This document provides summaries of 5 advertising campaigns: an insurance company promoting car insurance with a tablet; Comedy Central promoting its channel with a commercial about the absurd "Siesta World Cup"; Listerine using a smelly flipbook to promote oral hygiene; DirecTV using Charlie Sheen to convince people to switch from cable; and Toyota launching a campaign for its new GT86 sports car focusing on feeling alive with the real deal rather than a fake computerized existence.

1. 20.08.12

2. This Week...
Unexpected events, Siesta World Cup, Smelly Flipbook, Bad Decisions, and the Real Deal
Unexpected events
Bradesco Seguros Insurance
Siesta World Cup
Comedy Central
Smelly Flipbook
Listerine
Bad Decisions
DirecTV
The Real Deal
Toyota

3. Unexpected events
Bradesco Seguros Insurance
A clever idea from an insurance company, promoting car
insurance using a tablet device.
Their message is that unexpected events happen
without warning, so you should set up an insurance
plan with Bradesco.

4. Siesta World Cup
Comedy Central/Continente Comedia
This is a funny commercial for the launch of Comedy
Central South-America. The style follows the
absurdness of certain shows aired on the television
station.
It celebrates a little-known but apparently hotly
contested sporting championship—the Siesta World
Cup.
The idea is simple: Make TV viewers laugh and remind
them how good it feels to watch Comedy Central
shows, which are 100 percent humor.
The Latin Arnold Schwarzenegger voice makes this
commercial even better.

5. Smelly Flipbook
Listerine
A nice way to promote the benefits of fresh breath.
The regular-looking flipbook features special technology
to make the pages smell, for a campaign about the
perils of bad dental hygiene.
JWT Hong Kong used an unusual method to get people
to notice bad breath for a Listerine campaign. They used
special technology to make the pages of a flipbook smell
like onions, so when people flipped through it, it seemed
as though the attractive girl was ―speaking‖ with bad
breath. A coupon at the back of the book offered people
a free bottle of listerine, and the coupon redemption
rate rose to 66%.

6. Charlie Sheen – Bad Decisions
DirecTV
DirecTV try to persuade people as to why they should
get rid of Cable and upgrade to DirecTV.
There a number of ads with the theme ―See What
Happens When You Make Bad Decisions‖.
See the famous Charlie Sheen in action in one of them.

7. The Real Deal
Toyota
Toyota has launched a multi-million pound advertising
strategy for the new GT86. The Real Deal
campaign, created by Saatchi & Saatchi
London, celebrates Toyota’s return to its sports car
heritage.
Launching last Friday with a 60-second TV spot, the Real
Deal dramatises the story of a computer generated guy
who turns to the underworld in his search to feel alive
and finds the GT86, which he uses to break free of his
unsatisfying, fake existence and escape into the real
world.
Here is the 90 second edit which is like a mini-movie in
itself with it’s computer game style city. Cinema spots
are planned to coincide with the release of the new
James Bond film, Skyfall, which is very apt given the
content.