Mind the gap: A crash course on keeping it legal - 6 Oct 15Olswang LLP
The presentation slides from an Olswang equIP event at Campus London. Introduction to some of the legal considerations for start ups, covering intellectual property, employee incentives and how to attract investors.
April 2015 NBIA Traklight | CEI IP 101 for Incubator ManagersTraklight.com
Incubator Managers need to help their clients with Intellectual Property because everyone has it and IP is the most valuable asset; not just patents! Learn from case studies and Traklight CEO, and CEI entrepreneur in residence.
A Step By Step Guide To Growing A Technology Business The Legal Aspects O...lisaabe
Whether you are an entrepreneur or an investor, this presentation sets out the legal and business framework on How to Grow Your Technology Business into a profitable success!
Mind the gap: A crash course on keeping it legal - 6 Oct 15Olswang LLP
The presentation slides from an Olswang equIP event at Campus London. Introduction to some of the legal considerations for start ups, covering intellectual property, employee incentives and how to attract investors.
April 2015 NBIA Traklight | CEI IP 101 for Incubator ManagersTraklight.com
Incubator Managers need to help their clients with Intellectual Property because everyone has it and IP is the most valuable asset; not just patents! Learn from case studies and Traklight CEO, and CEI entrepreneur in residence.
A Step By Step Guide To Growing A Technology Business The Legal Aspects O...lisaabe
Whether you are an entrepreneur or an investor, this presentation sets out the legal and business framework on How to Grow Your Technology Business into a profitable success!
This short presentation provides innovators and entrepreneurs with an overview of the basics of patent and IP protection from a business perspective. The aim and goal is to introduce non-patent experts to topics that, when properly introduced into their organizations, can help reduce risk and maximize the return on innovation investment. Some myths are dispelled in the presentation, also.
This IP Strategy Overview was presented at a conference of innovators at Georgia Tech's College of Architecture in October 2013. The goal of this presentation is to go beyond the usual lawyer-generated content to highlight not only the positive aspects of IP, but also to give a reality check as to the likely ROI of investment in protection. A basic overview of IP (patents, copyrights, trademarks, trade secrets) is provided. Additionally, commonly overlooked forms of intangible asset value are presented. A case study of an innovation protection strategy is highlighted. Recommendations for business relevant IP and patent protection strategies are also included.
At our Wednesdays With Redchip event in February, our experts shared their top tips for early stage and growth businesses, including common pitfalls and simple steps you can take to help protect your clients at the outset including:
The best business structures for tax benefits and asset protection
Capital raising and grant eligibility
Identifying and protecting valuable IP assets
Managing key relationships and the agreements to have in place
These are the slides from a talk given by Azrights Solicitors in November 2014. They cover the different intellectual property rights relevant to creatives such as developers, designers and engineers.
Presentation originally given to business advisors on 11 Oct 2008. Starting with a case study of three young entrepreneurs, the presentaiton considers how each of them can be assisted. It then deals with the sources of IP, the available assistance including inventors\' groups and clinics and the services avfailable form professional advisors.
In this session from the 2012 Ticketing Professionals Conference, Miles Lazic of Google addresses variety of developments with far reaching influence upon entertainment ticketing, including: Flight Search, Google Places, YouTube, Google Analytics and the Mobile r-evolution.
Mobile Ticketing: no cash, no tickets, no problem
Paul Buchanan shares some of the trends impacting mobile ticketing as well as Australian case studies.
This short presentation provides innovators and entrepreneurs with an overview of the basics of patent and IP protection from a business perspective. The aim and goal is to introduce non-patent experts to topics that, when properly introduced into their organizations, can help reduce risk and maximize the return on innovation investment. Some myths are dispelled in the presentation, also.
This IP Strategy Overview was presented at a conference of innovators at Georgia Tech's College of Architecture in October 2013. The goal of this presentation is to go beyond the usual lawyer-generated content to highlight not only the positive aspects of IP, but also to give a reality check as to the likely ROI of investment in protection. A basic overview of IP (patents, copyrights, trademarks, trade secrets) is provided. Additionally, commonly overlooked forms of intangible asset value are presented. A case study of an innovation protection strategy is highlighted. Recommendations for business relevant IP and patent protection strategies are also included.
At our Wednesdays With Redchip event in February, our experts shared their top tips for early stage and growth businesses, including common pitfalls and simple steps you can take to help protect your clients at the outset including:
The best business structures for tax benefits and asset protection
Capital raising and grant eligibility
Identifying and protecting valuable IP assets
Managing key relationships and the agreements to have in place
These are the slides from a talk given by Azrights Solicitors in November 2014. They cover the different intellectual property rights relevant to creatives such as developers, designers and engineers.
Presentation originally given to business advisors on 11 Oct 2008. Starting with a case study of three young entrepreneurs, the presentaiton considers how each of them can be assisted. It then deals with the sources of IP, the available assistance including inventors\' groups and clinics and the services avfailable form professional advisors.
In this session from the 2012 Ticketing Professionals Conference, Miles Lazic of Google addresses variety of developments with far reaching influence upon entertainment ticketing, including: Flight Search, Google Places, YouTube, Google Analytics and the Mobile r-evolution.
Mobile Ticketing: no cash, no tickets, no problem
Paul Buchanan shares some of the trends impacting mobile ticketing as well as Australian case studies.
AZBIA & Traklight present "New Year, New Business" Open HouseTraklight.com
Traklight organized the New Year New Business event open house with CEI and AZBIA.
5 presenters shared on their legal expertise in the area of intellectual property. Patents, protection, copyrights, business formation, contracts and identification of intellectual property permeated throughout the presenter's discussions.
Russ Yelton (President and CEO of NACET) & Joann McMaster (President of AZBIA)
Mary Juetten (Founder and CEO of Traklight
Juliet Peters (Founding Partner of Becker Peters, PLLC)
Ron Kisicki (registered Patent Attorney and Partner with Woods Oviatt Gilman, LLP)
Ruth Carter (Owner and Attorney of Carter Law Firm, PLLC)
Intellectual Property 101: How to Leverage Intangible Value for Your ClientsTraklight.com
Small and medium businesses all have valuable intangibles and intellectual property. Learn about the four types of IP and how to identify, protect, and manage your client's IP to minimize risk and maximize value.
Intellectual property strategies for startupsintellectjuris
Intellectual-property Strategies For legal start-ups. Continue to keep your job work separate from your brand-new thought. Do not let different individuals claim ownership of one's internet protocol address or your business. Have contributors assign their internet protocol address to the organization.
Traklight - EGFS Is your Business at Risk - 10 Tips to Reduce Risk & Maximize...Traklight.com
At any stage of business there are an overwhelming number of tasks facing owners and leaders - we review the top ten and provide practical strategies for risk management. Your assets are your value - identify and protect those assets to ensure your success.
Is Your Business at Risk? 10 Tips to Manage Risk and Maximize ValueDavid Ehrenberg
A common misconception about entrepreneurs is that they are wild risk takers.
In actuality, the most successful entrepreneurs are experts at calculating and minimizing risk wherever possible.
Minimizing risk isn't just about protecting your company -- it's about increasing your value and improving your attractiveness to investors.
In this presentation, Mary Juetten, from Traklight (www.traklight.com) and EGFS (www.earlygrowthfinancialservices.com) provide an in-depth look at the greatest risks threatening your company, and how to best manage these risks.
Topics covered include:
- Choosing the best business entity for your company
- What patents really are -- and aren't
- Best practices for co-founder agreements
- Employees v. Contractors - what you need to know
- Risks of crowdfunding
- Avoiding litigation
- And more!
Introduction to Key Concepts (Series: Intellectual Property Boot Camp)Financial Poise
Intellectual property or “IP” is a term used to describe certain types of intangible property. Like other forms of property, such as real estate and personal property, IP can be owned, purchased or transferred. How ownership is determined differs according to the type of IP. This webinar discusses the importance of certainty in ownership of IP, how ownership of IP is entangled with areas of corporate law and employment law, and it defines the key types of IP.
To view the accompanying webinar, go to: https://www.financialpoise.com/financial-poise-webinars/introduction-to-key-concepts-2019/
Minimize Your Client's Risk: From IP to Cash FlowTraklight.com
Most businesses are unaware of the legal issues businesses can face at the outset. Often it is simple mistakes or omitted steps that jeopardize a company's future. Areas covered during this webinar include: foundational decisions, financial projections, intellectual property, record-keeping, fundraising preparation, employee versus contractor decisions, and entity types.
Intellectual Property for Start-Ups and Small Businesses: A Top 10 and Q & A Series. Wednesday, February 20th @ 11:45 - 1:15 - Presented by Jill Link. Location: Bozeman Public Library - Large Community Room
Similar to Innovation Arizona Summit June 11 2013 HOW to SUCCEED (20)
The Traklight Journey around fundraising and intellectual property (IP). Overview of some of the AZ programs for fundraising journey and Traklight's obsession with IP education, identification and protection for all small and medium sized businesses.
May GLSA Mary Juetten Law Practice Management Key Performance Indicators Sim...Traklight.com
Small and Solo General Practice Attorneys need simple metrics to run their firms and create satisfied clients and profitable results. KPIs are trending but can be over complicated by technology. Keep it simple!
GOING THE EXTRA MILE: Using Client Data to Improve Client Service, Loyalty, A...Traklight.com
Surveying clients through the matter lifecycle may seem like a crazy concept but it's happening. This means regularly gathering feedback from clients about their expectations and your firm's performance. Learn how firms gather this information, and how they use it to manage their successful businesses while rewarding attorneys and employees.
MEASURE WHAT MATTERS TO YOUR FIRM'S BOTTOM LINE WITH FIRM CENTRALTraklight.com
Join us at noon in Salon A3 at the ABA TECHSHOW on March 16th to discuss how to measure what matter to your law firm's bottom line with law practice management software, FIRM CENTRAL. Key Performance Indicators (KPIs) for law firms
Don't Risk it All! Ten tips to maximize business valueTraklight.com
Whether you are a new business or an established brand, there are an overwhelming number of administrative and legal tasks that have to be managed. Don't wait until it's too late! Without a solid plan to identify and address risk, your valuable assets are at risk. In this session, we'll show you common pitfalls to avoid, and provide a roadmap for success. This interactive session uses case studies to demonstrate ten actionable tips.
KPIs are critical to the success of a law firm but measuring is just the start. Learn why, what, and how to measure. Using Modern Law case studies insert business into your law firm to measure, evaluate, and act.
How to Prepare to Sell or Finance your CompanyTraklight.com
You work hard building up your company to either pass onto family or sell. Maybe you are preparing for your next round of funding. Maximizing your value by discovering all your assets and managing your risk is critical. Hear from experts on how to organize and position yourself for fundraising or exit. Our speakers have been there and done that with fundraising, risk management, executive leadership and outside counsel. Learn tips and tricks from case studies to affordbly spot your risks, cover your assets, and get ready for the next level.
IP 101: Why Care about Intellectual Property: SCORE WebinarTraklight.com
You have a great idea and turned it into a business, but if that intellectual property (IP) isn’t a part of your business strategy, you’re not only putting your ideas at risk, you’re also risking investment opportunities.
In this SCORE LIVE webinar, Mary Juetten, a JD and CPA, and the founder of Traklight.com, will break down what "intellectual property" is and why businesses must safeguard it.
Startups need to care about their IP from the beginning! Not just for tech startups—100% of businesses have IP.
Shed your misconceptions about IP, and start understanding what it is and how it relates to you and the value of your startup.
Don’t risk the success of your business to ignorance. Educate yourself, and thrive!
Learn how putting your ideas and IP to work for you now will save you time and money in the long run.
IP 101: Why Startups Should Care About IP from Day 1 [Phoenix Startup Week]Traklight.com
Entity formation, contracts, IP, co-founder agreements, insurance and more are critical for maximizing value and minimizing startup risk. All startups have IP and it's more than 80% of your valuation!
Taking the Plunge Into Entrepreneurship; How to Dive In Intelligently | Webin...Traklight.com
Jennifer Hill was an international startup lawyer who left a stable career as a senior attorney to launch a tech startup company. Sixty Vocab is an adaptive gaming platform (online and mobile) to learn, retain and recall conversational foreign language vocab. Sixty Vocab was selected by Forbes as a 2014 Start-up to Watch and a semi-finalist in the Milken-Penn GSE Business Plan Competition for the nation's most promising edtech startups. It was recently featured in Entrepreneur Magazine as well as BBC Capital in a story on how to ditch the 9-to-5 life. Sixty Vocab just launched its mobile app for iOS and Android featuring an offline mode for convenient learning anywhere anytime.
In this webinar, Jennifer provides guidance on how to take the "jump" as an entrepreneur and what it looked like for her business, Sixty Vocab, once she did.
Traklight Webinar with Shane Olafson and Kyle Siegal on Patent Dos and Don'ts...Traklight.com
A discussion of patent tips for startups, including:
- Carefully allocating precious startup funding
- Properly limiting disclosure of new products and concepts
- Understanding patent application timelines
- Knowing when a provisional application may be appropriate
Traklight Webinar with Nicole Druckrey on Trade Secrets: You Have Them! Here ...Traklight.com
Virtually all businesses have trade secrets (i.e., confidential information that would be valuable to your competitors). This presentation will assist you in identifying your trade secrets and will give you valuable advice on how to protect those secrets so that they do not lose their legal status. We will also discuss what to do if you suspect your trade secrets have been stolen.
Melissa Jaffe and Mary Juetten tell you how to leverage your IP assets. 90% of a startup's value is intellectual property and many are unaware of what it is. Once you understand IP you can add value and worth to your business.
Melissa is the owner and principle of a boutique law firm. She has offices in California, Oregon, and Washington.
Mary is the founder and CEO of Traklight. Traklight provides the only self-guided software platform to help you create an IP Strategy.
7. Got Intellectual Property?
Why Care…
• IP theft costs US companies $250
billion annually
• 100% of all companies have IP
• 700K new startups annually vs. 20%
protected IP after 1st year
• IP is most valuable asset and not on
your Balance Sheet
• Exclude competition; Attract
investment (incl. crowdfunding);
Leverage & license
• Avoid IP loss, infringement, or
business failure
Disclaimer: This is intended to be general information. Nothing in this presentation constitutes
legal advice. Please consult with an attorney before making any intellectual property protection
decisions.
11. WHO: IP Ownership Challenges
• Multiple Inventors
• Who you are? Employee of another company
• Proper Assignment of IP Rights – personal versus
company
• Assume that Ownership automatically extends outside
the US
12. • Idea
• URL
• Name
• Know how
• Employees
• Contractors
WHAT: Business Plan/Funding
Presentation
13. Tip 4: Short Term Thinking = Dollars out the
Door Later
14. Document your Company Formation
• Buy-Sell Language
• Provisions for Death or Divorce
• Different Classes of Units
• ―Profits Interest‖ Language
• Valuation Formula
• Deadlock Provision
15. DIY v. Hire Professionals
• Do it Yourself:
– USPTO.gov
– Copyright.gov
• Hire a Professional:
– Attorney, Consultant, Legal Zoom, Rocket Lawyer
• Secrets:
– Notary, TRAKLIGHT’s IP Vault, Copyright software
17. Picking the Right Platform
How it works online!
• EQUITY BASED:
Online Business Plan Required
18. Start on the Right Trak
Do NOT start with creating a:
Campaign
Pitch
or
Business Plan
THIS APPLIES TO ALL FINANCING!
Disclaimer: This is intended to be general information. Nothing in this presentation constitutes
legal advice. Please consult with an attorney before making any intellectual property protection
decisions.
21. Ignorance is not a Defense
Be Careful:
Video
Copy
Business Plans
22. RESOURCES
• CfPA, CfIRA
• Crowdfundingroadmap.com Annual Oct
14th – 16th Convention & Bootcamp
• Crowdfundcast.com – podcast
• Getting Started with Crowdfunding
Investing for Dummies in a Day
• Crowfunding Hatchery
• Traklight.com/IP Cloud – free resources
& paid coaching
• Crowdbuilder by Leverage PR- in-depth
publicity instruction, task and milestone
management, to integrated calendars
and media lists
23. Tip 6: Have the Right Contracts
in Place
… From the beginning!
So you own it!
24. Whether Outsourcing or Developing In-House
Development, Consulting or Work Made for Hire
Agreements
Work Made for Hire but Cover Your Bases
Master Agreement with SOW Attached
Reps and Warranties, Indemnity, Insurance
Non-Disclosure Agreements
Non-Competes?
25. Bonus Tip: Have an Advisory
Board
…And/or Technology Advisors!