Neuroscientific biofeedback solution, "the pulse watch for the brain"

1. Building the “pulse watch”
for the brain
HUMAN ATTENTION
IN FOCUS

2. Focused human attention is scarce
and a valuable resource where
▪ correct decisions matter
▪ judgement is crucial
▪ reaction times are critical
It is the backbone of thriving industries
▪ conducting manual precision tasks
▪ operating vehicles and machinery
▪ steering complex equipment
▪ performance in esports
aviation and air traffic control e-sports
precise motoric tasks
operating vehicles
Focused human attention is in high demand

3. Managing attention badly has severe consequences
Changes in cognitive load can lead to
performance decay and human error
▪ slow-down of reaction-time
▪ wrong or hasty decisions
▪ bad execution
▪ missing out on information
Slips of attention and fatigue are the root
cause in more than 80% of these cases
Our fast-paced, technology-enabled lifestyle
fosters 'attention drags' that lead to dangerous
scenarios short-term and over prolongued
periods of time
reaction time loss of focus
'accuracy'
'speed'
'signal detection'
blindspots
blurry vision

4. Non-invasive brain tracking is going mainstream
In the last three decades technologies to
measure heart-related signals were
conceptualized, developed and commercialized,
gradually reaching mass-market appeal.
biofeedback subject
cuffs, sensors & co.
traditional measurement methods modern, user-friendly solutions
>> Brain-monitoring is the next frontier in biofeedback and will enable higher performance, better accident avoidance and various medical applications
EEG
data from wearable pulse measurement device
data from specialized AR glasses / high-end camera
1990 - 2020
2020 - 2030
We have the right team, patent, partners and
customer pipeline in place to record, analyze
and interpret correlates of attention and
cognition (like eye-movements, eye-blinks),
pointing at fatigue and mental irregularities.

5. We collect attention data
to derive the necessary
cross-industry insights on
our data-driven biofeedback
analytics platform.
Gathering signals across multiple
domains increases the validity of our
attention preditction.
SportsTech
eLearning /
EdTech
eSports data source
Control rooms
data source Automotive
Digital Health
Our platform enables reliable attention prediction
App Layer
domain experts from
different industries can
dock onto our platform
Burst.dk
E-sailing
Gen.G
Soccer
FTI
CHC
AAL
ITEA
E&Co
= use cases in pipeline
= starting verticals
Gen.G = Korean global top 10 esports team
burst.dk = Danish SimRacing world champion
e-sailing = proprietary Danish esports discipline
FTI = EU program for medical eLearning
CHC = Children‘s Health Care Impact Competition
AAL = EU program for active assisted living
ITEA = industrial software innovation cluster
E&Co. = automotive consulting partner company
Aviation / air
traffic control
Dazzle.edu
Defense

6. Delivering biofeedback 2.0
Our founder Christian Kusmitsch, PhD
is a neuroscientist
His research field is human attention –
advocating “our eyes reflect brain activity“
One of his patents is applicable for this venture
By interpreting a set of eye-related parameters,
we can measure and predict mental load
We are NOT eye-tracking technology (where the focus is on
gaze direction) but neuroscientific mental load tracking

7. The product
We partner with several high-end augmented
reality glasses manufacturers that enable us to
record eye-related parameters of players at very
high spatial and temporal resolution
We analyze and compare captured data to
individual history and peers
Feedback on the status quo of mental load

8. Traction
Partners Investors
eSports Teams
Hardware R&D - Grants
Performance at highest levels requires partners with domain expertise
• We partnered up with world leading esports teams from different verticals
• We enter the market offering performance advisory (AaaS) in Europe and South Korea
• Discussions in other industries have been conducted (e.g. Automotive, MedTec), interest has been confirmed
several co-investor
commitments

9. Co-founders: Expertise in neuroscience, health and business
Christian Kusmitsch, PhD
Chief Executive Officer
• PhD in Neuroscience, University of Vienna
and University of California San Diego (UCSD)
• Brain researcher at the Institute of Public Health Vienna
• Management consultant focussing on pharma and healthcare
• Former R&D and innovation manager at UBIMET, a Red Bull company
Aladar Tepelea
business development
• Corporate finance and investor relations professional
• Partner in strategic innovation consultancy
• Connector to venture investors, lecturer on business development
• Former BlackRock and Novartis strategy manager

10. Technical team: Deep know-how of seasoned experts
Grischa Meyer, PhD
Chief Technology Officer
• Scientific Application/Infrastructure Specialist at Roche
• Full-stack Engineer at real-time speech analysis venture
• Founder of several technology startups
• Senior Software Engineer and Application Architect at
Monash University, responsible for architecture,
development, operations for open-source data
management solutions focused on large scientific data
• PhD in Biophysics from University of Queensland,
conducting several projects on software platforms,
including one on high-performance computing
Dipl.-Ing. Dr. Kurt Schröder
machine vision and hardware development
• Electrical and communication engineering studies at
the University of Technology in Vienna
• Habilitation in the field of high-power laser technology
• Professor at the Department of Nonconventional
Processing, Forming and Laser Technology (Faculty of
Mechanical Engineering), Vienna University of Technology
• Founder of iiNES - Innovative Engineering Solutions GmbH:
engineering advisory for electrical and mechanical engineering;
handling projects in hardware and software development
focusing on measurement engineering, automation engineering,
embedded systems, audio and video signal processing
Christian Stampf
machine learning and platform development
• Former automotive IT executive
• Deep learning setup and integration
• Web and App development for dashboard and backend
• Behavioral scientist, optimizing engagement metrics
• Long-standing work experience in China and Taiwan,
familiar with local cultural specificities

11. Christian Kronseder
data science
• Professor for data science at FHNW Switzerland, School of Life Sciences
• ETH and Oxford University Alumnus
Alexander Lorz
technology platform
• Founder aiso-lab: consulting enterprises on AI solutions
• PhD in Applied Mathematics, University of Cambridge
• Associate Professor at the Sorbonne and the Pierre and Marie Curie University
• Referee for journals and institutions, e.g. Nature Communications
Michael Schmutz
marketing
• Seasoned marketing and PR executive
• Strong background in marketing of innovative technical products
• Creative Director at Y&R, Wunderman
Advisory board: Broad range of expertise and large network
Alfred Stepan
finance
• Deputy Head of Finance at one of the market leaders in the health care sector
• Specialist in financing R&D infrastructure
Reinhard Stary
strategy
• Insurance top-executive, CEO/CFO/ board member in high-tech companies
• LBS and Columbia University Alumnus

12. We look forward to discuss how our attention data expertise
and technology platform can add value in your context!
Contact
HUMAN
ATTENTION
IN
FOCUS
Dr. Christian Kusmitsch, Co-founder
CEO, Head of Neuroscience
ckusmitsch@mindset-technologies.at
+43 664 511 2955
Vienna, Austria
Aladar Tepelea, Co-founder
CFO, Business Development Lead
aladar.tepelea@evitive.net
+41 77 9234 961
Zurich, Switzerland