This document summarizes several advertising campaigns and initiatives: 1. An Unicef ad features a boy building a transformer suit to help refugees. 2. An agency held a contest giving office space to an entrepreneur for $10/year to celebrate its 10th anniversary. 3. A Tourism Ireland campaign promotes Ireland as an "escape" from the London Olympics, targeting Londoners with videos showing Ireland as peaceful versus stressed London.

1. 23.07.12

2. This Week...
Costume, Office Space Contest, Escape the Madness, Tweets for Taxis, and Electromagnetic display
Costume
Unicef
Office Space Contest
Venables Bell & Partners
Escape the Madness
Tourism Ireland
Ajax Experience Prank
Adidas
Electromagnetic Display
TNT Perception

3. Costume
Unicef
A powerful ad depicting a young boy spending the day
putting together a transformer suit... Very normal so far.
However, we soon realise that the suit has been made
as more than just a play thing for the little boy.

4. Office Space Contest
Venables Bell & Partners’
To celebrate its 10-year anniversary, independent
San Francisco ad agency Venables Bell & Partners
created a contest, leasing its Union Square offices
to a deserving entrepreneur for $10 for the year.
The offer was posted on Craigslist and spread via
social media, attracting hundreds of applicants.
After narrowing the pool from hundreds to 60 to
14, the agency settled on three companies to co-
habitate with them.

5. Escape the Madness
Tourism Ireland
Tourism Ireland ‘Escape The Madness’ ad campaign will
be targeting more than eight million Londoners this
month to promote Ireland as a hassle-free holiday from
the Olympic games.
The ‘Escape The Madness’ ad campaign from Tourism
Ireland will target Londoners by presenting the island of
Ireland as the ideal ‘escape’ destination during this busy
time when around 18 million extra journeys will be taken
on the London underground during the event.
This represents the first phase of a €0.5M campaign to
promote Irish tourism during the Olympics.
Bridesmaids actor Chris O'Dowd narrates The film, by
Publicis London, pits two guys in a race against each
other - "Office Boy" to drink a latte at his office in
London, and "Yer Man" to drink a pint of stout in
Ireland. Their respective journeys contrast the tranquility
of Ireland with the stressed-out London commute.
At the end of the film, viewers get a choice between
escaping or embracing the madness!

6. Ajax Experience Prank
Adidas
Everyone dreams of meeting their heroes …
These Ajax fans get a major surprise in Amsterdam
when they go into buy the latest jersey only to be
greeted by first teams players - Vurnon Anita, Kolbeinn
Sigthorsson, Daley Blind, Jasper Cillessen, team captain
Siem de Jong.

7. Electromagnetic Display
TNT Perception
A new type of window display set up in Manhattan,
which is digitally rigged and is 23 x 12 foot high made
up of 44,000 electromagnetic dots, silhouetting the
movements of passersby in real time and revealing
single-word clues from TNT's crime drama Perception.
The visual effect is meant to emulate the ability of the
show's code-cracking protagonist to pull anagrams out
of bodies of text. Pedestrians can "erase" words by
moving their bodies, leaving behind specific "clues," just
like the character in the television show does.
Extra sensory stimulation also comes from the noise the
board makes, literally letting you hear your movements.
Check out some behind the scenes footage here!

8. Ireland’s OMD Social Media sites
Why?
Who?
Type of content
How often?
What next