Cleaning up your website
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Cleaning up a website means removing outdated content to keep the business message clear and focused on current trends, client needs, and technology. It is important for four key reasons: to maintain a clear message as the business evolves; ensure the site is responsive to mobile devices for a good user experience; help with search engine optimization as search factors include updates and responsiveness; and keep the business relevant. Benefits include increased conversions, repeat visits, search rankings, becoming an information resource, and maintaining a clear message.
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Cleaning up your website
- 2. SITE CLEANUP What Does Cleaning Up Your Website Mean?
- 3. TOP REASONS 1. To keep your message clear and easy to follow 2. To ensure you are keeping up with trends of new devices. 3. To advance on Search Engines 4. To stay relevant with client needs, and technology.
- 4. FIRST REASON If you have content on your website that pertains to dated material then you continue to add to it, then your message may end up confused. Your business continues to change, so should your message.
- 5. SECOND REASON If your website does not conform to mobile devices, it makes it very hard to use for someone browsing it with a phone or tablet. You want to ensure that your website responds to the device and creates a user friendly environment.
- 6. THIRD REASON Search Engines use many factors to determine if your website should achieve a high ranking. Some of these factors have to do with Content, Responsive Design & Frequent Updates.
- 7. EXAMPLE Here you see an example of Responsive Design. If someone visits this website from a computer, they get the version of the site to the left. If they visit from their phone, they receive the mobile friendly version.
- 8. BENEFITS • • • • • • Increase Conversion Be Relevant Encourage prospects to visit again Rank higher on Search Engines Become a resource Keep your message clear
- 9. QUESTIONS Does Anyone Have Any Questions On Cleaning Up Their Website?
- 10. THANK YOU FOR YOUR TIME!