I M P A C T – Effective Business Communication
(A Two Day Workshop)
Key ROI’s / Objectives:
 To communicate with impact both when speaking and writing
 To understand non-verbal cues and use it to good effect when speaking
 To be able to organize and structure one’s message before writing or speaking
 To give an effective presentation in front of an audience
 To write a mail or letter effectively to clients and officials
 To formulate messages that get across to the target group
Training Tools Employed:
• Video/PPT Presentations
• Training Games/Activities
• Self-assessment questionnaire
• Case Study Analysis and Correction
Duration: 16 hrs / 2 days
Outline and Schedule
Topic Content and Flow Methodology
1. Introduction and
Learning
Expectations
Introduction of Facilitator and Participants
Training Objectives Discussion
Discussion
2. Communication
Skills Assessment
Sell Yourself: Team Activity to test the communication
Skills of participants
Self-assessment Communication Competency
Questionnaire
Team Activity
& Debrief;
Self-assessment
Questionnaire
3. Business
Communication-
Speaking
Speaking and writing: The two aspects of Business
Communication
Making an IMPACT
P A C - Purpose, Audience, Context
B A S E –Brainstorm, Arrange, Speak, Engage
Discussion
4. The Non-Verbal
Impact
K O P H –Kinesics, Oculesics, Proxemics, Haptics
Posture, Gestures, Facial Expressions, Eye Contact, Shake
hands; 4 Zones: Professional, Social, Personal & Intimate;
Importance of Understand as to when to be in which Zone
when conversing at different situations- Confident and
Diffident Body Language – Do’s & Don’ts
Training
Activity &
Learning
Debrief
Para-Linguistics - Tone, Pitch, Rhythm / Emphasis &
Pause / Silence. Learn the techniques of using Para-
Language to your advantage during Communication /
Conversations
Discussion
Impromptu Presentations – Participants give
instantaneous Presentations and the trainer and audience
assess the speaker’s skills against certain parameters.
Participant
presentations
5. Business
Communication-
Writing
Features of Business Writing
The 5 C’s of Business Writing - Clear, Concise,
Complete, Concrete and Correct - Different types of
messages - Letters, Memos, Notices etc...
Discussion
Types of Business Letters / E-mails – Requests, Orders,
Complaints, Enquiries, Follow ups; Introductions, Seeking
information, Requesting for clarifications, Sharing
information / updates, Seeking Approvals, etc.
Discussion
Stylistics – Style, Tone & Approach: Direct or Indirect;
Formal or Informal; Reactive or Proactive;
Case Study
Examples
6. Writing
Influential
Emails/Letters
Process of writing Business Letters / Mails – The 4
Steps - Conceptualize, Organize, Compose and Revise
Understand the Purpose / Objective, Collect data/
information, Finalize the "Flow", Write & Polish; Edit for
Clarity and Conciseness
Discussion and
Learning
The 6 Key Elements of Email Writing - E-mail Format
Impactful Subject (Focusing on the receiver), Appropriate
Greeting, Clear Message, Actionable Closing &
Subscription.
Appropriate Expressions and Phrases for Letters and
Mails: Salutations, Opening lines, Body of content,
Request for action & Closing
Case Study
Examples
Writing Email to different type of "Receivers" -
Government Officials, Customers & Colleagues – How to
structure emails to different types of Receivers?
Language Dynamics - Sentence structure, developing the
Main Idea, Information Focus: Active or passive Voice;
Vocabulary, Punctuation & Spelling
Discussion
Aspects of Readability:, Avoiding Jargon, Clichés,
Circumlocutions and Redundancies for Brevity and Clarity
Practice Writing – participants write Contextual
Emails/Letters to colleagues, customers & government
officials applying all the above learning
Practice writing
by participants
E-mail Etiquette - Do's & Don'ts in email writing -
Understand the common mistakes people make while
writing an email - Avoiding Indianisms while writing
emails.
Discussion and
Case Study
Examples
Key Takeaways & Action Planning

IMPACT-Effective Business Communication- 2 day workshop

  • 1.
    I M PA C T – Effective Business Communication (A Two Day Workshop) Key ROI’s / Objectives:  To communicate with impact both when speaking and writing  To understand non-verbal cues and use it to good effect when speaking  To be able to organize and structure one’s message before writing or speaking  To give an effective presentation in front of an audience  To write a mail or letter effectively to clients and officials  To formulate messages that get across to the target group Training Tools Employed: • Video/PPT Presentations • Training Games/Activities • Self-assessment questionnaire • Case Study Analysis and Correction Duration: 16 hrs / 2 days Outline and Schedule Topic Content and Flow Methodology 1. Introduction and Learning Expectations Introduction of Facilitator and Participants Training Objectives Discussion Discussion 2. Communication Skills Assessment Sell Yourself: Team Activity to test the communication Skills of participants Self-assessment Communication Competency Questionnaire Team Activity & Debrief; Self-assessment Questionnaire
  • 2.
    3. Business Communication- Speaking Speaking andwriting: The two aspects of Business Communication Making an IMPACT P A C - Purpose, Audience, Context B A S E –Brainstorm, Arrange, Speak, Engage Discussion 4. The Non-Verbal Impact K O P H –Kinesics, Oculesics, Proxemics, Haptics Posture, Gestures, Facial Expressions, Eye Contact, Shake hands; 4 Zones: Professional, Social, Personal & Intimate; Importance of Understand as to when to be in which Zone when conversing at different situations- Confident and Diffident Body Language – Do’s & Don’ts Training Activity & Learning Debrief Para-Linguistics - Tone, Pitch, Rhythm / Emphasis & Pause / Silence. Learn the techniques of using Para- Language to your advantage during Communication / Conversations Discussion Impromptu Presentations – Participants give instantaneous Presentations and the trainer and audience assess the speaker’s skills against certain parameters. Participant presentations 5. Business Communication- Writing Features of Business Writing The 5 C’s of Business Writing - Clear, Concise, Complete, Concrete and Correct - Different types of messages - Letters, Memos, Notices etc... Discussion Types of Business Letters / E-mails – Requests, Orders, Complaints, Enquiries, Follow ups; Introductions, Seeking information, Requesting for clarifications, Sharing information / updates, Seeking Approvals, etc. Discussion Stylistics – Style, Tone & Approach: Direct or Indirect; Formal or Informal; Reactive or Proactive; Case Study Examples 6. Writing Influential Emails/Letters Process of writing Business Letters / Mails – The 4 Steps - Conceptualize, Organize, Compose and Revise Understand the Purpose / Objective, Collect data/ information, Finalize the "Flow", Write & Polish; Edit for Clarity and Conciseness Discussion and Learning The 6 Key Elements of Email Writing - E-mail Format Impactful Subject (Focusing on the receiver), Appropriate Greeting, Clear Message, Actionable Closing & Subscription. Appropriate Expressions and Phrases for Letters and Mails: Salutations, Opening lines, Body of content, Request for action & Closing Case Study Examples Writing Email to different type of "Receivers" - Government Officials, Customers & Colleagues – How to structure emails to different types of Receivers? Language Dynamics - Sentence structure, developing the Main Idea, Information Focus: Active or passive Voice; Vocabulary, Punctuation & Spelling Discussion
  • 3.
    Aspects of Readability:,Avoiding Jargon, Clichés, Circumlocutions and Redundancies for Brevity and Clarity Practice Writing – participants write Contextual Emails/Letters to colleagues, customers & government officials applying all the above learning Practice writing by participants E-mail Etiquette - Do's & Don'ts in email writing - Understand the common mistakes people make while writing an email - Avoiding Indianisms while writing emails. Discussion and Case Study Examples Key Takeaways & Action Planning