International Institute of Marketing Professionals (IIMP®) is an independent not-for-profit professional marketing international association which develops and advocates international standards within the marketing field to be recognized on a global level. IIMP® is a pioneer in its leadership and strategic approach towards issuing marketing designations to individuals who have met specific qualifications through their education and work experience in the marketing arena.

1. Integrity
Knowledge
Excellence
Professionalism

2. About IIMP
®
The International Institute of Marketing Professionals (IIMP®) is an
independent not-for-profit professional organization that was formed in July
2009 with a head office in Toronto, Canada.
Mission
IIMP’s mission entails promoting confidence in the Marketing Profession
around the world through industry advancement of its members and working
towards public interest
Vision
The vision entails becoming the premiere association in setting standards for
certifying marketing practitioners around the world.
Core Values
Integrity - Knowledge - Excellence - Professionalism

3. Core Pillars
 Publishing the Internationally Accepted Marketing Standards™ IAMST based upon Generally Accepted Marketing Principles™ and
Practices
 Publishing the International Journal of Marketing Principles and
Practices - IJMPP, a high quality scholarly publication of Marketing
 Publishing the Chronicle of Global Marketing Magazine for
marketing practitioners
 Establishing IIMP® Global Conference and Prestigious Awards for
Marketing Community Leaders

4. Core Pillars
 Implementation of Authorized Education Partner Program to
accredit and recognize the educational institutions internationally
 The establishment of relationships with marketing associations and
the development of IIMP® Institutes (Chapters) around the world
 Establishment of Global Alliances as the largest functional team
with members in 223 countries
 The development and establishment of CMMP (Certified Marketing
Management Professional) designations

5. Statement Of Ethics
• The IIMP® commits itself to promoting the highest standard of
professional ethical norms and values for its members (practitioners,
academics and students).
• Norms are established standards of conduct that are expected and
maintained by society and/or professional organizations.
• Values represent the collective conception of what communities find
desirable, important and morally proper. Values also serve as the criteria
for evaluating our own personal actions and the actions of others.

6. Mile Stones
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In four years IIMP has been recognized as a leading international
organization in the Marketing principles and practices.
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IIMP has in place multi-level advisory teams from over 160
countries.
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Internationally Recognized Research Journal; The International
Journal of Marketing Principles and Practices
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Globally-Recognized CMMP Designations
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7. Mile Stones
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Third generation release of guidelines for setting Internationally
Accepted Marketing Standards
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Global Alliances management team supporting regional directors
and country managers

IIMP® has received interest from a number of countries who wish
to partner in order to establish IIMP® local institutes

Branch institute of IIMP® has been launched in Canada as
“Certified Marketing Management Professionals of Canada”
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8. Advisory Teams
The Advisory team structure includes:
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Internationally Accepted Marketing Standards Board (IAMSB)
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International Advisory Council for the Marketing Profession (IACMP)
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Advisory Council of Marketing Practitioners (ACMP)
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9. Executive Committee
President & Chief Executive Officer
SVP Global Marketing
SVP Academic Accreditation
SVP Finance
SVP Global Alliances
SVP Education
SVP Marketing Standards Committee
SVP Magazine Publishing & Editor-in-Chief
VP Academic Accreditation
VP Business Strategy
VP Human Resources
VP Conferences & Awards Committee
VP Academic Accreditation
VP Global Alliances for Africa
VP Global Alliances for America
VP Global Alliances for Asia
VP Global Alliances for Europe
VP Global Alliances for Middle East & Oceania
VP Academic Accreditation
VP Academic Accreditation
VP Publications Management
VP Marketing & Communications for Canada
VP Marketing & Communications for India
VP Marketing & Communications for Pakistan
VP Academic Accreditation
Nisar Butt, MBA, DBA Scholar (Marketing)
Prof. Dr. Chuck Hermans, MBA, PhD (Marketing)
Prof. Dr. Dimitrios P. Kamsaris, PhD (Management)
Jacqueline Humphries, MBA
Ron Caughlin, MCOM
Dr. Anne-Flore Maman Larraufie, PhD (Business Admin)
Djordje Teofilovic, MBA, DBA in Marketing (Candidate)
Prof. Dr. Robert E. Dratwa, MBA, PhD
Dr. Rajender Kumar, LLB, PhD
Carvalho Pedro, Masters (Economics)
Dr. Lucia Aiello, PhD (Marketing & Communication)
Amjad Shamim, MBA, MS, PhD Candidate
Dr. J. Barry Dickinson, MBA, PhD (Marketing)
Henry Aladiume, PhD (Marketing) Candidate
Palma Petrilli, MS (Marketing)
Prof. Dr. Hasan Hasanuzzoha, PhD
Dr. Claudia Cacia, PhD (Marketing & Communication)
Prof. Dr. Babak Behboudi , MBA, DBA
Prof. Dr. Mohan Agarwal, PhD (Marketing)
Dr. Nancy E. Furlow, PhD (Mass Communication)
Zahid Ali, MBA (Marketing), M.Phil.
Linda Martins, MBA
Dr. Vickram Aadityaa, DMS
Farhan Majeed, MBA
Prof. Dr. Tamer Abbas Awad, MBA, M.Phil., PhD

10. Functional teams
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Academic Accreditation Committee
Accounting and Finance Committee
Business Strategy Committee
Career Development Committee
Conference and Awards Committee
Corporate Alliances Committee
Education Management Committee
Global Alliances Committee
Global Marketing and Communication Committee
Human Resources Committee
Information Technology Committee
Marketing Standards Committee
Membership Development Committee
Publications Management Committee
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11. Marketing Standards
The Internationally Accepted Marketing Standards are developed based
upon Generally Accepted Marketing Standards with the following
objectives:
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Implement best practices, best tools, polices and accountability in the field
of marketing, in order to be used by marketing practitioners.
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The adoption of Internationally Accepted Marketing Standards will
distinguish the marketing field from other disciplines.

Such standards will be used in order to establish integrity and ethical
conduct in the marketing profession

The standards will provide a framework and reference for training programs
and marketing designations.

12. The Journal
About the Journal:
 The International Journal of Marketing Principles and Practices (IJMPP) is a
high quality scholarly publication packed with cutting edge innovative
information in the marketing.
 The Journal is targeted at promoting the development and dissemination
of advances in Marketing. The Journal is globally distributed by EBSCO
Publishing.
Editorial Team
 The Editorial leadership offers their highly regarded expertise to help
develop, expand and increase the profile & standards of marketing
management.
 The Editorial leadership consists of an Editor-in-chief, three Co-Editors and
Editorial review board.
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13. CMMP Designation
 CMMP® (Certified Marketing Management Professional) is a globallyrecognized and well respected measure of professional and academic
excellence in the practice of marketing.
 The CMMP® designation program will be delivered by implementing a
state-of-the-art handbook. This will be a guideline and a reference for
marketing professionals all over the world.
 The CMMP® consist of the following designations:
o Associate CMMP®
o Manager CMMP®
o Executive CMMP®
o Chartered CMMP®
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14. AEC Program
The Authorized Education Centres Program (AECP) that consists of the
following five categories in terms of recognizing or accrediting the educational
institutions and exam centres worldwide to empower them to provide
education and training programs required for candidates to enter and
successfully achieve CMMP® designations.
AEC Categories:
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IIMP® Recognized Educational Institutions (REI)
IIMP® Accredited Educational Institutions (AEI)
IIMP® Certified Study Centres (CSC)
IIMP® Professional Training Centres (PTC)
IIMP® Authorized Exam Invigilation Centres (AEIC)

15. Awards and Conferences
 IIMP® Marketing Global Conference will take place yearly.
 An extensive award program has been designed to recognize the
significant accomplishments of marketing practitioners and academicians
globally.
 A growing number of partnerships are emerging with major marketing
conference organizers around the world.

16. Membership
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Student Member
Regular Member
Professional Member
CMMP Member
Corporate Member
Fellow Member

17. IIMP Website
®
 The website is an online platform that provides extensive information
about the organization.
 Information on the website includes: Membership; Journal; Certification
Program; Training Centers; News; Blog and Sponsorship.
 Connects to all essential social media platforms
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