At LFPR, we know how to position and promote products to key influencers. We know how to harness the power of PR and create meaningful engagement via social media to establish the third-party credibility brands and consumers rely on. We know how to craft engaging and relevant narratives that take brands beyond “once upon a time.”
Do you have a powerful brand story to tell?
LET US HELP YOU SHARE IT.
Unilever teamed up with Trinity Mirror to encourage communities to join in The Patron's Lunch celebrations, with a four-page pull out providing tips, tricks and recipes on how to host the ultimate local street party.
Unilever teamed up with Trinity Mirror to encourage communities to join in The Patron's Lunch celebrations, with a four-page pull out providing tips, tricks and recipes on how to host the ultimate local street party.
Get Advertising Smart - Realistic Advertising: Aspirational to Honestemmersons1
Brands today are increasingly portraying a more realistic way of life in their advertising. This week's article looks at the reasons for this shift, and who is doing it well.
Dove Real Beauty Sketches: People’s Insights Volume 2, Issue 28MSL
This week, we distill insights around Dove Real Beauty Sketches - a short film which promotes the idea that women are too critical of their own appearances and they are actually more beautiful than they think.
For more about Dove Real Beauty Sketches, visit: http://peopleslab.mslgroup.com/peoplesinsights/dove-real-beauty-sketches-peoples-insights-volume-2-issue-28
100+ thinkers and planners within MSLGROUP share and discuss inspiring projects on reputation, employee engagement and citizenship on the MSLGROUP Insights Network.
Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights with you on our People’s Insights blog and compile the best insights from the network and the blog in the People’s Insights Quarterly Magazine, as a showcase of our capabilities.
We have further synthesized the insights to provide foresights for business leaders and changemakers — in the ten-part People’s Insights annual report titled Now & Next: Ten Frontiers for the Future of Engagement, now available as a Kindle eBook.
For more, see: http://peopleslab.mslgroup.com/future-of-engagement
Ford launched the Unlearn campaign to change the way audiences think about the brand in Britain, using outstanding print formats to encourage re-evaluation of preconceptions.
Tropicana partnered with The Telegraph to split the facts from the fiction in the sugar debate and get a glass of Tropicana back on the breakfast table of families in the UK.
Virgin Holidays - Thinking outside the boxNewsworks
How Virgin Holidays teamed up with The Telegraph to create an innovative ad on the front cover of Stella magazine, aimed at demonstrating the benefits of multi-destination holidays.
The Integrated Campaign Approach: Tools to Increase the Effectiveness of your...Jann Schultz
Integrated Campaign Approach-presented at the Institute of Fundraising National Convention, London, July 2012. Subject Matter Experts Jann Schultz and Lois Ephraim look specifically at how Operation Smile has integrated direct mail with communication strategies like outbound telemarketing calls, email, voice broadcasts, donor tele-conferences and other touches to improve performance of the DM program.
How to build your brand on social media with illustrative examples and measur...Sambit Kumar Dwivedi
Social media is quickly creating a new area in the workplace - social business. And while you may know your team would benefit from social media adoption, you might not fully realize how you can be using the social channels to drive corporate business objectives. In this webinar presentation, Jordan Viator from Spredfast and Jennifer Stafford from HomeAway explore how to embrace social media for building brand awareness and discover best practices that really drive results.
This presentation was created by my daughter who's a senior in High School. This plan was prepared for her involvement in DECA, which prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management in high schools and colleges around the globe. The Giving Keys staff was not involved in the preparation of this plan.
#IntegratedMarketing #thegivingkeys #digitalstrategy #deca
Get Advertising Smart - Realistic Advertising: Aspirational to Honestemmersons1
Brands today are increasingly portraying a more realistic way of life in their advertising. This week's article looks at the reasons for this shift, and who is doing it well.
Dove Real Beauty Sketches: People’s Insights Volume 2, Issue 28MSL
This week, we distill insights around Dove Real Beauty Sketches - a short film which promotes the idea that women are too critical of their own appearances and they are actually more beautiful than they think.
For more about Dove Real Beauty Sketches, visit: http://peopleslab.mslgroup.com/peoplesinsights/dove-real-beauty-sketches-peoples-insights-volume-2-issue-28
100+ thinkers and planners within MSLGROUP share and discuss inspiring projects on reputation, employee engagement and citizenship on the MSLGROUP Insights Network.
Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights with you on our People’s Insights blog and compile the best insights from the network and the blog in the People’s Insights Quarterly Magazine, as a showcase of our capabilities.
We have further synthesized the insights to provide foresights for business leaders and changemakers — in the ten-part People’s Insights annual report titled Now & Next: Ten Frontiers for the Future of Engagement, now available as a Kindle eBook.
For more, see: http://peopleslab.mslgroup.com/future-of-engagement
Ford launched the Unlearn campaign to change the way audiences think about the brand in Britain, using outstanding print formats to encourage re-evaluation of preconceptions.
Tropicana partnered with The Telegraph to split the facts from the fiction in the sugar debate and get a glass of Tropicana back on the breakfast table of families in the UK.
Virgin Holidays - Thinking outside the boxNewsworks
How Virgin Holidays teamed up with The Telegraph to create an innovative ad on the front cover of Stella magazine, aimed at demonstrating the benefits of multi-destination holidays.
The Integrated Campaign Approach: Tools to Increase the Effectiveness of your...Jann Schultz
Integrated Campaign Approach-presented at the Institute of Fundraising National Convention, London, July 2012. Subject Matter Experts Jann Schultz and Lois Ephraim look specifically at how Operation Smile has integrated direct mail with communication strategies like outbound telemarketing calls, email, voice broadcasts, donor tele-conferences and other touches to improve performance of the DM program.
How to build your brand on social media with illustrative examples and measur...Sambit Kumar Dwivedi
Social media is quickly creating a new area in the workplace - social business. And while you may know your team would benefit from social media adoption, you might not fully realize how you can be using the social channels to drive corporate business objectives. In this webinar presentation, Jordan Viator from Spredfast and Jennifer Stafford from HomeAway explore how to embrace social media for building brand awareness and discover best practices that really drive results.
This presentation was created by my daughter who's a senior in High School. This plan was prepared for her involvement in DECA, which prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management in high schools and colleges around the globe. The Giving Keys staff was not involved in the preparation of this plan.
#IntegratedMarketing #thegivingkeys #digitalstrategy #deca
ColourPop - The Budget-Friendly and High Quality Brand Everyone LovesOctoly
The ColourPop brand is very different from the traditional industry, where you’ll see top-down campaigns. Instead of massive companies that plan and concept their launches a year or more ahead of time, John and Laura Nelson, founders of Seed Beauty and ColourPop have 20-something staffers on social media asking the brand's consumers what they want; then roll it out as soon as it's ready.
I created this presentation for the CEO Roundtable for the Nashville Business Incubation Center. This deck gives insight on how business owners can turn social media likes into sales leads.
The Indie and Direct-to-Consumers Brands Playbook - Beauty and Fashion Disrup...Octoly
The marketing world is changing, and the problem is that brands have lost control of their messaging due to a highly fragmented audience. Brands have to reconnect with their consumers turn them into ambassadors eg. micro-influencers.
The Direct-to-Consumer revolution is reaching all industries and we offer you this playbook, helping you identify the best practices in the industry.
Head over https://go.octoly.com/resources for more resources to help you take your influencer marketing strategy to the next level.
We can help. Contact us at success@octoly.com
Even though influencer marketing is widely acknowledged to be the most effective yet highly affordable form of advertising, the actual return on investment is still a looming question for marketers who haven't yet worked with influencers. In this white paper, you will learn about research data and case study examples that prove the ROI of influencer marketing.
Brand As Verb: Principles of High Performing Experience BrandsBen Grossman
80% of leaders say their brands offer a superior customer experience. Only 8% of customers agree. Meanwhile, marketers are tortured by the fact that the number one way people learn about and buy from their brands is the hardest one to control: word-of-mouth. In today’s world of new realities it doesn’t pay for brands to stand by, continuing to trumpet their “creative messaging.” After all, 74% of people advocate for brands by describing their experiences with them. Brands that break through are brands that take action… brands that are more than nouns. Brands must see themselves as verbs.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
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Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
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Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
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Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
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Grow Your Reddit Community Fast.........SocioCosmos
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2. Once upon a time, marketing followed a straight and narrow path: define a brand,
campaign to consumers, and every now and then send a press release announcing
new offerings.
It’s not exactly a bedtime story, but we can understand if you’re feeling a little drowsy.
Today’s consumers have flipped the script and slammed that boring, old storybook
shut. Not only do they expect a dialogue, engagement, and interaction, they also
expect their values to be reflected in the brands they support. And they’re not shy
about sharing their voice and using their influence.
This is especially true of health and beauty brands. From the impact a product has on
the planet to the impact it has on their health, consumers demand more transparency
and a clearer view of how brands fit with their value systems. They want to connect
with a brand’s personal story.
We believe in the power of storytelling.
Here’s one you might be familiar with.
3. HERE’S WHERE WE COME IN.
At LFPR, we know how to position and promote products to
key influencers. We know how to harness the power of PR and
create meaningful engagement via social media to establish
the third-party credibility brands and consumers rely on. We
know how to craft engaging and relevant narratives that take
brands beyond “once upon a time.”
Do you have a powerful brand story to tell?
LET US HELP YOU SHARE IT.
4. We get your products seen and reviewed by influencers in popular media to
build your brand narrative and establish a solid presence in the industry.
It’s like getting the people with
the most powerful voices to share
your story with the world.
5. La Fresh was the first consumer line produced by parent company Diamond
Wipes International, Inc. The company was looking for a PR firm to help them
create awareness to increase retailers and sales growth, as well as validate the
quality of this new line in the marketplace of natural beauty products.
Create brand awareness to help establish La Fresh as a premier natural beauty
product in the industry.
LFPR came on board in 2009 and launched an aggressive review program. By
reaching out to beauty editors and using their influence to connect the story
of La Fresh with consumers nationwide through print, online, and television,
we were able to shine a spotlight on La Fresh and position them as a brand to
watch.
CHALLENGE
GOAL
STRATEGY
www.lafreshgroup.com
ALSO FEATURED IN:
Prevention Magazine Award
Today Show Feature 14x ROI
6. Award-winning beauty skincare line, derma e®, had undergone a makeover,
complete with new packaging, a new website, and collateral to match. They
were looking for a PR firm to help them promote their new look so they could
stand out on retail shelves.
1) Leverage influencers in traditional and social media to build brand awareness.
2) Create a connection to consumers by focusing on the narrative around the
brand’s quality natural ingredients.
LFPR reached out to bloggers, influencers, and our contacts in the industry to
launch a review program that would focus on derma e® and their quality, natural
ingredients as alternatives to injectables. This resulted in immediate coverage
with the product appearing in Women’s Wear Daily—often referred to as “the
bible of fashion.”
www.dermae.com
CHALLENGE
GOALS
STRATEGY ALSO FEATURED IN:
24% increase in sales
7. We know how to engage bloggers and influencers to secure the kinds
of product reviews that put your brand in the minds of consumers
across the globe, winning you new fans and increasing your followers.
It’s about creating a story
worth sharing…
…and retweeting,
reposting,
regramming,
favoriting,
and following.
8. Knowing the importance of engaging with influencers, La Fresh needed a
strategy to boost awareness of their brand across their social media handles.
1) Identify La Fresh’s audience and engage with them.
2) Encourage beauty bloggers, influencers, and new fans alike to participate
on social media and spread the word.
LFPR developed a custom, multifaceted social media contest for La Fresh.
Housed on Facebook, the program leveraged Instagram hashtags and challenged
beauty bloggers to post using #LaFreshMani to win a prize. This identified
influencers for direct engagement, increasing contest participation and
generating conversations about La Fresh across all platforms of social media.
www.lafreshgroup.com
CHALLENGE
GOALS
STRATEGY
new followers
64 23 250
RESULTS FROM JUN 3 - JUN 7:
9. La Fresh needed to increase SEO rankings for their product URLs. LFPR was tasked
with creating a social media contest that would increase clicks to a specific URL.
1) Identify a La Fresh Group product URL that had low SEO rankings.
2) Develop a social media contest that would drive clicks first and purchases second.
LFPR created a share-to-win sweepstakes to drive clicks for a specific,
under-performing URL. The rules and URL were shared on Facebook and users were
encouraged to share the post, entering them into the sweepstakes to win La Fresh
products. Harnessing the power of social media, the post reached 300 shares
within 24 hours.
www.lafreshgroup.com
CHALLENGE
GOALS
STRATEGY
La Fresh
We are VERY excited to launch our first Share-to-Win sweepstakes!
The rules for entering (and winning) are very simple: share THIS
post on your wall, on your friend’s wall, on a page - anywhere! If
this post reaches 200 shares by Friday, January 31st we will pick 3
La Freshingly awesome winners at random to win some of our most
coveted products! But, remember, you MUST share THIS post to be
entered! Ready? Share!
#LaFresh #Sweepstakes
http://lafreshgroup.com/travel-lite-amenities/travel-lite-makeup-
remover-wipes
share
and
win!
IN ONE DAY:
new page likes 222
post shares 352
comments 189
social redirects 21%
10. LFPR knows the most effective way to make that happen is by
connecting your narrative with the lives of real people—whether it's
through traditional print, television, radio, social, or digital media.
We believe in the power of storytelling.
HAS THE WORLD HEARD YOUR STORY YET?
Every brand has a story to tell.
The challenge is getting people to hear it, believe in it,
and tell all their friends (and maybe even a few strangers).
YOUR PRODUCT HERE
11. Brandon Buttrey
Business Development
Lucid Fusion | LFPR
p: 949.502.7750 ext 206
e: BrandonB@lucidfusion.com
Irvine | New York | London
P U B L I C R E L AT I O N S
LF PR