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INFOGRAPHIC: Latino Snacking
Hispanics accounted for 27.5% of total U.S. savory snack spending by 2015, with a preference for incorporating snacks throughout their day, especially at work. Flavor trends are shifting towards spicy and diverse regional Mexican options, with notable growth in products featuring tequila, lime, and various peppers. Key factors influencing snack purchases among Hispanic adults are flavor, brand, price, and health considerations, with frequent purchases at small stores and supermarkets.
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INFOGRAPHIC: Latino Snacking
- 1. Latino Snacking food,beverage, and flavor trends 27.5% of total U.S. savory snacks spend by Hispanics by 2015 Snack Market
- 2. Hispanics are morelikely to incorporate snacks throughout their day to consume snacks at work In most food categories, Hispanics are a driving force
- 3. Flavor Trends snackinnovations are trending toward spicy snacks they become more varied—beyond jalapeño and chipotle flavors, toward other sources such as ginger, pepper, mustard seeds New Mexican snack flavors in the U.S. tequila and lime salsa verde habanero Salted snacks in particular have benefited from the increase in the U.S. Hispanic population
- 4. New Regional MexicanFlavors Consumption Salty/savory snacks consumed by hispanic adults on a regular basis, by language spoken in home potato chips only spanish mostly spanish mostly english only english poc chuc pipian rojo poblano al pastor tinga baja picadillo vera cruz 66% 73% 80% 69%
- 5. crackers tortilla chips popcorn cheese snacks only spanish mostly spanish mostly english only english only spanish mostly spanish mostly english only english only spanish mostly spanish mostly english only english only spanish mostly spanish mostly english only english 68% 75% 53% 52% 49% 59% 73% 57% 45% 60% 69% 56% 50% 62% 57% 50%
- 6. Sweet snacks consumedby hispanic adults on a regular basis, by gender female male female male female male Ice cream Yogurt Fresh bakery female male female male female male Fruit/trail mixes Frozen treats Cut fresh fruits
- 7. Key Factors Themost important factor for Hispanic adults when buying snacks —- is flavor. flavor brand price health nutrition
- 8. Buying Locations smallstore supermarket fastfood once a week once a month produced by