Tofugear’s Digital Consumer in Asia 2020 report is based on a survey among 6,000 consumers across 12 markets in Asia. Conducted in mid-February, the research was undertaken when many countries in the region had already begun to be affected by the outbreak.
In recent years, Vietnam has become an important market for businesses. In fact, the World Bank expects the country’s GDP to grow steadily at a rate of 6-7% in 2019 and 2020.
The Southeast Asian country is also a mobile-first market, and with almost 70% of the population living in rural areas, mobile is the primary digital platform for consumers. Despite this, marketers struggle to reach these audiences because they have little information to work with. When data is available, it quickly becomes dated or provides insights on the whole country without drilling into rural audience behaviors.
The State of Mobile in Rural Vietnam Report closes this gap. It offers clear learnings that marketers can use to reach rural Vietnamese audiences. This report by MMA is a project led by Google with participation from MMA's network of partners, including Adtima, Dentsu Aegis Network, Infocus, Kantar Worldpanel, and Nielsen.
Data & Trend: Digital transformation of Vietnam’s Life Insurance companies (...Lê Hoàng
Life insurance companies in Vietnam are at early stages of digital adoption, and are contemplating a planned and cautious approach to digitalisation. Using Vietnam digital’s data collected in 2019 and compare with industry expert commented in 2017, we can see clear picture for Digital Transformation of Vietnam’s Life Insurance in 2020. This document is a part of Online Marketing Strategy Review toolkits to identify what need to be fixed and priority level of Digital Transformation in your company next year.
Vietnam Marketing and Advertising rewind 2020Perry Cao
The Data , Analytic and Trending work is made by the advancement of well-known third parties: Euromonitor, Nielsen, Google, Facebook, eMarketer, and more.
GroupM Brand Safety Playbook For MarketersSocial Samosa
This brand safety report released by GroupM, WPP’s media investment group, offers new category-specific recommendations for marketers on the future of brand safety.
Tofugear’s Digital Consumer in Asia 2020 report is based on a survey among 6,000 consumers across 12 markets in Asia. Conducted in mid-February, the research was undertaken when many countries in the region had already begun to be affected by the outbreak.
In recent years, Vietnam has become an important market for businesses. In fact, the World Bank expects the country’s GDP to grow steadily at a rate of 6-7% in 2019 and 2020.
The Southeast Asian country is also a mobile-first market, and with almost 70% of the population living in rural areas, mobile is the primary digital platform for consumers. Despite this, marketers struggle to reach these audiences because they have little information to work with. When data is available, it quickly becomes dated or provides insights on the whole country without drilling into rural audience behaviors.
The State of Mobile in Rural Vietnam Report closes this gap. It offers clear learnings that marketers can use to reach rural Vietnamese audiences. This report by MMA is a project led by Google with participation from MMA's network of partners, including Adtima, Dentsu Aegis Network, Infocus, Kantar Worldpanel, and Nielsen.
Data & Trend: Digital transformation of Vietnam’s Life Insurance companies (...Lê Hoàng
Life insurance companies in Vietnam are at early stages of digital adoption, and are contemplating a planned and cautious approach to digitalisation. Using Vietnam digital’s data collected in 2019 and compare with industry expert commented in 2017, we can see clear picture for Digital Transformation of Vietnam’s Life Insurance in 2020. This document is a part of Online Marketing Strategy Review toolkits to identify what need to be fixed and priority level of Digital Transformation in your company next year.
Vietnam Marketing and Advertising rewind 2020Perry Cao
The Data , Analytic and Trending work is made by the advancement of well-known third parties: Euromonitor, Nielsen, Google, Facebook, eMarketer, and more.
GroupM Brand Safety Playbook For MarketersSocial Samosa
This brand safety report released by GroupM, WPP’s media investment group, offers new category-specific recommendations for marketers on the future of brand safety.
Festive shopping digital commerce research-WATInsights Report 2021Social Samosa
The report ‘Digital Commerce in India - Festive season shopping’ provides consumer and business insights to its audience and explores the components of digital commerce in India.
Marketers' guide to connected consumer journeys in Festive season 2021 by MMA...Social Samosa
MMA, GroupM, and Amazon Advertising have launched the ‘Decoding Consumer behavior and Winning the 2021 Festive season’ Playbook is a handbook for marketers on expected consumer sentiments along with recommended strategies for Diwali this year in 2021
mma warc report- mobile ecosystem and marketing in IndiaSocial Samosa
In collaboration with WARC, the MMA report highlights the mobile ecosystem in India with mobile marketing capabilities, growth in m-commerce and social marketing, and the impact of technologies such as AI, IoT, ML & voice on improving marketing efficiency.
Impact of COVID-19 on Global Consumers and Emerging OpportunitiesSam Ghosh
COVID-19 is a humanitarian crisis as such the world has not seen for generations. For the consumers, it is a shock of unprecedented proportions. Consumer behavior in many sectors is going to change in the post-COVID era. Evidence shows that consumers have become more home-bound, digitally adopted, health-conscious, and community-driven.
While it is true that many industries suffered great losses and likely to struggle for years, opportunities are also emerging especially for emerging tech.
The pandemic has accelerated the shift to eCommerce and delivery services. Not only existing categories and consumer segments experienced a boost - new products and consumer segments found their way to eCommerce and delivery. As people are likely to continue spending more time at home, these sectors likely to see long-term growth. The retail subscription business also got a boost from the pandemic. The growth is driven by daily essentials. Hyper-local commerce, Social Commerce and Group-Buying are getting a stronghold as consumers are becoming more and more community-oriented.
Subscription Video on Demand (SVoD) services saw accelerated growth in both the number of subscribers and viewing time-span. The idea of entertainment is evolving supporting the SVoD sector for the long term.
The messaging apps saw significant growth due to the pandemic. Techcrunch reports that “WhatsApp has seen a 40% increase in usage that grew from an initial 27% bump in the earlier days of the pandemic to 41% in the mid-phase. For countries already in the later phase of the pandemic, WhatsApp usage has jumped by 51%”. As people were forced to stay at home - entertainment also shifted indoors. COVID worked as a boon to the Video Gaming and Esports industry.
COVID-19 has accelerated digital adoption in healthcare. Indian health platform Practo saw a 600% increase in online consultation between March and August 2020.
As COVID-19 forced the Gyms and similar facilities to remain closed, people quickly adopted to use fitness apps, streaming services, wearables, and connected devices. As making time for visits to the gym was inconvenient even before the pandemic, this change of behavior i.e. fitness at home likely to stay in the long term.
Social distancing forced people to buy pharmaceuticals online boosting the growth of online pharma. At the same time, sales of supplements increased significantly as people focused on boosting their immunity.
It is expected that small towns and rural areas are likely to lead the recovery creating opportunities for Agritech and Vernacular Tech.
Responding to Coronavirus: How marketers can leverage digital responsiblyInMobi
The novel Coronavirus spread across the globe has led to significant business impact, leaving no business untouched. In terms of responsiveness, brands should take note of how consumer behaviour has changed. With people spending more time at home, brands – B2B or B2C - can leverage the digital medium, especially mobile, to connect with their customers. As data directs, brands should closely monitor media consumption habits and patterns to better allocate media spends and contextualise their messaging. However, advertisers should be sensitive to the situation when designing their digital brand messaging and advertising – by using the medium more responsibly. Join us as LinkedIn and InMobi explore how advertisers can leverage digital responsibly during these challenging times.
The main Media Market Trends & News we would like to share with you in this issue are the following:
Brief TV Market overview
o Switching from analogue TV – influence & recommendations
o Online businesses booming on TV
Digital Market overview featuring recent changes and new Advertising possibilities
o Kantar TNS Ukraine released the results of Telegram audience research
o Instagram announced “Music in Stories” and will allow the publication of 60-minute videos
o Facebook may now ban you from advertising
OOH & Radio shown growth vs 2017
According to Zenith WW forecast Mobile internet to reach 28% of global media usage in 2020
We ran a virtual seminar, alongside Maxoptra, for business owners and marketers predicting how the retail and eCommerce industry is changing in this COVID/post-COVID world.
The presentation is focused on the UK and was hosted by Kayo Digital: https://kayo.digital/
Digital overview report of China by daxue consultingDaxue Consulting
With the multiplication of devices and touchpoints, Chinese customers now benefit from unprecedented autonomy. They have the freedom to buy anywhere and at any time according to their desires: search engines, websites, sellers, newsletters, mailings and e-mailings, media advertising, catalogs, social media, mobile and tablet applications, etc. In China, touchpoints are especially diverse and above all interconnected. It means that customer journeys will be more fragmented than in the West, while the user navigation will be smoother because traffic generation (promotion) and conversion platforms (sales) are often part of one single interconnected ecosystem.
Vietnam Mobile Marketing and Game 2019 (English new)Appota Group
Appota gladly sends you The Vietnam Mobile Marketing and Game 2019. The report contains the latest data on the mobile marketing and game market in Vietnam, especially useful for brands, publishers as well as marketers, advertisers doing business in Vietnam.
The Vietnam Mobile Marketing and Game 2019 includes the following contents:
- The Mobile Marketing Market
- The Mobile Game Market
- Consumer Insight
Festive shopping digital commerce research-WATInsights Report 2021Social Samosa
The report ‘Digital Commerce in India - Festive season shopping’ provides consumer and business insights to its audience and explores the components of digital commerce in India.
Marketers' guide to connected consumer journeys in Festive season 2021 by MMA...Social Samosa
MMA, GroupM, and Amazon Advertising have launched the ‘Decoding Consumer behavior and Winning the 2021 Festive season’ Playbook is a handbook for marketers on expected consumer sentiments along with recommended strategies for Diwali this year in 2021
mma warc report- mobile ecosystem and marketing in IndiaSocial Samosa
In collaboration with WARC, the MMA report highlights the mobile ecosystem in India with mobile marketing capabilities, growth in m-commerce and social marketing, and the impact of technologies such as AI, IoT, ML & voice on improving marketing efficiency.
Impact of COVID-19 on Global Consumers and Emerging OpportunitiesSam Ghosh
COVID-19 is a humanitarian crisis as such the world has not seen for generations. For the consumers, it is a shock of unprecedented proportions. Consumer behavior in many sectors is going to change in the post-COVID era. Evidence shows that consumers have become more home-bound, digitally adopted, health-conscious, and community-driven.
While it is true that many industries suffered great losses and likely to struggle for years, opportunities are also emerging especially for emerging tech.
The pandemic has accelerated the shift to eCommerce and delivery services. Not only existing categories and consumer segments experienced a boost - new products and consumer segments found their way to eCommerce and delivery. As people are likely to continue spending more time at home, these sectors likely to see long-term growth. The retail subscription business also got a boost from the pandemic. The growth is driven by daily essentials. Hyper-local commerce, Social Commerce and Group-Buying are getting a stronghold as consumers are becoming more and more community-oriented.
Subscription Video on Demand (SVoD) services saw accelerated growth in both the number of subscribers and viewing time-span. The idea of entertainment is evolving supporting the SVoD sector for the long term.
The messaging apps saw significant growth due to the pandemic. Techcrunch reports that “WhatsApp has seen a 40% increase in usage that grew from an initial 27% bump in the earlier days of the pandemic to 41% in the mid-phase. For countries already in the later phase of the pandemic, WhatsApp usage has jumped by 51%”. As people were forced to stay at home - entertainment also shifted indoors. COVID worked as a boon to the Video Gaming and Esports industry.
COVID-19 has accelerated digital adoption in healthcare. Indian health platform Practo saw a 600% increase in online consultation between March and August 2020.
As COVID-19 forced the Gyms and similar facilities to remain closed, people quickly adopted to use fitness apps, streaming services, wearables, and connected devices. As making time for visits to the gym was inconvenient even before the pandemic, this change of behavior i.e. fitness at home likely to stay in the long term.
Social distancing forced people to buy pharmaceuticals online boosting the growth of online pharma. At the same time, sales of supplements increased significantly as people focused on boosting their immunity.
It is expected that small towns and rural areas are likely to lead the recovery creating opportunities for Agritech and Vernacular Tech.
Responding to Coronavirus: How marketers can leverage digital responsiblyInMobi
The novel Coronavirus spread across the globe has led to significant business impact, leaving no business untouched. In terms of responsiveness, brands should take note of how consumer behaviour has changed. With people spending more time at home, brands – B2B or B2C - can leverage the digital medium, especially mobile, to connect with their customers. As data directs, brands should closely monitor media consumption habits and patterns to better allocate media spends and contextualise their messaging. However, advertisers should be sensitive to the situation when designing their digital brand messaging and advertising – by using the medium more responsibly. Join us as LinkedIn and InMobi explore how advertisers can leverage digital responsibly during these challenging times.
The main Media Market Trends & News we would like to share with you in this issue are the following:
Brief TV Market overview
o Switching from analogue TV – influence & recommendations
o Online businesses booming on TV
Digital Market overview featuring recent changes and new Advertising possibilities
o Kantar TNS Ukraine released the results of Telegram audience research
o Instagram announced “Music in Stories” and will allow the publication of 60-minute videos
o Facebook may now ban you from advertising
OOH & Radio shown growth vs 2017
According to Zenith WW forecast Mobile internet to reach 28% of global media usage in 2020
We ran a virtual seminar, alongside Maxoptra, for business owners and marketers predicting how the retail and eCommerce industry is changing in this COVID/post-COVID world.
The presentation is focused on the UK and was hosted by Kayo Digital: https://kayo.digital/
Digital overview report of China by daxue consultingDaxue Consulting
With the multiplication of devices and touchpoints, Chinese customers now benefit from unprecedented autonomy. They have the freedom to buy anywhere and at any time according to their desires: search engines, websites, sellers, newsletters, mailings and e-mailings, media advertising, catalogs, social media, mobile and tablet applications, etc. In China, touchpoints are especially diverse and above all interconnected. It means that customer journeys will be more fragmented than in the West, while the user navigation will be smoother because traffic generation (promotion) and conversion platforms (sales) are often part of one single interconnected ecosystem.
Vietnam Mobile Marketing and Game 2019 (English new)Appota Group
Appota gladly sends you The Vietnam Mobile Marketing and Game 2019. The report contains the latest data on the mobile marketing and game market in Vietnam, especially useful for brands, publishers as well as marketers, advertisers doing business in Vietnam.
The Vietnam Mobile Marketing and Game 2019 includes the following contents:
- The Mobile Marketing Market
- The Mobile Game Market
- Consumer Insight
The Future of eCommerce en FMCG (Fast Moving Consumer Goods) 2017Marcos Pueyrredon
In 2025, online FMCG will have grown from 4.6% to 10%. The fourth edition of the Kantar Worldpanel e-commerce report con rms that online grocery remains the hottest topic in FMCG retail. It is no longer a question of whether it is here to stay; the digital world is now so ubiquitous that it has become a normal part of consumer shopping behaviour.
The CPG Digital Revolution: Moving from Analog to Digital Operating Modelaccenture
The digital revolution is blurring the boundaries between consumers, stores and brands and forcing consumer packaged goods (CPG) companies to rethink their digital operating model. Accenture identified six ways CPG companies can prosper. View our infographic for more info: http://www.accenture.com/redefineCPGdigital
2019 is setting up to be a very interesting year, full of competing challenges and opportunities.
There are serious warning signs about the global economy and numerous geopolitical challenges in play. The PRC government is also increasing its control and censorship activities. In the past two weeks alone, search engine Bing has been blocked (and unblocked) and big censorship moves have been made within Chinese platforms to remove sensitive content. “Daigou” activity (hand carried imports) is also under increased scrutiny.
Despite this, the opportunities in China are still large and brands continue to increase digital & social media budgets. Social and digital continue to be seen as the most cost efficient marketing channels.
While China still represents a big growth opportunity for all brands, it is also a market where big gains are increasingly going to larger brands. In 2018, data from analysts showed that only 10% of all accounts on Tmall were profitable. The costs of winning in China are rising quickly. Brands need to be more measured and focus on fewer, higher quality efforts.
Marketing to China is also becoming a global challenge. Brands need to support their China-specific marketing with new strategies at HQ level, in order to reach PRC nationals across borders.
With this set of circumstances in place for 2019, there are several key trends for brands to look out for; (1)China marketing should be global, (2)measurement of brand/digital performance is critical, (3)quality in branding and content matter more, (4)social selling is a massive, emerging opportunity, and (5)the rules of retail are being reshaped rapidly.
***
For more context on China social, check out our previous years' reports:
https://www.slideshare.net/cbaker19/social-media-insights-2018
https://www.slideshare.net/cbaker19/social-media-trends-2017
https://www.slideshare.net/cbaker19/2016-chinas-social-media-trend-report
GroupM’s The Great Shift 2020 details the shift caused by the pandemic in four major sectors (Auto, CPG & E-comm, Telecom and Financial Services) and another (Entertainment) where the industry has gone through significant change and, as a result, we must alter the way we think of them as sources of inventory.
Xu hướng, hành vi tiêu dùng của người tiêu dùng Việt Nam năm 2019.
Cẩm nang cung cấp cho bạn một nghiên cứu toàn diện về thị trường, xu hướng, phân khúc, sản phẩm và giúp bạn đưa ra hướng đầu tư đúng đắn. Cho dù đó là xây dựng thương hiệu, tiếp thị qua phương tiện truyền thông xã hội, thúc đẩy trải nghiệm khách hàng dựa trên dữ liệu, giải quyết các mối quan tâm về quyền riêng tư hoặc pha trộn ngoại tuyến với Thương mại điện tử, cẩm nang phiên bản thứ tư này nêu bật cách các nhà sản xuất và nhà bán lẻ nên suy nghĩ, đưa ra quyết định.
Digital Survivors—Death of the Retail CultureAccenture
The landscape of retail players and consumers has been drastically reshaped and the end-to-end consumer value chain is expected to transform beyond recognition in just two to five years. With online commerce growing at four times the rate of the overall industry, many traditional retail giants have made significant investments—upwards of $70 billion USD—in digital channels.So, why do their market caps continue to decline?
China’s rise as a global leader in ecommerce has been nothing less than stunning. This year, online retail sales are expected to swell to $1.5 trillion, representing a quarter of China’s total retail
sales volume, and more than the retail sales of the ten next largest markets in the world – combined.
In the world of ecommerce, 2015 was a turning point in terms of mobile’s place in the affiliate shopping experience.
More than a device on which to research or browse, smartphones and tablets last year triumphed as sales portals -- mobile sales now represents nearly 1 in 3 sales which occur in the CJ Affiliate global network. Near the end of 2016, sales on mobile devices for some categories will likely account for 40% of global affiliate sales.
The presentation highlights how Covid-19 (Corona Virus) has impacted Global Ecommerce. It talks about Customer Sentiments, The categories that have performed well, and the categories that have declined during this period. The presentation also shares how industries have come together and offerings different offers to the community.
Time for consumer goods companies to rethink digital marketingCognizant
Consumer goods companies must reinvent their digital marketing capabilities to actively engage consumers and move them along the path to purchase by consistently delivering highly personalized, authentic and valuable brand experiences across marketing channels.
Similar to IFM Catering to Vietnamese Millennials (20)
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
2. Vietnam’s Millennials arechangingthe landscapeof
consumerism.These18-44yearold’s exhibit different
purchasebehavior andrequire different marketing
strategies to harnesstheir interest in yourproductsand
servicesandaboveall their evergrowingdisposable
incomes.
FMCGGROWTH
2018witnessed the first yearin over25yearsthat Fast Moving
ConsumerGoods(FMCG)volumesexperienced decline in urban
Vietnam,at 0.1percent negative growth andonly amild 2.4%
valuegrowth, driven mostly by Inflation. FMCGgrowth in Rural
Vietnamwasmore positive with a5.5%valuegrowth and3.2%
volumegrowth.
9.55
3.77
2.74
5.2
2.4
4.86
1.2 1.78 2.36 2.3
-2013 2014 2015 2016 2017 20180.1
Urban Value/ VolumeGrowth%
Value % Volume %
6.7
3. However, FMCG marketers need not panic just yet, as there are
several growing trends which shed a healthier picture in the
FMCGMillennialmarket.
FMCGpurchasesaretypically measured bywhat is purchased
andconsumedinside the homeanddoesnot include out of
homeconsumption,where Millennialsare flexing their
economicmuscle.
Infocus MekongResearch’s2019ConsumerConfidence Indexisstill
verypositive at 91pointsout of anindexon 120 points, only 1
point below 2018,meaning that consumers arestill upbeat and
willing to spend,but arespendingtheir hardearnedDong
differently than their non Millennial contemporaries.
Millennial consumersshopverydifferently andlook more for
Brandexperience than other consumersandplaceahigh valueon
the entire experience andconvenience ofspending money,than
non-millennials, whosekeyfocushasbeenon best valefor money
andbandsthat are“goodenough”.
4. Millennials, arethe demographiccohort that
directly follows GenerationX, consisting of
individuals born between 1982and2004.
Millennials grew up in an electronics-filled
andincreasingly online andsocially-networked
world. Theyarethe generation that has
received the most marketingattention. Having
beenraised under the mantra "follow your
dreams" andbeingtold they were special,
theytend to beconfident.
Thoughsimilar to GlobalMillennials,they
aretypically older anddefinedby
Vietnam’s turbulent history andthearrival of
the internet andmassmedia. Thus,a typical
Millennial in Vietnamwasborn after the war
(1975) anddefined bythe arrival of the
internet in1997,making
Vietnam’s Millennials aged 18 to 44 years of
age, but with very similar traits as their
Globalbrethren.
WHATIS AMILLENNIAL?
5. Themajor difference between millennials andolder consumerscanbest besummedup as;Consumers who caremoreabout
personalizationofgoodsandservices,withakeeneyeonbrandexperienceandenhancement,convenienceandhealthwhoare alldigitalnatives
andaremuchmorebrandastuteandsavvythanolderconsumers.
Millennials almost alwaysresearchtheir purchaseson-line before anypurchase.Theycompare, researchon-line, visits stores,to try, then
ultimately buy on-line to savemoneyandgainconvenience.
PREVAILINGTRENDS
6. INDEPENDENCEOFCHOICE
Theseconsumersenjoy andwant
their freedom andindependence,
andhencetend to goout much
more in terms of diningandeating
out, stepping out of the yokeof
parentalcontrol.
Thisispartially what isdriving the
reduction of FMCGin-homevolume
consumption, asthey buy lessto
consumeat homeandmore asthey
areon the go.
Justvisit anyof Vietnam’s coffee shops,
fast food outlets and convenience
stores,to seethehigh- volume traffic.
CircleK,asway of example, experienced
double digit growth in 2018,and
outlets suchas Jollibee arealsoseeing
phenomenal growth dueto this trend
of out of homeconsumption.
7. DIGITALLYDRIVEN
Millennials arethe driversof everything Digital. 90%own a
smartphoneandover60%own laptops,desktops,tablets etc. 78%
madeat least onepurchaseon-line in thelast
30days,highlighting amegaMillennial trend, on-line
shopping. Most on-line platforms arethriving interms of growth,
but still hindered bysupplychain issuesandthe limited useof
electronic payment,but growth forsomeisin the triple digits. This
further addsto the reduction of the traditional FMCGmarket
growth asdigitalpurchasesare impacting both Modern trade and
Traditionaltrade growth. Ironically, of the US$3Billion pluse-
commercemarket, some categoriesarealreadyoutselling modern
andtraditional trade.
88% 81%
76%
61% 55%
3%
65% 62%
44% 37%
8 80% 83% 73%
41% 46%
Retail Beauty Healthcare Electronics Books
Everpurchasedatstores
PurchasedatstoresinP3M
PurchasedonlineinP3M
Productpurchases
8. Banksandinsurancecompaniesin Vietnamhaverealized this digital
trend explosionandareall offering Omni-Channelpayment and
purchaseoptions, further catering to thesetech savvy consumers.
In terms of product andservice brandselection, Millennialschoose
brandsandservicesthat offer; personalization, suchasbeingable to
designyour own running shoes,Apps,which youcanprogram with your
preferred content andall must offer, convenience,such asfree delivery,
haveahealth platform andareeco-friendly. These arethe new
parameters of Brandselectionandshould evolve even further in the
next fewyears.
Another keytrend isswitching from local Vietnamese brandsto
International brands.Thisespeciallyholdstrue for the Foodand
BeverageCategories,dueto recent food safetyandhygiene issues of some
local brands.Thisisfurther exacerbated bytheperception that
Vietnamese brandsshould becheaperto produce, creating the
perception that Vietnamesebrandsshould becheaperthan
International brandsandhenceconsumersselectInternational brands,as
they areperceivedto havebetter quality and assurances,evenat a
slightly higherprice.
9. TRENDREVERSALS
9%
14%
17%
23%
15% 16%
36%
48%
Goto bars/
restaurants
Read(physical)
books
Exercise Travel
Technologyhasnow fully saturatedVietnam.Aschildren with new
toys,they playwith it for afew weeksandtend to move onto
other activities. Thisreaction will alsooccurwith
Vietnam’s technologyobsessed,partially dueto saturation and
partially dueto more choiceandmore income.Whenasked which
entertainment activities Millennials will engagein morein the
future, outside of Smartphoneusage,not asingledigital activity,
from Gamingto WatchingYouTube,sawanincrease. In contract, non-
digital activities sawasubstantialspikein future use,led bytravel.
ENTERTAINMENTACTIVITYGROWTH
Today inFuture
10. FMCG COMPANYTACTICSANDSTRATEGIES
Many FMCGcompanieshavebeenquick to realizethesechanges.Nowhere can this been
seenmore prominently than the growth of digital advertisingspend, which in ashort 5
yearshasgrowth from about US$30Million to anestimatedUS
$300Million in 2018.Thoughonly accountingfor some17%of totaladvertising
spend,it doesbarewitnessthat FMCG’sarefishing where the fishare,on-line.
Almostall major FMCG’sadvertiseon Facebook,Googleandevenhavetheir own fan pagesandblogsfor consumersto addandshare
experiences. Thisisoneareawhere proper targeting andknowing exactly who your Millennial digital native is,becomescrucial, to
ensureyouaremeasuringthe impact of your digital campaignsto better understand your R.o.I,which Infocuscanhelp with viaour
partner Miaozhensystems.
Many FMCG’shaveembracedgamingto bring their messagesto theseyoungconsumers.Asall aredigital andgrew up with Gaming,
manycompaniesareattracting consumersbygamifying their messagesto generate brand awarenessand consideration.
As Vietnam’s tech boom continues, many companies are reaching consumer with Digital promotions, using QR codes to deliver
discounts and vouchers to drive business. This again allows for immediate access and reduces cost, as paper and procedures are
minimalized.
12. WINNINGMILLENNIALS
So,to ensurethe continued growth of FMCGfrom Millennials, it iscritical tooffer; astrong on-line presence,Apps,
gamification, smart tech retail messaging,on-line promotions, andmost importantly content andproducts or serviceswhich
meet theseconsumersexpectationswhich are; personalization, convenience,ahealthy platform, eco-friendliness andasense
of belonging andanability to share.
If these can be achieved, the last challenge for success is to ensure you know how to specifically target these
millennials, which is all about; knowing your target audience and their preferred medial channels and which
categoriesthey prefer for which media channels,andwhat time toengagethem.