The automotive market in Vietnam has grown significantly in recent years and is forecast to continue expanding. Total vehicle sales volumes grew from around 76,000 in 2013 to over 242,000 in 2018, and are projected to reach 310,000 by 2020. Key drivers of growth include lower import taxes, expanding infrastructure, rising incomes, and increased urbanization. Cars remain the dominant segment, though SUV sales are increasing as well. IFM Research provides market analysis and strategic consulting services to help companies navigate Vietnam's automotive market, including market sizing, consumer behavior studies, pricing analysis and brand tracking.

1. Automotive Services
CREDENTIALS

2. 76,890
112,718
169,898
224,556
201,120
242,000
275,000
310,000
2013 2014 2015 2016 2017 2018 2019 2020
Total Industrial Volume, 2018 – 2020 Forecast
Vietnam Car Market
Source: Vietnam Automobile Manufacturers Association, IFM Research
Key drivers
▪ Lower tax rate (0%
ASEAN import tax
in 2018)
▪ Low interest car loan ▪ Upgrading the
transport
infrastructure
▪ The booming of
Uber and Grab in
Vietnam
▪ Rising middle income, GDP
per capita reach 2,700 USD in
2020
▪ Rising of urbanization
2.9 million cars on road
(2017)
▪ HCM City: 700,000
▪ Hanoi: 580,000
Sales volume x2
compared to 2014

3. Sales Volume by Segment 2017
Source: Vietnam Automobile Manufacturers
Association, IFM Research
Cars ,
104,910
SUV,
45,340
Pick-up ,
23,860
MPV ,
15,640
Cars ,
5,100
SUV,
4,430
MPV ,
120
▪ Main stream segment: 190,000 units, -10.2% yoy, strong decline of cars and MPV segment
▪ Premium segment: 9,660 units, -15.9% yoy, shortage of imported car
Main stream segment Premium segment

4. How We Differ
IFM builds its research expertise through a combination of fact-
based market analysis and strategic consulting.
Market Analysis
• Market profiling &
Snapshot
• Market sizing,
share
• Distribution
analysis
• Forecasting &
Scenario planning
Growth Strategy
• Market entry
• Partner evaluation
& selection
• Project
implementation
• Value proposition
development
Competitive
Strategy
• Product
Benchmarking
• Pricing analysis
• Brand tracking
• Competitor
tracking
Tracking
▪ Macro economy & government policy
▪ Car player activities
▪ New car models launching
▪ Price tracking
▪ Public data (VAMA, Vietnam Register...)
Primary research
▪ Quarterly car buyer mobile panel survey
▪ Brand health tracking
▪ Market entry survey
▪ In-depth survey

5. Research Services Offer
Launch
Post -
launch
Explore
Develop
Market sizing & Market
entry strategies
Consumer behavior
Trends & Market
insights
Ad test
Car clinic
Pricing research &
volume estimation
Branding & Positioning
Market entry survey
Mystery shopping
Sales & after sales satisfaction
Quality Audit survey
Retail performance

6. IFM AUTOPANEL

7. N = 7,008 Car owners nation wide
Mobile research reduces costs. With a syndicated panel, we want to engage with stores to reduce your research
costs even further and have a macro level reach
IFM Panel segments Vietnam using the official GSO statistics for urban metro Vietnam, Secondary cities and rural Vietnam.
Rural are all areas which do not fall into either Metro or Secondary cities.
Urban Metro
Semi Urban
Rural Vietnam
13% Incidence
Total
base
Car
Owner
Hà Nội 17402 2671
Hồ Chí Minh 22318 2554
Hải Phòng 1377 151
Đà Nẵng 2090 232
Cần Thơ 1378 101
Total urban 44565 5709
8% Incidence
Total
Base
Car
Owner
North Rural 1894 171
Central Rural 1204 101
South Rural 2264 156
Total semi-urban 5362 428
9% Incidence
Total
Base
Car
Owner
18 2ndary Cites 4926 443

8. www.ifmresearch.com 8
Ralf Matthaes | Managing Director
Tel: +84-8 2262-7627
Mobile: +84-903-949-531
Website: www.ifmresearch.com
ifmpanel website: www.ifmpanel.com
Email: Ralf.matthaes@infocusmekong.com
4th Floor, 21 Phung Khac Khoan Street, D.1
HCMC, Vietnam