The document discusses various marketing strategies used by insurance companies in India, including shifting product portfolios, targeting rural markets, and unconventional distribution channels. It also lists 10 insurance marketing ideas like emergency wallet cards, email signatures, and voice recordings in cars. Common distribution channels are agents, brokers, corporate agents, and bancassurance partnerships between banks and insurers. Other channels discussed are worksite marketing targeting employees and internet/digital marketing promoting products online. Microinsurance is also summarized as low-cost insurance for low-income individuals covering life, health and livestock/crops.

1. Marketing of
Insurance
Products

3. Introduction

5. Life Insurance Marketing in
India

6. Marketing Strategies

7. Following are some Marketing
Strategies adopted by the players in the
market
1) Shift in product portfolio
2) Value for money
3) Tapping the niche markets
4) Thrust to the rural markets
5) Access to rural areas through RRBs
6) Tapping unconventional distribution channels
7) Cause related marketing
8) De-tariffing in general insurance

9. 10 insurance marketing ideas
Emergency Info Wallet Cards
Great Email Signature
Keep a Voice Recorder in Your
Car
Get an Online Presence
Get in Their Cell Phone
Volunteer
Automated Voice Message
Calls
Host a Window Etching Event
Door Hangers
Good Old Telemarketing

10. Channels Of Distribution
The multiple channels helps the insurance companies
to tap on the untapped potential and focus on specific
market as well. The available distribution channels in
the market are as follows:
1)Agent
2)Broker
3)Corporate agent

11. Bancassurance
The Bank Insurance
Model ('BIM'), also
sometimes known as
'Bancassurance', is the term
used to describe the
partnership or relationship
between a bank and an
insurance company
whereby the insurance
company uses the bank
sales channel in order to sell
insurance products.

12. Swot analysis of bancassurance

13. Worksite Marketing
This is relatively inexpensive
channel and can be easily
launches. It involves sale of
financial products and other
services to employees through
workplace participation and is
on voluntary basis.
The employees usually pays for
the products generally through
salary deduction.

14. Internet marketing, also known as digital marketing, web
marketing, online marketing, search marketing or e-marketing, is
the marketing (generally promotion) of products or services over
the Internet.
Internet marketing is considered to be broad in scope because it not
only refers to marketing on the Internet, but also includes marketing
done via e-mail and wireless media. Digital customer data and electronic
customer relationship management (ECRM) systems are also often
grouped together under internet marketing.

16. Its benefits
The opportunity to
reduce costs of
production by reducing
overheads.
The opportunity to
increase sales.
The opportunity to
access new markets
across the globe.
The chance to target
market segment more
effectively.
Improves the efficiency
of supply chain.

17. Micro insurance
Microinsurance is a term increasingly used to refer
to insurance characterized by low premium and low
caps or low coverage limits, sold as part of atypical
risk-pooling and marketing arrangements, and
designed to service low-income people and
businesses not served by typical social or commercial
insurance schemes.

18. 3 common types of micro
insurance plans
1)Life Insurance
2)Health Insurance
3)Livestock or Crop Insurance.

20. PPT
By
Aaryendr