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foursquare  Platform Overview Charles Birnbaum, business development charles@foursquare.com / @charlesbirnbaum
what is our goal in life? Foursquare helps users discover more interesting and more social real-world experiences. We do this by combining user-generated local content, mobile technology, social networking and gaming dynamics. 3
what is our goal in life? ,[object Object]
4sq challenges people to do new things, have new experiences, find friends and meet new people, leveraging gaming dynamics to shape behavior in the real-world
4sq gives a voice to places by providing tools to recognize and reward customer Loyalty4
a bit more about us In two years, more than 10,000,000 people have joined foursquare, generating more than 1,000,000,000check-ins
a bit more about us 500,000+ brands / retailers / local merchants have joined foursquare to reach their fans & customers 6
how it works Places Check-in Me 7
how it works Special Explore Search Explore 8
Merchant Platform // table of contents Foursquare Merchant Platform ,[object Object]
Manage your public-facing venue page(s)
Access foursquare Venue Stats
Offer Specials
Best Practices:
foursquare Specials
Redemption9

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Foursquare

  • 1.
  • 2. foursquare Platform Overview Charles Birnbaum, business development charles@foursquare.com / @charlesbirnbaum
  • 3. what is our goal in life? Foursquare helps users discover more interesting and more social real-world experiences. We do this by combining user-generated local content, mobile technology, social networking and gaming dynamics. 3
  • 4.
  • 5. 4sq challenges people to do new things, have new experiences, find friends and meet new people, leveraging gaming dynamics to shape behavior in the real-world
  • 6. 4sq gives a voice to places by providing tools to recognize and reward customer Loyalty4
  • 7. a bit more about us In two years, more than 10,000,000 people have joined foursquare, generating more than 1,000,000,000check-ins
  • 8. a bit more about us 500,000+ brands / retailers / local merchants have joined foursquare to reach their fans & customers 6
  • 9. how it works Places Check-in Me 7
  • 10. how it works Special Explore Search Explore 8
  • 11.
  • 18. 10 Merchant Platform // Venue Stats Verification benefits Managers of verified businesses get access to our free Venue Stats dashboard Downloadable CSV files Sort by any Time Period Total Check-ins and Avg. Check-ins per Day Check-ins by Day Time Breakdown Social Reach Gender Breakdown Age Breakdown
  • 19. Pages // about Why create a Page? Creating a free Page on foursquare is a great way to create a branded foursquare experience and engage users through location-tagged “Tips” 11
  • 20. 12 Pages // about Tips and To-Dos are suggestions or actions that users can accomplish now or save for later. By following your foursquare Page, users can receive your branded Tips when they check into a venue.
  • 21. 13 / Pages // Lists + Lists are a way to thematically organize and brand the content on your Page
  • 22.
  • 23. Ways to use the API
  • 29.
  • 30. American Express / case studies + Amex: “highest response rate of any [merchant marketing] we’re doing” + incentivize foot traffic to merchant partners, incentivize use of Amex by users + closed-loop, frictionless redemption 16
  • 31. address …………. foursquare 36 cooper sq (near east 6th street) new york, ny 10003 usa Charles Birnbaum Twitter: @charlesbirnbaum thank you 17