IFRS stands for International Financial Reporting Standards, which are a set of accounting standards developed by the International Accounting Standards Board to provide a common global language for business affairs. The goal of IFRS is to have a single set of high-quality accounting standards used worldwide. Adopting IFRS is important because it allows companies to operate globally and provides more aligned standards as countries work to converge their own standards with IFRS. However, there are also challenges to IFRS implementation, such as difficulties applying some standards that require fair value measures and concerns about costs for small and medium enterprises.