TD Canada deployed "Automated Thanking Machines" in their bank branches that gave lucky customers remarkable gifts to promote their #TDThanksYou campaign. Vittel created a "Vittel Refresh Cap" that pops up a flag every hour to remind people to stay hydrated. Grolsch Beer developed a Bluetooth-enabled bottle cap that allows consumers to unlock free movies on their devices when they purchase a bottle of beer. Intermarché, a French supermarket chain, launched a campaign called "Inglorious Fruit and Vegetables" to sell rejected produce at a discount and raise awareness about food waste. Taxi Stockholm released a new tourist app called "Taxi Trails" that uses GPS data from past taxi rides to
IKEA created a series of ads depicting family trees showing that 10% of Europeans were conceived on IKEA furniture. One ad maps a family tree with generations conceived on beds, washing machines, tables and sinks. The campaign tagline is "Where family starts".
The 18th Zone in Guatemala City has high gang violence, making employers reluctant to hire residents. A snack brand set up an "embassy" to facilitate dialogue between companies and residents. It took CVs and circulated them to partner companies, resulting in hires.
Cisco created a billboard near an airport that changes messages based on traffic speed. It provides information tailored to how fast viewers are driving. Faster speeds mean shorter messages that can
This document provides summaries of advertisements from various companies. It discusses a British Airways barcode reader promotion in Brazil, a Nike ad featuring Cristiano Ronaldo, a Tokyo newspaper's augmented reality app for kids, a Nike ad promoting golfer Rory McIlroy, and a Starbucks ad promoting Mondays with discounted coffee.
This document provides summaries of 5 articles:
1) Fan Check Machine allowed music fans to access a digital copy of Billboard magazine for free by plugging their phone into a machine that checked if they had over 20 tracks of the featured artist.
2) A 4-year-old boy in Kenya named Nkaitole had his bucket list of wishes fulfilled as part of a campaign to raise awareness about the lack of clean water in developing countries.
3) Puma's Dance Dictionary translates words into dance moves performed by freestyle dancers to promote their new fragrances.
4) Adidas' Jump Store in London gave fans a chance to win Derrick Rose's new basketball shoes by picking them off a
This document summarizes 5 marketing campaigns or initiatives from the past week:
1) Fyffes launched a comic on banana skins to promote healthy eating habits to children.
2) An Adobe video highlights the importance of understanding where website traffic comes from before making assumptions.
3) An Asics installation challenged runners to keep up with an elite marathoner's pace on a treadmill.
4) Google launched Helpouts, a service connecting users with experts for live video chats.
5) Samsung launched a global campaign called Galaxy 11 featuring a football-themed story revealed across its platforms.
- Hope Soap introduced a handwashing campaign in South Africa to encourage hygiene and reduce deaths
- John Lewis invested £5 million in its first TV ads for home insurance, focusing on protecting what matters most to customers
- The Art Series Hotel in Melbourne allowed late checkouts to increase occupancy rates and showcase their innovative "Overstay Checkout"
- NatWest is using Vine videos to simply explain frequently asked questions about online banking to younger customers
- Skoda transformed a car into a hostel in Moscow to target young people during festival season and provide a comfortable stay plus test drives
This document summarizes various marketing campaigns and initiatives from the past week:
1) Netshoes created the world's smallest pop-up store in Sao Paulo, Brazil that functioned as an iPad displaying their full online store selection.
2) Audi launched the new A7 Sportback H-Tron vehicle, which emits only water vapor from its exhaust, using "water vapor billboards" that similarly leave nothing behind.
3) Fast food chain Jack in the Box unveiled an 80 foot by 25 foot coupon to promote their new burger, the largest coupon ever, which had to be carried through Los Angeles.
4) The Canadian Fairtrade Network created clothing labels that tell stories
TD Canada deployed "Automated Thanking Machines" in their bank branches that gave lucky customers remarkable gifts to promote their #TDThanksYou campaign. Vittel created a "Vittel Refresh Cap" that pops up a flag every hour to remind people to stay hydrated. Grolsch Beer developed a Bluetooth-enabled bottle cap that allows consumers to unlock free movies on their devices when they purchase a bottle of beer. Intermarché, a French supermarket chain, launched a campaign called "Inglorious Fruit and Vegetables" to sell rejected produce at a discount and raise awareness about food waste. Taxi Stockholm released a new tourist app called "Taxi Trails" that uses GPS data from past taxi rides to
IKEA created a series of ads depicting family trees showing that 10% of Europeans were conceived on IKEA furniture. One ad maps a family tree with generations conceived on beds, washing machines, tables and sinks. The campaign tagline is "Where family starts".
The 18th Zone in Guatemala City has high gang violence, making employers reluctant to hire residents. A snack brand set up an "embassy" to facilitate dialogue between companies and residents. It took CVs and circulated them to partner companies, resulting in hires.
Cisco created a billboard near an airport that changes messages based on traffic speed. It provides information tailored to how fast viewers are driving. Faster speeds mean shorter messages that can
This document provides summaries of advertisements from various companies. It discusses a British Airways barcode reader promotion in Brazil, a Nike ad featuring Cristiano Ronaldo, a Tokyo newspaper's augmented reality app for kids, a Nike ad promoting golfer Rory McIlroy, and a Starbucks ad promoting Mondays with discounted coffee.
This document provides summaries of 5 articles:
1) Fan Check Machine allowed music fans to access a digital copy of Billboard magazine for free by plugging their phone into a machine that checked if they had over 20 tracks of the featured artist.
2) A 4-year-old boy in Kenya named Nkaitole had his bucket list of wishes fulfilled as part of a campaign to raise awareness about the lack of clean water in developing countries.
3) Puma's Dance Dictionary translates words into dance moves performed by freestyle dancers to promote their new fragrances.
4) Adidas' Jump Store in London gave fans a chance to win Derrick Rose's new basketball shoes by picking them off a
This document summarizes 5 marketing campaigns or initiatives from the past week:
1) Fyffes launched a comic on banana skins to promote healthy eating habits to children.
2) An Adobe video highlights the importance of understanding where website traffic comes from before making assumptions.
3) An Asics installation challenged runners to keep up with an elite marathoner's pace on a treadmill.
4) Google launched Helpouts, a service connecting users with experts for live video chats.
5) Samsung launched a global campaign called Galaxy 11 featuring a football-themed story revealed across its platforms.
- Hope Soap introduced a handwashing campaign in South Africa to encourage hygiene and reduce deaths
- John Lewis invested £5 million in its first TV ads for home insurance, focusing on protecting what matters most to customers
- The Art Series Hotel in Melbourne allowed late checkouts to increase occupancy rates and showcase their innovative "Overstay Checkout"
- NatWest is using Vine videos to simply explain frequently asked questions about online banking to younger customers
- Skoda transformed a car into a hostel in Moscow to target young people during festival season and provide a comfortable stay plus test drives
This document summarizes various marketing campaigns and initiatives from the past week:
1) Netshoes created the world's smallest pop-up store in Sao Paulo, Brazil that functioned as an iPad displaying their full online store selection.
2) Audi launched the new A7 Sportback H-Tron vehicle, which emits only water vapor from its exhaust, using "water vapor billboards" that similarly leave nothing behind.
3) Fast food chain Jack in the Box unveiled an 80 foot by 25 foot coupon to promote their new burger, the largest coupon ever, which had to be carried through Los Angeles.
4) The Canadian Fairtrade Network created clothing labels that tell stories
Last Call by 13th Street used voice recognition technology in an interactive cinema ad where viewers could communicate via phone calls to help characters escape scenarios. UPS made a wish for a boy to be a UPS driver for a day by delivering packages around his neighborhood in a UPS truck. Netflix launched a series of outdoor advertisements in France featuring GIFs from movies and TV shows. Air Canada surprised Canadians at a London pub with a gift of free trips home for Christmas. WestJet brought a snowy Christmas to a beach in the Dominican Republic by building a special Christmas experience for a community the airline has worked with for several years.
This document provides summaries of 7 marketing campaigns:
1) Stubhub's #OnlyGoodSurprises campaign uses hidden cameras to prank sports fans and give away prizes to raise awareness of their ticket marketplace.
2) McDonald's Fruit Match game in Sweden synced an app to TV ads to engage viewers by having them pick fruits for a chance to win free smoothies.
3) Carling Black Label's "Be the Coach" campaign in South Africa allows fans to act as virtual coaches for soccer teams through beer packaging.
4) Childline Helpline's "Free Our Voices" campaign uses an online petition with voice recognition technology to raise awareness of unanswered child help calls.
5) Puma
This document provides summaries of several news stories from this week:
1) ProGlove, a wearable technology item for professional use that helps workers perform tasks more efficiently, is a finalist in Intel's "Make It Wearable" challenge.
2) Mercedes-Benz launched an Instagram filter that allows users to customize and view a new car model, engaging customers in a unique way on social media.
3) An amusement park in Stockholm installed a "haunted poster" that gave passersby a scary surprise with their mobile phones to promote a new attraction.
4) Chrysler overcame misconceptions about American cars with a campaign that tricked people into thinking they were adm
This document provides summaries of 5 marketing campaigns:
1) VW's campaign for its Side Assist feature that knows what upcoming advertising other brands have planned.
2) Plan International's fake story of a 12-year-old child bride in Norway that raised awareness of the issue of child marriage globally.
3) The Swedish Childhood Cancer Foundation's subway ad that showed a woman's hair blowing to bring attention to childhood cancer.
4) The North Face's pop-up store challenge in Korea that had customers rock climb on the walls to retrieve descending brand items.
5) Singer Prince EA's video questioning if technology like social media has negatively impacted humanity by distracting from real-life experiences.
This document provides brief summaries of 5 products or campaigns: 1) IKEA's Motivational Mirror that gives personalized compliments, 2) Adobe's marketing campaign for their new social network "Woo Woo", 3) The Germinator Jacket from Gravity Tank & Betabrand that claims to protect from germs while traveling, 4) Drink Up's talking water fountain in New York to promote drinking more water, and 5) Nestle Fitness' "Bra cam" campaign to raise breast cancer awareness by filming a woman's day with a camera in her bra.
This document provides brief summaries of advertisements and marketing campaigns from the past week:
1) Volvo highlighted the technical aspects of its trucks by filming a video outside a casino where an unsuspecting valet driver got to showcase the drivability of a Volvo truck.
2) KLM launched a program using beagles to return lost items to passengers at the airport, while a Budweiser ad featured a dog to promote responsible drinking.
3) Nescafé engaged coffee fans in Croatia by hiding coffee mugs around cities that could be unlocked through a Facebook app, allowing people to enjoy a cup with fellow enthusiasts.
This document summarizes several advertising campaigns from the past week:
1) Scharffen Berger's #wonderfullycomplicated campaign allowed people in San Francisco to upload selfies to posters in bus shelters to promote chocolate.
2) Paddy Power's #RainbowLaces campaign, now in its second year, aims to reduce homophobia in football and has partnered with Arsenal FC to promote rainbow-colored shoelaces.
3) KLM's "High Five" installation in New York and Amsterdam let people in different cities try to perform a perfect high five over video to win airline tickets.
This document summarizes several advertising campaigns from the past week:
1) Scharffen Berger's #wonderfullycomplicated campaign allowed people in San Francisco to upload selfies to posters in bus shelters to promote chocolate.
2) Paddy Power's #RainbowLaces campaign, now in its second year, aims to reduce homophobia in football and has partnered with Arsenal FC to promote rainbow-colored shoelaces.
3) KLM's "High Five" installation in New York and Amsterdam let people in different cities try to perform a perfect high five over video to win airline tickets.
The document provides brief summaries of 7 marketing campaigns:
1) A Hershey chocolate brand allows people to upload their selfies to posters in a campaign appealing to generation selfie.
2) Paddy Power's rainbow laces campaign aims to reduce homophobia in football and has support from clubs like Arsenal.
3) KLM challenged people in New York and Amsterdam to do a high five over video screens 3,600 miles apart for airline tickets.
4) A new app called Pitcher functions like a dating app to connect advertising clients with agencies in Amsterdam.
5) Walkers turned London bus stops into tweet-activated vending machines with Gary Lineker to promote new flavors.
This document provides summaries of marketing campaigns from various companies:
1. SilkAir transformed cinema experiences into airplane-themed experiences to promote their brand in a unique way.
2. NBC Sports created viral videos poking fun at American stereotypes about soccer to promote their Premier League coverage and attract more viewers.
3. Companies like Emirates, McDonald's, and Pugedon implemented recycling programs as part of their CSR strategies in innovative ways that benefited both the environment and customers.
This document provides summaries of several recent TV campaigns and advertisements:
- User-generated campaigns by Coca-Cola and Miller Lite featured content submitted by fans.
- A parody ad by First Bank portrayed a family overly reliant on technology like Google Glass at the dinner table.
- Lynx's new campaign focuses on helping men become their best selves rather than just attracting women.
- AIAIAI made a interactive banner ad to test claims that banners are unlikely to be clicked.
- A Gatorade ad starred Peyton Manning as a store manager who wouldn't sell the drink unless customers were sweaty.
The document summarizes various marketing campaigns from the week of 11.08.14:
1) The North Face installed a changing room in one of its stores in South Korea that transforms into a wintery scene to encourage customers to try on gear.
2) A prank video by Smart claimed it would make a huge car as a joke about its small city vehicles.
3) Red Bull held a campus DJ competition in South Africa and promoted it with an interactive radio ad that let listeners pretend to DJ.
4) To promote the Bumbershoot music festival in Seattle, Publicis used rain-activated outdoor ads that came to life in the rain, fitting the city's weather and
This document provides summaries of marketing campaigns and advertisements from various companies:
1) Hellmann's launched a "Summer Hacks" social media campaign with bite-sized tips and tricks for enjoying outdoor eating with their mayonnaise.
2) The Yugoslav Drama Theatre performed plays where the actors pretended to be taxi drivers, telling the story of the plays they were performing.
3) Volkswagen used clever outdoor advertising techniques like multi-panel displays and proximity of numbers on billboards to promote features of cars like safe driving and acceleration.
4) Heineken staged a fake TV interview to test people's knowledge of rugby for their "Get in the Game" campaign for the Heineken
- Colgate distributed toothpaste samples inside vending machines that dispensed snacks to remind young people to brush after eating sweets.
- Wendy's celebrated bringing back its popular pretzel bun with an R&B song sung by Boyz II Men about the product.
- Hellmann's launched a WhatsApp-based cooking assistance service in Brazil called WhatsCook where amateur cooks can get instant recipes and advice from chefs involving mayonnaise.
VW released a stunt ad in Chinese cinemas to discourage distracted driving. When viewers' phones received an SMS, a crash appeared on screen with a safety message. Marvel promoted Guardians of the Galaxy with a funny viral video of a tour of locations from the film. For Canada Day, Molson Canadian hid beers in refrigerators that could only be unlocked by singing the Canadian national anthem. Guinness' "Empty Chair" ad in the US quietly celebrated everyday heroes. Forever 21 launched a mobile closet service in Costa Rica, sending a van stocked with clothes in response to calls from fans who needed an outfit.
This document provides brief summaries of 4 marketing campaigns:
1) Ricola hired actors to cough at a concert to promote their cough drops.
2) An organization created a braille book with stories to raise awareness of lack of braille publications.
3) Bridgestone invited bloggers to test their tires on a race track to promote their new tires.
4) Axe created personalized business cards with pheromones unique to each employee.
IKEA created a series of humorous family tree advertisements showing that 10% of Europeans were conceived on IKEA furniture. One ad mapped a family tree showing multiple generations were conceived on items like beds, washing machines, and tables. The campaign tagline was "Where family starts".
The 18th Zone in Guatemala City has high gang violence, making employers reluctant to hire residents. A snack brand set up an "embassy" to facilitate dialogue between companies and residents. They reviewed CVs submitted on their website and shared them with partner companies, resulting in hiring.
Cisco created a billboard near San Francisco airport that displays messages tailored to driving speed, such as a full message for slower traffic but only brief snippets
The document provides summaries of 5 marketing campaigns:
1) A NYC restaurant turned its menu into an Instagram feed using the hashtag #comodomenu to promote user-generated content.
2) Coke Zero challenged train passengers in the UK to unlock their "inner 007" within 70 seconds to win tickets to the new James Bond film Skyfall.
3) An agency in France used an interactive 3D cube to "teleport" people in Lyon to Brussels live, promoting travel between the two cities.
4) Red Bull's Stratos jump broadcast live on YouTube gained over 8 million viewers, elevating Red Bull's brand from an energy drink to an innovator in sponsorship and social media.
The document summarizes 5 recent marketing campaigns:
1. A NYC restaurant turned its menu into an Instagram feed using the hashtag #comodomenu to promote user-generated content.
2. Coke Zero challenged train passengers in the UK to unlock their "inner 007" and win tickets to the new James Bond film Skyfall in under 70 seconds.
3. SNCF, the French rail operator, used an interactive 3D cube in Lyon to "teleport" citizens to Brussels via a live video call, promoting travel between the two cities.
4. Red Bull's Stratos skydive, which saw Felix Baumgartner break the sound barrier from 128,000 feet,
Last Call by 13th Street used voice recognition technology in an interactive cinema ad where viewers could communicate via phone calls to help characters escape scenarios. UPS made a wish for a boy to be a UPS driver for a day by delivering packages around his neighborhood in a UPS truck. Netflix launched a series of outdoor advertisements in France featuring GIFs from movies and TV shows. Air Canada surprised Canadians at a London pub with a gift of free trips home for Christmas. WestJet brought a snowy Christmas to a beach in the Dominican Republic by building a special Christmas experience for a community the airline has worked with for several years.
This document provides summaries of 7 marketing campaigns:
1) Stubhub's #OnlyGoodSurprises campaign uses hidden cameras to prank sports fans and give away prizes to raise awareness of their ticket marketplace.
2) McDonald's Fruit Match game in Sweden synced an app to TV ads to engage viewers by having them pick fruits for a chance to win free smoothies.
3) Carling Black Label's "Be the Coach" campaign in South Africa allows fans to act as virtual coaches for soccer teams through beer packaging.
4) Childline Helpline's "Free Our Voices" campaign uses an online petition with voice recognition technology to raise awareness of unanswered child help calls.
5) Puma
This document provides summaries of several news stories from this week:
1) ProGlove, a wearable technology item for professional use that helps workers perform tasks more efficiently, is a finalist in Intel's "Make It Wearable" challenge.
2) Mercedes-Benz launched an Instagram filter that allows users to customize and view a new car model, engaging customers in a unique way on social media.
3) An amusement park in Stockholm installed a "haunted poster" that gave passersby a scary surprise with their mobile phones to promote a new attraction.
4) Chrysler overcame misconceptions about American cars with a campaign that tricked people into thinking they were adm
This document provides summaries of 5 marketing campaigns:
1) VW's campaign for its Side Assist feature that knows what upcoming advertising other brands have planned.
2) Plan International's fake story of a 12-year-old child bride in Norway that raised awareness of the issue of child marriage globally.
3) The Swedish Childhood Cancer Foundation's subway ad that showed a woman's hair blowing to bring attention to childhood cancer.
4) The North Face's pop-up store challenge in Korea that had customers rock climb on the walls to retrieve descending brand items.
5) Singer Prince EA's video questioning if technology like social media has negatively impacted humanity by distracting from real-life experiences.
This document provides brief summaries of 5 products or campaigns: 1) IKEA's Motivational Mirror that gives personalized compliments, 2) Adobe's marketing campaign for their new social network "Woo Woo", 3) The Germinator Jacket from Gravity Tank & Betabrand that claims to protect from germs while traveling, 4) Drink Up's talking water fountain in New York to promote drinking more water, and 5) Nestle Fitness' "Bra cam" campaign to raise breast cancer awareness by filming a woman's day with a camera in her bra.
This document provides brief summaries of advertisements and marketing campaigns from the past week:
1) Volvo highlighted the technical aspects of its trucks by filming a video outside a casino where an unsuspecting valet driver got to showcase the drivability of a Volvo truck.
2) KLM launched a program using beagles to return lost items to passengers at the airport, while a Budweiser ad featured a dog to promote responsible drinking.
3) Nescafé engaged coffee fans in Croatia by hiding coffee mugs around cities that could be unlocked through a Facebook app, allowing people to enjoy a cup with fellow enthusiasts.
This document summarizes several advertising campaigns from the past week:
1) Scharffen Berger's #wonderfullycomplicated campaign allowed people in San Francisco to upload selfies to posters in bus shelters to promote chocolate.
2) Paddy Power's #RainbowLaces campaign, now in its second year, aims to reduce homophobia in football and has partnered with Arsenal FC to promote rainbow-colored shoelaces.
3) KLM's "High Five" installation in New York and Amsterdam let people in different cities try to perform a perfect high five over video to win airline tickets.
This document summarizes several advertising campaigns from the past week:
1) Scharffen Berger's #wonderfullycomplicated campaign allowed people in San Francisco to upload selfies to posters in bus shelters to promote chocolate.
2) Paddy Power's #RainbowLaces campaign, now in its second year, aims to reduce homophobia in football and has partnered with Arsenal FC to promote rainbow-colored shoelaces.
3) KLM's "High Five" installation in New York and Amsterdam let people in different cities try to perform a perfect high five over video to win airline tickets.
The document provides brief summaries of 7 marketing campaigns:
1) A Hershey chocolate brand allows people to upload their selfies to posters in a campaign appealing to generation selfie.
2) Paddy Power's rainbow laces campaign aims to reduce homophobia in football and has support from clubs like Arsenal.
3) KLM challenged people in New York and Amsterdam to do a high five over video screens 3,600 miles apart for airline tickets.
4) A new app called Pitcher functions like a dating app to connect advertising clients with agencies in Amsterdam.
5) Walkers turned London bus stops into tweet-activated vending machines with Gary Lineker to promote new flavors.
This document provides summaries of marketing campaigns from various companies:
1. SilkAir transformed cinema experiences into airplane-themed experiences to promote their brand in a unique way.
2. NBC Sports created viral videos poking fun at American stereotypes about soccer to promote their Premier League coverage and attract more viewers.
3. Companies like Emirates, McDonald's, and Pugedon implemented recycling programs as part of their CSR strategies in innovative ways that benefited both the environment and customers.
This document provides summaries of several recent TV campaigns and advertisements:
- User-generated campaigns by Coca-Cola and Miller Lite featured content submitted by fans.
- A parody ad by First Bank portrayed a family overly reliant on technology like Google Glass at the dinner table.
- Lynx's new campaign focuses on helping men become their best selves rather than just attracting women.
- AIAIAI made a interactive banner ad to test claims that banners are unlikely to be clicked.
- A Gatorade ad starred Peyton Manning as a store manager who wouldn't sell the drink unless customers were sweaty.
The document summarizes various marketing campaigns from the week of 11.08.14:
1) The North Face installed a changing room in one of its stores in South Korea that transforms into a wintery scene to encourage customers to try on gear.
2) A prank video by Smart claimed it would make a huge car as a joke about its small city vehicles.
3) Red Bull held a campus DJ competition in South Africa and promoted it with an interactive radio ad that let listeners pretend to DJ.
4) To promote the Bumbershoot music festival in Seattle, Publicis used rain-activated outdoor ads that came to life in the rain, fitting the city's weather and
This document provides summaries of marketing campaigns and advertisements from various companies:
1) Hellmann's launched a "Summer Hacks" social media campaign with bite-sized tips and tricks for enjoying outdoor eating with their mayonnaise.
2) The Yugoslav Drama Theatre performed plays where the actors pretended to be taxi drivers, telling the story of the plays they were performing.
3) Volkswagen used clever outdoor advertising techniques like multi-panel displays and proximity of numbers on billboards to promote features of cars like safe driving and acceleration.
4) Heineken staged a fake TV interview to test people's knowledge of rugby for their "Get in the Game" campaign for the Heineken
- Colgate distributed toothpaste samples inside vending machines that dispensed snacks to remind young people to brush after eating sweets.
- Wendy's celebrated bringing back its popular pretzel bun with an R&B song sung by Boyz II Men about the product.
- Hellmann's launched a WhatsApp-based cooking assistance service in Brazil called WhatsCook where amateur cooks can get instant recipes and advice from chefs involving mayonnaise.
VW released a stunt ad in Chinese cinemas to discourage distracted driving. When viewers' phones received an SMS, a crash appeared on screen with a safety message. Marvel promoted Guardians of the Galaxy with a funny viral video of a tour of locations from the film. For Canada Day, Molson Canadian hid beers in refrigerators that could only be unlocked by singing the Canadian national anthem. Guinness' "Empty Chair" ad in the US quietly celebrated everyday heroes. Forever 21 launched a mobile closet service in Costa Rica, sending a van stocked with clothes in response to calls from fans who needed an outfit.
This document provides brief summaries of 4 marketing campaigns:
1) Ricola hired actors to cough at a concert to promote their cough drops.
2) An organization created a braille book with stories to raise awareness of lack of braille publications.
3) Bridgestone invited bloggers to test their tires on a race track to promote their new tires.
4) Axe created personalized business cards with pheromones unique to each employee.
IKEA created a series of humorous family tree advertisements showing that 10% of Europeans were conceived on IKEA furniture. One ad mapped a family tree showing multiple generations were conceived on items like beds, washing machines, and tables. The campaign tagline was "Where family starts".
The 18th Zone in Guatemala City has high gang violence, making employers reluctant to hire residents. A snack brand set up an "embassy" to facilitate dialogue between companies and residents. They reviewed CVs submitted on their website and shared them with partner companies, resulting in hiring.
Cisco created a billboard near San Francisco airport that displays messages tailored to driving speed, such as a full message for slower traffic but only brief snippets
The document provides summaries of 5 marketing campaigns:
1) A NYC restaurant turned its menu into an Instagram feed using the hashtag #comodomenu to promote user-generated content.
2) Coke Zero challenged train passengers in the UK to unlock their "inner 007" within 70 seconds to win tickets to the new James Bond film Skyfall.
3) An agency in France used an interactive 3D cube to "teleport" people in Lyon to Brussels live, promoting travel between the two cities.
4) Red Bull's Stratos jump broadcast live on YouTube gained over 8 million viewers, elevating Red Bull's brand from an energy drink to an innovator in sponsorship and social media.
The document summarizes 5 recent marketing campaigns:
1. A NYC restaurant turned its menu into an Instagram feed using the hashtag #comodomenu to promote user-generated content.
2. Coke Zero challenged train passengers in the UK to unlock their "inner 007" and win tickets to the new James Bond film Skyfall in under 70 seconds.
3. SNCF, the French rail operator, used an interactive 3D cube in Lyon to "teleport" citizens to Brussels via a live video call, promoting travel between the two cities.
4. Red Bull's Stratos skydive, which saw Felix Baumgartner break the sound barrier from 128,000 feet,
2. This Week...
Billboard generating water, Game of Thrones, Best Bus Stop Ever, Tastable Print, A Date to
Remember
Billboard generating water
UTEC
Game of Thrones (Dragon Shadow)
HBO
Best Bus Stop Ever
Quelcomm
Tastable Print
Fanta
A Date To Remember
Nivea
3. Billboard generating water
UTEC
Lima, Peru is situated in a desert, it gets only about half
an inch of rainfall per year. Yet the atmospheric humidity
is around 98 percent. That’s why UTEC, one of Peru’s
best Universities of engineering and technology, created
a unique billboard that generates portable drinking water
by getting moisture out of the humid air.
4. Game of Thrones (Dragon Shadow)
HBO
A Dragon looms in the shadows for HBO.
HBO continued its promotional activity for the return of hit TV show Game of
Thrones firstly in the New York Times; with an advert featuring a large dragon
shadow lurking ominously over a double page spread.
Though the news ‘shadowed’ was false, the stories themselves are variations of
on-going and future storylines related to the series; and are covered in-depth
here: Dragon Shadow Stories
Continuing the dragon theme, the New York Times advert was followed up with
similar shadows covering the HBO office in LA, across the Hollywood Reporter and
IMDB.com websites, and numerous other media outlets.
The shadow adverts follow the release of the Season 3 trailer, which has already
garnered over 17 million YouTube views since its release on February 22nd, and
can be viewed here
6. Best Bus Stop Ever
Qualcomm
Bus stops are one of those boring places that people
look for anything to do and look at because nothing
exciting ever happens at a bus stop.
Until Qualcomm came up with this brilliant execution to
brighten up the day of those involved and also work as a
great marketing campaign.
7. Tastable Print
Fanta
Now this surely brings a new meaning to Making You Eat
Your Own Words.
Billed as the world’s first tastable ad, Fanta have
released an edible advert, offering the public the
opportunity to taste the fizzy drink in question while
digesting their publication of choice.
It’s a simple scenario; readers are offered an alternative
to the ‘standard’ full page advert - they can eat the
advert to experience the full taste of the product
advertised.
While it can be debated as to whether the advert is in
good taste or not, what can’t be denied is the
uniqueness of the advert and its offering to advertisers.
Now....orange you glad you read this piece....
8. A Date To Remember
Nivea
Following on from the airport incidents, in another stress
related situation, Nivea brings us a date to remember
(or forget).
In this, Nivea allows us to shape the date and see how
the girl reacts in the most stressful situations, no thanks
to us.