ZoneTap is a new beaconless Location based marketing mobile app plugin.

1. 1
The Evolution Of Location Based Marketing

2. INTRODUCTION
I am BrianTucker,VP Of Sales &
Marketing @ZoneTap. I have been
in the Digital Marketing Industry for
over 15 years and have helped
many companies achieve their
online marketing goals, and in most
cases, exceeded those goals. I hope
you find this presentation
educational and helpful with your
marketing needs.

3. WHY LOCATION BASED MARKETING?
According toTheNextWeb.com:
▪ Consumers don’t just ignore the irrelevant
marketing messages.The Janrain and Blue
Research shows that nine in 10 respondents
have developed an unfavorable attitude to the
company or taken some kind of action to limit
the messaging in response to a company that
consistently mis-targeted them in their
marketing efforts.
▪ Companies have a choice: they can ‘keep
offering coffee to the consumers that sleep’ and
hope for the best, or they can actually embrace
the technologies and the information available
to them, and localize and personalize their
marketing before it’s too late.

4. INDUSTRYTRENDS
According to MediaPost:
Despite the many announcements of retailers
launching beacon programs over the last year
or so, many from major retailers including
Macy’s, Lord &Taylor and, most recently,
Target, fewer than a third (29%) of retailers
have beacons in stores, based on a new study.
On the positive side, 17% more plan to add
beacons, which would bring the total with
beacons to 46%, according to the 2015 Store
Operations Survey, the fourth annual study
comprising a survey of 100 retail executives by
RetailTouchPoints.

5. INDUSTRYTRENDS CONT...
 This means that more than half (54%) of
retailers have not implemented low
energy level bluetooth beacons with no
current plans to do so. But it could be
their loss.
 Business Insider has also estimated that
in 2016 beacon based technologies will
drive about $44 billion worth of sales for
big retailers in the US alone, 10 times
higher than in 2015.

6. COSTLY BEACON STRATEGY
Beacons drive sales but at a significant cost in
hardware and setup/configuration to the business.
Hardware purchase for beacons like Eddystone or
iBeacon $5-$50 per device, limited lifespan,
environmental limitations.
Time involved with strategizing an overall
marketing plan with the use of beacons while
integrating into an active campaign.
Limited range: from 70m to 450m.
Managing the beacons and integrating into
existing technology can take days to weeks.
Proximity Solutions providers who can assist with
integration can also be very expensive

7. MOBILE COUPONS
▪ Millennials in the US are increasingly
interested in mobile coupons. Nearly half of
millennial coupon users in the US used more
mobile coupons in Q3 2015 than a year earlier,
according toValassis.Almost half (45%) used
more paperless discounts versus 30% of all US
coupon users.
▪ While about a third of millennial coupon users
say they increased their paper coupon usage—
those that come in the mail, as well as those
that come in newspaper coupon books—the
largest growth came in paperless discounts,
or those received on smartphones or other
mobile devices.

8. NEXT GENERATION LBM
What is ZoneTap?
It is the unique marriage of serving
location-based, relevant, and timed
coupons to your users on your app
through our beaconless geo-fencing
technology managed through our self-
serviced platform.

9. NEXT GENERATION LBM
ZoneTap is:
 100% Beaconless solution
 Allows for flexible integration to your
existing app through a framework library
as an app plug-in
 Customizable to meet the requirements
of your business
 Best tool to create a “Black Friday”
experience (year round) for your
customers by setting relevant coupons
 Easy to set up, implement, and manage
as a true SaaS

10. IS BEACONLESS!
▪ZoneTap is revolutionary in its patent
pending technology of delivering time
sensitive promotions and coupons. Our
process does not require beacons placed
locally to push your promotions.
▪ ZoneTap is not an app, but a Location
Based Marketing Library that allows
seamless integration with your existing
app to push coupons or promotions to
your clients via predefined zones that you
set.
▪Zones are managed by GPS and Location
Services and NOT by expensive beacons.

11. IS FLEXIBLE
▪ZoneTap will integrate with your current iOS
or Android app seamlessly, without any 3rd
party branding or confusion.
▪It will allow you to leverage your current user
base and offers analytics to track what
promotions are working best for your
company.
▪All coupons served are from your inventory
and the content is managed by you.
▪You set your preferred zone and your
preferred times to push.
▪There is no need for a third party integrator

12. IS BLACK FRIDAY!
▪ZoneTap gives you the tools to have a “Black
Friday” year round with timed coupons and
promotions that are managed by zones within
your business’ floor plan, or anywhere for that
matter.
▪Creating timed and highly relevant coupons
delivered to your customers while in or
around your stores will drive sales.

13. IS EASY!
▪ZoneTap’s integration with your app via our
framework library (as an app plug-in) is done
with minimal effort while setting up the zones
from your portal is very easy.
▪ Zonetap uses a SaaS model to manage all
zones, promotions, and coupons.
▪ ZoneTap is fast in producing and pushing
specials.You can implement a zone and live
coupon to your customers within minutes.

14. IS HERETO HELP YOU
SUCCEED!
Questions?
For more information
please contact us:
(855) ZONETAP
www.zonetap.com