This document discusses balancing the reflection and assessment purposes of ePortfolios. It defines ePortfolios as both a process and product, with the process focusing on reflection and the product used for assessment. Two paradigms of assessment are described - assessment for continuous improvement, which is student-centered and formative, and assessment for accountability, which is institution-centered and summative. Finding the right balance is important to maximize benefits like engagement, deep learning, and skills while also collecting necessary assessment data. Tools and strategies are suggested to integrate accountability and improvement purposes, like using separate systems, incorporating social features, and supporting student choice and reflection.