The document discusses two posters for soap operas. It notes that both posters contain colorful images and backgrounds to catch viewers' attention quickly as they pass by. However, the author's poster includes text identifying the soap opera title and the e4 logo, since their soap is less well known than the real T.O.W.I.E. This additional context allows viewers to identify the program more easily and connect it to the e4 brand. The poster also challenges conventions by having all the stars look inward at the main character to indicate he is central to the storyline.