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Saugatuck MassTLC Cloud summit-13oct2011


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Saugatuck MassTLC Cloud summit-13oct2011

  1. 1. Keynote: MassTLC Cloud Computing Summit <br />13Oct2011<br />Bruce Guptill<br />SVP, Head of Research <br />Saugatuck Technology<br />+1-203-454-3900<br /><br />
  2. 2. What You Need to Know<br />>90% of ISVs worldwide are developing for Cloud-based presence<br />New offerings<br />Portfolio migrations <br />Not Just Apps!<br />The clock is winding down on traditional software as a holistic business solution<br />Three to four years to the tipping point<br />The money – investment, revenue, profit – is in The Cloud <br />Since 2007, the most profitable and stable ISVs are Cloud-based<br />Mistakes will be made<br />Avoid repetition<br />2<br />
  3. 3. >90 Percent? Really?<br />March 2009 thru August 2011 Saugatuck research programs across US, Europe, Asia/Pac<br />Interviews with 500+ ISVs across all areas of business software (applications and otherwise) <br />ISVs of $50M through $50B in annual revenue<br />ALL were found to have some level of Cloud/SaaS development/enablement underway<br />Varying stages of maturity <br />Fits and starts, trials and tribulations <br />We may have missed one...<br />3<br />
  4. 4. It’s Everywhere, and It’s Bigger Than You Think<br />Note: While CRM leads demand today, by 2013-2015 SaaS / Cloud <br />Growth strong across all segments <br />Source: Saugatuck Technology Inc.<br />4<br />
  5. 5. Opportunity = A Lot More than Applications<br />Native Cloud App<br />Ported Cloud App<br />Cloud Applications<br />Developer Services<br />Multitenancy<br />Virtualization<br />Security<br />DBMS Access<br />Storage<br />OtherServices<br />Methodology<br />Tools<br />Analysis <br />& <br />Design<br />Tools<br />Build Tools<br />& <br />SDKs<br />Workflow <br />&<br /> Integration <br />Tools<br />Testing<br />Tools<br />Deployment<br />Tools<br />Metering & Analytics<br />Administration<br />Middleware Services<br />Infrastructure Services<br />5<br />
  6. 6. Maybe Not Today, Maybe Not Tomorrow, But Soon...<br />Source: Saugatuck Technology Inc. <br />2010 global survey; n = 790 <br />Source: Saugatuck Technology Inc.<br />6<br />
  7. 7. Follow the Money!<br />7<br />
  8. 8. Profiling ISVs by Maturity: Three Stages of ISV-to-Cloud Transition & Growth<br />Business Growth Stage<br /><ul><li>Offerings adapted
  9. 9. Architectural consolidation & standardization
  10. 10. Resource efficiencies
  11. 11. Business model refinement & normalcy
  12. 12. Organizational & ecosystem consolidation / standardization
  13. 13. Partner relationship growth & consolidation
  14. 14. Customer value proposition refinement </li></ul>Portfolio Extension Stage<br /><ul><li>Concepts proven/adapted
  15. 15. Architectural refinements & improvements
  16. 16. Resource growth
  17. 17. Business model adaptation
  18. 18. Organizational & ecosystem growth
  19. 19. Partner relationship assessment
  20. 20. Customer value proposition marketing </li></ul>Initial/Trial Stage<br /><ul><li>Proof(s) of concept(s)
  21. 21. Business + Technology
  22. 22. Multiple architecture approaches
  23. 23. Resource discovery
  24. 24. Organizational/Business model experimentation
  25. 25. Partner/Ecosystem needs assessment
  26. 26. Customer assessment re SaaS/Cloud requirements </li></ul>12 – 24 months<br />12 – 36 months<br />24 - 36 Months / Ongoing<br />Source: Saugatuck Technology Inc.<br />8<br />
  27. 27. Avoiding Mistakes<br />Partner/Outsource <br />Capitalize <br />Adapt Business Model(s) <br />Adapt Org Model(s)<br />Adapt Culture(s) <br />Partner More<br />Avoiding Big, Repeated Mistakes<br />9<br />
  28. 28. About Saugatuck Technology <br />SAUGATUCK OFFERINGS AND SERVICES<br />Saugatuck Technology provides subscription research / advisory and consulting services to senior business and IT executives, technology and software vendors, business / IT services providers, and investors. Our Mission is to help our clients make better business decisions and create new business value through trusted and objective insights into the key market trends and emerging technologies driving real change. Over the last few years, this has included a major focus on Software-as-a-Service (SaaS), Cloud Infrastructure, and Social Business Technologies, among other key trends.<br /> <br />US AND EUROPEAN OFFICES<br />Headquarters<br />Saugatuck Technology Inc.<br />8 Wright Street, 1st Floor<br />Westport, CT 06880 USA (P) +1.203.454.3900<br />Regional Sales: <br /><ul><li> New England, East:
  29. 29. South, Mid West:</li></ul>Silicon Valley<br />Saugatuck Technology Inc.<br />5201 Great America Parkway, Suite 320Santa Clara, CA 95054 USA (P) +1.408.727.9700 <br />Regional Sales:<br /><ul><li> West:</li></ul>Germany<br />Saugatuck Technology Inc.<br />Bluecherstr. 4D 65343 Eltville am Rhein, Germany(P) +49.6123.630285<br />Regional Sales:<br /><ul><li> Europe:</li></ul>•<br />CONTINUOUS RESEARCH SERVICES (CRS)<br />• Subscription access to Saugatuck’s ongoing premium research, providing independent / unbiased insights and guidance into key market trends, buyer behavior, "white-space" opportunities and disruptive market forces driving changes in business computing. <br /><ul><li>A variety of advisory services, including telephone-based inquiry, and “Analyst Days” </li></ul>USER STRATEGIC CONSULTING SERVICES<br /><ul><li>Leadership and Planning Workshops
  30. 30. Strategy and Program Assessments
  31. 31. Vendor Selection / Evaluations
  32. 32. Cloud Transition / Migration and Management Best Practices</li></ul>VENDOR STRATEGIC CONSULTING SERVICES<br /><ul><li>Market Assessment
  33. 33. Strategy Validation
  34. 34. Opportunity Analysis
  35. 35. Positioning / Messaging / Go-to-Market Strategies
  36. 36. Competitive Analysis</li></ul>THOUGHT-LEADERSHIP PROGRAMS<br /><ul><li>Custom research programs targeting key technology and business/IT investment decisions of CIOs, CFOs and senior business executives
  37. 37. Delivered as research reports, position papers or executive presentations.</li></ul>VALUE-ADDED SERVICES<br /><ul><li> Competitive and market intelligence
  38. 38. Investment advisory services (M&A support, due diligence)
  39. 39. Primary and Secondary market research.</li></ul>•<br />•<br />For more information about these or any other Saugatuck Technology service, please reach us through the contact information noted above. <br /><ul><li> To learn more about Saugatuck consulting and research offerings, go to or email Chris MacGregor for more information.
  40. 40. While there register on our site and begin receiving our complimentary Research Alerts.</li></ul>10<br />