This document discusses using 3D virtual environments like Second Life to enhance online learning and virtual collaboration. It introduces the concepts of Web 3.0, immersive worlds, and the zone of proximal flow. An innovation management eCourse is described that uses Second Life to promote skills like entrepreneurship, reduce costs of virtual collaboration, and enhance communication. The document concludes that future immersive worlds will integrate virtual and augmented reality to provide multisensory, personalized experiences that create strong memories.