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2. If we want to go to the moon
again, we’ll be starting from
scratch because all of that
knowledge has disappeared.
It would take at least as long
and cost at least as much to
go back.
NASA MANAGER,
Lost Knowledge – David DeLong
“ “
4. 30%of total R&D spend is
wasted duplicating
research and work
previously done.
Source: National Board of Patents
and Registration (PRH), WIPO, IFA
54%of decisions are made
with incomplete,
inconsistent and
inadequate information
Source: InfoCentric Research
YOU INVEST MILLIONS IN TOOLS FOR YOUR ENGINEERS, YET
THEY STILL CAN’T FIND
THE INFORMATION THEY NEED
13%Increase in engineer’s
time spent searching
for information since
2002.
Source: Outsell
5. Your competition is:
› Solving key design problems
› Innovating new technologies
› Filing new patents
AND WHILE YOU
WASTE TIME & MONEY
TRYING TO FIND THE RIGHT ANSWERS …
BEATING YOU
TO MARKET
›
16. ANSWERS
ACROSS THE ENTERPRISE
Faster innovation X X X X X
Knowledge capture X X X X X
Knowledge reuse X X X X X
Identify IP issues X X X X
R&D
DesignEng.
ProductMgr.
Support
Manufacturing
IT
Strategy
Improve competitive intelligence X X X X
Improve customer satisfaction X X X X
Improve protection/leverage of IP X X X X
Reduce defects X X X X X
Reduce liability X X X X X
Reduce manufacturing costs X X X X X
Faster root cause analysis X X X X X
Reduce research time X X X X X
Faster ramp-up of new hires X X X X X
Learn lessons from past X X X X
Identify solutions from past projects X X X X
Understand risks X X X X X X
Manage/anticipate risks X X X
Reduce liability X X X
Understand compliance issues X X
Speed to Market
Drive Market
Share
Improve
Operational
Efficiency
Address Aging
Workforce
Better Manage
Risk
In his book, Lost Knowledge, David DeLong writes about the knowledge loss crisis at NASA – and happening at organizations across industries and across the globe.In 1969, Neil Armstrong became the first man to set foot on the moon, marking the culmination of a $24 billion NASA space program. Ten years later, NASA sheepishly admitted they could not return to the moon even if they wanted to - they couldn’t remember how.This is a perfect example of what is referred to as the “Knowledge Gap;” or the loss of critical information when employees leave their place of employment. In the case of NASA, all the key people involved in the original Apollo 11 project had retired…and no one thought to jot down what they knew. To make matters worse, blueprints for Saturn V, the only rocket powerful enough to travel to the moon, were lost.Even though this NASA fumble took place 30 years ago, the exact scenario is being played out in spades as Baby Boomers (those individuals born between 1946 and 1964) are reaching retirement age, and most employers have made no effort to capture the Boomers’ knowledge before they eventually leave.