Analyzed Lariat’s rental car data in Excel to create an in depth business analysis and strategies to increase revenue and decrease costs in the coming year. Created Dashboards in Excel to model said business strategies and illustrate data comparisons for Lariat.

1. Business Plan
Geeta

2. Business
Goal
How can we accomplish the goal?
Sell Low
performance
Cars
Purchase
high
performance
cars
Increase in
Business
Growth
Increase in
Price Rentals
Increase in
Cars
The purpose of this model is Minimize cost
and Maximize Revenue for the FY2019.

3. FY2018
Performance
Summary
Rental Cars
4000
Branches
50
Gross Revenue
$52,830,207
Net Revenue
$26,189,681

4. Top 10 Branches contribute 38%($20.2m) of Gross Revenue with
Bottom 10 Branches contributing 19%($10.1M)
$-
$500,000.00
$1,000,000.00
$1,500,000.00
$2,000,000.00
$2,500,000.00
$3,000,000.00
$3,500,000.00
Top 10 Performing Branch
Gross_Revenue Net Revenue
0
200000
400000
600000
800000
1000000
1200000
Bottom 10 Performing Branch
Gross_Revenue Net Revenue

5. Airport Vs Non-Airport
• Non-Airport Locations Have
much Higher Gross Revenue
compared to Airport Location.
29584268
23245939
0
5000000
10000000
15000000
20000000
25000000
30000000
35000000
Branch Not at Airport Branch at Airport
Gross Revenue By Location(Airport vs Non
Airport)

6. Top and worst performing cars
$-
$500,000.00
$1,000,000.00
$1,500,000.00
$2,000,000.00
$2,500,000.00
$3,000,000.00
$3,500,000.00
$4,000,000.00
$4,500,000.00
$5,000,000.00
Top 10 Performing cars
Gross_Revenue Total Cost Net Revenue
$-
$5,000.00
$10,000.00
$15,000.00
$20,000.00
$25,000.00
$30,000.00
Corbin Aptera Hillman Peugeot Smart Shelby Panoz Fiat Holden McLaren
Bottom 10 Performing cars
Gross_Revenue Total Cost Net Revenue

7. Impact On Business Sell vs Purchase Cars
• Selling bottom 10 performing
cars has less than 0.5% decline
on Business.
• Purchasing top 10 performing
cars has $49.3% increase in
Business.
$-
$10,000,000.00
$20,000,000.00
$30,000,000.00
$40,000,000.00
$50,000,000.00
$60,000,000.00
$70,000,000.00
$80,000,000.00
$90,000,000.00
Gross Revenue Total Cost Net Revenue
2018 vs sell vs Purchase Cars
2018 Sell Bottom 10 Purchase top 10

8. What are different
Strategies that helps to
Grow Car Rental
Business?

9. Strategy1:
Strategy of
growing the
business by
20% yields
30% higher
revenue.
$52,830,207.00
$63,395,877.60
$26,189,681.62
$36,755,352.22
280,000
300,000
320,000
340,000
360,000
380,000
400,000
$-
$10,000,000.00
$20,000,000.00
$30,000,000.00
$40,000,000.00
$50,000,000.00
$60,000,000.00
$70,000,000.00
Baseline Strategy 1
Business Growth By 20%
Gross Revenue Net Revenue Total no of days Car Rented

10. Strategy 2:
Strategy of
Increasing
Rental Price
by 10% yields
10% higher
revenue.
$52,830,207.00
$58,112,887.80
$26,189,681.62
$31,472,362.42
$-
$10,000,000.00
$20,000,000.00
$30,000,000.00
$40,000,000.00
$50,000,000.00
$60,000,000.00
$70,000,000.00
Baseline Strategy 2
Increase in Rental Price
Gross Revenue Net Revenue

11. Strategy 3:
Strategy of
Increasing
Cars by 15%
yields 15%
higher
revenue.
$52,830,207.00
$60,754,382.70
$48,000,000.00
$50,000,000.00
$52,000,000.00
$54,000,000.00
$56,000,000.00
$58,000,000.00
$60,000,000.00
$62,000,000.00
4,000 4,600
Increase in Cars
Car Count

12. Conclusion
Combine 3 strategies (1,2,3)
• Business Growth by 20%
• Modify Rental price by 10%
• Increase Cars by 15%
Combined Strategy would yield
43% Increase in Gross Revenue.
$52,830,207.00
$63,395,877.60
$58,112,887.80
$60,754,382.70
$69,735,465.36
$-
$10,000,000.00
$20,000,000.00
$30,000,000.00
$40,000,000.00
$50,000,000.00
$60,000,000.00
$70,000,000.00
$80,000,000.00
Baseline Strategy 1 Strategy 2 Strategy 3 Strategy 4
Gross Revenue Total Cost Net Revenue

13. FY2019
Business Plan
Summary
(combined
strategies)
Rental Cars
4600
Branches
50
Gross Revenue
$69,735,465.36
Net Revenue
$39,098,861.17

14. • Questions?

15. Thank You