This document provides information about an active mobile panel for market research. It summarizes the panel's recruitment methods, validation processes, demographics collected, and sample sizes in various locations in Vietnam. Respondents are recruited from multiple sources and validated through checks of personal data, ownership details, and trap questions in surveys. Demographic information such as income, education, and product ownership is collected from over 56,000 panelists. The sample provides representation across various locations in Vietnam including major cities and rural areas.
Presentation from 11th Crystal Ball Business Luncheon at CANCHAM (Canadian Chamber of Commerce Vietnam) given by the Ralf Matthaes.
Presentation highlights consumer and economic trends of the passing year (2015) and what we should expect in 2016.
Ralf is a Managing Director of Infocus Mekong Research (IFM): an innovative technology-driven market research agency specializing in mobile, custom & integrated strategic research in Vietnam, Myanmar, Cambodia and Laos region.
This is the consolidated report summarizing the public information as to Vietnam economy. The report is the summary of
Vietnam retail sales data from GSO
Vietnam consumer price index data from GSO
Vietnam car sales trend (VAMA)
Vietnam motorbike sales trend (VAMM)
This report was made in November 2020
Báo cáo hơn 60 trang nội dung về thị trường thương mại điện tử và thói quen người tiêu dùng Việt Nam. Mức độ thâm nhập Internet và sự phổ biến của smartphone khiến hành vi mua sắm của người tiêu dùng vô cùng thú vị.
In launching a product to Vietnamese consumer market, we often face the issue of “ where to sell.” In Vietnam, the traditional channel is dominant while the cultivation takes time.
On the other hand, the rapid growth of the Internet and mobile usage helps e-commerce to be established as new channel rapidly. This report illustrates all the details about Vietnamese E-commerce market and its consumers’ behaviors.
The Ultimate Guide To F&B e-commerce statistic in SEA and VN.2014Johnny Tri Dung
The file brings you near to all needed info and data for F&B e-commerce in either SEA or VN with detailed case studies from Europe. Hope you all enjoy!
Presentation from 11th Crystal Ball Business Luncheon at CANCHAM (Canadian Chamber of Commerce Vietnam) given by the Ralf Matthaes.
Presentation highlights consumer and economic trends of the passing year (2015) and what we should expect in 2016.
Ralf is a Managing Director of Infocus Mekong Research (IFM): an innovative technology-driven market research agency specializing in mobile, custom & integrated strategic research in Vietnam, Myanmar, Cambodia and Laos region.
This is the consolidated report summarizing the public information as to Vietnam economy. The report is the summary of
Vietnam retail sales data from GSO
Vietnam consumer price index data from GSO
Vietnam car sales trend (VAMA)
Vietnam motorbike sales trend (VAMM)
This report was made in November 2020
Báo cáo hơn 60 trang nội dung về thị trường thương mại điện tử và thói quen người tiêu dùng Việt Nam. Mức độ thâm nhập Internet và sự phổ biến của smartphone khiến hành vi mua sắm của người tiêu dùng vô cùng thú vị.
In launching a product to Vietnamese consumer market, we often face the issue of “ where to sell.” In Vietnam, the traditional channel is dominant while the cultivation takes time.
On the other hand, the rapid growth of the Internet and mobile usage helps e-commerce to be established as new channel rapidly. This report illustrates all the details about Vietnamese E-commerce market and its consumers’ behaviors.
The Ultimate Guide To F&B e-commerce statistic in SEA and VN.2014Johnny Tri Dung
The file brings you near to all needed info and data for F&B e-commerce in either SEA or VN with detailed case studies from Europe. Hope you all enjoy!
Tình hình Thương mại Điện tử Việt Nam 2020 bởi WORLDLINE_TECHNOLOGYDuy, Vo Hoang
Tình hình Thương mại Điện tử Việt Nam 2020 bởi WORLDLINE_TECHNOLOGY
ĐỪNG BỎ LỠ BÁO CÁO #SIÊU_HOT này
Mua hàng Thương mại điện tử/ online ngày càng gia tăng, đạt 61% so với 47% vào năm trước
Kênh đặt hàng chính là Mobile app
Thực phẩm trở thành mặt hàng phổ biến được mua online trong mùa Covid-19
Mặc dù thanh toán bằng tiền mặt vẫn phổ biến, tuy nhiên phương thức không tiền mặt gia tăng đáng kể
Tốc độ giao hàng trở thành một trong những động lực thúc đẩy gia tăng mua hàng online
Shopee gia tăng sự hiện diện nhờ vào chính sách giá cả, đa dạng chủng loại sản phẩm và hình ảnh mua hàng vui vẻ.
------***-------
#VIETNAM_MARKET_REPORT_COMMUNITY
#REPORT #REPORT #Digital_Hub_for_e-Business
VIA: #WORLDLINE_TECHNOLOGY
iPrice Group - Southeast Asian Map of E-Commerce Q3 2019Tr??ng ??ng
iprice group is proud to introduce our latest outlook research into the state of E-commerce in Southeast Asia.
We dive deep into the performance of e-commerce apps and websites in each Southeast Asian country and discover some very exciting trends.
This report was made in collaboration with App Annie.
Vietnam Marketing and Advertising rewind 2020Perry Cao
The Data , Analytic and Trending work is made by the advancement of well-known third parties: Euromonitor, Nielsen, Google, Facebook, eMarketer, and more.
Neto State of Ecommerce Report: Retail Year in Review 2017Neto
This year, technology has continued to present both challenges and opportunities for almost every industry, and retail has not been immune. Artificial intelligence, voice recognition, virtual reality and the Internet of Things (IOT) have all had a huge impact on both retailers and consumer behaviour.
Consumer habits and preferences are changing with regards to the way they shop, where they shop, when they shop, and how they pay for things. Shoppers expect a seamless, omni-channel experience that delivers the best value, every time.
And it’s up to retailers to deliver.
Learn how your ecommerce business measures up and how you can tailor your business to the changing needs of consumers.
Ultimate Guide to E-commerce Statistic in SEA and especially Vietnam market.
A must-have pocket but in-depth guideline you should read before entering Vietnam!
M-Commerce @ Emerging Asia - Catching up with the mobile eCommerce trend in S...Minz Minh Buii
Why m-commerce is important in Southeast Asia?
How to catch the m-commerce customers in Indonesia, Thailand and Vietnam market?
Read more m-commerce insights at http://www.ecomeye.com - Southeast Asia eCommerce Insider!
Xu hướng, hành vi tiêu dùng của người tiêu dùng Việt Nam năm 2019.
Cẩm nang cung cấp cho bạn một nghiên cứu toàn diện về thị trường, xu hướng, phân khúc, sản phẩm và giúp bạn đưa ra hướng đầu tư đúng đắn. Cho dù đó là xây dựng thương hiệu, tiếp thị qua phương tiện truyền thông xã hội, thúc đẩy trải nghiệm khách hàng dựa trên dữ liệu, giải quyết các mối quan tâm về quyền riêng tư hoặc pha trộn ngoại tuyến với Thương mại điện tử, cẩm nang phiên bản thứ tư này nêu bật cách các nhà sản xuất và nhà bán lẻ nên suy nghĩ, đưa ra quyết định.
The retail industry is a vibrant sector just getting started to its next generation journey. We are all shoppers. New markets are emerging every day. A bright future is ahead.
Reuters institute Digital News Report 2014, Tracking the future of newsNic Newman
116 slides containing key data around changing news consumption. Includes the rise of smartphones and tablets, paying for online news, video news and unique data on the popularity of different social networks for news
Tình hình Thương mại Điện tử Việt Nam 2020 bởi WORLDLINE_TECHNOLOGYDuy, Vo Hoang
Tình hình Thương mại Điện tử Việt Nam 2020 bởi WORLDLINE_TECHNOLOGY
ĐỪNG BỎ LỠ BÁO CÁO #SIÊU_HOT này
Mua hàng Thương mại điện tử/ online ngày càng gia tăng, đạt 61% so với 47% vào năm trước
Kênh đặt hàng chính là Mobile app
Thực phẩm trở thành mặt hàng phổ biến được mua online trong mùa Covid-19
Mặc dù thanh toán bằng tiền mặt vẫn phổ biến, tuy nhiên phương thức không tiền mặt gia tăng đáng kể
Tốc độ giao hàng trở thành một trong những động lực thúc đẩy gia tăng mua hàng online
Shopee gia tăng sự hiện diện nhờ vào chính sách giá cả, đa dạng chủng loại sản phẩm và hình ảnh mua hàng vui vẻ.
------***-------
#VIETNAM_MARKET_REPORT_COMMUNITY
#REPORT #REPORT #Digital_Hub_for_e-Business
VIA: #WORLDLINE_TECHNOLOGY
iPrice Group - Southeast Asian Map of E-Commerce Q3 2019Tr??ng ??ng
iprice group is proud to introduce our latest outlook research into the state of E-commerce in Southeast Asia.
We dive deep into the performance of e-commerce apps and websites in each Southeast Asian country and discover some very exciting trends.
This report was made in collaboration with App Annie.
Vietnam Marketing and Advertising rewind 2020Perry Cao
The Data , Analytic and Trending work is made by the advancement of well-known third parties: Euromonitor, Nielsen, Google, Facebook, eMarketer, and more.
Neto State of Ecommerce Report: Retail Year in Review 2017Neto
This year, technology has continued to present both challenges and opportunities for almost every industry, and retail has not been immune. Artificial intelligence, voice recognition, virtual reality and the Internet of Things (IOT) have all had a huge impact on both retailers and consumer behaviour.
Consumer habits and preferences are changing with regards to the way they shop, where they shop, when they shop, and how they pay for things. Shoppers expect a seamless, omni-channel experience that delivers the best value, every time.
And it’s up to retailers to deliver.
Learn how your ecommerce business measures up and how you can tailor your business to the changing needs of consumers.
Ultimate Guide to E-commerce Statistic in SEA and especially Vietnam market.
A must-have pocket but in-depth guideline you should read before entering Vietnam!
M-Commerce @ Emerging Asia - Catching up with the mobile eCommerce trend in S...Minz Minh Buii
Why m-commerce is important in Southeast Asia?
How to catch the m-commerce customers in Indonesia, Thailand and Vietnam market?
Read more m-commerce insights at http://www.ecomeye.com - Southeast Asia eCommerce Insider!
Xu hướng, hành vi tiêu dùng của người tiêu dùng Việt Nam năm 2019.
Cẩm nang cung cấp cho bạn một nghiên cứu toàn diện về thị trường, xu hướng, phân khúc, sản phẩm và giúp bạn đưa ra hướng đầu tư đúng đắn. Cho dù đó là xây dựng thương hiệu, tiếp thị qua phương tiện truyền thông xã hội, thúc đẩy trải nghiệm khách hàng dựa trên dữ liệu, giải quyết các mối quan tâm về quyền riêng tư hoặc pha trộn ngoại tuyến với Thương mại điện tử, cẩm nang phiên bản thứ tư này nêu bật cách các nhà sản xuất và nhà bán lẻ nên suy nghĩ, đưa ra quyết định.
The retail industry is a vibrant sector just getting started to its next generation journey. We are all shoppers. New markets are emerging every day. A bright future is ahead.
Reuters institute Digital News Report 2014, Tracking the future of newsNic Newman
116 slides containing key data around changing news consumption. Includes the rise of smartphones and tablets, paying for online news, video news and unique data on the popularity of different social networks for news
Annual report as to Vietnam EC market. The survey is conducted nearly 1000 consumers in HCM and Hanoi to understand their behaviors of buying online, highlighting the changes from 2016.
Overview e-commerce at Vietnam Market 2016Duy, Vo Hoang
Overview e-commerce at Vietnam Marketing 2016.
In launching a product to Vietnamese consumer market, we often face the issue of “ where to sell.” In Vietnam, the traditional channel is dominant while the cultivation takes time.
On the other hand, the rapid growth of the Internet and mobile usage helps e-commerce to be established as new channel rapidly. This report illustrates all the details about Vietnamese E-commerce market and its consumers’ behaviors.
In launching a product to Vietnamese consumer market, we often face the issue of “ where to sell.” In Vietnam, traditional channel is dominant while the cultivation takes time.
On the other hand, the rapid growth of the Internet and mobile usage helps e-commerce to be established as new channel rapidly. This report illustrates all the details about Vietnamese EC market and its consumers’ behaviors.
Improving the small business banking experienceBredin, Inc.
How much do small business owners (SBOs) trust different industries, including banks, credit unions and alternative lenders? What do small businesses want from the bank relationship? What are banks doing well, and what can they do better, to improve the customer experience – and as a result, acquisition, retention and cross-sell? What kinds of credit are SBOs using – or do they plan to use – from banks and alternative lenders? How are SBO attitudes towards, and planned usage of, alternative lenders evolving?
To answer these questions, we recently surveyed 500 U.S. SBOs. There are some great learnings on what SBOs value in a lender relationship, and what you can do to enhance it.
You’ll learn:
• The SBO business outlook
• SBO trust in 26 different industries, from alternative lenders to wireless service providers
• SBO awareness of and trust in 27 leading banks
• Bank industry, and top bank, Net Promoter Scores
• What SBOs want in a bank relationship
• Where banks are under- and over-performing against SBO preferences
• Current use and providers of credit products – including business credit cards, savings and checking accounts, loans, LOCs, factoring and MCAs
• Planned use and potential providers of credit products
• How SBO attitudes towards alternative lenders have changed
• SBO usage of and satisfaction with banking apps and events
• The impact of content marketing on bank brand perception, loyalty and upsell
• How to boost awareness and trust via content marketing
You’ll get valuable insights to put to work right away in your SBO customer experience and content marketing plans.
•Please leave your email in Comment Box to receive The Official Version from ADSOTA
•Vui lòng để lại email bên dưới để nhận được bản chính thức từ ADSOTA
___
•The report delivers an in-depth look at Vietnam digital advertising, including Internet user insights, digital ads statistics and trends during first 6 months of 2018 that Marketers and Advertisers may find very helpful.
•ADSOTA is very pleased to share it with you. Hope that you can make full use of these information for yourselves and your organization's particular purpose.
ABOUT ADSOTA:
• An advertising company under Appota Group.
• The first & only Facebook gaming agency in Vietnam
• Joint venture partner of TNK Factory (of Kakao Group)
• Collaborative partner of Google, executing AppotaX project for mobile publishers to leverage app traffic and maximize in-app ads revenue.
• Facebook Gaming Creator Program’s MCN in Vietnam
• Member of Mobile Marketing Association (MMA)
• Third Party Accreditation:
-Google's Fastest Revenue Growth Channel Partner in SEA
-Top 1 Facebook Ads Team For Game/App In APAC.
-Top 10 SMB Partner Of Google Network
-Top Non-gaming Media Source 2016 (By Appsflyer)
___
BÁO CÁO VỀ THỊ TRƯỜNG QUẢNG CÁO TRỰC TUYẾN VIỆT NAM (Nửa đầu năm 2018)
• ADSOTA xin gửi tới những thông tin về người dùng Internet Việt Nam, các số liệu và xu hướng về thị trường quảng cáo trực tuyến Việt Nam nửa đầu năm 2018.
• Tin rằng, đây sẽ là tài liệu hữu ích đối với các nhà quảng cáo, các doanh nghiệp cùng sản phẩm, dịch vụ, nhãn hàng đang hoạt động tại thị trường Việt Nam.
GIỚI THIỆU - ADSOTA là:
• Adsota là công ty con thuộc Appota Group
• Agency quảng cáo của Facebook trong mảng Game đầu tiên và duy nhất tại Việt Nam
• Đối tác liên doanh của TNK Factory (thuộc tập đoàn Kakao) - Hàn Quốc
• Đối tác chiến lược của Google, triển khai AppotaX – giải pháp gia tăng doanh thu quảng cáo di động trên nền tảng Ad Exchange
• Đối tác triển khai chương trình Gaming Creator duy nhất của Facebook tại Việt Nam
• Thành viên Hiệp Hội Mobile Marketing
•Thành tích nổi bật:
-Đơn vị chạy quảng cáo Game/App hàng đầu APAC do Facebook xếp hạng
-Đối tác của Google có doanh thu tăng trưởng nhanh nhất KV Đông Nam Á
-Top 10 đối tác SMB của Google Network
-Kênh quảng cáo hàng đầu cho app ngoài Game do Appsflyer bình chọn
_____
Website: http://adsota.com
Business inquiries: sale@adsota.com
Hotline (for Advertisers): (+84) 911 983 189
Hotline (for Publishers): (+84) 911 930 190
Appota Mobile Report is a quarterly update about Mobile Ecosystem in Vietnam (device, e-commerce, payment, advertisement and gaming).
Let us share with you about:
- Top 10 mobile events of 2016
- Mobile device trends
- Mobile user behavior analysis
- Vietnam Mobile Landscape
This is the consolidated report summarizing the public information as to Vietnam economy. The report is the summary of
Vietnam retail sales data from GSO
Vietnam consumer price index data from GSO
Vietnam car sales trend (VAMA)
Vietnam motorbike sales trend (VAMM)
This report was made in July 2020
Take a look at our comprehensive report about Vietnam EC market 2018. The landscape of Vietnam EC market is changing quickly with on-going fierce competition, especially between top players. This comprehensive report provides a closer look into the market characteristics, consumer behaviors and new trends in the market.
In recent years, Vietnam has become an important market for businesses. In fact, the World Bank expects the country’s GDP to grow steadily at a rate of 6-7% in 2019 and 2020.
The Southeast Asian country is also a mobile-first market, and with almost 70% of the population living in rural areas, mobile is the primary digital platform for consumers. Despite this, marketers struggle to reach these audiences because they have little information to work with. When data is available, it quickly becomes dated or provides insights on the whole country without drilling into rural audience behaviors.
The State of Mobile in Rural Vietnam Report closes this gap. It offers clear learnings that marketers can use to reach rural Vietnamese audiences. This report by MMA is a project led by Google with participation from MMA's network of partners, including Adtima, Dentsu Aegis Network, Infocus, Kantar Worldpanel, and Nielsen.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
2. www.ifmresearch.com 2
Typically, panels are not very representative nor accurate, as there is usually a lack of
quality control and panel validation.
To ensure robustness
of data &
representation, we
use multiples
sources to recruit
respondents.
100% VALIDATION
personal &
contact data,
demographics
ownership and
usage.
Call back to any panellist if
responses do not link to
previous data. 3 strike rule –
three non-compliant
responses, panellist is
removed
Repeat for each survey
Each survey repeats “trap
questions” to validate
responses. Also measure time
to validate proper
completion.
Each individual respondent
assign unique ID code.
Cannot complete survey
twice.
RECRUITMENT
high quality control & validation
CONSTANT QUALITY CHECK
On average we screen out
about 20% of all
registered panelists and
provide human
contact with each valid
respondent to ensure
validation and
participation.
Average panellist has
done three survey’s
before inclusion in client
surveys.
3. www.ifmresearch.com 3Update August, 2018
demographic inclusion
Personal Demographics Mobile phone Income Durables
100% of all information for entire data base
Name Employment status Smartphone ownership Family Income Electronics
Email Company Type Preferred mobile number Personal Income Communications
Gender Employee’s Position Smartphone brand Media habits Transportation
Age Employee Industry Monthly mobile bill Media Habits Property
Marital status Education Preferred Media channels
Children > 20 Purchase decision maker Daily media consumption
# of children High end decision maker Daily Media Frequency
FMCG Services
Taste Enhancers Alcohol / Spirits / Beer Life insurance Real estate
Packaged food Dairy / Milk health insurance ATM card
Snacks Personal care Home insurance Credit card
Beverages Household care Car insurance Debit card
Coffee / Tea Females Only Bank Account Other
30 plus demographics, 60 plus FMCG category usage and over 50 ownership categories
4. www.ifmresearch.com 4Update August, 2018
52 48
Gender
Overview n = 56,673 panelists
Single Married
42 58
Marital status
3% 3% 5% 6% 6%
11%
7% 7%
15%
10% 12%
15%
16%
3%
5%
6% 6%
13%
7% 7%
12%
4%
11%
10%
Agriculture Marketing Hospitality Healthcare HR Education Finance Construction Retail IT Other Sales
Urban Rural
Age
Industry
9% 19% 14% 48% 10%
Less than Highschool Highschool Vocational
Uni Grads Uni/Post grad
19% 27% 21% 19% 13%
Education
18-24 25-29 30-34 35-44 45+
5. www.ifmresearch.com 5Update August, 2018
IFMPanel Income:
Consumers are now wealthier and harder to reach. Face-to-face sampling does not pick up
representation of high net worth respondents, while on-line is student driven. IFM Mobile panel
naturally reaches higher net worth individuals with smartphones.
SEC
monthly declared household
income % of pop.
IFM panel
income strata
General
income levels
A+ Above 50,000,001 5.3%
24.7 15.3
A
40,000,001 - 50,000,000 13.7%
30,000,001 - 40,000,000 5.8%
B
25,000,001 - 30,000,000 7.7%
23.9 17.320,000,001 - 25,000,000 17.6%
C 15,000,001 - 20,000,000 11.4%
24.4 30.0D 10,000,001 - 15,000,000 12.8%
E 5,000,001 - 10,000,000 13.6%
27.0 37.4
F
3,000,001 - 5,000,000 7.5%
Below 3,000,000 4.6%
Total 100% 100% 100%
LowHighMiddle
6. www.ifmresearch.com 6Update August, 2018
Location by Sample
Locations
IFM Panel segments Vietnam using the official GSO statistics
for urban metro Vietnam, Secondary cities and rural Vietnam.
Rural are all areas which do not fall into either Metro or
Secondary cities.
Base %
Mekong Rural 2%
South East Rural 5%
North Rural 4%
Central Rural 1%
2nd cities 7%
Cần Thơ 2%
Đà Nẵng 4%
Hà Nội 32%
Hải Phòng 2%
Hồ Chí Minh 41%
Grand Total 100%
Locations Panelists %
Rural 6,748 11%
2nd cities 5,018 7%
Metro 44,907 82%
Grand Total 56,673 100%
Urban tier cities
7. www.ifmresearch.com 7Update August, 2018
1. North Mountains
Pop. 11,595,761
Total 1,108
Provinces 1,108
Hà Giang 24
Cao Bằng 32
Bắc Kạn 21
Tuyên Quang 58
Lào Cai 56
Yên Bái 42
Thái Nguyên 230
Lạng Sơn 50
Bắc Giang 187
Phú Thọ 130
Điện Biên 40
Lai Châu 135
Sơn La 45
Hoà Bình 58
2. Red River Delta
Pop. 19,584,287
Total 20,130
Hà Nội 17,217
Hải Phòng 1,238
Provinces 1,675
Quảng Ninh 97
Hải Dương 259
Hưng Yên 181
Thái Bình 209
Hà Nam 101
Nam Định 193
Ninh Bình 113
Vĩnh Phúc 191
Bắc Ninh 331
3. North Central
Pop. 10,070,311
Total 1,668
Provinces 1,668
Thanh Hoá 263
Nghệ An 673
Hà Tĩnh 151
Quảng Bình 184
Quảng Trị 91
Huế 306
4. South Central31
Pop. 8,764,843
Total 3,120
Đà Nẵng 2,064
Provinces 1,056
Bình Định 415
Phú Yên 80
Khánh Hoà 119
Ninh Thuận 52
Bình Thuận 139
Quảng Nam 153
Quảng Ngãi 98
5. Highlands
Pop. 5,115,135
Total 389
Provinces 431
Kon Tum 30
Gia Lai 104
Đắk Lắk 169
Đắk Nông 18
Lâm Đồng 110
6. South East
Pop. 14,067,361
Total 24,252
Hồ Chí Minh 22,109
Provinces 2,143
Bình Phước 77
Tây Ninh 77
Bình Dương 828
Đồng Nai 919
Bà Rịa/Vũng
Tàu 242
7. Mekong Delta
Pop. 17,191,470
Total 2,865
Cần Thơ 1,279
Provinces 1,586
Long An 138
Tiền Giang 126
Bến Tre 110
Trà Vinh 54
Vĩnh Long 149
Đồng Tháp 121
An Giang 299
Kiên Giang 125
Hậu Giang 72
Sóc Trăng 90
Bạc Liêu 57
Cà Mau 245
North Central South
Covers 63 provinces
▪ 5 major urban centres (represents 24 Million or 26% of pop.)
▪ 13 secondary cities (5 million or 5%)
▪ 45 rural areas (64 Million or 69%)
8. www.ifmresearch.com 8Update August, 2018
Employment Status / Position
Occupation
Urban Rural Metro 2nd cities HCM Hanoi
Staff 75 70 75 80 77 73
Manager/ Senior Manager 5 6 6 2 8 6
CEO/ MD/ GM 1 1 1 0.3 1 1
Business owner 11 13 11 13 11 11
Other 8 10 7 5 3 9
Position
4%
13%
1%
5%
10%
1%
65%
Urban Rural Metro 2nd cities HCM Hanoi
Full time
Part time
Self-employed
Unemployed
Retired
Student
Homemaker 6%
15%
2%
6%
10%
1%
60%
4%
14%
1%
5%
10%
0%
66%
3%
11%
1.0%
3%
11%
2%
69%
3%
11%
1%
4%
10%
0%
70%
4%
15%
2%
6%
10%
0%
63%
Base: n = 30,252
11. www.ifmresearch.com 11Update August, 2018
Communication ownership Transportation ownership
40%
58%
90%
81%
39%
96%
98%
57%
42%
58%
84%
70%
34%
94%
98%
42%
Urban
Rural
Ipad tablet
Mobile feature phone
Smartphone
Fixed line phone
Cable TV
Laptop/ Notepad
Desktop computer
Printer
Urban / Rural
96%
4%
2%
6%
5%
98%
3%
2%
9%
5%
Urban Rural
Car – new
Car - Used
Passenger van
Truck
Motorcycle 94%
2%
1%
2%
3%
98%
2%
1%
3%
4%
99%
4%
3%
7%
15%
AB CD EF
IncomeUrban / Rural
12. www.ifmresearch.com 12Update August, 2018
1%
3%
12%
18%
6%
73%
2%
5%
13%
30%
12%
55%
Urban Rural
Real Estate ownership
Own Family house
Own family apartment
Rental property
Second house for rent
Second apartment for rent
Vacation home
1%
2%
7%
35%
6%
52%
1%
2%
9%
32%
8%
57%
2%
8%
18%
21%
15%
62%
AB CD EF
IncomeUrban / Rural
13. www.ifmresearch.com 13Update August, 2018
Financial product ownership
Insurance (Any)
Bank account
ATM card
Credit card
Debit card
Investment fund
8%
16%
24%
94%
43%
80%
12%
30%
37%
96%
53%
79%
Urban Rural
Urban / Rural
5%
14%
18%
89%
31%
68%
9%
22%
30%
96%
47%
79%
16%
38%
47%
97%
65%
85%
AB CD EF
Income
14. www.ifmresearch.com 14Update August, 2018
57%
61%
97%
42%
7%
56%
67%
92%
65%
10%
Urban Rural
44%
51%
93%
42%
6%
55%
65%
94%
57%
8%
63%
75%
92%
73%
13%
AB CD EF
In the Kitchen ownership
Urban / Rural
Coffee Maker
Electric Oven
Cylinder based Gas
Stove
Water Heater
Water Filtering device
Income
15. www.ifmresearch.com 15Update August, 2018
28%
18%
58%
82%
19%
92%
30%
4%
43%
21%
74%
86%
15%
93%
25%
6%
Urban Rural
Creature Feature ownership
Urban / Rural
Dish Washing Machine
Basic Refrigerator
Fridge Freezer
Separate Deep Freezer
Washing Machine
Air conditioning
Electric Clothes Dryer
Vacuum Cleaner
25%
14%
51%
73%
15%
86%
23%
3%
35%
20%
68%
85%
15%
93%
24%
4%
53%
25%
84%
92%
17%
96%
29%
8%
AB CD EF
Income
Entertainment ownership
LCD TV
Digital TV / Smart TV
Xbox / Playstation
Home Entertainment / HDD
Multimedia Player
Hi-Fi or Music Centre/System
Video Camera/Camcorder
Digital Camera / Still camera
MP3 Player
(including iPod)
36%
44%
17%
55%
29%
8%
30%
62%
40%
55%
22%
65%
34%
9%
38%
70%
49%
71%
33%
72%
44%
13%
53%
79%
AB CD EF
Income
16. www.ifmresearch.com 16Update August, 2018
Car & Motorcycles Brand ownership
Car Brand – New Motorcycle brand – Used
Income
1%
3%
4%
20%
70%
3%
3%
4%
16%
72%
Urban Rural
2%
1%
2%
2%
5%
17%
72%
1%
1%
2%
3%
4%
18%
72%
1%
1%
3%
3%
5%
16%
72%
AB CD
Urban / Rural Income
Honda
Yamaha
SYM
Suzuki
Piaggio
5%
2%
6%
11%
4%
6%
11%
33%
4%
4%
5%
7%
9%
10%
16%
29%
Urban Rural
6%
3%
4%
3%
9%
6%
13%
30%
2%
2%
4%
12%
8%
10%
16%
30%
4%
5%
6%
7%
9%
10%
15%
30%
AB CD EF
Urban / Rural Income
Toyota
Kia
Honda
Ford
Huyndai
Mazda
Mercedes Benz
Chevrolet
17. www.ifmresearch.com 17Update August, 2018
Cars lifecycle
29%
25%
17%
13%
8% 8%
500K VND
- 1M VND
1M VND -
2M VND
2M VND -
3M VND
3M VND -
5M VND
5M VND -
7M VND
7M VND +
Car maintenance services fees for one visit
25%
46%
8%
21%
Less than 1
years ago
Between 1
and 3 years
ago
Between 3
and 5 years
ago
More than 5
years ago
Last purchase car frequency
18. 11,991 Smokers nation wide
Urban Metro
Semi Urban
Rural Vietnam
23% Incidence Total base Smokers %
Hà Nội City 14,812 3,287 24%
Hồ Chí Minh City 19,962 3,920 29%
Hải Phòng City 727 175 1%
Đà Nẵng City 1,757 1,080 8%
Cần Thơ City 638 208 2%
Total urban 37,896 8,670 64%
36% Incidence Total Base Smokers %
North Rural 1447 355 3%
Central Rural 912 286 2%
South Rural 1737 840 6%
4096 1481 11%
43% Incidence Total Base Smokers %
Bà Rịa–Vũng Tàu 186 37 0%
Bình Định 379 322 8%
Đắk Lắk 169 44 1%
Đồng Nai 849 501 6%
Khánh Hòa 171 57 1%
Lâm Đồng 110 8 0%
Nam Định 141 17 0%
Nghệ An 409 220 3%
Phú Thọ 98 15 0%
Quảng Ninh 45 9 0%
Thái Nguyên 191 29 0%
Thanh Hóa 177 43 0%
Thừa Thiên–Huế 279 89 1%
3204 1391 20%
Smokers
22. www.ifmresearch.com 22Update August, 2018
IFM Panels Connecting you to your target consumers
IT Specialists
N = 5,328
CEO / Business Owners
N = 6,279
Financial Services
N = 3,875
Credit / Debit Card
Panel N = 17,040
HR Specialists
N = 3,875
Insurance Owners
N = 26,244
Income 30 Mil VND Plus
N = 12,110
Education Pros
N = 2,401
Home owners
N = 3,546
Retailers
N = 4,359
Mothers
N = 7,044
Healthcare Pros
N = 1,200
FMCG Panel
N = 30,020
Automotive
N = 5,034
Mobile Phone
N = 48,438
Rural Panel
N = 5,521
We recruit up to 250 new panelists daily and are adding new panels monthly
23. www.ifmresearch.com 23Update August, 2018
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▪ Notice of the maximum number of advertising emails
that will be sent and when.
▪ Recipients must be given an opportunity to opt-out from
receiving advertising emails/messages.
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only used in aggregate ( no names, or personal detailed
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▪ We note that we shall contact you a few times / month
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The Vietnam Law States Infocus Actions
The Consent Notice must inform recipients of the following
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Source: Baker McKenzie