The agency created a digital campaign for Dove that went beyond just building a website and provided a community for real women. At the center was the Dove website, which served as a hub for women to express their real thoughts and views. It also showcased bloggers and invited women to share their views on beauty. Discussion boards allowed women to talk about issues relevant to them. The campaign utilized social networks to strengthen its presence and drive traffic back to the website. Viral applications were used to engage more women online. The campaign delivered on Dove's promise of both functionality and emotional connection, reaching millions of women and generating high traffic and engagement on the website and social media platforms.