The document discusses the use of the future tense "be going to" which is used to talk about definite arrangements, general future plans, intentions, and predictions. It provides the structure for making affirmative, negative, and question sentences using "be going to" followed by examples and an exercise for the reader to complete. The key uses of "be going to" are to express plans, intentions, and predictions about the future.
The document provides information about simple past tense forms and usage. It discusses how regular verbs are made past tense by adding "-ed" or "-d" depending on the verb. It also lists common irregular past tense verbs. Examples are used to show affirmative, negative, and interrogative sentences in the simple past tense. Finally, it outlines common time expressions used with the simple past tense such as "yesterday", "last", and "ago".
The document discusses the simple past tense in English. It explains that regular verbs are made past by adding "-ed" or "-d" while irregular verbs have unique past forms that must be memorized. It provides examples of common irregular verbs. The simple past is used to talk about actions that happened at a specific time in the past or actions that were habitual in the past. It also covers forming negative and interrogative sentences in the past tense.
Going to is not a tense but rather a structure used to talk about the future. It is used with the subject + verb to be + going + to-infinitive. Going to can indicate intention or prediction. For intention, a decision has already been made before speaking. For prediction, the present situation provides evidence for what will likely happen in the future.
The document summarizes the simple past tense in English. It discusses the affirmative form of regular and irregular verbs. For regular verbs, "-ed" is added to the base form. Irregular verbs must be memorized. The negative form uses "did not" plus the base form for all verbs. The interrogative form uses "did" plus the subject and base form. The simple past tense is used to describe finished actions that occurred before the present and is seen with past time expressions.
The document discusses the simple past tense in English. It provides the conjugations of to be and regular and irregular verbs in the simple past. It also describes how to form the past tense of regular verbs and gives examples of using the simple past to talk about completed past actions, actions that took place over a period of time in the past, and habitual or repeated past actions. It lists common time expressions used with the simple past and provides a matching exercise with explorers and their accomplishments.
The document provides examples of forming questions in the past tense using auxiliary verbs like "was", "were" and "did". It shows how to make interrogative sentences by placing the auxiliary verb at the beginning of the sentence before the subject. Examples are given of regular and irregular verbs in the past tense followed by practice questions for the reader to answer.
The document discusses the use of the future tense "be going to" which is used to talk about definite arrangements, general future plans, intentions, and predictions. It provides the structure for making affirmative, negative, and question sentences using "be going to" followed by examples and an exercise for the reader to complete. The key uses of "be going to" are to express plans, intentions, and predictions about the future.
The document provides information about simple past tense forms and usage. It discusses how regular verbs are made past tense by adding "-ed" or "-d" depending on the verb. It also lists common irregular past tense verbs. Examples are used to show affirmative, negative, and interrogative sentences in the simple past tense. Finally, it outlines common time expressions used with the simple past tense such as "yesterday", "last", and "ago".
The document discusses the simple past tense in English. It explains that regular verbs are made past by adding "-ed" or "-d" while irregular verbs have unique past forms that must be memorized. It provides examples of common irregular verbs. The simple past is used to talk about actions that happened at a specific time in the past or actions that were habitual in the past. It also covers forming negative and interrogative sentences in the past tense.
Going to is not a tense but rather a structure used to talk about the future. It is used with the subject + verb to be + going + to-infinitive. Going to can indicate intention or prediction. For intention, a decision has already been made before speaking. For prediction, the present situation provides evidence for what will likely happen in the future.
The document summarizes the simple past tense in English. It discusses the affirmative form of regular and irregular verbs. For regular verbs, "-ed" is added to the base form. Irregular verbs must be memorized. The negative form uses "did not" plus the base form for all verbs. The interrogative form uses "did" plus the subject and base form. The simple past tense is used to describe finished actions that occurred before the present and is seen with past time expressions.
The document discusses the simple past tense in English. It provides the conjugations of to be and regular and irregular verbs in the simple past. It also describes how to form the past tense of regular verbs and gives examples of using the simple past to talk about completed past actions, actions that took place over a period of time in the past, and habitual or repeated past actions. It lists common time expressions used with the simple past and provides a matching exercise with explorers and their accomplishments.
The document provides examples of forming questions in the past tense using auxiliary verbs like "was", "were" and "did". It shows how to make interrogative sentences by placing the auxiliary verb at the beginning of the sentence before the subject. Examples are given of regular and irregular verbs in the past tense followed by practice questions for the reader to answer.
The document discusses the simple past tense in English. It describes regular and irregular verb forms in the past tense. Regular verbs are formed by adding "-ed" while irregular verb forms must be memorized. It also covers forming negative and interrogative sentences in the past tense.
This document discusses verb patterns in English sentences. It provides examples of verbs that are followed by an infinitive with "to", verbs followed by an -ing form, and verbs followed by a preposition and -ing form. It also notes that some verbs can be used with different patterns and have different meanings depending on the pattern. The document concludes with examples for the reader to correct based on the verb patterns discussed.
The document defines and provides examples of how to use be going to to express plans in the future. Be going to is constructed with the subject, the auxiliary verb "to be" conjugated as am, are, or is, followed by the main verb in base form, and optionally a complement. Examples are given of affirmative, negative, and question constructions using be going to to talk about future plans and intentions.
Prepositions show the relationship between nouns, pronouns, verbs, adjectives and other parts of speech in a sentence. There are three main types of prepositions - prepositions of time which indicate when something occurs, prepositions of place which indicate location, and prepositions of motion/direction which show movement or orientation. Specific prepositions have distinct meanings when indicating time (e.g. in, at, on), location (e.g. in, at, on), or motion/direction (e.g. into, to, towards). A preposition's object is the noun or pronoun placed before it.
This document provides information about forming the simple past tense in English. It discusses spelling rules for regular verbs, which add "-ed" or "-d" depending on the verb ending. Irregular verb forms are also listed. The simple past is used to talk about completed past actions. It discusses forming negative statements and yes/no and information questions in the past tense. Examples are provided throughout.
Here are wishes for the sentences:
- You want to buy a new car, but you haven’t got any money.
- I wish I had enough money (to buy a new car).
- You didn’t follow your friend’s sensible advice.
- I wish I’d followed my friend’s advice.
- You lost your lecture notes.
- I wish I hadn’t lost my lecture notes.
- You want to ask a friend to help you, but he’s out of the country.
- I wish my friend wasn’t out of the country.
The document provides examples of using simple past tense to talk about activities that were completed in the past. It gives affirmative sentences like "They went to school" and negative sentences like "They did not go to school". It also provides interrogative sentences using "Did" like "Did they go to school?". There are examples of time expressions that can be used with simple past tense, such as "Yesterday", "Last week", "Two days ago". It then provides questions and responses talking about what someone did last week or last Tuesday using simple past tense.
The document discusses the different kinds of adjectives in English. It identifies descriptive adjectives, which show qualities of nouns. Distributive adjectives point out individual nouns. Demonstrative adjectives point out particular nouns using words like this, that. Interrogative adjectives are used in questions with words like what, which, whose. Numeral adjectives express numbers. Proper adjectives are formed from proper nouns. Exclamatory adjectives use what for emphasis. Examples are provided for each type.
The document discusses different types of verbs in English including:
1) Transitive verbs which take an object, intransitive verbs which do not take an object, and linking verbs which connect a subject to a predicate without expressing action.
2) Auxiliary/helping verbs which are used to form questions, negatives, and tenses. Common examples are forms of "be", "have", "do".
3) Modal verbs which express concepts like necessity, possibility or ability. Common modal verbs are must, shall, will, should, would, can, could, may, might.
4) Regular verbs which form their past and past participle with "-ed" and irregular verbs which do not follow a
1) The family found blood stains on the floor for three mornings, despite the library being locked.
2) One night, Mr. Otis was awakened by clanking chains and found the ghost in front of his room with heavy chains.
3) Mr. Otis offered the ghost lubricant for his chains, then the twins threw a pillow at the ghost, causing him to flee through the wall in shock as no ghost had been treated this way before.
The document discusses the future progressive tense, also known as the future continuous tense. It explains how to form sentences in the future progressive using the patterns of subject + will + be + main verb + ing. Examples are provided of affirmative, negative, and question sentences. The future progressive is used to describe an activity that will be in progress at a specific time in the future. An exercise is included for the reader to practice forming sentences in the future progressive tense.
The document discusses the future perfect tense, which is used to talk about the past in the future. It provides examples of how to form the future perfect tense using "will have" plus the past participle of the main verb. It also gives examples of how to use the future perfect tense to express an action that will be completed before another future time or event.
This document discusses gerunds and infinitives. It provides examples of how to form gerunds and negative gerunds. It also discusses how to form infinitives and negative infinitives. The document lists verbs that can take gerunds or infinitives and explains how the meaning can change depending on which is used. It provides exercises for learners to practice using gerunds and infinitives correctly in sentences.
Here are the corrections to the eight mistakes in the student's journal:
1. I really enjoy it. → I really enjoyed it.
2. It was about a person who choosed → chose
3. Before he made his decision, he spents → spent
4. Many people thought the person were Frost. → was Frost.
5. In the end, he take → took
6. He decided to be a poet. → become a poet.
7. That decision change → changed
8. Sometimes I feel like Frost. Two years ago I decide → decided
This document provides a summary of Spanish grammar topics covered across 10 pages, including:
1. Present tense conjugations of -ar, -er, and -ir verbs.
2. Stem-changing verbs and irregular yo forms such as saber and conocer.
3. Uses of reflexive verbs and the impersonal "se".
4. Spelling changes in verbs like -ger/gir, -uir/guir, and -cer/cir.
5. Uses of the imperfect tense to describe past actions, states, and settings.
The document discusses the simple future tense in English. It provides examples of how to form positive, negative, and interrogative sentences in the simple future tense using "will" as the auxiliary verb. It also discusses the use of "shall" in certain cases with first person pronouns. Contractions of "will" are listed. Common uses of the simple future tense are outlined, including for predictions, spontaneous decisions, willingness/unwillingness, and promises. Questions are discussed and examples provided of forming questions starting with "wh-" words in the simple future tense.
This document provides an overview of simple present tense usage in English. It discusses when the simple present is used, including for facts, habits, schedules, and permanent situations. It also covers forming verbs in the simple present, including using -s or -es for third person singular subjects and irregular verbs. Frequency adverbs that can be used with the simple present are presented, such as usually, sometimes, never. Examples are provided to illustrate simple present tense rules and practice questions allow reinforcement of the concepts.
The document reviews several ways to discuss future events in English including the present simple tense with timetables, present continuous tense with arranged plans, "going to" for plans without details, "will" for offers, promises, threats, requests and decisions made in the moment, and the differences between "shall" and "will" depending on the subject pronoun. It also covers the future perfect and future continuous tenses, noting the future perfect is used to say something will finish by a time and future continuous is used to say something will be in progress at a time.
This document outlines a lesson plan for teaching the simple past tense in English. It includes an induction set where students provide the past tense form of actions being performed in the present. It then provides examples of regular and irregular past tense verbs. Finally, it includes a practice section where students identify the past tense form of verbs in sentences describing past events.
Articles in English (A, and, the, and the zero article)alpkaangokce
This document discusses the use of articles (a, an, the) in English. It explains that "a" and "an" are used with singular countable nouns to refer to unspecified things, while "the" is used to refer to specific or defined things. It provides many examples of when each article is used or not used with different types of nouns like countable vs. uncountable nouns. It also discusses exceptions for using "the" with place names and country names.
The document provides information about the present perfect tense and present perfect continuous tense in English. It defines their uses, including unspecified time before now, experience, change over time, accomplishments, uncompleted actions, and duration from the past until now. It also compares their uses to the simple past tense and present continuous tense. Examples are provided to illustrate the different uses.
The document discusses the simple past tense in English. It describes regular and irregular verb forms in the past tense. Regular verbs are formed by adding "-ed" while irregular verb forms must be memorized. It also covers forming negative and interrogative sentences in the past tense.
This document discusses verb patterns in English sentences. It provides examples of verbs that are followed by an infinitive with "to", verbs followed by an -ing form, and verbs followed by a preposition and -ing form. It also notes that some verbs can be used with different patterns and have different meanings depending on the pattern. The document concludes with examples for the reader to correct based on the verb patterns discussed.
The document defines and provides examples of how to use be going to to express plans in the future. Be going to is constructed with the subject, the auxiliary verb "to be" conjugated as am, are, or is, followed by the main verb in base form, and optionally a complement. Examples are given of affirmative, negative, and question constructions using be going to to talk about future plans and intentions.
Prepositions show the relationship between nouns, pronouns, verbs, adjectives and other parts of speech in a sentence. There are three main types of prepositions - prepositions of time which indicate when something occurs, prepositions of place which indicate location, and prepositions of motion/direction which show movement or orientation. Specific prepositions have distinct meanings when indicating time (e.g. in, at, on), location (e.g. in, at, on), or motion/direction (e.g. into, to, towards). A preposition's object is the noun or pronoun placed before it.
This document provides information about forming the simple past tense in English. It discusses spelling rules for regular verbs, which add "-ed" or "-d" depending on the verb ending. Irregular verb forms are also listed. The simple past is used to talk about completed past actions. It discusses forming negative statements and yes/no and information questions in the past tense. Examples are provided throughout.
Here are wishes for the sentences:
- You want to buy a new car, but you haven’t got any money.
- I wish I had enough money (to buy a new car).
- You didn’t follow your friend’s sensible advice.
- I wish I’d followed my friend’s advice.
- You lost your lecture notes.
- I wish I hadn’t lost my lecture notes.
- You want to ask a friend to help you, but he’s out of the country.
- I wish my friend wasn’t out of the country.
The document provides examples of using simple past tense to talk about activities that were completed in the past. It gives affirmative sentences like "They went to school" and negative sentences like "They did not go to school". It also provides interrogative sentences using "Did" like "Did they go to school?". There are examples of time expressions that can be used with simple past tense, such as "Yesterday", "Last week", "Two days ago". It then provides questions and responses talking about what someone did last week or last Tuesday using simple past tense.
The document discusses the different kinds of adjectives in English. It identifies descriptive adjectives, which show qualities of nouns. Distributive adjectives point out individual nouns. Demonstrative adjectives point out particular nouns using words like this, that. Interrogative adjectives are used in questions with words like what, which, whose. Numeral adjectives express numbers. Proper adjectives are formed from proper nouns. Exclamatory adjectives use what for emphasis. Examples are provided for each type.
The document discusses different types of verbs in English including:
1) Transitive verbs which take an object, intransitive verbs which do not take an object, and linking verbs which connect a subject to a predicate without expressing action.
2) Auxiliary/helping verbs which are used to form questions, negatives, and tenses. Common examples are forms of "be", "have", "do".
3) Modal verbs which express concepts like necessity, possibility or ability. Common modal verbs are must, shall, will, should, would, can, could, may, might.
4) Regular verbs which form their past and past participle with "-ed" and irregular verbs which do not follow a
1) The family found blood stains on the floor for three mornings, despite the library being locked.
2) One night, Mr. Otis was awakened by clanking chains and found the ghost in front of his room with heavy chains.
3) Mr. Otis offered the ghost lubricant for his chains, then the twins threw a pillow at the ghost, causing him to flee through the wall in shock as no ghost had been treated this way before.
The document discusses the future progressive tense, also known as the future continuous tense. It explains how to form sentences in the future progressive using the patterns of subject + will + be + main verb + ing. Examples are provided of affirmative, negative, and question sentences. The future progressive is used to describe an activity that will be in progress at a specific time in the future. An exercise is included for the reader to practice forming sentences in the future progressive tense.
The document discusses the future perfect tense, which is used to talk about the past in the future. It provides examples of how to form the future perfect tense using "will have" plus the past participle of the main verb. It also gives examples of how to use the future perfect tense to express an action that will be completed before another future time or event.
This document discusses gerunds and infinitives. It provides examples of how to form gerunds and negative gerunds. It also discusses how to form infinitives and negative infinitives. The document lists verbs that can take gerunds or infinitives and explains how the meaning can change depending on which is used. It provides exercises for learners to practice using gerunds and infinitives correctly in sentences.
Here are the corrections to the eight mistakes in the student's journal:
1. I really enjoy it. → I really enjoyed it.
2. It was about a person who choosed → chose
3. Before he made his decision, he spents → spent
4. Many people thought the person were Frost. → was Frost.
5. In the end, he take → took
6. He decided to be a poet. → become a poet.
7. That decision change → changed
8. Sometimes I feel like Frost. Two years ago I decide → decided
This document provides a summary of Spanish grammar topics covered across 10 pages, including:
1. Present tense conjugations of -ar, -er, and -ir verbs.
2. Stem-changing verbs and irregular yo forms such as saber and conocer.
3. Uses of reflexive verbs and the impersonal "se".
4. Spelling changes in verbs like -ger/gir, -uir/guir, and -cer/cir.
5. Uses of the imperfect tense to describe past actions, states, and settings.
The document discusses the simple future tense in English. It provides examples of how to form positive, negative, and interrogative sentences in the simple future tense using "will" as the auxiliary verb. It also discusses the use of "shall" in certain cases with first person pronouns. Contractions of "will" are listed. Common uses of the simple future tense are outlined, including for predictions, spontaneous decisions, willingness/unwillingness, and promises. Questions are discussed and examples provided of forming questions starting with "wh-" words in the simple future tense.
This document provides an overview of simple present tense usage in English. It discusses when the simple present is used, including for facts, habits, schedules, and permanent situations. It also covers forming verbs in the simple present, including using -s or -es for third person singular subjects and irregular verbs. Frequency adverbs that can be used with the simple present are presented, such as usually, sometimes, never. Examples are provided to illustrate simple present tense rules and practice questions allow reinforcement of the concepts.
The document reviews several ways to discuss future events in English including the present simple tense with timetables, present continuous tense with arranged plans, "going to" for plans without details, "will" for offers, promises, threats, requests and decisions made in the moment, and the differences between "shall" and "will" depending on the subject pronoun. It also covers the future perfect and future continuous tenses, noting the future perfect is used to say something will finish by a time and future continuous is used to say something will be in progress at a time.
This document outlines a lesson plan for teaching the simple past tense in English. It includes an induction set where students provide the past tense form of actions being performed in the present. It then provides examples of regular and irregular past tense verbs. Finally, it includes a practice section where students identify the past tense form of verbs in sentences describing past events.
Articles in English (A, and, the, and the zero article)alpkaangokce
This document discusses the use of articles (a, an, the) in English. It explains that "a" and "an" are used with singular countable nouns to refer to unspecified things, while "the" is used to refer to specific or defined things. It provides many examples of when each article is used or not used with different types of nouns like countable vs. uncountable nouns. It also discusses exceptions for using "the" with place names and country names.
The document provides information about the present perfect tense and present perfect continuous tense in English. It defines their uses, including unspecified time before now, experience, change over time, accomplishments, uncompleted actions, and duration from the past until now. It also compares their uses to the simple past tense and present continuous tense. Examples are provided to illustrate the different uses.
Teacher version: To and Fro with To, For, and From, Lesson 7 of Misused and M...Michele Snider
Teacher version of To and Fro with To, For, and From. This lesson is designed to teach intermediate to advanced English Language Learners to differentiate the uses of to, for, and from.This is the seventh lesson of the SkimaTalk course Misused and Misunderstood Words. Written by Michele W. Snider, SkimaTalk teacher and author of My Virtual English dot com.
This document provides examples and explanations for using the present perfect tense in English. It discusses how the present perfect is used to describe actions that began in the past and continue in the present, actions that occurred at an unspecified time in the past, and recent past actions. It also explains how words like "since," "for," "just," "already," and "yet" are often used with the present perfect. Finally, it gives practice examples of forming affirmative, negative, and interrogative sentences in the present perfect simple tense.
This document provides examples and explanations for using the present perfect tense in English. It discusses how the present perfect is used to describe actions that began in the past and continue in the present, actions that occurred at an unspecified time in the past, and recent past actions. It also explains how words like "since," "for," "just," "already," and "yet" are often used with the present perfect. Finally, it gives practice examples of forming affirmative, negative, and interrogative sentences in the present perfect simple tense.
The document provides information about various grammar topics covered across 5 units, including:
1. Question forms and types, prepositions of place, time and movement.
2. Present simple and present continuous tenses, modifiers.
3. Comparison types, reflexives and own.
4. Narrative tenses like past simple and past perfect, time conjunctions.
5. Modals like can, could, may, ought to, must, used to and would.
Course 5-Unit 14: Would like + infinitives to express wishes for the future.Martin Caicedo
The document discusses the use of "would like to" to express future wishes. It defines "would like to" as used to express what you want to do in the future. It provides the construction as Subject + "would like to" + verb in base form + complement. Examples are given of using "would like to" in affirmative, negative, and question forms. A conversation demonstrates asking about someone's future wishes using "would like to", such as whether they would like to get married or have children.
C5 U14 Project would like + infinitives to express wishes for the future.colomboamericanopereira
The document discusses the use of "would like to" to express future wishes. It defines "would like to" as used to express what you want to do in the future. The construction is Subject + "would like to" + verb in base form + complement. Examples are given of affirmative, negative, and question forms. The document also provides a sample conversation asking about someone's future wishes regarding marriage and children.
This document provides an overview of the present continuous tense in English. It discusses how to form the present continuous tense using the auxiliary verb "to be" conjugated with the "-ing" form of the main verb. Examples are given for the affirmative, negative, yes-no questions, wh-questions, and using the tense to talk about future plans. Time expressions commonly used with the present continuous are also listed.
The document provides information about the present perfect and simple past tenses in English. It notes that the present perfect connects an action in the past to the present, while the simple past situates an action solely in the past. Examples are given of each tense. The document also discusses using adjectives and adverbs, how to form adverbs from adjectives, and examples of common adverbs. It provides exercises for learners to practice using verbs in the correct tense.
This document defines conjunctions and interjections and provides examples of each. It discusses that conjunctions join words, phrases and sentences. The main types are coordinating conjunctions, which connect equal elements, and correlative conjunctions, which connect equal clauses or sentences. Coordinating conjunctions include FANBOYS. Interjections are words that express emotion and interrupt sentences. They are followed by commas or exclamation points depending on the emotion.
This document provides information about prepositions of place and linking words in English. It discusses the uses of prepositions such as "in", "at", "on", "above", "below", "under", "by", "into", "onto", "towards", and "from". It also explains how words like "and", "also", "too", "moreover", and "but" are used to link ideas, phrases, and clauses. Examples are given to illustrate the proper uses of these prepositions and linking words.
This document provides information about prepositions of place and linking words in English. It discusses the uses of prepositions such as "in", "at", "on", "above", "below", "under", "by", "into", "onto", "towards", and "from". It also explains how words like "and", "also", "too", "moreover", and "but" are used to link ideas, phrases, and clauses. The document concludes with exercises on the present perfect tense and modal verbs.
To and Fro with To, For, and From, Lesson 7 of Misused and Misunderstood WordsMichele Snider
This lesson is designed to teach intermediate to advanced English Language Learners to differentiate the uses of to, for, and from.This is the seventh lesson of the SkimaTalk course Misused and Misunderstood Words. Written by Michele W. Snider, SkimaTalk teacher and author of My Virtual English dot com.
Cung cấp giáo viên nước ngoài - 12 tenses in English - Present PerfectSelena Nguyen
100% giáo viên nước ngoài hầu hết đến từ các quốc gia sử dụng Tiếng Anh là ngôn ngữ chính (official language): Anh, Úc, Mỹ, Cananda. Giáo viên giảng dạy chính thức phải có bằng chuyên môn sư phạm đạt chuẩn quốc tế (TESOL/ CELTA/ TEFL) thông qua quá trình tuyển dụng, kiểm tra trình độ.
This document provides vocabulary and grammar lessons about jobs, professions, and verb tenses in English. It includes lists of job titles and common verbs used to describe various occupations. Examples are given to demonstrate present tense verbs, negative statements, and question forms for the present simple tense. Susy's daily routine is described to illustrate these grammar points.
The document provides explanations and examples of several English tenses and structures:
1) It describes the present continuous and present simple tenses, giving examples of when each is used.
2) Explanations and examples are given for the simple past, present perfect, and present perfect continuous tenses.
3) The uses of will and going to for talking about the future are outlined, including for intentions, predictions, and exceptions.
4) Tag questions are defined as statement-question pairs used to seek agreement, and their positive and negative structures are illustrated.
The document provides information about English prepositions and the preposition "to". It begins by stating there are about 150 prepositions in English. It then lists 70 common one-word prepositions. The document focuses on different uses of the preposition "to", including indicating movement or direction toward a place or person, expressing time, and as part of phrasal verbs and infinitives. It provides examples for each use and notes "to" is more general than "toward".
The document provides a list of grammar and language points for students to remember for exams. It covers topics such as synonyms, the passive voice, verb forms after prepositions, time expressions, pronouns, conditionals, comparisons, the present perfect tense, reflexive pronouns, and language for agreeing/disagreeing. The document is intended to serve as a study guide for students by highlighting important rules and concepts.
This document provides an overview of nouns, countable vs uncountable nouns, and the usage of some, any, much, and many. It defines nouns as words that name people, places, or things. Countable nouns can be pluralized and take determiners like "a" or "an", while uncountable nouns are only singular. The differences between some and any, and much and many are explained based on whether statements are positive, negative, or questions. Exercises are included for students to practice identifying nouns and applying the usage of these quantifiers.
Long Form Content Viewpoint_Off Madison AveKim Higdon
This document discusses how Google's search algorithms now favor long-form content of 2,000 words or more. It provides best practices for creating long-form content that will appeal to readers and rank well in search engines. Brands should invest in a content strategy incorporating in-depth articles to answer user questions. When creating long articles, include images, links, and schema markup. First Click Free policies can also help search engines index paywalled content. Case studies show long-form content increases engagement and drives consistent traffic over time.
Influencing the Influencers - Building a Contributor Network from the Ground UpKim Higdon
Presentation given to Content Strategy Applied USA on building a network of influential content contributors to create unbelievable content on your behalf. A case study of a program launched for the Arizona Office of Tourism.
English Moon HOW Design Live 2012: Branding Made PersonalKim Higdon
The document discusses personal branding and how individuals can apply branding principles typically used by companies to themselves. It encourages the reader to think about who they are, what they want to do in the next 5 years, and how to align their online presence and content strategy with their goals through consistency and engaging others authentically. Examples provided include personalities like Gary Vaynerchuk and Deadmau5 who have successfully branded themselves online.
Good Copy Starts With a Great Concept - DD KullmanKim Higdon
The document discusses how developing a strong concept is essential for creating compelling copy. It provides background on the author and outlines various techniques writers can use to generate concepts, such as word association, mind mapping, and drawing inspiration from photos. The document also offers tips for evaluating whether a concept is effective and guidelines for workshopping concepts with a partner.
The document provides tips and lessons for effective writing from a presentation by Bart Butler. Some key points include: listen to your audience, keep messages concise and clear, and make them compelling using techniques like quotes from real people. Well-known copywriters like Leo Burnett and David Ogilvy emphasized the importance of simplicity, memorability, and writing in a way that people can relate to. The document also includes an exercise to come up with headlines targeting different audiences.
The document provides guidance on what a style guide is, its purpose for ensuring consistency, and essential elements it should include such as capitalization, abbreviations, tone, spelling, and punctuation. It also offers tips for creating your own style guide, including deciding on a format to collaboratively edit and share the guide, and regularly updating it. The document advises that a style guide should be project-specific and not include content related to design, development, linking policies or other larger strategic elements.
This document discusses combating bad PR through public responses. It provides examples of faulty acceleration, infidelity, player integrity/violence issues and Conan O'Brien leaving The Tonight Show as potential PR crises. It highlights the importance of responding quickly rather than taking too long or making vague statements. As PR professionals, the document suggests consulting clients for facts while responding quickly in a tone that maintains integrity and describes how the problem is being solved in a forgiving manner without telling readers what to think.
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Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
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In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
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13. i.e. vs. e.g.
Many holidays (e.g.,
Christmas, Easter,
and Halloween) stem
from religious or
pagan tradition.
14. i.e. vs. e.g.
Please use patriotic colors,
i.e., red, white and blue, to
decorate for the
Independence Day
celebration.
(You should use ONLY
these colors.)
15. i.e. vs. e.g.
You can use patriotic
colors, e.g., red, white and
blue, to decorate for the
Independence Day
celebration.
(Examples of some of the
colors they can use.)
16. i.e. vs. e.g.
“Please indicate the
preferred names and
spellings of the big
services, i.e., Facebook,
YouTube, UStream, Tumblr,
etc.”
17. i.e. vs. e.g.
“Please indicate the
preferred names and
spellings of the big
services, e.g., Facebook,
YouTube, UStream, Tumblr,
etc.”
18. i.e. vs. e.g.
✦ Use a period after each letter
✦ Use a comma after abbreviation
✦ Use a comma before abbreviation*
*If using within a sentence