The document discusses the significance of responsive web design in light of increasing mobile usage, with various statistics highlighting its impact on website traffic and consumer behavior. It argues that 78% of the European population is on mobile, and emphasizes the importance of designing for context and user experience. The text suggests that the future of responsive design may be in question, urging a consideration of functionality and emotion in web development.

1. Anyone who embraces
Responsive Webdesign
is stupid
!
Ric van Westhreenen
Youwe

2. RESPONSIVE WEBDESIGN:
TEXT HERE
WHAT?

3. TEXT HERE

4. SO WHY?

5. 78% OF TOTAL EUROPEAN
POPULATION ARE ON MOBILE
SOURCE: http://wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/

6. 41% HAVE A BROADBAND
CONNECTION ON MOBILE
SOURCE: http://wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/

7. WEBSITE TRAFFIC BY MOBILE
DEVICE GREW ALMOST 10% IN
12 MONTHS
SOURCE: http://content.monetate.com/h/i/25962265-ecommerce-quarterly-eq2-2014

8. WEBSITE TRAFFIC BY MOBILE
DEVICE GREW ALMOST 25% IN
12 MONTHS (IN EUROPE)
SOURCE: http://content.monetate.com/h/i/25962265-ecommerce-quarterly-eq2-2014

9. SCREEN?
DEVICETE?XT HERE
CUSTOMER?

10. TEXT HERE
CUSTOMER!

11. LIKE A CHEAP SUIT

12. ADAADPAPTTIIVVE EWE DBDEESSIGING?N?

13. TEXT HERE

14. DOES THIS
EMBRACE TEXT HERE
THE
CUSTOMER?

15. WOULDN’T IT BE
GREAT IF….

16. CUSTOMER
TEXT HERE
NEED

17. BEHAVIOR + FORM + FUNCTION
=
SITUATIONAL WEBDESIGN

18. RWD
AWD
SWD
TEXT HERE

19. SOTEX TW HERHE AT!

20. BUT WHY?

21. COTNEXTV HEERRE SION

22. TABLET OWNERS COME FROM HIGH-INCOME
HOUSEHOLDS, AND [..] SPEND AS
MUCH AS 20% MORE PER PURCHASE THAN
REGULAR DESKTOP VISITORS
SOURCE: http://www.mobify.com/insights/2014-mobile-conversion-rate-benchmarks/

23. 84% USES MOBILE IN-STORE
SOURCE: http://www.cmo.com/articles/2014/5/6/Mind_Blowing_Stats_Online_Shopping.html

24. 30% MORE SALES WITH AR
SOURCE: http://www.slideshare.net/HiddenCreative/11-0905-salestechnologysellingwithaugmentedreality-long

25. HOW TO GET
TEXT HERE
THERE?

26. TEXT HERE

27. FOCUS ON: CONTEXT,
PROGRESSION, DEVICES,
FUNCTIONALITY & EMOTION
SOURCE: http://theuxreview.co.uk/user-journeys-beginners-guide/

28. TEPXT RHEOREBLEM

29. PREVIEW IS NOT ONLY ABOUT
DEVICES
SOURCE: http://rasmusskjoldan.com/post/58364140673/wysiftw

30. CHALLENGING
TEXT HERE
FUTURE

31. RESPONSIVE WEB DESIGN IS
NEARING ITS EXPIRY DATE
SOURCE: http://www.roodlicht.com/responsive-web-design-nearing-expiry-date/3394?lang=en#

32. THANKS!
TEXT HERE
about.me/vanwesthreenen