Three automakers - Audi, Kia, and Mercedes-Benz - will each run one 60-second Super Bowl ad to promote their brands. PepsiCo will run ads for both Pepsi and Doritos during the game, with Doritos continuing its "Crash the Super Bowl" campaign where consumers select winning user-generated ads. CareerBuilder and Bridgestone will both return with 30-second ads featuring chimpanzees and focusing on the halftime show, respectively.
Anheuser-Busch InBev will run five minutes of ads promoting Bud Light and Budweiser. Audi will run a 60-second ad for the Audi A3 TDI featuring Cheap Trick. Boost Mobile will run a 30-second ad remaking the Super Bowl Shuffle featuring former Chicago Bears players. Bridgestone will sponsor halftime and run two 30-second ads.
This year's Super Bowl saw a host of big-name brands competing to earn the attention of 111.3 million football fans. We look at some of the strategies brands used to stand out.
Brands must adapt their marketing strategies to survive in today's increasingly competitive environment. Traditional methods like television advertising are becoming less effective at reaching consumers who now spend more time online and on mobile devices. Beer brands in particular are experimenting with new media channels and experiential activities to better engage customers. This includes sponsoring live music events, film festivals, and branded experiences to build deeper relationships with audiences. Successful approaches tailor the message and find simple ideas that can be delivered across different channels to create a consistent brand experience.
McDonald's launches a new advertising campaign created by its new lead agency, DDB Needham Worldwide, hoping to reverse declining sales. The ads aim to tap into Americans' feelings of nostalgia and positive experiences with McDonald's by depicting adults becoming excited and frenzied at the mere mention of McDonald's. While some franchisees are optimistic but cautious about the new "feel good" ads, analysts say they are just the first step and McDonald's will need to promote specific food offerings to truly drive sales again.
Blowfish Entertainment, Boardgames SA and Skycastle Games have merged to form a new wholesale distribution company called Solarpop Distribution. The merger allows the combined company to have a larger footprint locally and internationally, with stronger supplier partnerships and improved service for retail partners. Solarpop will position itself as the leading distributor of geek/pop culture, games and toys in South Africa, offering a wide range of products and committing to high quality, unique items and excellent customer service.
signmesh snapshot - top 10 of October 2017 signmesh
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
"Consumers Willing To Interact In Return For A Worthwhile Experience" Naked C...brandedent
This document discusses the rise of branded entertainment, where brands create engaging content to interact with consumers rather than just product messaging. It notes that spending on branded entertainment has grown 9% annually in recent years. Branded entertainment takes many forms, from short films and videos to interactive experiences. The key is giving consumers a role in the narrative to make them a participant rather than passive viewer. However, the document warns of "branded content landfill" and says not all entertainment entertains, so brands must ensure their content truly resonates with audiences.
BEAR GRANT 2015 PORTFOLIO PAGES_5_11_2015_SMALLBeresford Grant
The document discusses several marketing campaigns for various alcohol brands. It provides brief descriptions of campaigns for Crown Royal whiskey, Husky moist smokeless tobacco, and Red Seal moist smokeless tobacco. The campaigns aimed to increase sales and visibility for the brands around holidays, sports events, and by highlighting product attributes. Many of the campaigns successfully increased sales and generated awards.
Anheuser-Busch InBev will run five minutes of ads promoting Bud Light and Budweiser. Audi will run a 60-second ad for the Audi A3 TDI featuring Cheap Trick. Boost Mobile will run a 30-second ad remaking the Super Bowl Shuffle featuring former Chicago Bears players. Bridgestone will sponsor halftime and run two 30-second ads.
This year's Super Bowl saw a host of big-name brands competing to earn the attention of 111.3 million football fans. We look at some of the strategies brands used to stand out.
Brands must adapt their marketing strategies to survive in today's increasingly competitive environment. Traditional methods like television advertising are becoming less effective at reaching consumers who now spend more time online and on mobile devices. Beer brands in particular are experimenting with new media channels and experiential activities to better engage customers. This includes sponsoring live music events, film festivals, and branded experiences to build deeper relationships with audiences. Successful approaches tailor the message and find simple ideas that can be delivered across different channels to create a consistent brand experience.
McDonald's launches a new advertising campaign created by its new lead agency, DDB Needham Worldwide, hoping to reverse declining sales. The ads aim to tap into Americans' feelings of nostalgia and positive experiences with McDonald's by depicting adults becoming excited and frenzied at the mere mention of McDonald's. While some franchisees are optimistic but cautious about the new "feel good" ads, analysts say they are just the first step and McDonald's will need to promote specific food offerings to truly drive sales again.
Blowfish Entertainment, Boardgames SA and Skycastle Games have merged to form a new wholesale distribution company called Solarpop Distribution. The merger allows the combined company to have a larger footprint locally and internationally, with stronger supplier partnerships and improved service for retail partners. Solarpop will position itself as the leading distributor of geek/pop culture, games and toys in South Africa, offering a wide range of products and committing to high quality, unique items and excellent customer service.
signmesh snapshot - top 10 of October 2017 signmesh
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
"Consumers Willing To Interact In Return For A Worthwhile Experience" Naked C...brandedent
This document discusses the rise of branded entertainment, where brands create engaging content to interact with consumers rather than just product messaging. It notes that spending on branded entertainment has grown 9% annually in recent years. Branded entertainment takes many forms, from short films and videos to interactive experiences. The key is giving consumers a role in the narrative to make them a participant rather than passive viewer. However, the document warns of "branded content landfill" and says not all entertainment entertains, so brands must ensure their content truly resonates with audiences.
BEAR GRANT 2015 PORTFOLIO PAGES_5_11_2015_SMALLBeresford Grant
The document discusses several marketing campaigns for various alcohol brands. It provides brief descriptions of campaigns for Crown Royal whiskey, Husky moist smokeless tobacco, and Red Seal moist smokeless tobacco. The campaigns aimed to increase sales and visibility for the brands around holidays, sports events, and by highlighting product attributes. Many of the campaigns successfully increased sales and generated awards.
October 2010 Partnership Activation 2.0 NewsletterBrian Gainor
This document summarizes and discusses various sports marketing topics and initiatives. It includes:
1) An article about sports teams adopting "Fist Pump Cams" inspired by Jersey Shore to boost fan excitement.
2) A list of the top global brands for 2010 according to Interbrand, encouraging sports organizations to consider global partnerships.
3) A piece on an Irish bookmaker driving buzz around the Pope's visit to London by creating a "Pope Mobile" stunt. This is presented as an idea for other brands to leverage celebrity relationships.
3) A newsletter welcoming readers and encouraging them to think globally about growing brands and business models like the New Jersey Nets have done. It also provides a submission
Dark marketing refers to brand promotion through largely invisible and unregulated media below mainstream radar. Examples of dark marketing used by tobacco brands include exclusive parties promoting a sense of elitism. As alcohol regulation tightens, brands must explore innovative promotion techniques. This includes developing strong brand personalities and below-the-line communications before laws are established. Dark marketing can take the form of social infiltration like product ambassadors covertly promoting brands in public venues, or using unregulated social media and games to promote brands to target audiences. It may also involve direct or indirect linkage to brand logos, icons, stories and identities even if explicit advertising is banned.
1. Tobacco and alcohol brands still promote their products through social media and new online channels, even though they cannot directly advertise through traditional media.
2. These brands infiltrate social media sites and utilize trends like "smorting" to penetrate the market in unconventional ways.
3. They also use pseudo-branding and indirect linking to subtly associate themselves with content and symbols without explicitly using their logos.
4. This allows them to draw interest to their true brands and engage consumers through value-added communication on blogs, videos, and websites about related topics.
The document discusses strategies for polarizing brands based on a Harvard business study. It finds that some brands benefit from having both strong lovers and haters of the brand. This polarization can boost sales. The document outlines several strategies brands use to capitalize on polarization, including placating haters to reduce their numbers, poking haters to generate publicity, and amplifying polarizing attributes to energize existing fans. It provides examples of brands like Betty Crocker, Ryanair, and Marmite that have successfully used polarization to their advantage.
What are some of the main factors that influence different kinds of film prod...asmediac15
Major film production companies consider many factors when deciding which films to produce such as marketing costs, target demographics, box office trends, and franchising opportunities. They aim to capitalize on previous successes with similar films. Independent films focus more on quality storytelling and original ideas, though they have less marketing budgets and must appeal to niche audiences. Examples show independent films can still find audiences and acclaim through film festivals, short films, and fan support even with smaller budgets. Both types of producers must balance artistic vision with commercial viability.
The McDonald's Monopoly campaign advertises their Monopoly game promotion where customers peel stickers off food packaging to collect game pieces and win prizes. The campaign uses TV, radio, print, and website ads to promote the game to families aged 10-45. The ads aim to create excitement around the millions of prizes available and encourage more restaurant visits and food purchases by playing on the popularity of the Monopoly brand. The campaign was found to be highly successful, increasing McDonald's sales figures. Regulators like the ASA, OFCOM and BBFC provide guidelines to ensure ads for promotions like Monopoly comply with standards around fair competition, food claims and protecting audiences.
Ronald McDonald House Charities, created by McDonald's, raises over $430 million worldwide to help seriously ill children and their families. Burger King, McDonald's largest rival, announced in 2007 that it would use humanely sourced meat and eggs, giving priority to suppliers using cage-free chickens and free-range pigs. Animal rights groups commended Burger King's decision, hoping other retailers would follow their more ethical practices.
How Brands Can Score Big with the Super Bowl by Tatiana RochaTatiana Rocha
The Super Bowl is known not only for the big game but also as a major opportunity for brands to debut big-budget TV ads. This year, brands expanded their marketing efforts beyond just TV ads by releasing teasers online in advance, partnering with influencers to promote their ads, and experimenting with odd humor and new social media platforms. Standout ads that generated buzz both during and after the game included spots from Pokemon, Hyundai, and Mountain Dew's strange #puppymonkeybaby ad. The Super Bowl remains a prime opportunity for brands to engage consumers through creative advertising.
This document discusses current liabilities and payroll. It defines current liabilities as accounts payable, short term notes payable, and payroll liabilities that must be paid within one year. Accounts payable are short term obligations to suppliers. Notes payable are written promises to repay debt, including bank loans and purchases. Payroll liabilities include accrued wages, taxes, and benefits owed to employees. Examples are provided of calculating interest on interest bearing notes payable and discounts on notes payable issued at less than face value.
This document contains practice exercises summarizing dividend distributions, stock issuances, treasury stock transactions, and calculations of stockholders' equity and retained earnings over multiple years for various companies. The exercises provide accounting entries and numerical information about common stock, preferred stock, dividends paid, treasury stock purchases and sales, paid-in capital, retained earnings, and total stockholders' equity.
This document contains practice exercises related to dividends, stock issuances, treasury stock transactions, and calculations of stockholders' equity. It includes multiple tables showing dividend distributions of preferred and common stock shares over several years, journal entries recording stock and cash transactions, and calculations of retained earnings. The purpose of the document is to provide practice problems for understanding corporate equity transactions and accounting.
This document contains practice exercises related to dividends, stock issuances, treasury stock transactions, and calculations of stockholders' equity. It includes multiple tables showing dividend distributions of preferred and common stock shares over several years, journal entries recording stock and cash transactions, and calculations of retained earnings. The purpose of the document is to provide practice problems for understanding corporate equity transactions and accounting.
This document contains a chapter summary and practice exercises for accounting for partnerships and limited liability companies. It includes objectives, descriptions, difficulty levels, and time estimates for various questions, examples, and practice exercises related to topics like forming partnerships, dividing partnership income and losses, admitting new partners, liquidating partnerships, and preparing related financial statements. The document provides materials to help students learn and practice skills for accounting for partnerships and LLCs.
- The document appears to be a journal for a company with various transactions in August 2014, including the purchase of office supplies, payment of rent, collection of fees, and payment of expenses like advertising and salaries.
- The general ledger accounts show debits and credits for cash, accounts receivable, prepaid insurance, accounts payable, and other expense and revenue accounts.
- The trial balance at the end of the period lists account balances and totals debits and credits.
The documents contain several adjusting journal entries including entries to record accrued fees earned, depreciation expense, accrued wages, and supplies used. The adjustments impact the financial statements by increasing net income and total assets or owner's equity and correcting account balances.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
October 2010 Partnership Activation 2.0 NewsletterBrian Gainor
This document summarizes and discusses various sports marketing topics and initiatives. It includes:
1) An article about sports teams adopting "Fist Pump Cams" inspired by Jersey Shore to boost fan excitement.
2) A list of the top global brands for 2010 according to Interbrand, encouraging sports organizations to consider global partnerships.
3) A piece on an Irish bookmaker driving buzz around the Pope's visit to London by creating a "Pope Mobile" stunt. This is presented as an idea for other brands to leverage celebrity relationships.
3) A newsletter welcoming readers and encouraging them to think globally about growing brands and business models like the New Jersey Nets have done. It also provides a submission
Dark marketing refers to brand promotion through largely invisible and unregulated media below mainstream radar. Examples of dark marketing used by tobacco brands include exclusive parties promoting a sense of elitism. As alcohol regulation tightens, brands must explore innovative promotion techniques. This includes developing strong brand personalities and below-the-line communications before laws are established. Dark marketing can take the form of social infiltration like product ambassadors covertly promoting brands in public venues, or using unregulated social media and games to promote brands to target audiences. It may also involve direct or indirect linkage to brand logos, icons, stories and identities even if explicit advertising is banned.
1. Tobacco and alcohol brands still promote their products through social media and new online channels, even though they cannot directly advertise through traditional media.
2. These brands infiltrate social media sites and utilize trends like "smorting" to penetrate the market in unconventional ways.
3. They also use pseudo-branding and indirect linking to subtly associate themselves with content and symbols without explicitly using their logos.
4. This allows them to draw interest to their true brands and engage consumers through value-added communication on blogs, videos, and websites about related topics.
The document discusses strategies for polarizing brands based on a Harvard business study. It finds that some brands benefit from having both strong lovers and haters of the brand. This polarization can boost sales. The document outlines several strategies brands use to capitalize on polarization, including placating haters to reduce their numbers, poking haters to generate publicity, and amplifying polarizing attributes to energize existing fans. It provides examples of brands like Betty Crocker, Ryanair, and Marmite that have successfully used polarization to their advantage.
What are some of the main factors that influence different kinds of film prod...asmediac15
Major film production companies consider many factors when deciding which films to produce such as marketing costs, target demographics, box office trends, and franchising opportunities. They aim to capitalize on previous successes with similar films. Independent films focus more on quality storytelling and original ideas, though they have less marketing budgets and must appeal to niche audiences. Examples show independent films can still find audiences and acclaim through film festivals, short films, and fan support even with smaller budgets. Both types of producers must balance artistic vision with commercial viability.
The McDonald's Monopoly campaign advertises their Monopoly game promotion where customers peel stickers off food packaging to collect game pieces and win prizes. The campaign uses TV, radio, print, and website ads to promote the game to families aged 10-45. The ads aim to create excitement around the millions of prizes available and encourage more restaurant visits and food purchases by playing on the popularity of the Monopoly brand. The campaign was found to be highly successful, increasing McDonald's sales figures. Regulators like the ASA, OFCOM and BBFC provide guidelines to ensure ads for promotions like Monopoly comply with standards around fair competition, food claims and protecting audiences.
Ronald McDonald House Charities, created by McDonald's, raises over $430 million worldwide to help seriously ill children and their families. Burger King, McDonald's largest rival, announced in 2007 that it would use humanely sourced meat and eggs, giving priority to suppliers using cage-free chickens and free-range pigs. Animal rights groups commended Burger King's decision, hoping other retailers would follow their more ethical practices.
How Brands Can Score Big with the Super Bowl by Tatiana RochaTatiana Rocha
The Super Bowl is known not only for the big game but also as a major opportunity for brands to debut big-budget TV ads. This year, brands expanded their marketing efforts beyond just TV ads by releasing teasers online in advance, partnering with influencers to promote their ads, and experimenting with odd humor and new social media platforms. Standout ads that generated buzz both during and after the game included spots from Pokemon, Hyundai, and Mountain Dew's strange #puppymonkeybaby ad. The Super Bowl remains a prime opportunity for brands to engage consumers through creative advertising.
This document discusses current liabilities and payroll. It defines current liabilities as accounts payable, short term notes payable, and payroll liabilities that must be paid within one year. Accounts payable are short term obligations to suppliers. Notes payable are written promises to repay debt, including bank loans and purchases. Payroll liabilities include accrued wages, taxes, and benefits owed to employees. Examples are provided of calculating interest on interest bearing notes payable and discounts on notes payable issued at less than face value.
This document contains practice exercises summarizing dividend distributions, stock issuances, treasury stock transactions, and calculations of stockholders' equity and retained earnings over multiple years for various companies. The exercises provide accounting entries and numerical information about common stock, preferred stock, dividends paid, treasury stock purchases and sales, paid-in capital, retained earnings, and total stockholders' equity.
This document contains practice exercises related to dividends, stock issuances, treasury stock transactions, and calculations of stockholders' equity. It includes multiple tables showing dividend distributions of preferred and common stock shares over several years, journal entries recording stock and cash transactions, and calculations of retained earnings. The purpose of the document is to provide practice problems for understanding corporate equity transactions and accounting.
This document contains practice exercises related to dividends, stock issuances, treasury stock transactions, and calculations of stockholders' equity. It includes multiple tables showing dividend distributions of preferred and common stock shares over several years, journal entries recording stock and cash transactions, and calculations of retained earnings. The purpose of the document is to provide practice problems for understanding corporate equity transactions and accounting.
This document contains a chapter summary and practice exercises for accounting for partnerships and limited liability companies. It includes objectives, descriptions, difficulty levels, and time estimates for various questions, examples, and practice exercises related to topics like forming partnerships, dividing partnership income and losses, admitting new partners, liquidating partnerships, and preparing related financial statements. The document provides materials to help students learn and practice skills for accounting for partnerships and LLCs.
- The document appears to be a journal for a company with various transactions in August 2014, including the purchase of office supplies, payment of rent, collection of fees, and payment of expenses like advertising and salaries.
- The general ledger accounts show debits and credits for cash, accounts receivable, prepaid insurance, accounts payable, and other expense and revenue accounts.
- The trial balance at the end of the period lists account balances and totals debits and credits.
The documents contain several adjusting journal entries including entries to record accrued fees earned, depreciation expense, accrued wages, and supplies used. The adjustments impact the financial statements by increasing net income and total assets or owner's equity and correcting account balances.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document provides instructions for creating a marketing report on advertising from this year's Super Bowl. It outlines researching advertising articles from several websites, summarizing three articles and describing three effective commercials. It also includes printing charts on advertisers and past Super Bowls. The report needs a cover page, table of contents, article summaries, commercial summaries, and bibliography. It is due on February 12th and will be graded based on inclusion of elements and timeliness.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
The document provides instructions for creating a marketing report on advertising from this year's Super Bowl, including researching articles on advertising websites, summarizing three articles and describing at least three effective commercials along with including charts on advertisers and past Super Bowl ads. The report needs a cover page, table of contents, article summaries, commercial summaries, and bibliography, with grading based on inclusion of elements and timeliness.
This document provides an overview of unit 3 which covers facility and event planning. It discusses the roles and responsibilities of facilities managers in overseeing all aspects of facilities management and event planning. It also covers types of event planning, including standing plans, single-use plans, and contingency plans. Additionally, it discusses the importance of scheduling, sales forecasting, and using tools like calendars, planning sheets, Gantt charts, and PERT charts to effectively manage time and plan events. The overall goal of facility and event planning is to successfully coordinate and oversee all activities like games, concessions, and transportation.
The document provides descriptions of various case studies of marketing campaigns including BMW films, Audi's "Art of the Heist", Hyundai's "Assurance" campaign during the Super Bowl, Volkswagen's campaign for the Routan minivan called "Babymaker 3000", Mini's "Carfun Footprint" campaign, OnStar's partnership with Batman, Nintendo Wii's grassroots marketing efforts, viral campaigns by Whopper Sacrifice and Sprint Now, Orange's "Balloon Race" game, Sega's campaigns for "MadWorld" and an ESPN football game, Xbox's launch of "Halo 3", Dove's "Campaign for Real Beauty", Cadbury's "Gorilla"
20 best marketing_and_advertising_campaigns_weve_ever_seenSelf-employed
This document provides summaries of 10 remarkable advertising and marketing campaigns. Some key lessons that can be stolen or borrowed from these campaigns include using simple calls-to-action, finding passionate niche audiences and entertaining them with immersive storytelling, giving audiences ways to participate and share content, releasing frequent and shareable episodic content, embracing disruption and cultivating direct fan relationships, focusing on what makes your brand different, and telling great stories.
Welcome to the August edition of Three Hot Things.
This month features:
• How new rules affected advertising at the Olympic games
• How Instagram “Stories” is making advertising safer for Pharma
• CBS’ new streaming platform CBS “All Access”
Samuel Adams aims to launch in the UK during the Rio Olympics by positioning itself as the craft beer of choice. The challenge is to build awareness and consideration through meaningful engagement. The strategy involves finding Twitter users discussing their dreams and awarding prizes to engage consumers around shared values of aspiring and succeeding. A multi-channel campaign leverages print, digital, social and experiential activations to reach the target 18-34 male audience, driving awareness through competitions and engaging native videos featuring influencers.
Reporte del Impacto Publicitario durante el Superbowl 2009Tend Asesores
Reporte sobre el impacto de comerciales publicitarios durante la emisión televisiva del Superbowl en los EEUU durante el año 2009.
Desarrollado por Nielsen.
A UK magazine aimed at children aged 12 and under, Cool Kidz, has been featuring screenshots of adult-rated video games in its issues. The screenshots depicted realistic computer-generated images of men carrying weapons from games rated 18 and 16 by the PEGI video game content rating system. While the screenshots did not show explicit violence or sexuality, children's advocates argue it exposes young kids to inappropriate content and could influence them to play adult games at a younger age. The magazine's publisher said they edit images to remove blood and graphic injuries, but some game companies said they did not approve of their games being featured and may take legal action. Regulators said advertising rules do not apply since the screenshots were not paid advertisements.
Product Media Magazine: July - August 2016The BPMA
This document provides a summary of the July/August 2016 issue of Product Media Magazine, the official magazine of the British Promotional Merchandise Association (bpma). It includes summaries of news items such as Fluid Branding expanding its UK operations, CHX Products winning a contract to produce Blue Peter badges from recycled materials, and Outstanding Manchester holding a successful regional end-user show. It also advertises upcoming events like Promotional Products Week and the bpma conference and awards. The document provides an overview of various articles and features within the magazine issue.
The document provides a summary of the key talks, trends, and winners from the 2019 Cannes Lions International Festival of Creativity. Some of the major themes included:
- Brands taking stands on social issues and challenging laws, with winners tackling topics like racism, immigration policies, and child slavery.
- Advertisers focusing on adding more humanity to their messaging by leveraging cultural conversations and partnerships.
- A push for more inclusion and diversity across gender, race, and ability in advertising content and the industry itself.
Brands have always used smart tactics to put their rivals down through ads and promotional campaigns in order to prove their superiority in their respective fields. Sometimes these banters take the ugly turn but in many cases they show the healthy relationship these brands share off the screen.
1. Puma has launched a social media campaign connecting users with local sports and social events through a Facebook-like page on their website.
2. Vodafone launched a campaign in the Netherlands pitting Formula 1 driver Lewis Hamilton in a real race against a virtual car composed of Facebook profile photos to promote their mobile data network.
3. A vending machine in London and other UK cities dispenses free drinks to users who complete mini-games testing mental agility on an interactive touchscreen, promoting the message that "brains perform best when hydrated."
Super Bowl 2020 / The insights behind the ads Canvas8
Why is optimistic advertising so appealing? How are people defining the ‘American Dream’ for themselves? And could breaking the fourth wall to subvert hard-selling win over new fans? Canvas8 unpicks the behavioral themes present in 11 notable campaigns from the 2020 Super Bowl.
To access the full report, visit: https://resources.canvas8.com/superbowl2020
IMC And Hollywood What Brand Managers Need To KnowErin Torres
This document discusses the growing trend of embedded marketing, where brands are seamlessly integrated into entertainment content like movies and TV shows. It provides several examples of successful brand integrations that drove sales, like the Mini Cooper in the Italian Job. Embedded marketing is more effective than traditional product placement because it weaves the brand into the plot or story. However, brand managers must be aware of risks if the entertainment project fails and ensure contracts protect their brand. As the advertising and entertainment industries collaborate more closely, embedded marketing will continue growing as a key part of integrated marketing communications.
This document provides advertising campaigns for several brands and products. It includes 3 campaigns summarized below:
1) A campaign for Brunswick Zone bowling centers targeting men 18-26 and women 16-24, and children 5-13. Advertising will include billboards, web banners, and direct mail to promote Brunswick Zone as a fun place to hang out.
2) A campaign for Bucikowo shoes featuring the brand in fashion shows around Chicago from August to December 2009. Advertising will promote the shows and brand through print ads, postcards, and an online catalog.
3) A campaign for Bump Bloks toys for children ages 1-5 targeting the fun of building block toys through billboards
The document provides examples of creative advertisements from various companies around the world. It discusses advertisements that use unique visuals or interactive elements to stand out, as well as competitive advertisements between brands. Examples showcase advertisements for products like BMW, Stabilo pens, electricity providers, iPods, handbags, jeans, and more. The document aims to highlight interesting and innovative advertising campaigns.
Product Media Magazine: January - February 2017The BPMA
This document is a magazine for the promotional products industry. The main stories summarized are:
1) The new Merchandise World event for the promotional products industry launched with over 60 exhibitors booking premium stands on the first day, exceeding expectations.
2) A survey by the BPMA found that 70% of marketers had a bad experience with print or products when buying promotional items, with 80% of those spending over £100,000 annually reporting issues.
3) The top issue members contacted the BPMA helpline about was contractual and legal issues, which made up 33% of calls.
4) The BPMA will have a presence at the Marketing Week Live and B2B Marketing Ex
The Super Bowl LIII took place on February 3rd and was won by the New England Patriots over the Los Angeles Rams. Viewership was the lowest since 2009 with 98 million viewers tuning in. Despite this, 30-second advertising spots were sold for $5 million each due to the widespread marketing campaigns surrounding the event. Many advertisers focused on humor, entertainment, championing women, and invoking nostalgia to appeal to viewers. A number of ads addressed contemporary issues like the future of artificial intelligence. Expensify's ad featuring 2 Chainz and Adam Scott that promoted the brand's message was considered the most original and memorable by some analyses.
The document summarizes key highlights from Super Bowl LIII advertising. It discusses how the game itself had lower viewership and scoring than previous years. It outlines how companies created wider marketing campaigns around the event through social media and digital content. It describes how some top ads championed women, celebrated nostalgia, or promoted new products through humor and self-deprecation. Expensify's ad featuring 2 Chainz was found to be the most original, culturally relevant, and memorable by some metrics.
The document is the March 2012 edition of The Marksman magazine. It includes articles on women-centric marketing, how companies handle crises on Facebook, and innovations in movie marketing. The editor's letter introduces the various articles and regular sections. The key articles discuss how marketing has changed to target women, who now influence over two-thirds of consumer spending. It outlines mistakes to avoid, such as considering women a niche segment or failing to evolve messaging over time. Dove is highlighted as a brand that understands women by promoting self-esteem.
This document provides an overview of key concepts in organizational behavior including power, politics, conflict and stress. It defines organizational behavior as the study of actions that affect workplace performance. Behavior is driven by personality, perception and attitudes. Understanding these components provides insight into how people behave. The document examines each component in depth and discusses power, politics, conflict management styles, and stress. It provides examples and strategies for developing political skills, resolving conflicts, and reducing stress.
Managing change is crucial for sport organizations to address as the demands of the global marketplace often require adaptation. Change can be challenging to implement but can be tackled through identifying needed changes, understanding why organizations resist change, examining variables of change like strategy and people, and using techniques like Lewin's change model, survey feedback, and sensitivity training. Title IX brought widespread changes to increase women's participation and led to reductions in some men's programs.
This document provides an overview of key concepts relating to managing the internal environment of a sports organization. It discusses the importance of factors like management, organizational resources, mission statements, systems processes, and organizational structure. It also covers quality management and the concept of total quality management. The goal of TQM is to continually deliver customer value through a focus on customers and continuous process improvement. Understanding and managing the internal environment is crucial for sports organizations to achieve their mission and provide value to stakeholders.
The document discusses the importance and roles of sports management, defining it as a field that integrates the sports industry and management. It explains that sports managers work in various positions across the industry and are responsible for efficiently and effectively using resources like financial, human, physical, and informational to achieve organizational objectives and performance goals. The document also outlines the management functions of planning, organizing, leading, and controlling that sports managers utilize, as well as the interpersonal, informational, and decisional roles they must play.
The document discusses advertising and its purpose, types, drawbacks, and media. It covers the two main types of advertising - promotional and institutional. It outlines the pros and cons of various print media like newspapers, magazines, direct mail, and outdoor advertising. It also discusses broadcast media like TV and radio advertising. Online and specialty media are covered as well. The document provides information on how to select promotional media and outlines factors to consider in a promotional budget.
10) chapter 18 visual merchandising and displaycwood
Visual merchandising coordinates all physical elements in a business to project the right image to customers. There are four key elements: 1) The storefront includes signs, marquees, and window displays. 2) Store layout divides space into selling, merchandising, personnel, and customer areas. 3) Store interior design considers flooring, lighting, colors, and fixtures. 4) Interior displays include architectural, decorations, open, closed, and point-of-purchase. Visual merchandising aims to create a positive shopping experience.
This document discusses promotion and promotional strategies. It begins by defining promotion and the promotional mix, which includes advertising, sales promotions, public relations, and personal selling. It then distinguishes between product promotion, which encourages consumers to select a company's products, and institutional promotion, which creates a favorable company image. The document concludes by describing various promotional tools like coupons, premiums, incentives, and loyalty programs that are used to encourage purchasing.
This document discusses inventory costing methods. It describes three inventory cost flow assumptions: specific identification, first-in first-out (FIFO), and last-in first-out (LIFO). These assumptions impact the income statement and balance sheet by determining the cost of goods sold and ending inventory valuation. The document provides examples of calculating inventory costs under the perpetual inventory system using FIFO, LIFO, and weighted average methods. It also discusses calculating inventory costs under the periodic inventory system using these methods.
Section 25.1 discusses the importance of price planning and the factors involved. Price is the value placed on a good or service and helps establish a firm's image, competitive edge, and profits. The goals of pricing are earning a profit, gaining market share, and meeting competition. Section 25.2 covers how costs, supply and demand, consumer perceptions, and competition impact pricing. Legal considerations for pricing include restrictions on price fixing, discrimination, and advertising.
The document summarizes key sections from a marketing textbook chapter on pricing strategies. Section 26.1 discusses establishing a base price using cost-oriented, demand-oriented, or competition-oriented policies. It also addresses one-price versus flexible pricing policies and how pricing relates to a product's life cycle. Section 26.2 outlines strategies for adjusting prices, including product mix, geographical, psychological, and promotional pricing. It also details the six steps involved in determining prices and how technology impacts pricing decisions.
This document discusses accounting for merchandising businesses. It defines key terms like cost of goods sold, gross profit, and inventory. It explains how merchandising transactions are recorded, including purchases, sales, returns, and discounts. Specific examples show recording purchases on account, cash sales, sales returns, and freight costs. The document also discusses the financial statements of a merchandising business, including the multiple-step income statement and balance sheet.
This document discusses accounting for investments. It covers why companies invest in debt and equity securities such as for current operations, temporary investments, or long-term strategic purposes. It then describes the accounting for different types of investments including debt investments, equity investments under the cost and equity methods, and how to value and report trading and available-for-sale securities in the financial statements. Fair value accounting is also introduced.
The document discusses accounting for merchandising businesses. It is from a 2014 Cengage Learning textbook on accounting. The document contains repeated copyright notices stating the content may not be copied or posted online without permission. It provides chapter 6 material on accounting for companies that buy and sell goods, rather than producing goods.
This document discusses accounting systems, including manual and computerized systems. It defines an accounting system as the methods and procedures used to collect, classify, summarize, and report financial information. A manual system is described as using journals, subsidiary ledgers, and general ledgers to record transactions. Transactions are first recorded in special journals, then posted to subsidiary ledgers which are controlled by a general ledger account. The document provides an example of recording revenue transactions in a revenue journal to illustrate the journalizing and posting process in a manual system.
This document discusses completing the accounting cycle. It describes the flow of accounting information from the unadjusted trial balance into the adjusted trial balance and financial statements. The document explains how to prepare financial statements, including the income statement, statement of owner's equity, and balance sheet, directly from the adjusted account balances on the end-of-period spreadsheet. It also covers preparing closing entries and classifying the balance sheet with current assets, fixed assets, current liabilities, and long-term liabilities sections.
The document discusses the steps involved in product planning and development, including identifying target markets, competitors, and desired brand image. It describes the key terms related to a company's product mix, such as product lines, items, width, and depth. The seven main steps of new product development are outlined, from generating ideas to evaluating customer acceptance. Existing products can be developed through line extensions or modifications to appeal to new customers or markets.
1. WHO’S BUYING WHAT……………
Anheuser-Busch InBev
Buy: One 60-second spot for premium Belgian brew Stella Artois, one 60-second spot for Budweiser and three 30-second
spots for Bud Light.
Creative: The Stella Artois Super Bowl spot continues the campaign launched late last year that features '60s-era
European settings in ads that target well-educated, upscale beer drinkers with the tagline "She Is a Thing of Beauty."
The Clydesdales will appear in the 60-second Budweiser spot; the Bud Light spots will continue the "Here We Go"
campaign that debuted at last year's Super Bowl.
Agency: The Stella spot comes from the independent agency Mother. The Budweiser spot comes from the independent
Anomaly. Two of the Bud Light ads are by Omnicom Group's DDB, Chicago, while one was done by St. Louis-based
Cannonball.
Audi of America
Buy: One spot in first ad break in first quarter
Creative: This is Audi's fourth consecutive entry in the Super Bowl. Creative focus yet to be revealed. One of many
automakers vying for attention during the game.
Agency: Independent Venables, Bell & Partners
Best Buy
Buy: One 30-second spot projected to run during the third quarter
Creative: In the retailer's first-ever appearance, Best Buy says it will be announcing news that will "revolutionize"
retailing. It's weighing two creative concepts, one that delivers the message in a very clear way and one that potentially
has more entertainment value. A celebrity or two could also be in the mix.
Agency: Crispin Porter & Bogusky is handling creative. Publicis Groupe's Starcom handles media buying and planning for
the retailer.
BMW North America
Buy: To be determined
Creative: The marketer is returning to the Super Bowl for the first time in a decade. Ads could focus on introduction of
ActiveE, BMW's electric vehicle
Agency: MDC Partners' Kirshenbaum Bond Senecal & Partners.
Bridgestone
Buy: Two 30-second spots, one to run between first and second quarter and one to run during the fourth quarter
Creative: Bridgestone continues to sponsor the halftime show.
Agency: The Richards Group
Careerbuilder
Buy: One 30-second ad in the third quarter
Creative: Careerbuilder brings back its popular and memorable chimpanzees after a hiatus of five years. Look for the
chimps to wreak havoc at Yeknom Industries, their place of work, while a human counterpart bears the brunt of their, um,
monkeyshines.
Agency: In-house
CarMax
Buy: Two 30-second commercials
Creative: To be determined
Agency: Amalgamated
Cars.com
Buy: Two 30-second spots, one in the third quarter and one in the fourth quarter
Creative: The new ads will show how Cars.com "drives confidence" with expert and consumer vehicle reviews, helping car
2. buyers pick the right car
Agency: Omnicom Group's DDB Chicago
Chrysler
Buy: Could buy as many as two spots
Creative: To be determined, but the automaker could showcase two different car brands
Agency: Independent Wieden & Kennedy
Coca-Cola
Buy: Two spots, one 60 seconds in length
Creative: One ad called "Border Crossing" was shot in Morocco with two French actors, who share a Coke and resolve a
border dispute; second ad features an animated dragon in a epic battle-like scene
Agency: Independent Wieden & Kennedy crafts ads for Coca-Cola.
E-trade
Buy: One spot during third quarter
Creative: The popular E-trade baby is expected to show up once again.
Agency: WPP's Grey
General Motors
Buy: Not determined
Creative: GM has lots to talk about, but has been extremely active behind Chevrolet as of late
Agency: Not determined
GoDaddy.com
Buy: Two 30-second ads, plus one ad in the pre-game
Creative: The spots will feature not one, not two, but three -- count 'em -- "GoDaddy girls," including reliable standby
Danica Patrick and newcomer (and "Biggest Loser" star) Jillian Michaels. Here's the GoDaddy Jillian Michaels Danica
Patrick Super Bowl spot. The third celebrity -- a surprise -- will be revealed in a commercial touting a new .co web domain
(as opposed to .com).
Agency: Produced in-house by GoDaddy Productions
HomeAway Inc.
Buy: One 30-second ad, set to air in the third quarter
Creative: The online vacation-home rentals company, whose entry in the 2010 Super Bowl marked its first time
advertising in the event, is set to launch a new national campaign. Its ad will seek to highlight the benefits of vacation
rentals over hotels by invoking a fictional government agency, the Ministry of Detourism, and the slogan "Why Hotel
When You Can HomeAway?" In its 2010 Super Bowl ad, HomeAway drew attention by featuring Chevy Chase and Beverly
D'Angelo in their roles from the 1980s movie "National Lampoon's Vacation."
Agency: Vendor of Austin, Texas
Hyundai Motor North America
Buy: Three separate spots
Creative: To be determined
Agency: Innocean, Hyundai's internal agency
Kia North America
Buy: One 60-second spot in the first quarter
Creative: The spot, entitled "One Epic Ride," will show people from different times and places -- such as an "ancient
chief," a police officer, space aliens and Poseidon -- trying to get behind the wheel of the new Kia Optima, according to
the automaker. The commercial is tied into a contest -- "One Epic Contest" -- in which consumers vying for one of five
3. 2011 Optimas will use clues provided in 15-second TV spots, print ads and social media to answer four questions in the
weeks before the game. The answer to a final question will be found within the Super Bowl spot itself.
Agency: Independent David & Goliath
Mars
Buy: One 30-second spot in the third quarter
Creative: After wrestling with whether to put Snickers or M&Ms in the Super Bowl, Mars decided to use the big game to
continue Snickers' "You're Not You When You're Hungry" campaign, which began with a Super Bowl spot last year
featuring Betty White and Abe Vigoda. This year Snickers' Super Bowl spot will star comics Roseanne Barr and Richard
Lewis.
Agency: Omnicom Group's BBDO
Mercedez-Benz
Buy: One 60-second spot in the fourth quarter
Creative: To be determined
Agency: Omnicom Group's Merkley & Partners
Paramount Pictures
Buy: Five in-game spots for upcoming films "Captain America: The First Avenger," "Rango," "Super 8," "Thor" and
"Transformers: The Dark Of The Moon." (Also one pre-game buy for DreamWorks Animation's "Kung Fu Panda 2," which
the studio is distributing.)
Creative: Movie trailers
Agency: In-house
PepsiCo's Doritos
Buy: Three 30-second spots
Creative: Doritos is running its popular "Crash the Super Bowl" contest for the fifth year. This year, the contest has
expanded to include sibling brand Pepsi Max. Consumers will select two spots, while PepsiCo execs select the third.
Agency: Omnicom Group's Goodby Silverstein & Partners
PepsiCo's PepsiMax
Buy: Three 30-second spots
Creative: Pepsi is taking a page from sibling brand Doritos' playbook, joining its "Crash the Super Bowl" contest.
Consumers will select two spots, while PepsiCo execs select the third.
Agency: Omnicom Group's TBWAChiatDay
PepsiCo
Buy: One 30-second spot
Creative: Pepsi has added another 30-second on to its initial Super Bowl buy, with the brand being promoted to be
determined, though Lipton Brisk Iced Tea is getting consideration.
Agency: To be determined
Pizza Hut
Buy: One spot in the first half
Creative: Instead of pushing a specific product on Super Bowl Sunday, as Pizza Hut has done in previous year's
advertising around the game, its first entry into the Super Bowl proper will focus on the Pizza Hut brand and the role it
plays in consumers' lives "beyond the game and throughout the year," according to Pizza Hut VP for advertising Kurt Kane.
Agency: Interpublic Group's Martin Agency
Salesforce.com
Buy: One 30-second ad preceding and one 15-second ad following the halftime show featuring The Black-Eyed Peas.
Creative: Ads were developed with help from Will.i.am, part of half-time show act the Black Eyed Peas. The spots happen
to feature animated characters called the "Baby Peas."
Agency: Dipdive, Will.i.am's media company
Skechers
Buy: One 30-second spot after the two-minute warning in fourth quarter
4. Creative: Skechers' Super Bowl ad featuring Kim Kardashian will promote the Shape-Ups toning line, marking its second
consecutive Super Bowl berth. "The idea is that Kim Kardashian is going to break someone's heart in front of 100 million
people," the company told Ad Age. Last year the company used 15-second spots with testimonial from Joe Montana to
boost the Shape-Ups line among men; it didn't have time to prepare a typically big-splash Super Bowl spot when a hole in
the ad lineup became available just two weeks before last year's game.
Agency: In-house
Teleflora
Buy: One 30-second spot to air during the second quarter
Creative: Faith Hill will coach a sound tech through a Valentine's Day dilemma as Teleflora introduces a special Faith Hill
"collection" aimed at adding some celebrity panache ot its floral offering. This marks Teleflora's third consecutive ad
appearance during the Super Bowl.
Agency: Independent agency Fire Station
Universal Studios
Buy: Two ads, one for "Cowboys & Aliens"
Creative: Look for trailers. "We're cutting it now," tweeted "Cowboys & Aliens" director Jon Favreau on Jan. 11.
Agency: In-house
Volkswagen of America
Buy: Two 30-second spots, one for the new 2012 Passat and one of the new 2012 Beetle. One ad will appear in second
quarter, the other in fourth quarter
Creative: The Passat ad will use a "Star Wars" theme, while the Beetle spot will make use of a "Black Beetle" character
jumping along to the song "Black Betty" by Jon Spencer Blues Explosion.
Agency: Interpublic Group's Deutsch
Walt Disney Pictures' "Pirates of the Caribbean: On Stranger Tides"
Buy: One spot during third quarter, to air after Best Buy ad
Creative: Movie trailer
Agency: In-house