The document discusses crowdfunding strategies and protecting intellectual property. It summarizes different types of crowdfunding platforms, including rewards-based, equity-based, and other accredited investor platforms. It emphasizes the importance of identifying and protecting intellectual property, with statistics showing IP theft costs $250 billion annually. The rest of the document provides tips for crowdfunding campaigns, including building social capital, creating a pitch, and emphasizing ongoing communication and results after a campaign.

1. "TRAKLIGHT", "ID YOUR IP", "IP VAULT", and "IP CLOUD" are registered trademarks of The PIP Vault, LLC. © MMXIII The PIP Vault, LLC. All Rights Reserved.
Crowdfunding
Mary Juetten, Founder & CEO
@maryjuetten @traklight
June 19, 2014
Tempe Chamber of Commerce

2. L OVERVIEW
REWARDS BASED:
Indiegogo, Kickstarter, Rocket Hub & 1500+ more
EQUITY BASED (non-accredited):
Debt or Security
OTHER (accredited):
Angel List, Lending Club, Prosper, MicroVentures

3. Strategies:
1.ID IP 2.Protect IP
WHY
WHO
WHAT
WHEN
WHERE
✔

4. IDENTIFY IP
PROTECT IP
PICK A PLATFORM
BUILD SOCIAL CAPITAL
CREATE A PITCH
CROWDFUNDING
APPROACH

5. Got Intellectual Property?
Why Care…
• IP theft costs $250 billion annually
• 100% of all companies have IP
• Intangible assets are often more
than 75% of company values; startups
more than 90%
Disclaimer: This is intended to be general information. Nothing in this presentation constitutes
legal advice. Please consult with an attorney before making any intellectual property protection
decisions.

6. IP Misconceptions
• IP is just for Tech Startups or Tech companies & Patents are the only
IP for inventors.
• Trade secrets are the easiest to
protect because there is no
registration.
• You can copy anything without
a copyright ©
• You can copyright an idea.
• Domain = TM
• If I pay for it, I own it.
• Patents means right to make or sell.

7. STEP 4: RAISE SOCIAL CAPTIAL
Success is directly related to Social Capital
Social Capital is more than Social Media
Quality not Quantity
social icon: creative nerds, iconarchive.com

8. A Tale of Two Campaigns
2

9. Seriously?... Try again?
• Lessons learned
• New plan of action
• New cause
• New business
opportunity

10. The new plan.
• Pre-Selling
• HEAVY PR
– Social Presence
– Local media
• Partnering
• Get it in writing
• New rewards structure
• SCHEDULE

11. Results?!

12. ONLINE:
Campaign
Business Plan
Projections
Videos
Music
`
CREATE PITCH

13. CONTENT IS KING
Expert
Blogs
Speaking
Social Media
PR
Start working on this
before you launch your
campaign.
Traklight blog

14. JOBS ACT 2.0?????
Financial Statements
ONGOING & ANNUAL
REPORTS
Audit relaxed
Total raised to $3m
#releasetherules

15. EQUITY CHALLENGES:
Business Plan
Financials
Attestation
Valuation

16. Questions?
Mary Juetten
mejuetten@traklight.com
@traklight @maryjuetten
www.traklight.com
TAKE OUR FREE RISK QUIZ
http://hub.am/1n6zjlJ