Imagine Prep Crowdfunding and Innovation presentation
•Download as PPTX, PDF•
1 like•348 views
This document provides an overview of intellectual property (IP) and strategies for protecting and leveraging IP. It discusses common misconceptions about IP, different types of IP including patents, copyrights, trademarks and trade secrets. It also outlines considerations for identifying owned IP, platforms for fundraising like Kickstarter and Indiegogo, building an online presence, crafting an effective pitch, and learning from campaign successes and failures. The goal is to educate about IP and crowdfunding strategies.
Recommended
Recommended
More Related Content
Similar to Imagine Prep Crowdfunding and Innovation presentation
Similar to Imagine Prep Crowdfunding and Innovation presentation (20)
More from Traklight.com
More from Traklight.com (20)
Recently uploaded
Recently uploaded (20)
Imagine Prep Crowdfunding and Innovation presentation
- 1. Disclaimer: This presentation is intended to be general information. Nothing in the presentation constitutes legal advice. Please consult with an attorney before making any intellectual property protection decisions.
- 2. Got intellectual property? Why care… 100% of all companies have IP.
- 3. IP theft costs US companies $250 billion annually
- 4. What is IP? Patents (Utility & Design)
- 5. What is IP? Copyright ©
- 6. What is IP? Trademarks Image courtesy: Shelby Asistio ™ ℠ ®
- 7. What is IP? Trade Secrets— unsung heroes Image courtesy: Beverley Goodwin
- 9. IP Misconceptions IP is just for tech startups or tech companies, and patents are the only IP for inventors.
- 10. IP Misconceptions You can copy anything without a copyright ©
- 11. IP Misconceptions You can copyright an idea.
- 12. IP Misconceptions Domain = TM
- 13. IP Misconceptions If I pay for it, I own it.
- 14. Fundraising Approach Identify IP Protect IP Pick a Platform Build Social Capital Create a Pitch
- 15. Who: IP Ownership Challenges • Multiple inventors • Who are you? Employee of another company • Proper assignment of IP rights — personal vs company • Assume that ownership extends outside the US
- 16. Strategies to Protect IP Hire a Professional: - Attorney, Consultant, - LegalZoom, Rocketlawyer Do It Yourself: - USPTO.gov - copyright.gov Secrets: - Notary - IP Vault - Copyright software
- 17. Pick a Platform Rewards Based: Kickstarter, Indiegogo → How it works online!
- 18. Pick a Platform: Rewards Based
- 19. Pick a Platform: Rewards Based
- 20. Pick a Platform: Rewards Based
- 21. Pick a Platform: Rewards Based
- 22. Pick a Platform: Rewards Based
- 23. Pick a Platform: Rewards Based
- 24. Pick a Platform: Rewards Based
- 25. Pick a Platform: Rewards Based
- 26. Rewards Choose the best platform for you.
- 27. Rewards - All or nothing (Example: Kickstarter)
- 28. Rewards - Percent based on type (Example: Indiegogo)
- 30. Rewards: Be Realistic No cap
- 31. Rewards: Be Realistic Capped
- 32. Pick a Platform: Other
- 33. Build Social Capital Social capital is more than social media
- 34. Build Social Capital Quality, not quantity
- 35. Content is King Blogs
- 36. Content is King Start working on this before you launch your campaign
- 37. A Tale of 2 Campaigns
- 38. What They Do: DNA on a Shirt Genetic Art - T shirts - Portraits Channels - Obsessed pet owner - Animal organizations
- 39. What They Do: G3Box Convert steel shipping containers into medical clinics - cooling/heating installed - most of medical equipment needs/electric and sink - durable - quickly installed
- 40. Lessons Learned
- 41. Lessons Learned
- 42. Try Again Lessons Learned
- 43. Try Again New plan of action
- 44. Try Again New cause
- 45. Try Again New business opportunity
- 46. The New Plan Pre-selling
- 47. The New Plan Heavy PR
- 48. The New Plan Partnering
- 49. The New Plan Get it in writing
- 50. The New Plan New rewards structure
- 51. The New Plan SCHEDULE
- 52. Results
- 53. Ignorance Is NOT A Defense Be Careful: Video
- 54. Ignorance Is NOT A Defense Be Careful: Music
- 55. Read, Read, Read Read license and permission to use
- 56. Read, Read, Read Check out CreativeCommons.org
- 57. CF Data: State Activity Source: thecrowdfundingcentre.com, Mapping the State of the Crowdfunding Nation Jul-Sept 2014 Report
- 58. CF Data: Popular Markets Source: thecrowdfundingcentre.com, Mapping the State of the Crowdfunding Nation Jul-Sept 2014 Report
- 59. Questions? www.traklight.com Take our Free Risk Quiz Mary Juetten mejuetten@traklight.com @traklight @maryjuetten Slides available on slideshare.net/Traklight
Editor's Notes
- Screenshots of different people’s campaigns with examples of creative perks (t shirts, pre-orders, etc) . Kickstarter’s, IG’s logos. Rocket Hub, Rocket Ventures, Micro-ventures, Prosper Lending, Georgia CF (Business Intra-State Crowdfunding). Take screen caps of those platforms.
- Screenshots of different people’s campaigns with examples of creative perks (t shirts, pre-orders, etc) . Kickstarter’s, IG’s logos. Rocket Hub, Rocket Ventures, Micro-ventures, Prosper Lending, Georgia CF (Business Intra-State Crowdfunding). Take screen caps of those platforms.
- Screenshots of different people’s campaigns with examples of creative perks (t shirts, pre-orders, etc) . Kickstarter’s, IG’s logos. Rocket Hub, Rocket Ventures, Micro-ventures, Prosper Lending, Georgia CF (Business Intra-State Crowdfunding). Take screen caps of those platforms.
- Screenshots of different people’s campaigns with examples of creative perks (t shirts, pre-orders, etc) . Kickstarter’s, IG’s logos. Rocket Hub, Rocket Ventures, Micro-ventures, Prosper Lending, Georgia CF (Business Intra-State Crowdfunding). Take screen caps of those platforms.
- Screenshots of different people’s campaigns with examples of creative perks (t shirts, pre-orders, etc) . Kickstarter’s, IG’s logos. Rocket Hub, Rocket Ventures, Micro-ventures, Prosper Lending, Georgia CF (Business Intra-State Crowdfunding). Take screen caps of those platforms.
- Screenshots of different people’s campaigns with examples of creative perks (t shirts, pre-orders, etc) . Kickstarter’s, IG’s logos. Rocket Hub, Rocket Ventures, Micro-ventures, Prosper Lending, Georgia CF (Business Intra-State Crowdfunding). Take screen caps of those platforms.
- Screenshots of different people’s campaigns with examples of creative perks (t shirts, pre-orders, etc) . Kickstarter’s, IG’s logos. Rocket Hub, Rocket Ventures, Micro-ventures, Prosper Lending, Georgia CF (Business Intra-State Crowdfunding). Take screen caps of those platforms.
- Screenshots of different people’s campaigns with examples of creative perks (t shirts, pre-orders, etc) . Kickstarter’s, IG’s logos. Rocket Hub, Rocket Ventures, Micro-ventures, Prosper Lending, Georgia CF (Business Intra-State Crowdfunding). Take screen caps of those platforms.
- Screenshots of different people’s campaigns with examples of creative perks (t shirts, pre-orders, etc) . Kickstarter’s, IG’s logos. Rocket Hub, Rocket Ventures, Micro-ventures, Prosper Lending, Georgia CF (Business Intra-State Crowdfunding). Take screen caps of those platforms.
- Screenshot of a project. Find the “Coolest” (trademark) project.
- Kickstarter = all or nothing, Indiegogo = percent based on type, Be realistic = have realistic goals, and have realistic rewards. (From this year) Watch webinar by Brett from Indiegogo. On his slides, he talks about perks that people have offered that are hard to fulfill. Ex: autographed pictures. Custom thank you videos. Cap these “difficult” perks at X instead of leaving it open-ended/unlimited. (???Check out the LES slide reference???) Find other images similar to Brett’s but don’t copy.
- Kickstarter = all or nothing, Indiegogo = percent based on type, Be realistic = have realistic goals, and have realistic rewards. (From this year) Watch webinar by Brett from Indiegogo. On his slides, he talks about perks that people have offered that are hard to fulfill. Ex: autographed pictures. Custom thank you videos. Cap these “difficult” perks at X instead of leaving it open-ended/unlimited. (???Check out the LES slide reference???) Find other images similar to Brett’s but don’t copy.
- Kickstarter = all or nothing, Indiegogo = percent based on type, Be realistic = have realistic goals, and have realistic rewards. (From this year) Watch webinar by Brett from Indiegogo. On his slides, he talks about perks that people have offered that are hard to fulfill. Ex: autographed pictures. Custom thank you videos. Cap these “difficult” perks at X instead of leaving it open-ended/unlimited. (???Check out the LES slide reference???) Find other images similar to Brett’s but don’t copy.
- Kickstarter = all or nothing, Indiegogo = percent based on type, Be realistic = have realistic goals, and have realistic rewards. (From this year) Watch webinar by Brett from Indiegogo. On his slides, he talks about perks that people have offered that are hard to fulfill. Ex: autographed pictures. Custom thank you videos. Cap these “difficult” perks at X instead of leaving it open-ended/unlimited. (???Check out the LES slide reference???) Find other images similar to Brett’s but don’t copy.
- Kickstarter = all or nothing, Indiegogo = percent based on type, Be realistic = have realistic goals, and have realistic rewards. (From this year) Watch webinar by Brett from Indiegogo. On his slides, he talks about perks that people have offered that are hard to fulfill. Ex: autographed pictures. Custom thank you videos. Cap these “difficult” perks at X instead of leaving it open-ended/unlimited. (???Check out the LES slide reference???) Find other images similar to Brett’s but don’t copy.
- Just campaigns. DNA shirt doesn’t get to goal. G3box meets their goal. Lessons learned on a slide
- Just campaigns. DNA shirt doesn’t get to goal. G3box meets their goal. Lessons learned on a slide