The document discusses inbound marketing and provides an overview of its key aspects. It explains that inbound marketing involves creating and sharing informative content to attract prospects and convert them into customers or repeat buyers. It also outlines the basic steps to develop an inbound marketing strategy, including defining the audience, creating valuable content, optimizing websites for search engines, and nurturing leads over time.

1. Donuts and
Inbound Marketing
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2. How to Ask Questions
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3. Your Presenters Today
Dane Jackson, Digital Marketing Strategist
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4. The Whole Brain Group
Delivers premium design & digital
marketing services to growing companies,
using strong in-house technical expertise
and a results-driven process.
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5. What we do
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6. What we do
PPC & Keyword Strategy Tech Support
Social Media Google Analytics
Video
Engagement HubSpot
SEO Integrated Digital
Blogging
Mobile Apps
Training WordPress Development
Content Strategy Marketing
Pay-Per-Click Social Media Strategy
Google AdWords Reporting
Web Design
Design
Results Monitoring Lead Generation
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7. Our Difference
• Technology is in our company DNA
• We love to collaborate
• We are perfectionists at heart
• Process makes us happy
• Results make us even happier
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8. Our Team
Right Brain (Creative) + Left Brain (Geeky) =
Whole Brain Goodness!
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9. And now the basics...
• What is inbound marketing?
• Why is it important to your business?
• How do I get started?
• What is the key to a successful inbound marketing strategy?
• What are the techniques too draw qualified customers?
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10. What is inbound marketing?
• Traditional Marketing versus Inbound
Marketing
• Educated prospects
• Lead nurturing and ready to buy prospects
• Cost versus rewards
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11. Content marketing is part of
an overall marketing strategy
Content Marketing means creating and freely
sharing informative content as a means of
converting prospects into customers and
customers into repeat buyers.
- Copyblogger
Source: http://www.businessinsider.com/social-media-marketing-landscape-complicated-2012-5
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12. Smart Marketing Process: Strategy
• Define your audience
• Analyze your competition
• Align your company & marketing goals
• Do your research
• Outline a plan: content, social media,
SEO, pay-per-click ads
• Define metrics for success
• Establish 3-4 priorities per quarter
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13. Smart Marketing Process: Strategy
• Define your audience
• Analyze your competition
• Align your company & marketing goals
• Do your research
• Outline a plan: content, social media,
SEO, pay-per-click ads
• Define metrics for success
• Establish 3-4 priorities per quarter Annually
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14. Smart Marketing Process: Execution
• Develop a monthly content calendar
• Keep priorities & goals in mind
• Monitor, respond, engage
• Follow your plan
• Marketing Scorecard
• Track leads, conversions, and web traffic
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15. Smart Marketing Process: Execution
• Develop a monthly content calendar
• Keep priorities & goals in mind
• Monitor, respond, engage
• Follow your plan
• Marketing Scorecard
• Track leads, conversions, and web traffic
Monthly
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16. Smart Marketing Process: Evolution
• Standard reports to track results
• Review priorities & results
• What’s working, what’s not working
• Stay focused
• Be patient
• Evolve your tactics
• Set new priorities each quarter
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17. Smart Marketing Process: Evolution
• Standard reports to track results
• Review priorities & results
• What’s working, what’s not working
• Stay focused
• Be patient
• Evolve your tactics
• Set new priorities each quarter Quarterly
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18. How to get started
Source: http://www.businessinsider.com/social-media-marketing-landscape-complicated-2012-5
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19. Step 1: Define your ideal customer
Who are you trying to reach?
What do they care about?
What pains to they need to solve?
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20. Step 2: Examine your competitors
What content are they creating?
What content are they NOT creating?
How can you set yourself apart?
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21. Step 3: Define your authentic brand & voice
What kind of vibe do you want to give off?
What makes you different?
What do you want people to feel when
they interact with your brand?
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22. Step 4: Do some keyword research
What are people searching for?
What questions are they asking?
What keywords & phrases should
https://adwords.google.com/select/KeywordToolExternal you be using in your content?
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23. Step 5: Develop content that showcases your expertise
How can you educate your buyers?
What tools can you give them?
✴ Blog posts ✴ Resource center
✴ Checklists ✴ Webinars
✴ eBooks ✴ Videos
✴ Infographics ✴ Slide shows
What content do you already have?
Can you repurpose it & give it new
life?
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24. Step 6: Develop offers that will attract your ideal customers
What are people looking for at each
stage of the buying cycle?
1. Just looking or casually interested
2. Actively shopping & considering options
3. Ready to purchase or talk to someone
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25. Step 7: Capture contact information with landing pages
• Keep forms & content simple
• Language should match CTA
• Show visitors what they’re
getting
• Encourage social sharing
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26. Step 8: Drive traffic, cultivate relationships and build trust
•Blogging
•Social Media
•Lead Nurturing
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27. Blog Engine
Blogging: Keep writing about topics that will
attract & educate your ideal customer
✴ Use keywords ✴ Encourage social
✴ Include calls to action sharing
✴ Keep content readable ✴ Be mobile friendly
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28. Social Engine
Social Media: Promoting content and sharing your
posts is effective tactic to drive traffic to your content.
✴ Use keywords ✴ Encourage social
✴ Include calls to action sharing
✴ Keep content readable ✴ Utilize relevant
✴ Be mobile friendly hashtags
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29. Lead Nurturing Engine
Lead Nurturing: Re-engage prospects with
content offers tailored to their interests
✴ Traditional sales
✴ Email Marketing
✴ In-person
tactics
✴ Be mobile friendly
networking
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30. Step 9: Work your plan & evolve your tactics
Track your results
Optimize your efforts
Stop doing things that aren’t
working
Do more of the things that ARE
working!
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31. Follow a Smart Process
✓ Save time
✓ Stay on track
✓ Focus on measurable results
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32. Where Do I Start?
Decide on your overall goals
Do your research (audience, competitors)
Document your strategy
Inventory what you already have
Start creating!
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33. Talk to us
Whole Brain Group
info@thewholebraingroup.com
http://twitter.com/wholebraingroup
http://www.facebook.com/wholebraingroup
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34. Now What?
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35. Download our Blogging Checklist
The Sensible Blogging Checklist for Businesses
Follow our simple suggestions to create an effective blogging strategy.
• Define your goals and audience
• Plan your content strategy
• Make sure your blog is user-friendly
• Optimize your posts for search
• Encourage engagement & content circulation
Scan QR code with your smartphone
to request our eBook
http://www.thewholebraingroup.com/sensible-blogging-checklist-infographic/
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36. Download our Free eBook
The Essential Step-by-Step Guide to Internet Marketing
Whether your business is just getting started with internet marketing or you just want to
brush up on the basics, this eBook can serve as your essential guide to setting up and
implementing a successful internet marketing strategy, step-by-step!
You will learn how to:
✓ Implement a keyword strategy
✓ Optimize your website & get found on search engines
✓ Create awesome shareable content
✓ & much more
http://info.thewholebraingroup.com/free-internet-marketing-ebook-request
Scan QR code with your smartphone
to request our eBook
The Step-by-Step Internet Marketing Guide is brought to you by
The Whole Brain Group & HubSpot to help your business achieve success online.
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37. Request a free consultation
Your free 30-minute consultation
will help you identify problem
Talk to a Whole Brain Group expert about how your company can
areas, and identify next steps for
develop, manage, and execute complex web marketing strategies taking your digital marketing to
with a strong focus on goals such as: the next level.
✓ Getting more qualified leads
✓ Getting measurable results from your marketing investment
✓ Launching a new product or service
✓ Standing out from the competition
http://info.thewholebraingroup.com/request-a-free-marketing-consultation
Scan QR code with your smartphone
to request our eBook
Friday, February 22, 13