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HOW THE SOCIAL INTRANET
FREES THE WORKPLACE



Ric van Westhreenen
ABOUT ME
2025: 10 WORKERS ON 6.7
SEATS
2010: 16% ARE WORKING
FROM HOME
SOURCE: Tijd- en plaatsonafhankelijk werken in 2010, CBS PAG. 16
LABOR FORCE WILL DECLINE
FROM 2021 ON
SOURCE: http://www.cbs.nl/nl-NL/menu/themas/arbeid-sociale-zekerheid/publicaties/artikelen/
archief/2015/zal-vergrijzing-leiden-tot-een-tekort-aan-arbeidskrachten.htm
LABOR FORCE 

9 MILLION IN 2060. 1
MILLION LESS THAN 2010
SOURCE: http://www.cbs.nl/nl-NL/menu/themas/arbeid-sociale-zekerheid/publicaties/artikelen/
archief/2012/2012-bevolkingstrends-beroepsbevolking-eu-art.htm
EMPLOYEES ARE RECRUITING
COMPANIES TO WORK FOR,
AND NOT THE OTHER WAY
AROUND
ADAPTIVE WEBDESIGN?
2 0 2 5 : F U N CT I O N I N G
WORK-LIFE BALANCE
BECOMES STATUS SYMBOL
THREE PROBLEMS:
1. LESS WORKERS
2. FLEXIBILITY
3.TOO MUCH CONTENT
EMBRACE SKILLED WORKERS
ACCOMODATE THE
INCREASING FLEXIBLE
WORKFORCE
ORGANISE THE
ACCUMULATION OF CONTENT
GET RID OF PAGED CONTENT
TEXT HERETHE SOCIAL INTRANET
TEXT HERE
SOCIAL!
EVERYWHERE!
NO BOUNDARIES!
INTERNAL CONTENT
WORKING GROUPS
TALENT POOLS
INTERNAL RECRUITMENT
TAGGED CONTENT & PEOPLE
EXTERNAL RESOURCES
PRACTICAL MATTERS
VIRTUAL COFFEE BREAKS
SOCIAL GAMES
SHARED CONTENT
SOCIAL INTRANET
SOCIAL INTRANET WILL BE
THE DESK OF THE FUTURE
WHERE I DEFINE WHERE I
WORK,AND WHEN
WHERE I DEFINE MY VIRTUAL
WORK DESK
TWO CONTENT CONCEPTS
EVERY PAGE IS A HOMEPAGE
NO TRADITIONAL PAGES, ONLY
MESSAGES/COMMUNICATION
THE INTRANET IS NO
CONTENT REPOSITORY, ONLY
CONTENT I WORK WITH SINCE
THAT IS COMMUNICATED
MY TIMELINE SHOWS ALL
MESSAGES THAT ARE
RELEVANT TO ME
AND THEN MESSAGES
BECOME CONTENT AND AS
SUCH THEY BECOME
KNOWLEDGE
HOW?
TAGGING
FOLLOWING
CONNECTING
TEXT HERESHORT DEMO
TEXT HEREQUESTIONS?
TEXT HERE
THANKS!
about.me/vanwesthreenen

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How the Social Intranet Frees the Workplace