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Why Startups Fail
TAKING THE scary OUT OF STARTUPS
Mary Juetten
Founder & CEO
@traklight @maryjuetten
Problem: Remove real pain
Leader: vision + passion +
unending drive
Team: Key
Advisory Board/Mentors
Culture
Company Formation
Contracts Matter
IDEA is just the start
Identify & Protect YOUR IP
Plan
Competition is a Good Thing
Roadmap
Become an Expert
Content is King
Relationships Matter
Healthy Skepticism
Walk before you can Run
Funding
Have FOCUSED Fun!
Questions?
Mary Juetten
@traklight
@maryjuetten
mejuetten@traklight.com
www.traklight.com

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Editor's Notes

  1. Added ghost in light of the holiday…
  2. bird diaper.
  3. Picture of weakest link or chain.
  4. Logos – Zappos, Infusionsoft, Hubspot, SWA and Traklight Answer – right thing to do – from the founders and the team.
  5. Nike Swoop – Just do it.
  6. Ownership Identification Storage Collaboration Protection
  7. Business plan - Kasten
  8. For products to see shiny things so picture of a squirrel or shiny object.
  9. Thought leader
  10. Kasten please help or anyone…
  11. Picture of a long road or runway. I picked a “colorful” long road… b/c it will be colorful ;)
  12. Thought leader
  13. Update contact