role in connecting these experiences by powering features like mini-programs, official accounts and payments. The document outlines several case studies of how brands can use these WeChat tools along with offline events and promotions to create omnichannel customer journeys that drive online and offline engagement and sales.
[ Overit Webinar ] Grow Your Business: Growth Marketing and Why You Need It
Growth marketing focuses on driving traffic and leads throughout the entire sales funnel. It requires establishing key performance indicators, digital marketing strategies, and data infrastructure to track results. Experimentation and iteration are important to optimize each part of the funnel. Digital efforts like SEO, paid search, social media, and email nurturing are used to generate website traffic and qualified leads. Scoring systems assess lead behavior and quality as leads move through nurture sequences. Data is analyzed to identify highest converting channels and improve the customer journey from awareness to conversion. While focused on metrics like cost per lead and lifetime value, growth marketing principles apply whether selling products, services, or non-profits.
Glossy Forum: Age of E-Commerce | Cordial
Revolve is a leading online fashion retailer known for its data-driven merchandising and proprietary technology. It has transitioned to more personalized communications using Cordial to power its email and push notification channels. This allows Revolve to test and iterate campaigns in real-time to improve performance. Key results include doubling engagement rates for personalized campaigns over batch campaigns and transitioning over 20% of revenue to triggered messaging programs.
How to Build Ecommerce Data Catalogs
This document discusses the importance of product catalog management for ecommerce businesses. It explains that as data grows, robust catalog management becomes vital. Key reasons for product catalogs include creating consistent product info, building omnichannel experiences, improving customer experience, replacing supplier data, and expanding product assortment. The document then discusses options for managing catalogs, including using one's ecommerce platform, Excel, or a product information management system. It also covers acquiring product data from competitors' and OEM websites using web crawling.
2. Mark Irvine
This document discusses how search and social advertising can be better integrated to improve marketing campaigns. It argues that search and social each have strengths and weaknesses for reaching audiences and generating engagement. By combining the audiences and data from social media campaigns with search advertising, marketers can improve targeting and performance. Specific strategies recommended include using social media to identify future search trends, remarketing to engaged social audiences in search campaigns, and applying the same advanced audience targeting used in social media to search keyword campaigns. The document emphasizes that integrating campaigns across different channels typically leads to better results than focusing on any one channel alone.
Do you feel it coming? - 2019: The year of eCommerce media
A quick overview of ecommerce media (2019)
It makes more sense and it is much more interesting when you hear what I am saying throughout the presentation...
Advertise with Yandex
This document provides an overview of advertising options on Yandex platforms, including search ads, smart banners, display ads and the Yandex Ad Network. It highlights key metrics like cost-per-click and cost-per-action for different ad formats. The document also includes case studies demonstrating how to optimize campaigns using features like geo-targeting, bid adjustments, and retargeting users.
How to Uncover Customer Data and Increase Online Sales
When managing eCommerce sites, it’s crucial to be familiar with how people interact and engage with your site, and what drives them to buy (or not). In this presentation we discuss best practices for managing an eCommerce Site, how to follow a customer’s conversion path, and how to get the most out of the data you’re collecting
50 ways to increase your online sales (Roger Willcocks)
This document provides tips for increasing online sales in 50 ways. It discusses strategies for getting new customers through SEO, PPC, retargeting and other channels. It also offers suggestions for engaging customers through content marketing, navigation improvements, compelling category and product pages. Additional tips include persuading customers to buy through reviews and simple checkout processes, and getting customers to return through email marketing and loyalty programs. It emphasizes the importance of measurement, planning goals and tactics, and keeping strategies simple.
How to measure your share of the digital shelf?
This document discusses measuring search performance on digital shelves. It begins with definitions of digital shelves versus traditional shelves. It then provides strategies for improving search performance, including optimizing product titles, improving average ratings, and enhancing product content. It concludes by introducing BlueBoard Search Performance, a module that helps track search rankings over time, identify underperforming products, and monitor performance against competitors.
Online Marketing Using Adwords and Google Analytics social media forum 2010
This document discusses key metrics and strategies for analyzing online marketing performance. It provides an overview of common metrics like visits, pageviews, bounce rate, click-through rate, and conversions. It also discusses segmenting traffic sources and analyzing key segments like brand traffic. Additionally, it covers tactics like keyword research, remarketing, writing effective ads, and optimizing content to drive awareness and traffic.
Amazon
Amazon is a global e-commerce leader founded in 1994 that has expanded beyond online retail to include services like Amazon Web Services. It has a mission to be earth's most customer-centric company and values of customer obsession, innovation, bias for action, ownership and high hiring standards. Amazon faces competition from other online and brick-and-mortar retailers and must continue innovating to maintain its competitive edge.
Folksbay pascal qa_1806
The document summarizes discussions from a session on developing a personal shopping service called Folksbay. Key points include:
1. Starting with high-frequency product categories like apparel, home goods, and toys to limit options and focus on categories likely to see growth.
2. Identifying potential customers through sources like Google searches that indicate purchase intent.
3. Developing a minimum viable product focused on personalized recommendations, best prices, and social sharing to attract early customers.
4. Recognizing challenges like low affiliate commissions requiring a large user base to become profitable.
More Related Content
What's hot
Amazon payments (Sean Casey)
This document provides an overview of Amazon's global operations and impact on online shopping. It notes that Amazon has over 300 million active customer accounts and over 13.5 billion global monthly page views. It also discusses how Amazon is the top global shopping destination and how 30% of online customers begin their product searches on Amazon. The document then outlines some opportunities for merchants in working with Amazon, such as increasing purchase completion rates by allowing customers to checkout with their Amazon login and payment details.
Digital Marketing
Digital Markeing in and Out's
Do you want more customized Professional Presentations?
Feel Free to Reach me :
https://in.linkedin.com/in/kirandeshmukh1
iFront 2010 prezentacija na Christian Haukson
The document discusses the rise of web marketing and how consumers are increasingly in control online. It notes that with close to 2 billion internet users worldwide and over 4.6 billion mobile phone users, the internet is breaking down barriers. Marketers must adapt to empowered consumers who research purchases online and are task-oriented in their internet usage. A case study is presented of an online shop that grew sales from $4,500 in its first year to an estimated $1,000,000 in its third year solely through organic search engine optimization.
DMIEXPO - Dan Chen - 2020: The Year of eCommerce Media (Amazon, Alibaba, Goog...
As eCommerce is keeping growing faster than ever, a new opportunity arise: eCommerce
media. Join this session to learn how you can utilize it for your online activities.
FacebookTwitterLinkedInWhatsAppEmailShare
cmo_slideshare
The document discusses how B2B marketers are increasingly investing more budget in content marketing but this content is not having the expected impact and buyers feel overwhelmed by the amount of content. It argues that user-generated content from advocates/customers is more authentic and trusted. It advocates using an advocate marketing approach where advocates generate ideas, create content and help distribute the content through their own networks, which can increase reach and engagement. The document provides examples of how some companies have successfully used advocate marketing and generated content.
Location Infused Insights for Effective Customer Relationships
This document discusses how location data can provide insights for enhancing customer relationships and retail experiences. It notes that mobile shopping is increasing and location analytics can power just-in-time messaging. Statistics show rising app usage, social sharing of purchases, and willingness to share locations. Combining location data with other sources strengthens understanding of customer intent. Specific use cases are proposed around digital promotions, merchandising, and marketing tailored to detected patterns and locations. Case studies of mall networks demonstrate opportunities to leverage real-time insights about customer movements and hangout spots.
Tying Offline and Online Worlds Together
Connecting the dots - tying the offline and online worlds together
By: Jim Hazen, Analytics Director Capstrat
Andrey Shapovalov: Didieji duomenys (Big data) elektroninėje rinkodaroje - ...
Pranešimas, Andrejaus skaitytas el. komercijos konferencijoje "E-komercija '18" 2018 kovo 15 d. - http://e-komercija.eu/
Pranešimo tikslas – pabrėžti ir išryškinti modernius internetinės rinkodaros įrankius įmonėms, kurios aktyviai dirba su internetine veikla ir yra suinteresuotos optimizuoti savo didelius biudžetus.
Pranešime Andrey aptarė kelių skirtingų sričių atvejus ir juos panagrinėjo.
Retailer information | The 360 Mall
Increase conversion rates, cross-selling, customer engagement, and brand awareness. We've proven traction through 50,000+ BETA users & national media attention.
Find out more at https://www.the360mall.com/retailers
Glossy Forum: Age of E-Commerce | Chatly
This document discusses how physical retail can be leveraged through WeChat to engage Chinese consumers. It notes that while online retail sales in China are growing, consumers still value physical stores and engage with both online and offline channels. WeChat plays a central role in connecting these experiences by powering features like mini-programs, official accounts and payments. The document outlines several case studies of how brands can use these WeChat tools along with offline events and promotions to create omnichannel customer journeys that drive online and offline engagement and sales.
[ Overit Webinar ] Grow Your Business: Growth Marketing and Why You Need It
Growth marketing focuses on driving traffic and leads throughout the entire sales funnel. It requires establishing key performance indicators, digital marketing strategies, and data infrastructure to track results. Experimentation and iteration are important to optimize each part of the funnel. Digital efforts like SEO, paid search, social media, and email nurturing are used to generate website traffic and qualified leads. Scoring systems assess lead behavior and quality as leads move through nurture sequences. Data is analyzed to identify highest converting channels and improve the customer journey from awareness to conversion. While focused on metrics like cost per lead and lifetime value, growth marketing principles apply whether selling products, services, or non-profits.
Glossy Forum: Age of E-Commerce | Cordial
Revolve is a leading online fashion retailer known for its data-driven merchandising and proprietary technology. It has transitioned to more personalized communications using Cordial to power its email and push notification channels. This allows Revolve to test and iterate campaigns in real-time to improve performance. Key results include doubling engagement rates for personalized campaigns over batch campaigns and transitioning over 20% of revenue to triggered messaging programs.
How to Build Ecommerce Data Catalogs
This document discusses the importance of product catalog management for ecommerce businesses. It explains that as data grows, robust catalog management becomes vital. Key reasons for product catalogs include creating consistent product info, building omnichannel experiences, improving customer experience, replacing supplier data, and expanding product assortment. The document then discusses options for managing catalogs, including using one's ecommerce platform, Excel, or a product information management system. It also covers acquiring product data from competitors' and OEM websites using web crawling.
2. Mark Irvine
This document discusses how search and social advertising can be better integrated to improve marketing campaigns. It argues that search and social each have strengths and weaknesses for reaching audiences and generating engagement. By combining the audiences and data from social media campaigns with search advertising, marketers can improve targeting and performance. Specific strategies recommended include using social media to identify future search trends, remarketing to engaged social audiences in search campaigns, and applying the same advanced audience targeting used in social media to search keyword campaigns. The document emphasizes that integrating campaigns across different channels typically leads to better results than focusing on any one channel alone.
Do you feel it coming? - 2019: The year of eCommerce media
A quick overview of ecommerce media (2019)
It makes more sense and it is much more interesting when you hear what I am saying throughout the presentation...
Advertise with Yandex
This document provides an overview of advertising options on Yandex platforms, including search ads, smart banners, display ads and the Yandex Ad Network. It highlights key metrics like cost-per-click and cost-per-action for different ad formats. The document also includes case studies demonstrating how to optimize campaigns using features like geo-targeting, bid adjustments, and retargeting users.
How to Uncover Customer Data and Increase Online Sales
When managing eCommerce sites, it’s crucial to be familiar with how people interact and engage with your site, and what drives them to buy (or not). In this presentation we discuss best practices for managing an eCommerce Site, how to follow a customer’s conversion path, and how to get the most out of the data you’re collecting
50 ways to increase your online sales (Roger Willcocks)
This document provides tips for increasing online sales in 50 ways. It discusses strategies for getting new customers through SEO, PPC, retargeting and other channels. It also offers suggestions for engaging customers through content marketing, navigation improvements, compelling category and product pages. Additional tips include persuading customers to buy through reviews and simple checkout processes, and getting customers to return through email marketing and loyalty programs. It emphasizes the importance of measurement, planning goals and tactics, and keeping strategies simple.
How to measure your share of the digital shelf?
This document discusses measuring search performance on digital shelves. It begins with definitions of digital shelves versus traditional shelves. It then provides strategies for improving search performance, including optimizing product titles, improving average ratings, and enhancing product content. It concludes by introducing BlueBoard Search Performance, a module that helps track search rankings over time, identify underperforming products, and monitor performance against competitors.
Online Marketing Using Adwords and Google Analytics social media forum 2010
This document discusses key metrics and strategies for analyzing online marketing performance. It provides an overview of common metrics like visits, pageviews, bounce rate, click-through rate, and conversions. It also discusses segmenting traffic sources and analyzing key segments like brand traffic. Additionally, it covers tactics like keyword research, remarketing, writing effective ads, and optimizing content to drive awareness and traffic.
What's hot (20)
DMIEXPO - Dan Chen - 2020: The Year of eCommerce Media (Amazon, Alibaba, Goog...
DMIEXPO - Dan Chen - 2020: The Year of eCommerce Media (Amazon, Alibaba, Goog...
Location Infused Insights for Effective Customer Relationships
Location Infused Insights for Effective Customer Relationships
Andrey Shapovalov: Didieji duomenys (Big data) elektroninėje rinkodaroje - ...
Andrey Shapovalov: Didieji duomenys (Big data) elektroninėje rinkodaroje - ...
[ Overit Webinar ] Grow Your Business: Growth Marketing and Why You Need It
[ Overit Webinar ] Grow Your Business: Growth Marketing and Why You Need It
Do you feel it coming? - 2019: The year of eCommerce media
Do you feel it coming? - 2019: The year of eCommerce media
How to Uncover Customer Data and Increase Online Sales
How to Uncover Customer Data and Increase Online Sales
50 ways to increase your online sales (Roger Willcocks)
50 ways to increase your online sales (Roger Willcocks)
Online Marketing Using Adwords and Google Analytics social media forum 2010
Online Marketing Using Adwords and Google Analytics social media forum 2010
Similar to Shopping Ads Masterclass UK - Feed Management
Amazon
Amazon is a global e-commerce leader founded in 1994 that has expanded beyond online retail to include services like Amazon Web Services. It has a mission to be earth's most customer-centric company and values of customer obsession, innovation, bias for action, ownership and high hiring standards. Amazon faces competition from other online and brick-and-mortar retailers and must continue innovating to maintain its competitive edge.
Folksbay pascal qa_1806
The document summarizes discussions from a session on developing a personal shopping service called Folksbay. Key points include:
1. Starting with high-frequency product categories like apparel, home goods, and toys to limit options and focus on categories likely to see growth.
2. Identifying potential customers through sources like Google searches that indicate purchase intent.
3. Developing a minimum viable product focused on personalized recommendations, best prices, and social sharing to attract early customers.
4. Recognizing challenges like low affiliate commissions requiring a large user base to become profitable.
[livecast] Personalization on the Web
The document discusses personalization technologies on the web that can be used to customize a user's experience based on their location, past purchases, and preferences. It provides examples of how Amazon and Netflix use personalization techniques like IP address mapping, cookies, recommender systems, and user ratings to tailor product recommendations, ads, and content. Personalization has been shown to increase sales, engagement, and loyalty for many online retailers and media companies.
Session on digital transformation , chennai summit Aug 2016
Peshwa Acharya is the Chief Marketing Officer of Sterling Holidays, a Thomas Cook company. He has also founded several digital startups.
Some key points he discusses for building challenger brands include focusing on product innovation, targeted promotions, and establishing a differentiated positioning from incumbents. He also emphasizes creating memorable brand experiences rather than just communication.
He provides examples of brands like Ariel, Babool toothpaste, Reliance Mobile, and Housing.com that were able to gain market share by challenging established players. Integration of online and offline channels is also highlighted as important for omni-channel experiences.
e-commerce business plan .pptx
Vintage Elle is an online felt handbag company. Their business plan outlines launching a line of felt tote bags, clutches, crossbodies and laptop bags. They will source manufacturing from a partner in China and distribute products through Amazon. Financial projections estimate $4875 in revenue the first year, growing to $9355 by year 5, with net incomes of $2643 and $5942 respectively. The plan also includes sections on marketing, operations, social responsibility and implementation.
Follow the Customers: Selling on Amazon, eBay and Webstore
E-commerce businesses need to be where the customers are. Selling on branded sites like eBay and Amazon are part of the business plan for many
successful e-tailers. Is selling on eBay still a viable option? What are the different ways you can sell your products on Amazon? Learn the answers
to these questions – and much more – during this informative session.
Follow the Customers: Selling on Amazon & eBay & webstores
Michael Levit of Vendio.com presented this session to attendees of the Internet Merchants Association & ASD attendees on August 9, 2010 in Las Vegas.
Amazon assignment
Hamid Hussain is taking a Computer Application to Business course on Mondays from 9:00 am to 12:00 pm. The document discusses Amazon.com's content management strategy and how it uses user-generated content and reviews to personalize the customer experience. It also covers Amazon's international expansion and how it analyzes customer data to automate and optimize merchandising and advertising.
Ecommerce Strategy & Affiliate Marketing | Michael Vorel | Affiliate Summit
Michael Vorel, CEO of Vastplanet.com on leading Ecommerce Trends, Online Merchants, Conversion Strategies and features high volume affiliate marketing sites. Presentation includes takeaway affiliate marketing strategies and industry trends.
Why Omnichannel Selling Is Now Tablestakes In Ecommerce
Topics Discussed:
Why omnichannel is a must in 2017
How do you choose which platform to focus on (they vary by company!)
How your internal data will drive your external decisions
Unconventional methods of omnichannel growth on conventional channels
Live Q&A
How Data Science can increase Ecommerce profits
Want to increase your sales? Here’s a detailed case study on how ecommerce companies can leverage profits with machine learning algorithms.
Here you can find a more about Data Science for Ecommerce - https://www.romexsoft.com/blog/ecommerce-conversions/
SEO Multi-Channel Ecommerce and Shipping
Presented at Surf Expo on Thursday, January 14, 2016 in Orlando FL by Mike Duncan. It’s no longer enough to build a beautiful website and wait for sales to roll in. In order to succeed, your business needs to take advantage of multiple channels, such as mobile, social, and PPC, in order to attract the traffic you need to succeed. In this session, we’ll discuss effective strategies, creative tactics, and shipping solutions to help your business stand out across every channel.
Retail Analytics
This document contains confidential information belonging to AAUM. It discusses various analytical techniques such as customer segmentation, market basket analysis, forecasting, and supply chain optimization that can be applied across industries. Case studies of companies like Tesco, Nieman Marcus, and Food Lion demonstrate how these techniques have been successfully used to increase sales, optimize operations, and improve customer experience.
Pub web review 5-11-16 chris middings
Most website critiques focus on the things that customers see, the UX, the pretty stuff. This website critique focuses on what google sees, and the things that impact SEO, site rank, and traffic.
One Answer from Google
Chris talks about the current direction of internet search which is providing one answer to consumers. This will have a huge impact on your search results and how customers find you.
Fallout from the Year of Mobile
The “year of mobile” was last year, and you probably felt the impact of that change on your site. Chris explains what changed, why it changed, and most importantly, provides free tools you can use to find out how badly it hurt your site. That drop in new visitors you may have seen over the past year, yah, Chris explains exactly what happened.
Getting Traffic to the Site
Chris shares some of the new technology that Google is favoring, like AMP. Understanding what Google wants is the first step to giving Google what it wants, and making Google happy is job one. Chris provides three free tools to help you determine if your site is getting it right.
Critiques
Finally, Chris takes all the great learning and applies it to Cross Jewelers and Victorian Trading Company. You get to see how all the pieces fit together. Chris explains what the test results mean for each company and how they can improve. The explanation of how Cross Jewelers was playing a zero sum game was fascinating.
This was an excellent Pub Talk with lots of great take aways.
E-Commerce Site Deconstruction: Strategies for Affiliates
As an e-commerce web developer and affiliate marketer for 11 years, Michael Vorel will deconstruct leading e-commerce web sites to uncover strategies and trends that can be utilized by affiliates.
[DSC Europe 23][AICommerce]Ratko Nikolic Fashion-forward Transforming E-Comme...
[DSC Europe 23][AICommerce]Ratko Nikolic Fashion-forward Transforming E-Comme...DataScienceConferenc1
The document discusses using AI and machine learning for personalized recommendations and customer insights in e-commerce. It describes how a recommendation system works using collaborative filtering, content-based modeling, and hybrid approaches. It provides examples of how recommendations can be integrated throughout the customer journey on a website, from product listings to shopping carts to customer accounts. The goal is to increase sales and revenue by understanding customers and their behaviors better through data analysis.Webinar July 12
The document summarizes a webinar about multi-supplier marketplaces. It introduces the presenters and their backgrounds. Sucharita Mulpuru from Forrester discusses lessons from Amazon's marketplace success and key considerations for retailers looking to start a marketplace. Eugene Nikiforov from Ixtens explains how marketplaces work from the perspectives of customers, suppliers and the marketplace owner. Case studies are presented of companies that used Ixtens to set up successful marketplaces.
The future of retail
At a VisionID Retail Technology event Damian O Reilly from Dublin Institute of Technology discusses the future of retail
Machine Learning for retail and ecommerce
This document discusses how machine learning can be applied to ecommerce and retail applications. It outlines several problems that ML can address, including search ranking, typeahead, spell correction, cold start recommendations, left-hand navigation, query understanding, related searches, product discovery, image similarity, voice search, attribute extraction, user modeling, title generation, and inventory management. It also provides context on data sizes, user behaviors, and the need for models to have fast prediction speeds and work within memory constraints in a production setting.
Case Competition - Target
Target aims to improve Susan's in-store experience and spending. They analyze social trends like increased smartphone use and word-of-mouth influence. Their recommendations include implementing digital platforms like QR codes and iPads in stores, and exciting guests with exclusive partnerships and private label promotions. This is expected to increase trip frequency, sales, and basket size, generating an estimated $2.9 billion in additional apparel and accessories sales.
Similar to Shopping Ads Masterclass UK - Feed Management (20)
Session on digital transformation , chennai summit Aug 2016
Session on digital transformation , chennai summit Aug 2016
Follow the Customers: Selling on Amazon, eBay and Webstore
Follow the Customers: Selling on Amazon, eBay and Webstore
Follow the Customers: Selling on Amazon & eBay & webstores
Follow the Customers: Selling on Amazon & eBay & webstores
Ecommerce Strategy & Affiliate Marketing | Michael Vorel | Affiliate Summit
Ecommerce Strategy & Affiliate Marketing | Michael Vorel | Affiliate Summit
Why Omnichannel Selling Is Now Tablestakes In Ecommerce
Why Omnichannel Selling Is Now Tablestakes In Ecommerce
E-Commerce Site Deconstruction: Strategies for Affiliates
E-Commerce Site Deconstruction: Strategies for Affiliates
[DSC Europe 23][AICommerce]Ratko Nikolic Fashion-forward Transforming E-Comme...
[DSC Europe 23][AICommerce]Ratko Nikolic Fashion-forward Transforming E-Comme...
Recently uploaded
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
PARTⅠ: Intension of cooking or dining out under the influence of food safety issues
PARTⅡ: New consuming behavior following up
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Top 10 Digital Marketing Institute in lucknow.pptx
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsPillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastHow to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Boost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Basic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Advanced Storytelling Concepts for Marketers
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
学校原件一模一样【微信：741003700 】《(英国UWS毕业证书)西苏格兰大学毕业证学位证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Top 10 AI Trends to Watch in 2024 with Intelisync
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
AI Best Practices for Marketing HUG June 2024
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.Customer relationship management notes for Bcom students
Customer relationship management notes In
Detail
Lyrics Video Document for artist Kevin Aguirre
A document explaining the elements that will be used for Kevin's lyrics video
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessRecently uploaded (20)
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptx
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
Basic Management Concepts., “Management is the art of getting things done thr...
Basic Management Concepts., “Management is the art of getting things done thr...
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
Customer relationship management notes for Bcom students
Customer relationship management notes for Bcom students
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Shopping Ads Masterclass UK - Feed Management
- 1. Growth Hacks for an effective, optimized Product Feed Google Shopping Superchargers Sokrati Inc. | www.sokrati.com For limited distribution only.
- 2. ■ UK is the 3rd largest eCommerce market in the world (after the US and China) ■ 77% of UK population purchases online at least once a month ■ +50% of total UK digital ad spend invested in paid search ■ Sokrati, founded by ex-Amazonians, is Google’s first eCommerce focused channel partner in the UK 1. A.T. Kearney and PSWeb 2015 eCommerce Survey 2. Data from IMF, Consumer barometer, CIA, Euromonitor and Statcounter are based on assumptions. Figures/estimates are based on historical information and do not guarantee future performance 3. IAB-PWC UK Digital Ad Spend Report 2015
- 3. Confidential & Proprietary Google Shopping
- 4. Confidential & Proprietary Cost per saleLow High VolumeHighLow Search Non-Branded Keywords “Running shoes” Google Shopping Search Branded Keywords “Nike zoom pegasus shoes” Overview
- 5. Confidential & Proprietary Now up to ten products in a carousel Across Different Screens
- 7. Product Feed Attributes product_type Home / Home & Furniture / Ready Made Curtains M&S Collectionbrand title sku_id price description colour size availability additional_image_links image_link
- 8. Types of Feed Static Inventory doesn’t change Push (by Merchant) or Pull (by Google) Beginners Slow
- 9. Types of Feed Hybrid Price & Availability Changes Push (by Merchant) or Pull (by Google) Intermediate Fast
- 10. Types of Feed Dynamic Fully Dynamic Feed Push (by Merchant) Advanced Medium
- 11. Sokrati’s Feed Management Real time. Automated. Intelligent. Sokrati Creates & Curates the Product Catalog - fully automatically!
- 12. 5 Hacks to Supercharge your Product Feed 1.Increasing Feed Density 2.Effective Product Categorisation 3.Expanding the Search Universe 4.Forming the Best Titles 5.Image Optimisations
- 14. 12 SKUs 1 item_group_id Increasing Feed Density S M L XL
- 18. Expanding the Search Universe Buy, Shopping, Online Category/Brand Product Conversion
- 19. Expanding the Search Universe Conversion Rate
- 20. Expanding the Search Universe Transaction Volumes
- 21. Forming the Best Titles Title User Search Queries Relevant attributes User Experience
- 22. Hint: Play with Product Attritbutes in your Title like Material, Style, Product Type, Brand, Gender and Other Attributes like Color, Size Jewellery Forming the Best Titles Product Title: Grey Regular Top Optimized Product Title: Zara Woman's Grey Regular Top in Knit Fashion Product Title: Diamond Ring Optimized Product Title: Cartier 2 Carat Diamond Ring
- 23. Forming the best titles 35% Impressions 30% Click-throughs
- 28. 5 Hacks to Supercharge your Product Feed 45% Product Reach 30% Click-throughs 18% Conversion Rate 1.Increasing Feed Density 2.Effective Product Categorisation 3.Expanding the Search Universe 4.Forming the Best Titles 5.Image Optimisations
- 29. Sokrati’s FREE Feed Audit Tool Know how your Product Feed stacks up... Detailed Audit Report in 2 Easy Steps! Simply go to: sokrati.com/audit
- 30. What’s Next? Questions? Your FREE Audit: sokrati.com/audit Google Goodies: conversations@sokrati.com