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Matching domains & content  Matching a domain to the content which a client has to offer is not an easy thing…but for the success of an application, it is everything !
How do you match a domain? … fit a lifestyle … fit a pocket … fit a use
Perfect match! ,[object Object],[object Object],[object Object],[object Object],[object Object],SMS
Since it is difficult to remember keywords and short codes SMSs work best instantly.  For instance TV polling where the number and keyword is announced, immediately after a broadcast where instructions and short code are sent etc
Perfect match! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],WAP
WML Basic  XHTML layout
When a client wants both reach and branding. We can offer both XHTML & WML at an extra cost.  They can be served appropriately to appropriate devices!
Perfect match! ,[object Object],[object Object],[object Object],[object Object],[object Object],J2ME Basic
Perfect match! ,[object Object],[object Object],[object Object],[object Object],[object Object],J2ME Advanced
J2ME Basic  J2ME advanced
Applications where a medium level of interaction with the phone features is required i.e. pick-up a contact from the address book, upload a file from gallery, get calendar etc. can be made in J2ME
Applications where security is a priority should be made in J2ME. The values stored in a J2ME app can not be retrieved unless by the application is designed to do so. 128 bit encryption is possible!
Perfect match! ,[object Object],[object Object],[object Object],[object Object],[object Object],Symbian
Sample Symbian app – Yahoo Go! Notice how this uses the same UI pattern as the phone pattern Yahoo Go uses the same contact list as the phone native list Yahoo e-mails come in the same messaging system used for text messages Yahoo To-do list is imported to the phone To do list and is synced with the internet through GPRS Yahoo photo album can be used through the same system as the phone’s photo gallery
When you require the application to enmesh with the phone to the point where the user does not know whether a feature is there because it is a phone feature or an application feature, you use Symbian!
Perfect match! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Flash lite
A flash lite application can be made for a very very niche audience. E.g. users of N93, E 24, P990 etc. Design effort is considerable but doable!
Thank you

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3.0 Project 2_ Developing My Brand Identity Kit.pptx
 

Fitting content to domain

  • 1. Matching domains & content Matching a domain to the content which a client has to offer is not an easy thing…but for the success of an application, it is everything !
  • 2. How do you match a domain? … fit a lifestyle … fit a pocket … fit a use
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  • 4. Since it is difficult to remember keywords and short codes SMSs work best instantly. For instance TV polling where the number and keyword is announced, immediately after a broadcast where instructions and short code are sent etc
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  • 6. WML Basic XHTML layout
  • 7. When a client wants both reach and branding. We can offer both XHTML & WML at an extra cost. They can be served appropriately to appropriate devices!
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  • 10. J2ME Basic J2ME advanced
  • 11. Applications where a medium level of interaction with the phone features is required i.e. pick-up a contact from the address book, upload a file from gallery, get calendar etc. can be made in J2ME
  • 12. Applications where security is a priority should be made in J2ME. The values stored in a J2ME app can not be retrieved unless by the application is designed to do so. 128 bit encryption is possible!
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  • 14. Sample Symbian app – Yahoo Go! Notice how this uses the same UI pattern as the phone pattern Yahoo Go uses the same contact list as the phone native list Yahoo e-mails come in the same messaging system used for text messages Yahoo To-do list is imported to the phone To do list and is synced with the internet through GPRS Yahoo photo album can be used through the same system as the phone’s photo gallery
  • 15. When you require the application to enmesh with the phone to the point where the user does not know whether a feature is there because it is a phone feature or an application feature, you use Symbian!
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  • 17. A flash lite application can be made for a very very niche audience. E.g. users of N93, E 24, P990 etc. Design effort is considerable but doable!