1. WE DO WE D O I T A L L FO R YO U
Your Outsource Resource
EARLE DURHAM & ASSOCIATES
Who We Are We have strength through association.
Product Knowledge ROI Learn & Earn
Earle Durham & Associates brings executive level
On-Site Training Communications
Prepare to Launch
sales and marketing experience along with the
resources necessary to help your organization
execute successful product launches. Along with Sales Support Rewards Target Marketing
our associates bds mktg, BtB Marketing Com- Wire/Cable Interconnect Experience
munications, and Performance Strategies we
have established a team with hundreds of years of
experience in sales, marketing, marketing commu- EARLE DURHAM & ASSOCIATES
nications, training, and incentivizing sales chan-
nels. This puts us in a unique position to be your 9 1 9 - 9 9 5 - 5 7 9 6
full service partner on your next product launch. earle@earledurhamandassociates.com
www.earledurhamandassociates.com
WHAT WE DO FOR YOU
Engineering a good product is just the Does your sales channel have the necessary Can you answer your channel partners most
Communication beginning. Can you reach your market? Training product knowledge to sell effectively? Incentives fundamental question...What’s in it for me?
Market awareness is a key element of any successful product Our associate, bds mktg supplies outsourcing of client learning Your sales channels always have options. So, are they choosing
We can effectively launch. Through our strong team of associates, we’ll develop We execute and development. We are able to deliver a total training We create your products, or your competitors? Through our association
reach your target the integrated marketing communication programs that best effective training solution, or specific tactical elements, by defining and develop- innovative with Performance Strategies Inc. we can increase product
market through support your product launch sales objectives. programs that ing, with your subject matter experts, the learning content critical incentive awareness and direct customer loyalty to you through a strate-
direct marketing, produce the to executing your company’s business strategy. programs that gic incentive campaign.
From unprecedented PR coverage for your company, products
public relations, predetermined consistantly
and services to on target plans that communicate the right Our national network of technical trainers, can reach your entire We create innovative rewards structures and positive reinforce-
advertising results and returns outperform
messages and benefits to the right audiences, we’ll help ensure sales channel, from your Direct Sales Team to your MReps and ment to further motivate your channel partners to opt for your
campaigns as well as required for non-participating
your product launches are successful and generate the leads Distributors in a timely and cost effective manner. product. Your company’s product will remain in the forefront
online promotions successful competitors by
and sales you expect. We adhere to ASTD standards and learning principals in content because of the added value to the purchase an incentive reward
product launches delivering higher
development, pre and post assessments, simulations, demon- brings. These programs are time-tested, cost effective methods
ROI results
strations and learning follow up. to gain market share and expand your bottom line.
We provide you with a more effective product launch through proven, comprehensive programs