In this presentation I explain a simple strategy for implementing Test Automation in your organization. A simple strategy? I tell the story of my experience so far and look back in retrospective to the presentations I gave at the Test Automation Day before. In this presentation I state that - Organizational Maturity (like measured with TPI or TMMi) should not raise a threshold for getting started - In order to become good in Test Automation, we need to get started and learn from our mistakes (fail forward) - There is a shift from technique and tool selection toward selling the business case - But the real implementation is a process of organizational change, where people, and budgets play a key role. - People need to learn their new roles, need to work with new processes and you need to have a good story if you want to interfere with projects. - In the end, I conclude that once you completed the journey, and got the organization to start with test automation, you end up with the technical challenges again: What tool are you going to use, what architecture, and how do you write effective scripts…. A simple strategy? I am still learning.