The document discusses the future of trucking business intelligence. It provides background on historical new truck sales and market size. It also examines what fleet owners/customers are demanding, which includes more services, parts, and sales. The document suggests that in the future, OEMs and dealers can differentiate themselves by knowing extensive information about customers before visits, such as fleet details, vehicle information, parts usage history, and spending potential. It proposes that collecting and managing this customer data could provide insights into areas like total fleet size, parts needs, and spend patterns. New smart technologies and business partnerships are seen as enabling more real-time updates, feedback, and innovative ways of conducting business to benefit customers.