This document discusses strategies for protecting intellectual property and raising funding for projects through crowdfunding platforms. It notes that intellectual property theft costs US companies $250 billion annually. It recommends identifying intellectual property, protecting it with trademarks, patents, copyrights or trade secrets, picking a crowdfunding platform like Kickstarter or Indiegogo, building social capital through blogs and social media before launching a campaign, and creating a pitch. Key steps include understanding intellectual property ownership and dates, and being careful about using others' intellectual property in videos or business plans without permission.
Mind the gap: A crash course on keeping it legal - 6 Oct 15Olswang LLP
The presentation slides from an Olswang equIP event at Campus London. Introduction to some of the legal considerations for start ups, covering intellectual property, employee incentives and how to attract investors.
Getting your new webby project or business online is easier than ever. But what are some of the legal issues you should concern yourself with? Martin Glogier and Marc Comeau of muttarts law firm offer an overview of some of the legal landscape in New Media.
This short presentation provides innovators and entrepreneurs with an overview of the basics of patent and IP protection from a business perspective. The aim and goal is to introduce non-patent experts to topics that, when properly introduced into their organizations, can help reduce risk and maximize the return on innovation investment. Some myths are dispelled in the presentation, also.
This IP Strategy Overview was presented at a conference of innovators at Georgia Tech's College of Architecture in October 2013. The goal of this presentation is to go beyond the usual lawyer-generated content to highlight not only the positive aspects of IP, but also to give a reality check as to the likely ROI of investment in protection. A basic overview of IP (patents, copyrights, trademarks, trade secrets) is provided. Additionally, commonly overlooked forms of intangible asset value are presented. A case study of an innovation protection strategy is highlighted. Recommendations for business relevant IP and patent protection strategies are also included.
AZBIA & Traklight present "New Year, New Business" Open HouseTraklight.com
Traklight organized the New Year New Business event open house with CEI and AZBIA.
5 presenters shared on their legal expertise in the area of intellectual property. Patents, protection, copyrights, business formation, contracts and identification of intellectual property permeated throughout the presenter's discussions.
Russ Yelton (President and CEO of NACET) & Joann McMaster (President of AZBIA)
Mary Juetten (Founder and CEO of Traklight
Juliet Peters (Founding Partner of Becker Peters, PLLC)
Ron Kisicki (registered Patent Attorney and Partner with Woods Oviatt Gilman, LLP)
Ruth Carter (Owner and Attorney of Carter Law Firm, PLLC)
Traklight Webinar with Nicole Druckrey on Trade Secrets: You Have Them! Here ...Traklight.com
Virtually all businesses have trade secrets (i.e., confidential information that would be valuable to your competitors). This presentation will assist you in identifying your trade secrets and will give you valuable advice on how to protect those secrets so that they do not lose their legal status. We will also discuss what to do if you suspect your trade secrets have been stolen.
Kunvay & Traklight present Why Marketers and Businesses Should Care About Cop...Traklight.com
Reggie Solomon is the founder of Kunvay which helps freelancers, creatives and their clients transfer copyright and intellectual property ownership online to design work, photos and written content. Reggie is interested in helping creatives and businesses learn how to navigate copyright & IP rights. He successfully addressed important copyright & IP issues firsthand as a co-author of the book I Garden Urban Style and as the creator of two blogs where he regularly works with freelancers and outsourced content providers.
Reggie holds a BA in political science and sociology from Yale University and a Master in Public Policy with a specialization in Business-Government policy from the Harvard Kennedy School.
Melissa Jaffe and Mary Juetten tell you how to leverage your IP assets. 90% of a startup's value is intellectual property and many are unaware of what it is. Once you understand IP you can add value and worth to your business.
Melissa is the owner and principle of a boutique law firm. She has offices in California, Oregon, and Washington.
Mary is the founder and CEO of Traklight. Traklight provides the only self-guided software platform to help you create an IP Strategy.
IP 101: Why Care about Intellectual Property: SCORE WebinarTraklight.com
You have a great idea and turned it into a business, but if that intellectual property (IP) isn’t a part of your business strategy, you’re not only putting your ideas at risk, you’re also risking investment opportunities.
In this SCORE LIVE webinar, Mary Juetten, a JD and CPA, and the founder of Traklight.com, will break down what "intellectual property" is and why businesses must safeguard it.
Startups need to care about their IP from the beginning! Not just for tech startups—100% of businesses have IP.
Shed your misconceptions about IP, and start understanding what it is and how it relates to you and the value of your startup.
Don’t risk the success of your business to ignorance. Educate yourself, and thrive!
Learn how putting your ideas and IP to work for you now will save you time and money in the long run.
Traklight - EGFS Is your Business at Risk - 10 Tips to Reduce Risk & Maximize...Traklight.com
At any stage of business there are an overwhelming number of tasks facing owners and leaders - we review the top ten and provide practical strategies for risk management. Your assets are your value - identify and protect those assets to ensure your success.
Mind the gap: A crash course on keeping it legal - 6 Oct 15Olswang LLP
The presentation slides from an Olswang equIP event at Campus London. Introduction to some of the legal considerations for start ups, covering intellectual property, employee incentives and how to attract investors.
Getting your new webby project or business online is easier than ever. But what are some of the legal issues you should concern yourself with? Martin Glogier and Marc Comeau of muttarts law firm offer an overview of some of the legal landscape in New Media.
This short presentation provides innovators and entrepreneurs with an overview of the basics of patent and IP protection from a business perspective. The aim and goal is to introduce non-patent experts to topics that, when properly introduced into their organizations, can help reduce risk and maximize the return on innovation investment. Some myths are dispelled in the presentation, also.
This IP Strategy Overview was presented at a conference of innovators at Georgia Tech's College of Architecture in October 2013. The goal of this presentation is to go beyond the usual lawyer-generated content to highlight not only the positive aspects of IP, but also to give a reality check as to the likely ROI of investment in protection. A basic overview of IP (patents, copyrights, trademarks, trade secrets) is provided. Additionally, commonly overlooked forms of intangible asset value are presented. A case study of an innovation protection strategy is highlighted. Recommendations for business relevant IP and patent protection strategies are also included.
AZBIA & Traklight present "New Year, New Business" Open HouseTraklight.com
Traklight organized the New Year New Business event open house with CEI and AZBIA.
5 presenters shared on their legal expertise in the area of intellectual property. Patents, protection, copyrights, business formation, contracts and identification of intellectual property permeated throughout the presenter's discussions.
Russ Yelton (President and CEO of NACET) & Joann McMaster (President of AZBIA)
Mary Juetten (Founder and CEO of Traklight
Juliet Peters (Founding Partner of Becker Peters, PLLC)
Ron Kisicki (registered Patent Attorney and Partner with Woods Oviatt Gilman, LLP)
Ruth Carter (Owner and Attorney of Carter Law Firm, PLLC)
Traklight Webinar with Nicole Druckrey on Trade Secrets: You Have Them! Here ...Traklight.com
Virtually all businesses have trade secrets (i.e., confidential information that would be valuable to your competitors). This presentation will assist you in identifying your trade secrets and will give you valuable advice on how to protect those secrets so that they do not lose their legal status. We will also discuss what to do if you suspect your trade secrets have been stolen.
Kunvay & Traklight present Why Marketers and Businesses Should Care About Cop...Traklight.com
Reggie Solomon is the founder of Kunvay which helps freelancers, creatives and their clients transfer copyright and intellectual property ownership online to design work, photos and written content. Reggie is interested in helping creatives and businesses learn how to navigate copyright & IP rights. He successfully addressed important copyright & IP issues firsthand as a co-author of the book I Garden Urban Style and as the creator of two blogs where he regularly works with freelancers and outsourced content providers.
Reggie holds a BA in political science and sociology from Yale University and a Master in Public Policy with a specialization in Business-Government policy from the Harvard Kennedy School.
Melissa Jaffe and Mary Juetten tell you how to leverage your IP assets. 90% of a startup's value is intellectual property and many are unaware of what it is. Once you understand IP you can add value and worth to your business.
Melissa is the owner and principle of a boutique law firm. She has offices in California, Oregon, and Washington.
Mary is the founder and CEO of Traklight. Traklight provides the only self-guided software platform to help you create an IP Strategy.
IP 101: Why Care about Intellectual Property: SCORE WebinarTraklight.com
You have a great idea and turned it into a business, but if that intellectual property (IP) isn’t a part of your business strategy, you’re not only putting your ideas at risk, you’re also risking investment opportunities.
In this SCORE LIVE webinar, Mary Juetten, a JD and CPA, and the founder of Traklight.com, will break down what "intellectual property" is and why businesses must safeguard it.
Startups need to care about their IP from the beginning! Not just for tech startups—100% of businesses have IP.
Shed your misconceptions about IP, and start understanding what it is and how it relates to you and the value of your startup.
Don’t risk the success of your business to ignorance. Educate yourself, and thrive!
Learn how putting your ideas and IP to work for you now will save you time and money in the long run.
Traklight - EGFS Is your Business at Risk - 10 Tips to Reduce Risk & Maximize...Traklight.com
At any stage of business there are an overwhelming number of tasks facing owners and leaders - we review the top ten and provide practical strategies for risk management. Your assets are your value - identify and protect those assets to ensure your success.
How to successively scale a social media campaign - great slide extracted from http://www.slideshare.net/montelutz/social-pulpit-barack-obamas-social-media-toolkit .
The Traklight Journey around fundraising and intellectual property (IP). Overview of some of the AZ programs for fundraising journey and Traklight's obsession with IP education, identification and protection for all small and medium sized businesses.
Is Your Business at Risk? 10 Tips to Manage Risk and Maximize ValueDavid Ehrenberg
A common misconception about entrepreneurs is that they are wild risk takers.
In actuality, the most successful entrepreneurs are experts at calculating and minimizing risk wherever possible.
Minimizing risk isn't just about protecting your company -- it's about increasing your value and improving your attractiveness to investors.
In this presentation, Mary Juetten, from Traklight (www.traklight.com) and EGFS (www.earlygrowthfinancialservices.com) provide an in-depth look at the greatest risks threatening your company, and how to best manage these risks.
Topics covered include:
- Choosing the best business entity for your company
- What patents really are -- and aren't
- Best practices for co-founder agreements
- Employees v. Contractors - what you need to know
- Risks of crowdfunding
- Avoiding litigation
- And more!
Minimize Your Client's Risk: From IP to Cash FlowTraklight.com
Most businesses are unaware of the legal issues businesses can face at the outset. Often it is simple mistakes or omitted steps that jeopardize a company's future. Areas covered during this webinar include: foundational decisions, financial projections, intellectual property, record-keeping, fundraising preparation, employee versus contractor decisions, and entity types.
April 2015 NBIA Traklight | CEI IP 101 for Incubator ManagersTraklight.com
Incubator Managers need to help their clients with Intellectual Property because everyone has it and IP is the most valuable asset; not just patents! Learn from case studies and Traklight CEO, and CEI entrepreneur in residence.
Lawyers are being held responsible for an increasing amount of client-held data. Failure to understand client collection and storage of electronically-stored information (ESI) can have dire consequences for clients and the lawyers that represent them.
Rather than wait for litigation to occur and having to scramble under discovery requests, law firms should begin guiding and organizing their clients' ESI to identify and prevent problems before they occur.
Investigation turns turn discovery on it's head by centralizing and storing information to produce on demand.
Intellectual Property 101: How to Leverage Intangible Value for Your ClientsTraklight.com
Small and medium businesses all have valuable intangibles and intellectual property. Learn about the four types of IP and how to identify, protect, and manage your client's IP to minimize risk and maximize value.
SMEs (small and medium-sized enterprises) invest most of their resources in R&D to produce new technologies. They take higher risks than larger companies, who in contrast focus their R&D efforts on incremental innovations.
Yet, SMEs mostly fail to protect the value they create with patents. When they do, these patents have in general very poor quality and do not adequately protect their core markets. Lastly, SMEs are underserved in terms of legal representation and understandably so: outside law firms tend to find it difficult to work with SMEs, let alone getting paid for their services.
There is a mismatch between the patent value creation potential of SMEs on one hand, and what they actually produce.
[Webinar Slides] Data Privacy for the IM Practitioner - Practical Advice for ...AIIM International
Learn actionable steps to provide a high-level plan for implementing a privacy program in conjunction with your existing organizational RIM/IG program(s).
Want to follow along with the webinar replay? Download it here for FREE: https://info.aiim.org/data-privacy-for-the-im-practitioner-practical-advice-for-preparedness-and-prevention
Intellectual property strategies for startupsintellectjuris
Intellectual-property Strategies For legal start-ups. Continue to keep your job work separate from your brand-new thought. Do not let different individuals claim ownership of one's internet protocol address or your business. Have contributors assign their internet protocol address to the organization.
Legal mistakes can doom even the best startup concepts and founding teams. This workshop prepares you with a legal road map to successfully safeguarding your product or idea. Yuri Eliezer, Founder and Patent Attorney at SmartUp, will show you how to reserve your Intellectual Property rights.
Intellectual Property for Start-Ups and Small Businesses: A Top 10 and Q & A Series. Wednesday, February 20th @ 11:45 - 1:15 - Presented by Jill Link. Location: Bozeman Public Library - Large Community Room
Similar to United Inventors Association - Practice Safe Crowdfunding - National Hardware Show (20)
May GLSA Mary Juetten Law Practice Management Key Performance Indicators Sim...Traklight.com
Small and Solo General Practice Attorneys need simple metrics to run their firms and create satisfied clients and profitable results. KPIs are trending but can be over complicated by technology. Keep it simple!
GOING THE EXTRA MILE: Using Client Data to Improve Client Service, Loyalty, A...Traklight.com
Surveying clients through the matter lifecycle may seem like a crazy concept but it's happening. This means regularly gathering feedback from clients about their expectations and your firm's performance. Learn how firms gather this information, and how they use it to manage their successful businesses while rewarding attorneys and employees.
MEASURE WHAT MATTERS TO YOUR FIRM'S BOTTOM LINE WITH FIRM CENTRALTraklight.com
Join us at noon in Salon A3 at the ABA TECHSHOW on March 16th to discuss how to measure what matter to your law firm's bottom line with law practice management software, FIRM CENTRAL. Key Performance Indicators (KPIs) for law firms
Don't Risk it All! Ten tips to maximize business valueTraklight.com
Whether you are a new business or an established brand, there are an overwhelming number of administrative and legal tasks that have to be managed. Don't wait until it's too late! Without a solid plan to identify and address risk, your valuable assets are at risk. In this session, we'll show you common pitfalls to avoid, and provide a roadmap for success. This interactive session uses case studies to demonstrate ten actionable tips.
KPIs are critical to the success of a law firm but measuring is just the start. Learn why, what, and how to measure. Using Modern Law case studies insert business into your law firm to measure, evaluate, and act.
How to Prepare to Sell or Finance your CompanyTraklight.com
You work hard building up your company to either pass onto family or sell. Maybe you are preparing for your next round of funding. Maximizing your value by discovering all your assets and managing your risk is critical. Hear from experts on how to organize and position yourself for fundraising or exit. Our speakers have been there and done that with fundraising, risk management, executive leadership and outside counsel. Learn tips and tricks from case studies to affordbly spot your risks, cover your assets, and get ready for the next level.
IP 101: Why Startups Should Care About IP from Day 1 [Phoenix Startup Week]Traklight.com
Entity formation, contracts, IP, co-founder agreements, insurance and more are critical for maximizing value and minimizing startup risk. All startups have IP and it's more than 80% of your valuation!
Taking the Plunge Into Entrepreneurship; How to Dive In Intelligently | Webin...Traklight.com
Jennifer Hill was an international startup lawyer who left a stable career as a senior attorney to launch a tech startup company. Sixty Vocab is an adaptive gaming platform (online and mobile) to learn, retain and recall conversational foreign language vocab. Sixty Vocab was selected by Forbes as a 2014 Start-up to Watch and a semi-finalist in the Milken-Penn GSE Business Plan Competition for the nation's most promising edtech startups. It was recently featured in Entrepreneur Magazine as well as BBC Capital in a story on how to ditch the 9-to-5 life. Sixty Vocab just launched its mobile app for iOS and Android featuring an offline mode for convenient learning anywhere anytime.
In this webinar, Jennifer provides guidance on how to take the "jump" as an entrepreneur and what it looked like for her business, Sixty Vocab, once she did.
Traklight Webinar with Shane Olafson and Kyle Siegal on Patent Dos and Don'ts...Traklight.com
A discussion of patent tips for startups, including:
- Carefully allocating precious startup funding
- Properly limiting disclosure of new products and concepts
- Understanding patent application timelines
- Knowing when a provisional application may be appropriate
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
4. Got Intellectual Property?
Why Care…
• IP theft costs US companies $250
billion annually
• 100% of all companies have IP
• 700K new startups annually vs. 20%
protected IP after 1st year
• IP is most valuable asset and not on
your Balance Sheet
• Exclude competition; Attract
investment (incl. crowdfunding);
Leverage & license
• Avoid IP loss, infringement, or
business failure
Disclaimer: This is intended to be general information. Nothing in this presentation constitutes
legal advice. Please consult with an attorney before making any intellectual property protection
decisions.
7. Start on the Right Trak
Do NOT start with creating a:
Campaign
Pitch
or
Business Plan
THIS APPLIES TO ALL FINANCING!
Disclaimer: This is intended to be general information. Nothing in this presentation constitutes
legal advice. Please consult with an attorney before making any intellectual property protection
decisions.
10. WHO: IP Ownership Challenges
• Multiple Inventors
• Who you are? Employee of another company
• Proper Assignment of IP Rights – personal versus
company
• Assume that Ownership automatically extends outside
the US
11. • Date of Idea/Invention (First to Invent First
INVENTOR to file)
• Date of Use
• Date of Filing
• Date of Conversion
• Renewals
WHEN: Key Dates to Remember
12. • Idea
• URL
• Name
• Know how
• Employees
• Contractors
WHAT: Business Plan/Funding
Presentation
13. Strategies to Protect IP
• Do it Yourself:
– USPTO.gov
– Copyright.gov
• Hire a Professional:
– Attorney, Consultant, Legal
Zoom, Rocket Lawyer
• Secrets:
– Notary, IP Vault, Copyright software
14. • Inventor
• Website
• Software
• Restaurant
• Traklight!
`
Case Studies
2/ 26/ 13 11:42 AMIP Awareness Assessm ent
Page 1 of 2http:/ / www.uspto.gov/ inventors/ assessment/ assessment.html
Accessibility
Privacy Policy
Terms of Use
Security
Emergencies/Security Alerts
Information Quality Guidelines
Federal Activities Inventory
Reform (FAIR) Act
Notification and Federal
Employee Antidiscrimination
and Retaliation (NoFEAR) Act
Budget & Performance
Freedom of Information Act
Department of Commerce
NoFEAR Act Report
Regulations.gov
STOP!Fakes.gov
Department of Commerce
USA.gov
Strategy Targeting Organized
Piracy (STOP!)
Careers
Site Index
Contact Us
USPTO Webmaster
This page is owned by Inventor Resources.
Trademarks
Q5. Do you control and manage the proper use of your trademark by other users
you have authorized?
1. Yes.
2. No.
3. Not sure.
Next
Before starting the assessment, please note:
Save the link for this page as a favorite/bookmark on your browser.
In the “Internet Options” of your browser, deselect/uncheck history on exit. This will allow you
to return and resume your assessment session in case you cannot finish it in one sitting. This will
also allow you to access your training materials and assessment results at your convenience.
As you are answering the assessment questions, choose the answer that best applies to your
business or circumstances as an independent invento r or individual. Where applicable, cho ose all
the responses that apply to your situation.
Responses or data collected in the assessment are not stored or used by the USPTO or NIST MEP.
Important Notice
Please note that any information provided
here does not constitute legal advice, but is
intended to increase your IP awareness.
When filing an application for obtaining
specific IP rights, it is recommended that you
obtain professional legal assistance. The IP
Awareness Assessment contains links to
external websites. USPTO does not maintain
those external sites and is not responsible for
the material found therein.
IP Strategies & Best Practices
Trademarks
Copyrights
Design Patents
Trade Secrets
Utility Patents
Using Technology of Others
Licensing Technology to Others
International IP Rights
IP Asset Tracking
IP category
Last Modified: February 26, 2013
15. 3. PICK A PLATFORM
• REWARDS BASED:
Kickstarter Indiegogo How it works online!
• FEDERAL EQUITY BASED:
Not yet legal Online Business Planning
OTHER:
Angel List, Lending Club, Georgia CF
16. GET READY NOW
Federal Securities Equity is not yet Legal
Create a Pipeline
Same steps as other Financing Sources
17. EQUITY is not Easy
Requirements include:
Business Plan
Financial Statements
Background Checks
Valuation
19. STEP 4: RAISE SOCIAL CAPTIAL
Success is directly related to Social Capital
Social Capital is more than Social Media
Quality not Quantity
social icon: creative nerds, iconarchive.com
22. What they do.
• Genetic Art
– Ts
– Portraits
• Channels
– Obsessed pet owner
– Animal organizations
• Convert Steel shipping containers into
medical clinics
• Cooling/Heating installed
• Most of medical equipment
needs/electric and sink
• Durable
• Quickly Installed
Kaufman study – not a lot of primary research on IPIP Loss – customer list stolen, create a brand and materials but infringing, and computer code not belonging to youIt is not just legal, it is good business. Not just IP attorneys but business attorneys. TI makes more from licensing than products, 40% of US companies’ value does not appear on BS (50% in the EU)
Car – represents Patents – think how many different patents are in a car.Coke – design of the bottleWebsite copyrightTrademark – Coke – protect from Brand confusion – l bought the wrong cookies! Looked it up Fig Newtons 1914ish and Newmans 1997 – hmmmmmm.Coke is $100 billion dollar brand and only $40 billion on the balance sheet…
Example of startup – to show that actually patents least amount of the time - NAME, BRAND, BLOG, Customer or Supplier List, and then Invention or Product – has 100% IP. Patents are more rare for startups! Trade secrets – cheapest but can be easiest to lose.If you patented the wheel (which I found out recently is not the actual tire) if you did not have the right to make a tie rod Example of focus on IP patents, miss the boat on the others, some simple things like protecting Trade Secrets with employees.1 – Simply does not. Only protected in the US. And also actions within the US can impact outside - example patents – until March 2013 changes, once you file in US, you have disclosed your invention and kills ability for international patents. Also, if you publicly disclose your invention with enough detail, you have also killed your ability for international patents 2 – simple ex. copyright – when many parties are doing a project – like these slides to more complex & problematic – patents – if more than one person listed on a patent as owner – regardless of contribution – EACH owner has the right to independently exploit the patent WITHOUT consulting the other.Example of a person who goes to a university and gets one idea from a professor and puts into patent – are they required to list that person as an inventor? 3 – who is actual owner of the IP – if individual inventor or person who filed, need to have a formal written assignment to the Company to assign all the rights otherwise…. 4 – May have a patented process but if an exclusive license to use or sell has been executed, then important to disclose and to understand how/if that impacts your ability to attract investors. 5. For example if you have a contractor developing software for you and they in turn use some freeware and you are charging for the software. You pay the invoice for the contractor and you think that you own this new software. Issues – copyright infringement because free ware used and then resold; if you have not expressly outlined who owns the IP in the software in your contract, you may have not retained the rights to the software. Contractors are not same as employees.
Special guests Dara Albright and Brett Harris to discuss platform picking and raising social capital
Approach is methodical, like a checklist
Multiple inventors have the right
First INVENTOR to FILE and can Disclose and File.
Knowledge is PowerGet informed and you will save time and money.ABSOLUTELY get attorneys or consultants.
Ask Audience what IP for each Case.Maria’s restaurant example - Have the name, working on the signage and everything, do not use yet but want to save money and wait to file until in use (means offered for sale) BUT someone else files – they win – explain Common Law TM but you do not have because not offered (explain Breanna’s pool concept – know your rights). Trade secrets need to be protected – process or recipes – have employees sign off and mention trade secrets specifically – also trade secret is different every state but need to take reasonable steps to protect something of value.Inventor – Phillip with Smart Focus, the need to document in proper inventors’ notebook and file patents but WAIT you infringed on a TM, any funding presentation, competition (crowdfunding will end up with a huge issue because Enabling Public Disclosure – all 3 are needed. Make sure all inventors’ listed – remember that if listed do NOT have to consult with you. Example from PGCC where the first guy said he did not have IP protection and was there seeking help and the second guy left an important piece at home.Website – copyright every 3 months for blog, careful re copyright taking others’ photos – just because no C does not mean that not still copyright issue. Also if you have videos done, make sure you have the copyright.Software created by outsiders – if they violate copyright and put into your code, can be a problem if not shown (open source read the T&Cs regardless). Need to have all IP assigned. Have business attorney check documents.DO NOT FORGET ABOUT managing IP – need to look for dates, renewals, maintenance fees etc.
Microventures, CircleupSoMoLend is debtAngel List – accredited investors
Not all the requirements but not to be done over night.
Pebble Watch campaign was an outlier
Quality not quantify
+DNA Zoo Tees. Funding used to fulfill orders and “ramp up production” – Weak request – no emotional+No Social Media engagement+No pre-work – GO!G3Researched Platform:Social Capital Planning and preparation beforehand. Spending a lot of time at the beginning of the campaign and throughout it making individual/personal connections with people Having a strong presence on social media – FB Campaign for 500 likes BEFORE started campaign Educated followers on Indiegogo BEFORE campaign friends/networks to post to their social media pages PitchVideo – Team members were featured – know who you’re supportingSocial capitalHeavy on Facebook and TwitterNetworkshoutout & support $5000 corporate donation within the first weekintroductions to local reporters in order to get the word out through the news and print materials Promotedhastags, Links BEFOREEDUCATED followers on what crowdfunding/Indiegogo was beforeRequested ideas/suggestions on rewardsCampaign updates 1/weekIndiegogoRespond to Indiegogo comments, FB, TwitterPhotosSet weekly goals to encourage more supportRewards$25 – SM Thank you!, Mother’s Day Shout Out$50 – Access to photo journey$100 Handmade keychain from Kenya$250 Personal thank you from someone benefiting from clinic$500 Printed photo book$1,000 Plaque in clinic & dinner with team$5,000 – Co logo printed in clinicSeasonal PromotionMake Donation for Mother’s Day – Social Media Shout OutsFeatured on Indiegogo’s Blog 2 days Mother’s DaySurpassed goal of $17,650 and ended with $20,175Mother’s Day campaign allowed them to make an emotional connection with audienceEnjoy your day tomorrow and now that there are Kenyan women who will have hope because of this clinic.make your mom feel special while at the same time working to ensure that another mother in Kenya can have a safe Mother's Day.Increased social media presence and connections; donors, media contacts, networkProvided opportunity for donations beyond campaign – reason to follow – supported campaign and emotional connections
Ask Audience what IP for each Case.Maria’s restaurant example - Have the name, working on the signage and everything, do not use yet but want to save money and wait to file until in use (means offered for sale) BUT someone else files – they win – explain Common Law TM but you do not have because not offered (explain Breanna’s pool concept – know your rights). Trade secrets need to be protected – process or recipes – have employees sign off and mention trade secrets specifically – also trade secret is different every state but need to take reasonable steps to protect something of value.Inventor – Phillip with Smart Focus, the need to document in proper inventors’ notebook and file patents but WAIT you infringed on a TM, any funding presentation, competition (crowdfunding will end up with a huge issue because Enabling Public Disclosure – all 3 are needed. Make sure all inventors’ listed – remember that if listed do NOT have to consult with you. Example from PGCC where the first guy said he did not have IP protection and was there seeking help and the second guy left an important piece at home.Website – copyright every 3 months for blog, careful re copyright taking others’ photos – just because no C does not mean that not still copyright issue. Also if you have videos done, make sure you have the copyright.Software created by outsiders – if they violate copyright and put into your code, can be a problem if not shown (open source read the T&Cs regardless). Need to have all IP assigned. Have business attorney check documents.DO NOT FORGET ABOUT managing IP – need to look for dates, renewals, maintenance fees etc.